A STUDY ON THE DEMO GRAPHICAL CHARACTERISTICS OF INTERNET BANKING NON- ADOPTERS IN CHENNAI METROPOLITAN CITY WITH REFERENCE TO INDIAN BANK

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "A STUDY ON THE DEMO GRAPHICAL CHARACTERISTICS OF INTERNET BANKING NON- ADOPTERS IN CHENNAI METROPOLITAN CITY WITH REFERENCE TO INDIAN BANK"

Transcription

1 INTERNATIONAL JOURNAL OF MANAGEMENT (IJM) International Journal of Management (IJM), ISSN (Print), ISSN (Online), ISSN (Print) ISSN (Online) Volume 5, Issue 11, November (2014), pp IAEME: Journal Impact Factor (2014): (Calculated by GISI) IJM I A E M E A STUDY ON THE DEMO GRAPHICAL CHARACTERISTICS OF INTERNET BANKING NON- ADOPTERS IN CHENNAI METROPOLITAN CITY WITH REFERENCE TO INDIAN BANK P.Saravanan 1, P.Sridharan 2 1 Assistant Professor (Senior Grade), School of Management, SRM Faculty of Management, Kattankulathur , Kanchipuram Dt., Tamil Nadu 2 Associate Professor and Head, Department of International Business, School of Management, Pondicherry University, Puducherry , Pondicherry ABSTRACT The financial service industry, especially banks, has responded to constant market changes by adopting different types of delivery channel strategies. The emerging trend of Internet banking raises important issues in the area of consumers banking behaviors and choices. Bank has to know the consumers banking behaviors and choices. The consumers banking behaviors and choices depends on their demographical characteristics. So, the bank has to know their customers demographical characteristics. This study is carried out to identify the demographical characteristics of non users of Internet Banking in Chennai Metropolitan city with reference to Indian Bank. Descriptive Research design and Judgment sampling are used for this study. The Questionnaire was administrated with 233 Savings Bank account holders of Indian Bank in Chennai. It is suggested that awareness on Internet Banking products, services and its benefits to be created with the Savings Bank account holders of Indian Bank irrespective of the gender, age, educational qualifications, marital status, occupation and annual income. Also suggested that they have to be thought that there is no complexity in using Internet Banking and also there is no risk. Their self-confidence to be developed that they can be able to face the consequences of using Internet Banking. The bank will be able to compete and survive in today s competitive environment, if they implement the suggestions provided in this study. Key words: Internet Banking, Demographic Characteristics, Non- Adoption. 61

2 1. INTRODUCTION The financial service industry, especially banks, has responded to constant market changes by adopting different types of delivery channel strategies. These market changes include: customer banking tastes, preferences, increasing competition from non-banking financial institutions, shifting demographic and social trends, government deregulation of the financial service industry and technological innovation and development. The Automatic Teller Machine (ATM), telephone banking, Personal Computer (PC) banking, and Internet banking are examples of how the banking service industry has revolutionized since 1970s. Evolution of Information Technology in the banking industry has speeded up communication and transactions between banks and customers Giannakoudi, 1999).The emerging trend of Internet banking raises important issues in the area of consumers banking behaviors and choices Operational Definition of Internet Banking Internet banking can be described as the provision of information or services by banks to their customers, via the Internet network. At the basic level, Internet banking involves a bank setting up a World Wide Web (WWW) site to provide information about its products and services (Daniel, 1999; Sathye, 1999; Karjaluoto et al., 2002). Pikkarainen, Karjaluoto, and Pahnila (2004) defines Internet banking as an Internet portal, through which customers can use different kinds of banking services ranging from bill payment to making investments. Internet banking gives customers access to almost any type of banking transaction at the click of a button, except withdrawals The Internet Banking of Indian Bank The following financial products and services are offered through Internet Banking of Indian Bank.Service Tax Payment, LIC premium Payment, Central Excise Payment Status of Cheque details, Online Share Trading System, Income Tax and TDS Payment, Transfer funds to their own accounts, Viewing and Print out of account statements, Transfer funds to other Indian Bank accounts, Indian Bank s Depository Participant account, Tamil Nadu Electricity Board (TNEB) Bill Payment, Indian Railway Catering and Tourism Corporation (IRCTC) Ticket Booking and Remittance of funds to anyone having account with any other bank through RTGS/NEFT. 2. REVIEW OF LITERATURE Murillo and Roisman s (2004) were indicated that a bank s decision to provide Internet banking depends on the demographic characteristics of the customers such as gender, age, marital status, educational qualifications, occupation and annual income etc., as well as whether the bank is located in a metropolitan area. Demographic characteristics play a vital role in understanding the buying behavior of consumers in different segments, and when the characteristics are identified, they enable companies to develop products and services according to customers specific requirements, tastes, and preferences (Sakkthivel, 2006). Demographic factors are frequently used as a basis for understanding consumer characteristics (Block and Roering, 1976; Lewis, 1981). The popularity of using demographic factors is attributable to the observed relationship between the consumption of certain products and certain demographic factors (Block and Roering, 1976). The demographic characteristics include age, sex, income, occupation, education (Kotler, 1982). 62

