LATIN AMERICA AND THE CARIBBEAN

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1 LATIN AMERICA AND THE CARIBBEAN ERICSSON MOBILITY REPORT NOVEMBER 2015

2 Market Overview Key figures: Latin America and the Caribbean CAGR Mobile subscriptions (million) % Smartphone subscriptions (million) % Data traffic per active smartphone (GB/month) % Total mobile traffic (EB/month) % Latin America has a mix of market maturity levels and user profiles when it comes to information and communication technology (ICT). Mobile subscription penetration has reached 115 percent, with most of its countries above 100 percent, however mobile broadband still has a long way to go in order to reach the vast majority of the population Mobile broadband subscriptions 1, which are linked mainly to smartphones, represent around 50 percent of total mobile subscriptions in the region. Top five smartphone apps based on Monthly Active Users (MAU) The increasing availability of lower-priced smartphones and the need to remain constantly connected are rapidly boosting the adoption of devices and services in the region. In 2015, smartphones account for approximately 75 percent of the region s handset sales, compared to 65 percent last year. Argentina Brazil Chile Colombia Mexico Peru 1 WhatsApp WhatsApp WhatsApp WhatsApp WhatsApp WhatsApp 2 YouTube Chrome YouTube YouTube YouTube YouTube 3 Chrome YouTube Chrome Chrome Chrome Chrome 4 Google Quick Search Facebook Facebook Facebook Facebook Facebook 5 Google Maps Gmail Gmail Gmail Google Quick Search Facebook Messenger Source: Ericsson analysis on App Annie data of the top Android smartphone apps in each country, August 2015 Just as smartphones and the internet are changing the way people around the world interact, the same tools are transforming consumers daily routines. There has been a rise in instant messaging, social networking, browsing, and entertainment activities like music and video streaming. This is reflected in the ranking of the 25 most popular apps per country, based on monthly active users. 1 Mobile broadband is defined as CDMA2000 EV-DO, HSPA, LTE, Mobile WiMAX and TD-SCDMA. Among the top 25 apps there are local apps too. The most popular local apps in Brazil and Colombia are related to banking, while in Argentina they are related to online shopping. As a consequence of the popularity of apps and online services, data is rapidly gaining relevance as a revenue stream. Operators have realized that new business models for data monetization are imperative to surviving this industry transformation. On average, data already represents 40 percent of operators total income in the region. 2 ERICSSON MOBILITY REPORT LATIN AMERICA AND THE CARIBBEAN NOVEMBER 2015

3 Consumer Trends Latin Americans want to achieve a more connected life by using multiple devices. Smartphones are already as popular as PCs (laptops and desktops) for connecting to the internet Smartphones show a high level of connectedness, and they are the most popular device for internet access percent of smartphone users, compared to 76 percent of PC users, go online daily. Ownership is increasing rapidly, and smartphones will stand out as the main internet-enabled device. They are at the top of consumers shopping lists, with 36 percent intending to buy one in the next 12 months. study This generates higher demands on connectivity, as speed and coverage become even more relevant. Consumers use different types of connections, as shown in the graphic below. In the pursuit of a better experience, they will switch connections from Wi-Fi to mobile broadband and vice versa. 54 percent of consumers switch to improve speed or reliability of coverage, while only 24 percent switch due to cost. On average, there are three connected devices per household in Latin America and devices are selected based on the activities users want to perform. Smartphones are favored for messaging, social networking, music and games. PCs are preferred for internet browsing, watching video and online shopping. However, smartphones are gaining popularity as devices for watching video. Over 70 percent of consumers are doing so, according to the Ericsson ConsumerLab TV and media Device ownership and connectedness to the internet, Latin America Device users per connection type Mobile broadband Mobile phone Laptop/desktop Tablet Wi-Fi 32% 42% 61% 57% Source: Ericsson ConsumerLab, Infocom 2014 Base: Users of internet on respective devices in Brazil, Mexico, Argentina, Bolivia, El Salvador and Uruguay 81% 83% Device penetration Device internet connectivity 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% Fixed line phones Smartphone Basic phone Desktop Laptop Tablet Portable gaming device Game console Portable MP3 device Smart TV Smartwatch Note: Smartphones and mobile phones are presented at an individual level while the rest of the device ownership data is at a household level Source: Ericsson ConsumerLab, Liberation from Location, regional report Latin America, 2014 Base: Based on 9,800 interviews conducted in Argentina, Bolivia, Brazil, Mexico, El Salvador and Uruguay LATIN AMERICA AND THE CARIBBEAN NOVEMBER 2015 ERICSSON MOBILITY REPORT 3

