FUNCTIONAL RELATIONSHIPS. Marketing Coordination and Administration. Director of Marketing and Customer Services

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1 NMIT JOB DESCRIPTION MARKETING COORDINATOR Post Title: Reports to: Marketing Coordination and Administration Director of Marketing and Customer Services PURPOSE Coordinate an effective and measurable marketing activity to support the retention of current students, recruitment of new students and continue to position NMIT as a distinctive high quality tertiary provider. Coordinate implementation of annual marketing communications plans and achievement of these including advertising and print; direct marketing PR and engagement activity. Have an understanding of NMIT students, programmes, and services. Be able to provide input to the development and implementation of marketing strategies to retain students and generate referrals. Contribute to and be a guardian of the NMIT corporate image, maintaining the visual identity of NMIT in marketing communications and the resources provided by NMIT to students and staff. Work with Director of Marketing and Student Services to develop budgets and to then coordinate the marketing communication activity within set budget. This job description may be varied at any time as a result of a formal review, or annually by negotiation with the Director of Marketing and Customer Services. FUNCTIONAL RELATIONSHIPS INTERNALLY: Directorate Programme Managers and Staff Information and Enrolment Centre Manager and Staff International Market Managers Youth and Communities Manager and Staff Student support services teams Academic Manager and Staff EXTERNALLY: Media representatives Agencies and PR Consultants Printers Web services providers Other external service providers 1

2 Business and Industry associations and clusters as appropriate Secondary school and community groups as appropriate THE MARKETING COORDINATOR WILL BE REQUIRED TO: MARKETING COMMUNICATIONS Coordinate the production of effective promotional material by obtaining quotes, developing budgets, producing timelines, development of material and placement of advertising including accurate content and proofing, photography, design and print. Promotional material includes but is not limited to; enquiry material, prospectus, programme and course brochures and flyers, e marketing, direct marketing, posters, advertisements i.e.: print, radio, newsletters, cinema, press releases, presentations and exhibition material. services, programme managers and international market managers to develop and implement central marketing, programme specific and international marketing communications plans. Marketing communications and promotional material is produced on time within budget. Central marketing, programme specific and international marketing communications plans are implemented on time within budget. Print publications stock and merchandise stock including distribution to other campuses is maintained. Advertising is booked and advertisements supplied to deadlines. Approval processes sign off are followed. NMIT s photo library is maintained. Promotional effectiveness is monitored using student management system and annual advertising effectiveness report is completed. Sustainable promotional solutions are used where possible such as material choice, minimised wastage and electronic alternatives. Promotional material is aligned with website content management. Annual recruitment targets are achieved Marketing communications adhere to NMIT marketing policies COPY AND CONTENT Coordinate with programme managers and support service staff to gather, input and proof content for marketing communications materials and activities. Assist website coordinator as required with website content maintenance NMIT policies and procedures for production of marketing communications materials adhered to. 2

3 EMARKETING Ensure new technologies and emarketing opportunities are incorporated into the marketing communications. Assist with marketing communications activities through digital and social media channels. NMIT promotional mix remains current to effectively reach market segments i.e. New media to reach school leavers. DIRECT MARKETING Prepare and action direct marketing activities including direct mail and activities. Develop and maintain marketing databases. Marketing mix includes effective direct marketing PUBLIC RELATIONS services and Public Relations consultant to implement annual media (press release) plan as part of marketing communications mix. Liaise with contracted media writers to produce editorial or press releases as required. Administer distribution lists for regional and national media. Maintain copies of all editorial and press releases in a central file and distribute to media lists. Annual Media plan is implemented. Public Relations Contractor is informed of PR activities required as part of marketing communications mix. Proactive media releases are implemented. Editorial content in local media for NMIT is primarily positive in tone. National Media coverage is secured for Niche programmes. Best practice public relations are achieved as per institutional Policy 2R4 External Communications and the Media. Media Monitoring systems are in place and annual media evaluation is completed. 3