3 3.1. Need of the Study The decision to provide Internet Banking is currently perceived as vital for customer retention and maintaining competitive advantage in the banking industry. For customer retention and maintaining competitive advantage, bank has to know about their potential customers demographic characteristics. This will help the bank to offer the products and services according to customers specific requirements Statement of the Problem Indian Bank is one of the nationalized bank and it is pioneer in computerization. It also provides most of the Internet Banking products and services to the customers. In Chennai, only 5.8 % of the Savings Bank account holders of Indian Bank are availing Internet Banking. There are some demographic characteristics which prevent the customers from availing Internet Banking. The demographic characteristics which prevent the customers from availing Internet Banking have to be identified 3.3. OBJECTIVES To study the demographic characteristics of Internet Banking non- adopters in Chennai Metropolitan City with reference to Indian Bank. 4. METHODS AND PROCEDURES 4.1. Research Design: Descriptive Research 4.2. Population: Internet banking non- users of Indian Bank in Chennai Metropolitan City Sample Size: The sample size 233 was arrived based on the results of Pilot study Sampling Method: Judgment sampling. 45. Instrument: The data required for the study is collected through a structured questionnaire which was tested through pilot study and reliability test. 5. RESULTS AND DISCUSSION Table 5.1: Respondents Gender wise Distribution Gender Male Female Figure 5.1: Respondents Gender wise Distribution 63

4 From the above table, it is observed that 58% of the respondents belong to the category of male and 42% of the respondents belong to the category of female. Hence, it is inferred that more number of male Respondents reluctant to avail Internet Banking. Table 5.2: Respondents Distribution of age groups Age group (In Years) 18 years to 30 years Above 30 years to 42 years Above 42 years Figure 5.2: Respondents Distribution of age groups From the above table, it is observed that 43% of the respondents are in the age group of above years, followed by 30% of the respondents in the age group of above 42 years and 27 % in the age group of years. Hence, it is inferred that the maximum percentage of non-adopters of Internet Banking belong to the age group of above years. Table 5.3: Marital status of the Respondents Marital Status Bachelor/ Spinster Married

5 Figure 5.3 Marital status of the Respondents From the above table, it is observed that 77% of the respondents are married and 23% are Bachelor/Spinster. Hence, it is inferred that the respondents who got married do not prefer Internet Banking than Bachelor / Spinster. Table 5.4 Educational Qualification of the Respondents Educational Qualification Up to Hr. Sec Diploma Under Graduate Post Graduate Professional Course 22 9 Figure 5.4 Educational Qualification of the Respondents 65

6 From the above table, it is observed that 38% of the respondents have completed Under Graduate, followed by 20% of the respondents up to Hr. Sec., 18 % Post Graduate, 15% Diploma and 9% of the respondents Professional course.hence, It is inferred that the maximum percentage of Under Graduate holders do not want to use Internet Banking. Table 5.5 Respondents Occupation Occupation Private Organization Government Business House Wife Figure 5.5 Respondents Occupation From the above table, it is observed that 49% of the respondents are working in Private Organization, followed by 27% in Government Organization, 13% House wives and 11% doing Business. It is inferred that the maximum percentage of Private Organization employees hesitate to adopted Internet Banking. Table 5.6 Respondents Annual Income Annual income (in Rs.) Up to Above