4 Mobile subscriptions Latin America will add 100 million new mobile subscriptions by At the end of 2015, total mobile subscriptions will reach 740 million, which is approximately 10 percent of the global market. It will grow at a compound annual growth rate (CAGR) of 2 percent reaching 850 million subscriptions in 2021 Mobile technologies are evolving rapidly Mobile subscriptions per device, Latin America (million) WCDMA/HSPA is expected to be the dominant technology during this period, accounting for 50 percent of total subscriptions by At the end of 2015, the number of WCDMA/HSPA subscriptions will be slightly higher than those for GSM/EDGE-only, having already surpassed them. Almost 75 LTE networks have been launched, but it accounts for only 5 percent of subscriptions. A strong uptake of LTE in the coming years will lead to a 40 percent share by 2021, with around 330 million subscriptions. As users want faster speeds, new devices and mobile applications, they are migrating to 3G and 4G. According to an Ericsson ConsumerLab study 3, Latin American 2G users currently show an interest in upgrading to 3G (13 percent) and 4G (20 percent). Users with 3G connections showed even more willingness to upgrade to 4G (35 percent). Mobile subscriptions by technology, Latin America (million) Smartphones Basic phones Mobile PCs, tablets, mobile routers LTE/5G GSM/EDGE-only Other WCDMA/HSPA CDMA-only Ericsson ConsumerLab Infocom study Based on 9,800 interviews conducted in Argentina, Bolivia, Brazil, Mexico, El Salvador and Uruguay Four out of five handsets will be smartphones by 2021 The proportion of smartphones in the total mobile phone subscriptions base continues to grow. At the end of 2015, more than 50 percent of handsets will be smartphones, surpassing basic phones, and by 2021 it will rise to almost 80 percent. The number of mobile PCs, tablets and mobile routers are expected to increase by 60 percent in the forecasted period but they will remain a small share of the subscriptions. Even though consumers buying intention is to purchase 2 PCs (27 percent) and tablets (18 percent) within a year, many of them are used without a mobile subscription. 4 ERICSSON MOBILITY REPORT LATIN AMERICA AND THE CARIBBEAN NOVEMBER 2015

5 Mobile traffic Voice traffic remains flat with a low impact on total mobile traffic volumes, but data is expected to increase eight times by By 2021, 90 percent of traffic will come from smartphones. The amount of mobile data used per active smartphone subscription will rise, from an average of 1.2 GB per month in 2015 to 6 GB in 2021 Growing appetite for smartphone data services Smartphones are being used for much more than communication, such as entertainment activities like watching videos and listening to music. According to the Ericsson ConsumerLab TV and media study 3, the number of Latin Americans watching video on smartphones has increased 130 percent between 2012 and YouTube statistics show that globally, 40 percent of viewing time watching videos its done on mobile devices. Ericsson s TV research shows that around 20 percent of Latin Americans watch YouTube for over 3 hours a day, and about 60 percent of all teenage viewing time is spent on mobile devices (smartphone, tablet, laptop). This leads to significant data consumption volumes. Improved speed and capacity of mobile networks are important factors that will support increasing demands. 8X There will be eight times more mobile data traffic between 2015 and 2021 Share of total TV time by age group, measured on respective devices Tablet screen Smartphone screen Laptop screen Desktop screen TV screen 100% 75% Smartphone, tablet, and laptop 50% 25% TV screen and desktop 0% Age Source: Ericsson ConsumerLab, TV and media study Regional average of Brazil, Mexico and Colombia 3 Ericsson ConsumerLab, TV and media study, Based on 3,000 interviews conducted in Brazil, Mexico and Colombia LATIN AMERICA AND THE CARIBBEAN NOVEMBER 2015 ERICSSON MOBILITY REPORT 5

6 App coverage Data intensive apps, such as video streaming, place high demands on the network and many consumers are building a perception of network performance based on how well these apps perform From a user perspective, app coverage is the geographical area within which an app works as the user expects. For Brazilians, streaming video has double the impact on perception of network quality than social networking. However, the experience of network quality while watching video has the lowest satisfaction rating among all the types of apps included in the survey, according to an Ericsson ConsumerLab study on app coverage. 4 Effect of apps on network quality importance, and network quality satisfaction level, Brazil IMPORTANCE 2X In Brazil, video streaming is twice as important as web browsing for driving network quality perception Data-intensive applications like video calls and video streaming, which require a throughput of 600 Kbps (symmetrical) and 720 Kbps (downlink) respectively, represent a challenge for operators in the region. There is an evident need to expand LTE coverage and increase spectrum allocation to boost speeds across the region. LTE population coverage in Latin America stands at about 30 percent and is estimated to reach approximately 70 percent by Streaming video 37% Population coverage, Latin America Streaming music 25% ~95% Web browsing 22% ~90% ~90% Social networking 16% SATISFACTION ~70% ~70% Streaming video 34% Streaming music 37% Web browsing Social networking Source: Ericsson ConsumerLab, Embracing data sharing, 2015 Base: City based sample of smartphone users in Brazil 47% 49% GSM/EDGE WCDMA/HSPA ~30% LTE Ericsson ConsumerLab, Embracing Data Sharing, ERICSSON MOBILITY REPORT LATIN AMERICA AND THE CARIBBEAN NOVEMBER 2015