4 EVENTS Assist with NMIT events and engagement activities including but not limited to; Graduation, Open days, Information days, Step into Study and marketing functions. Maintain the NMIT marketing materials for events and activities including display material, camera/video, IT equipment etc. Youth and Communities team is supported with marketing communications for their annual programme of events. Support the Youth and Communities manager to deliver excellent graduation events. RETENTION AND REFERRAL services to develop marketing student retention tactics that include but are not limited to understanding and maximising marketing communication opportunities at key touch points in the student lifecycle. services to make recommendations that contribute to the quality of physical evidence NMIT demonstrates to students such as campus presentation, signage as well as service experience, communication to students. Develop understanding of and be able to provide information about the student population at NMIT through effective interpretation of use of data within the student management system and with research and student surveys where appropriate. Provide a marketing service to NMIT programme areas to assist them with retention and recruitment marketing activities. Maintain up to date knowledge of the institute s programmes and future programme developments and to provide input into the development of programmes as required. Quality recruitment contributes to student retention and completion rates. Tactics are developed to maximise use of student database as a marketing retention tool. Communication with students, on campus physical evidence and customer service are included as part of the marketing strategies. Information on students is used for effective decision making. Marketing needs of schools are met. 4

5 VISUAL IDENTITY AND MARKETING POLICIES Contribute to the development of NMIT Visual Identity guidelines and ensure promotional material adheres to NMIT s visual standards. Contribute to the development and implementation of NMIT Marketing Communication Policies. Visual Identity Guidelines for NMIT are documented and published to appropriate staff. Visual Identity Guidelines and Marketing Communications Policies are adhered to. RELATIONSHIP MANAGEMENT Coordinate with internal stakeholders for production of marketing communications material as required. In conjunction with the director of marketing and customer services, maintain relationships with media suppliers, agencies, PR consultants, printers, photographers and other external service providers to deliver NMIT marketing communications. Work with the youth and communities manager to ensure that marketing services are provided to support engagement marketing activities planned for schools, communities and businesses Work with the director of marketing and customer services to ensure marketing services are provided to support international business development and recruitment. Make recommendations and work with director of marketing and customer services to negotiate cost effective marketing and promotional service contracts. Relationship with Directorate, Group Managers, Programme Area Leaders, International Marketing and Recruitment Manager, Student Services team leader, Information and Enrolment Centre Team Leader, Academic Manager and all staff involved in marketing are maintained. Supplier relationships are maintained to ensure best prices, quality and delivery. BUDGETING, PLANNING AND COORDINATION Provide advice about how to reach current and potential student markets through marketing communication mediums such as advertising, website, direct marketing, emarketing referrals, events/exhibitions and public relations etc. Annual plans and budgets are developed and tracked including central marketing and programme specific marketing communications plans, schools liaison activity, website, production of promotional material and public relations plan. 5

6 services to develop marketing plans and budgets. Obtain quotes for marketing communications activities, processing orders and invoices for payment in an effective and timely manner. Coordinate the Marketing Communications budgets and track marketing spend to meet annual plan and agreed budget. Operate within agreed budgets. Budget tracking is up to date and monthly reports are completed. Maintain the Marketing Communications Team digital cameras and video equipment. SELF MANAGEMENT Comply with NMIT policies and codes of conduct. Comply with external professional body requirements. Comply with legislation applicable to marketing and advertising. Promote a culture of excellence and sense of personal responsibility for the institute s success. Staff policies and procedures are followed. Creative and contribute to enthusiastic and positive marketing activities for NMIT. 6

7 PERSON SPECIFICATION: MARKETING COORDINATION AND ADMINISTRATION ESSENTIAL: Proven organisational and administrative skills Ability to prioritise and meet deadlines Close attention to detail Excellent communication skills At least 2 years experience in communications, marketing, PR or related fields Experience producing Marketing Publications Experience in advertising booking and providing advertisements to deadlines Excellent writing and proofing skills Proven Microsoft Office skills word processing, spreadsheet Driver s licence Enthusiastic, professional with a can do attitude Committed to working as a member of the team Eligibility to work in NZ Relevant tertiary qualification Commitment to Nelson Marlborough Institute of Technology s Te Tiriti o Waitangi policy. DESIRABLE Knowledge of the tertiary sector.

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