7 Figure 5.6: Respondents Annual Income From the above table, it is observed that 44% of the respondents belong to the annual income category of Rs , followed by 21% of up to Rs and 19 % of Rs and 16% of above Rs It is observed that the maximum percentage of respondents (44%) belong to the annual income category of Rs averse to adopt Internet Banking. FINDINGS It is found that more number of males do not prefer Internet Banking. It shows that males also not interested to adopt new technologies quickly. They are also not ready to take risk. They do not have confident to face the consequences of using Internet Banking. They might not aware of Internet Banking products and services and also its benefits. Males also may have the perception that Internet Banking is a complex one. It is found that more number of middle age group do not prefer Internet Banking than youngsters and old age people. Youngsters might be having account for short span. So, they might not be interested to use Internet Banking. Old age people might have used the traditional banking for quite a long time. It might be convenient to them and also they may not be interested to take risk. Hence, old age people do not prefer Internet Banking. It is found that more number of married respondents do not prefer Internet Banking than Bachelor/Spinster Married people might be influenced by their spouse and family members. It is observed that the respondents who qualified Under Graduate hesitate to use Internet Banking. Those who are educationally qualified also may not aware of the Internet Banking products and services. They have to be made to understand its benefits. It is found that the respondents those who work in Private Organization averse to use Internet Banking. It is found that the respondents belong to average annual income group disinclined to use Internet Banking. It shows that there may not be a need to use Internet Banking when their annual income is in average category. 67

8 SUGGESTIONS Awareness on Internet Banking products, services and its benefits to be created among both genders. They have to be educated that there is no complexity in using Internet Banking and also there is no risk. Their self-confidence to be developed in a such a way that they can able to face the consequences of using Internet Banking. Both the youngsters and old age people are to be made to understand the benefits and convenience of using Internet Banking. Family members and spouse of the respondents are also to be made to understand the benefits of using Internet Banking. The respondents have to be educated about the products, services and its benefits irrespective of their educational qualifications. Also, they have to be educated about the possibilities of shortcoming and how to solve the shortcomings. The benefits of Internet Banking to be educated to the respondents irrespective of the annual income. CONCLUSION This study provides information about the demographical characteristics of the respondents who do not prefer Internet Banking. The bank may be able to influence their Savings Bank account holders to use Internet Bank if they implement the suggestions provided in this study. This will help the bank to lure more customers. The bank will be able to compete and survive in the today s competitive environment. LIMITATIONS OF THE STUDY The study is restricted to the respondents of the Chennai Metropolitan city only. The data collected from the sample is highly contextual to factors such as place and time of data collection, mood and time available to the respondents, hence possibilities exist to get diverse results as and when the context may vary. REFERENCE Journal Papers [1] Block, C., and Roering, K. J.(1976), Essentials of consumer behaviour: based on Engel, Kollat, and Blackwell s consumer behavior, The Dryden Press, Hinsdale. [2] Daniel, E. (1999), Provision of electronic banking in the UK and the Republic of Ireland, The International Journal of Bank marketing, 17(2), pp [3] Giannakoudi, S. (1999), Internet banking: the digital voyage of banking and money in Cyberspace, Information and Communication Technology Law, 8 (3), pp [4] Karjaluoto, H., Mattila, M., and Pento, T. (2002), Factors underlying attitude formation towards online Internet banking in Finland, International Journal of Bank Marketing, 20(6), [5] Murillo, R. H., and Roisman, D. (2004), Point and Click, or Mortar and Brick? A look at Internet banking in the Eighth District, Article provided by Federal Reserve Bank of St. Louis in its journal: The Regional Economist, October, [6] Pikkarainen, T., Pikkarainen, K., Karjaluoto, H., and Pahnila, S. (2004), Consumer acceptance of online banking: An extension of the technology acceptance model, Internet Research, 14(3), [7] Sakkthivel, A. M. (2006), Impact of Demographics on the Consumption of Different Services Online India, Journal of Internet Banking and Commerce, 11(3). 68