7 spectrum outlook Latin American operators will take a number of different approaches in order to manage the region s increasing traffic demands while also providing an enhanced service experience to consumers. They will increase site densification to improve coverage and capacity, as well as evolving to provide more efficient technologies, like WCDMA/HSPA and LTE Operators need a combination of spectrum bands in high frequencies for improving capacity, such as AWS Extension and 2.5 GHz bands, as well as low frequencies for securing coverage, such as the 700 MHz band. LTE carrier aggregation is rapidly emerging as a way to achieve higher data throughputs by adding spectrum. By 2020, additional spectrum will be required for the introduction of 5G technologies, which will be an efficient alternative for serving the emerging machine-to-machine markets in industries such as utilities, transportation and public safety. Licensed spectrum per band, Latin America New spectrum bands need to be regionally and globally harmonized to secure economies of scale, regional roaming for easy cross-border coordination, and in order to benefit from a whole new ecosystem of chipsets and devices. According to recent ITU-R estimations, the region will require a minimum of 1,340 MHz to support the increasing mobile traffic demand by 2020 about 730 MHz more on top of the current average 610 MHz available in the region today. Some markets still have the opportunity to license frequencies in the short term, as they are not using all the spectrum available in the region. Average licensed spectrum is 360 MHz in the top 6 Latin American markets. 2G/3G 850 MHz 900 MHz 1800 MHz 1900 MHz 2100 MHz 4G 700 MHz AWS 2.5 GHz Argentina 290 MHz Brazil MHz Colombia 405 MHz Chile 450 MHz Mexico Peru 226 MHz 284 MHz 360 MHz average Amount of MHz available Operators will continue acquiring licensed spectrum as the preferred approach. However, they will also look into other options such as leasing spectrum from other operators and the gradual re-farming of existing 2G/3G bands into more spectrum-efficient 4G technologies (for example 1800 MHz and 1900 MHz band). These alternatives will depend on operational aspects and the installed base of mobile devices. Long-term, predictable mobile spectrum policies will continue playing a vital role in boosting mobile service innovation and ensuring private investments. Points for governments to consider > Accelerating the allocation and release of new spectrum bands for 3G and 4G networks. Future LTE capacity bands: AWS Extension, 3.5 GHz, 2.3 GHz > Relaxing current spectrum caps > Allowing for spectrum trading > Applying a technology-neutral approach by allowing re-farming to most recent technologies > Providing new additional spectrum for the successful introduction of 5G services beyond 2020 LATIN AMERICA AND THE CARIBBEAN NOVEMBER 2015 ERICSSON MOBILITY REPORT 7

8 Ericsson is the driving force behind the Networked Society a world leader in communications technology and services. Our long-term relationships with every major telecom operator in the world allow people, businesses and societies to fulfill their potential and create a more sustainable future. Our services, software and infrastructure especially in mobility, broadband and the cloud are enabling the telecom industry and other sectors to do better business, increase efficiency, improve the user experience and capture new opportunities. With approximately 115,000 professionals and customers in 180 countries, we combine global scale with technology and services leadership. We support networks that connect more than 2.5 billion subscribers. Forty percent of the world s mobile traffic is carried over Ericsson networks. And our investments in research and development ensure that our solutions and our customers stay in front. Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales in 2014 were SEK billion (USD 33.1 billion). Ericsson is listed on NASDAQ OMX stock exchange in Stockholm and the NASDAQ in New York. Ericsson has been present in Latin America since 1896, when the company established an agreement in Colombia and delivered equipment for the first time in the region. In the early 1900s, Ericsson increased its presence in Latin America by signing commercial deals in Argentina, Brazil and Mexico. Today, Ericsson is present in 56 countries within South America, Central America, Mexico and the Caribbean, which combined count the region as one of the few with complete Ericsson installations, including a production unit, R&D Center and training center. Ericsson is the market leading telecom supplier, with over 40 percent market share in Latin America and more than 100 telecom service contracts in the region. Ericsson SE Stockholm, Sweden Telephone EAB-15: Uen Ericsson AB 2015

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