9 [8] Sathye, M. (1999), Adoption of Internet Banking by Australian consumers: an empirical investigation, The International Journal of Bank Marketing, 17(7), pp [9] Adnan M. Al-Khatib, Internet Banking and Its Adoption in the Arab World, International Journal of Information Technology and Management Information Systems (IJITMIS), Volume 4, Issue 3, 2013, pp , ISSN Print: , ISSN Online: [10] P.Saravanan, Dr.V.M.Shenbagaraman, Dr.K.Mohan and Dr. R.Wranton Perez, A Study on the Voice of Customers with Specific Reference To Bath Soap Users In Chennai, Tamilnadu International Journal of Management (IJM), Volume 3, Issue 1, 2012, pp , ISSN Print: , ISSN Online: Proceedings Papers [11] Lewis, R.C. (1981), Marketing for full services restaurant an analysis of demographic and benefit segmentation. Marketing of Service, Proceedings Series, Chicago, III: American Marketing Association. Books [12] Donald R Cooper, Pamela S Schindler, Business Research Methods, Tata McGraw-Hil Publishing Company Limited, New Delhi, [13] Efraim Turban, Jac Lee, David King, H.Michael Chung, Electronic Commerce, Pearson Education Asia, [14] James A O Brien, Management Information Systems, Tata Mc-Graw Hill Publishing Co. Ltd., New Delhi, [15] Kenneth C. Laudon, E-Commerce, Pearson Education; New Delhi, [16] Kotler, P.(1982), Marketing for non-profit organizations, 2 nd Edition, N.J: Prentice-Hall Inc: Englewood Cliffs. [17] Kothari C.R., Research Methodology: Methods and Techniques, New Age International (P) Limited, New Delhi, Website References [18] [19] [20] [21] 69

Consumer Attitude and Perception of Mobile Phone Service Providers in Nagapattinam District

Consumer Attitude and Perception of Mobile Phone Service Providers in Nagapattinam District Volume: 2, Issue: 7, 673-678 Aug 2015 www.allsubjectjournal.com e-issn: 2349-4182 p-issn: 2349-5979 Impact Factor: 3.762 A. Muthukumaran Part-Time Research Scholar, Assistant Professor of Commerce, A.V.C.

More information

A Study on Consumer Behavior of Aavin Milk in Bhel Township: Trichy

A Study on Consumer Behavior of Aavin Milk in Bhel Township: Trichy ISSN: 2321-7782 (Online) Volume 1, Issue 4, September 2013 International Journal of Advance Research in Computer Science and Management Studies Research Paper Available online at: www.ijarcsms.com A Study

More information

Table 1: Profile of Consumer Particulars Classification Numbers Percentage Upto 20 25 41.67 Age. 21 to 40 18 30.00 Above 40 17 28.

Table 1: Profile of Consumer Particulars Classification Numbers Percentage Upto 20 25 41.67 Age. 21 to 40 18 30.00 Above 40 17 28. 2014; 1(7): 280-286 IJMRD 2014; 1(7): 280-286 www.allsubjectjournal.com Received: 04-12-2014 Accepted: 22-12-2014 e-issn: 2349-4182 p-issn: 2349-5979 V. Suganthi Assistant Professor, Department of Commerce,

More information

AN EMPIRICAL EVALUATION OF MONEY TRANSFER SERVICES IN INDIA

AN EMPIRICAL EVALUATION OF MONEY TRANSFER SERVICES IN INDIA 186 AN EMPIRICAL EVALUATION OF MONEY TRANSFER SERVICES IN INDIA DR.M.LATHA NATARAJAN*; DR. M.G.SARAVANARAJ**; R. SERANMADEVI*** ABSTRACT *Head/Professor, Department of Management Studies, Vivekanandha

More information

CHAPTER-VIII FINDINGS AND SUGGESTIONS

CHAPTER-VIII FINDINGS AND SUGGESTIONS CHAPTER-VIII FINDINGS AND SUGGESTIONS The present study has brought some novel contributions towards the knowledge of online shopping and found the reasons for the shift in buying behavior from the traditional

More information

Policyholder s Satisfaction of Private Life Insurance Companies With Reference To Tirupur District, Tamilnadu

Policyholder s Satisfaction of Private Life Insurance Companies With Reference To Tirupur District, Tamilnadu International Journal of Computational Engineering Research Vol, 03 Issue, 9 Policyholder s Satisfaction of Private Life Insurance Companies With Reference To Tirupur District, Tamilnadu Dr.N.Kathirvel*

More information

A Study of Growth of Fast Food Industry with Reference to Shift in Consumer s Buying Habits in Nagpur City

A Study of Growth of Fast Food Industry with Reference to Shift in Consumer s Buying Habits in Nagpur City A Study of Growth of Fast Food Industry with Reference to Shift in Consumer s Buying Habits in Nagpur City MinalKashyap 1, KomalKashyap 2, Dr. Anil Sarda 3 1,2 Assistant Professor J D College of Engineering

More information

Journal of Internet Banking and Commerce

Journal of Internet Banking and Commerce Journal of Internet Banking and Commerce An open access Internet journal (http://www.arraydev.com/commerce/jibc/) Journal of Internet Banking and Commerce, April 2011, vol. 16, no.1 (http://www.arraydev.com/commerce/jibc/)

More information

Consumer Behaviour and Brand Preference of Titan Watches An empirical study with reference to Haveri District, Karnataka.

Consumer Behaviour and Brand Preference of Titan Watches An empirical study with reference to Haveri District, Karnataka. IOSR Journal of Business and Management (IOSR-JBM) ISSN: 2278-487X. Volume 7, Issue 1 (Jan. - Feb. 13), PP 1-7 Consumer Behaviour and Brand Preference of Titan Watches An empirical study with reference

More information

SIGNIFICANCE OF WORKING CAPITAL TURNOVER RATIO: A CASE STUDY OF BHEL AND CROMPTON GREAVES

SIGNIFICANCE OF WORKING CAPITAL TURNOVER RATIO: A CASE STUDY OF BHEL AND CROMPTON GREAVES INTERNATIONAL JOURNAL OF MANAGEMENT (IJM) International Journal of Management (IJM), ISSN 0976 650(Print), ISSN 0976-6510(Online), ISSN 0976-650 (Print) ISSN 0976-6510 (Online) Volume 6, Issue 3, March

More information

A logit model of electronic banking adoption: The case of

A logit model of electronic banking adoption: The case of Int. Statistical Inst.: Proc. 58th World Statistical Congress, 2011, Dublin (Session CPS001) p.6001 A logit model of electronic banking adoption: The case of Komercijalna Banka AD Skopje Bucevska, Jasmina

More information

A Study of E-CRM Services of Commercial Banks in Virudhunagar District, Tamil Nadu

A Study of E-CRM Services of Commercial Banks in Virudhunagar District, Tamil Nadu Asian Review of Social Sciences ISSN: 2249-6319 Vol. 4 No. 1, 2015, pp. 7-16 The Research Publication, www.trp.org.in A Study of E-CRM Services of Commercial Banks in Virudhunagar District, Tamil Nadu

More information

CONSUMERS' BUYING BEHAVIOR TOWARDS GREEN PRODUCTS: AN EXPLORATORY STUDY

CONSUMERS' BUYING BEHAVIOR TOWARDS GREEN PRODUCTS: AN EXPLORATORY STUDY Int. J. Mgmt Res. & Bus. Strat. 2014 Collins Marfo Agyeman, 2014 ISSN 2319-345X www.ijmrbs.com Vol. 3, No. 1, January 2014 2014 IJMRBS. All Rights Reserved CONSUMERS' BUYING BEHAVIOR TOWARDS GREEN PRODUCTS:

More information

ROLE OF MICROFINANCE ON WOMEN EMPOWERMENT ESPECIALLY IN THE RURAL AREAS

ROLE OF MICROFINANCE ON WOMEN EMPOWERMENT ESPECIALLY IN THE RURAL AREAS ROLE OF MICROFINANCE ON WOMEN EMPOWERMENT ESPECIALLY IN THE RURAL AREAS Ms. Kavitha.L Dr. K.S. Meenakshisundaram Abstract The study examined the role of microfinance on Women Empowerment in the rural areas.

More information

A Study on Customers Perception Towards Credit Cards

A Study on Customers Perception Towards Credit Cards Commerce A Study on Customers Perception Towards Credit Cards Keywords ATHENA JOY Research Scholar, School of Management Studies, Cusat ABSTRACT The growth of credit card culture in India has been predominant

More information

Int. J. Pharm. Sci. Rev. Res., 33(2), July August 2015; Article No. 06, Pages: 25-29

Int. J. Pharm. Sci. Rev. Res., 33(2), July August 2015; Article No. 06, Pages: 25-29 Research Article *A.R.Shanmuga Priya, **R.Krishnaraj, ***M.Chitra *Assistant Professor, Faculty of Management, SRM University, Kattankulathur, Kancheepuram, Tamil Nadu, India. **Assistant Professor, Faculty

More information

A Study On Indian Consumers Attitude Towards SMS Advertising Through Mobile Phones

A Study On Indian Consumers Attitude Towards SMS Advertising Through Mobile Phones 38 Opinion-Volume 1, No. 1, December 2011 A Study On Indian Consumers Attitude Towards SMS Advertising Through Mobile Phones Abstract Ravindra Reddy. T* Dr. Rajyalakshmi N** The rapid increase in the usage

More information

A STUDY ON ONLINE BUYING BEHAVIOUR WITH SPECIAL REFERENCE TO COIMBATORE CITY

A STUDY ON ONLINE BUYING BEHAVIOUR WITH SPECIAL REFERENCE TO COIMBATORE CITY A STUDY ON ONLINE BUYING BEHAVIOUR WITH SPECIAL REFERENCE TO COIMBATORE CITY Dr.S.Saravanan Professor and Head Department of Commerce with Information Technology Dr.N.G.P.Arts and Science College, Coimbatore.

More information

CONTENTS CERTIFICATE ACKNOWLEDGEMENT PREFACE LIST OF CHARTS LIST OF TABLES CHAPTER

CONTENTS CERTIFICATE ACKNOWLEDGEMENT PREFACE LIST OF CHARTS LIST OF TABLES CHAPTER CONTENTS CERTIFICATE ACKNOWLEDGEMENT PREFACE LIST OF CHARTS LIST OF TABLES I II IV VI IX NO CHAPTER 1 MARKETING AND RETAIL MARKETING - A CONCEPTUAL FRAMEWORK PAGE NO 1-149 1.1: INTRODUCTION 4 1.2: WHAT

More information

A Comparative Analysis of Investor s Risk Perceptions towards Public & Selected Private Life Insurers in Jabalpur District of Madhya Pradesh.

A Comparative Analysis of Investor s Risk Perceptions towards Public & Selected Private Life Insurers in Jabalpur District of Madhya Pradesh. A Comparative Analysis of Investor s Risk Perceptions towards Public & Selected Private Life Insurers in Jabalpur District of Madhya Pradesh Dr. Anshuja Tiwari & Ms. Babita Yadav Abstract The deregulation

More information

IJRFM Volume 2, Issue 11 (December 2012) (ISSN ) INDIAN CONSUMER DEMEANOR FOR LIFE INSURANCE ABSTRACT

IJRFM Volume 2, Issue 11 (December 2012) (ISSN ) INDIAN CONSUMER DEMEANOR FOR LIFE INSURANCE ABSTRACT INDIAN CONSUMER DEMEANOR FOR LIFE INSURANCE Dr. Vipul Jain* Bhawna Saini** ABSTRACT Consumer Demeanor is the study of when, why, how, and where people do or do not buy a products/services. It blends elements

More information

Investors Attitudes towards Stock Market Investment

Investors Attitudes towards Stock Market Investment International Journal of scientific research and management (IJSRM) Volume 3 Issue 7 Pages 3356-3362 2015 \ Website: www.ijsrm.in ISSN (e): 2321-3418 Investors Attitudes towards Stock Market Investment

More information

Attitude of Working Women towards Investing In Life Insurance with Special Reference to Private Bank Employees Of Coimbatore City

Attitude of Working Women towards Investing In Life Insurance with Special Reference to Private Bank Employees Of Coimbatore City Attitude of Working Women towards Investing In Life Insurance with Special Reference to Private Bank Employees Of Coimbatore City S.VINOTH Assistant Professor RVS Institute of Management Studies and Research

More information

Pondicherry University 605014 India- Abstract

Pondicherry University 605014 India- Abstract International Journal of Management and International Business Studies. ISSN 2277-3177 Volume 4, Number 3 (2014), pp. 309-316 Research India Publications http://www.ripublication.com Management Information

More information

CUSTOMER EXPECTATIONS AND PERCEPTIONS OF SERVICE QUALITY OF MOBILE PHONE SERVICE PROVIDERS IN KERALA - A GAP ANALYSIS

CUSTOMER EXPECTATIONS AND PERCEPTIONS OF SERVICE QUALITY OF MOBILE PHONE SERVICE PROVIDERS IN KERALA - A GAP ANALYSIS INTERNATIONAL JOURNAL OF MANAGEMENT (IJM) International Journal of Management (IJM), ISSN 0976 6502(Print), ISSN 0976-6510(Online), ISSN 0976-6502 (Print) ISSN 0976-6510 (Online) Volume 6, Issue 3, March

More information

INTERNATIONAL JOURNAL OF MARKETING AND HUMAN RESOURCE MANAGEMENT (IJMHRM)

INTERNATIONAL JOURNAL OF MARKETING AND HUMAN RESOURCE MANAGEMENT (IJMHRM) INTERNATIONAL JOURNAL OF MARKETING AND HUMAN RESOURCE MANAGEMENT (IJMHRM) International Journal of Marketing and Human Resource Management (IJMHRM), ISSN 0976 6421 (Print), ISSN 0976 6421 (Print) ISSN

More information

Factors Influencing Customers Acceptance of Internet Banking Services in Sudan

Factors Influencing Customers Acceptance of Internet Banking Services in Sudan Factors Influencing Customers Acceptance of Internet Banking Services in Sudan Adam Haroun Omer Khater 1, Dr. Babikir Alfaki Almansour 2, Dr. Mohammed Hamad Mahmoud 3 ¹Nyala University, Faculty of Economic

More information

A STUDY ON CONSUMER BEHAVIOUR TOWARDS ONLINE SHOPPING IN COIMBATORE DISTRICT

A STUDY ON CONSUMER BEHAVIOUR TOWARDS ONLINE SHOPPING IN COIMBATORE DISTRICT IMPACT: International Journal of Research in Business Management (IMPACT: IJRBM) ISSN(E): 2321-886X; ISSN(P): 2347-4572 Vol. 3, Issue 7, Jul 2015, 51-62 Impact Journals A STUDY ON CONSUMER BEHAVIOUR TOWARDS

More information

PREFERENCES FOR WEALTH MANAGEMENT SERVICES: AN EMPIRICAL STUDY IN UDAIPUR, RAJASTHAN

PREFERENCES FOR WEALTH MANAGEMENT SERVICES: AN EMPIRICAL STUDY IN UDAIPUR, RAJASTHAN PREFERENCES FOR WEALTH MANAGEMENT SERVICES: AN EMPIRICAL STUDY IN UDAIPUR, RAJASTHAN Dr. Dhiraj Jain, Asistant Professor, Pacific Institute of Management, Udaipur, India Ms. Anupama Jhala, Research Scholar,

More information

IJMT Volume 2, Issue 4 ISSN:

IJMT Volume 2, Issue 4 ISSN: A STUDY ON CUSTOMER PERCEPTION TOWARDS MOBILE BANKING IN INDIAN OVERSEAS BANK A. PALANI* P. YASODHA** CHENNAI Abstract: Mobile banking is still at infancy stage in the world. Many studies focused on usage

More information

A Study on Customer Relationship Management Practices in Selected Private Sector Banks with Reference to Coimbatore District

A Study on Customer Relationship Management Practices in Selected Private Sector Banks with Reference to Coimbatore District A Study on Customer Relationship Management Practices in Selected Private Sector Banks with Reference to Coimbatore District Dr. H. Balakrishnan* & R. Krishnaveni** *Principal & Secretary, S.N.R Sons College,

More information

ROLE OF REACH OF INTERNET BANKING IN INDIA

ROLE OF REACH OF INTERNET BANKING IN INDIA ROLE OF REACH OF INTERNET BANKING IN INDIA * Dr. A. Vinayagamoorthy ** K. Senthilkumar Abstract In the 1990s, the banking sector in India saw greater emphasis being placed on technology and innovation.

More information

International Journal of Scientific Research and Modern Education (IJSRME) ISSN (Online): 2455 5630 (www.rdmodernresearch.com) Volume I, Issue I,

International Journal of Scientific Research and Modern Education (IJSRME) ISSN (Online): 2455 5630 (www.rdmodernresearch.com) Volume I, Issue I, A COMPREHENSIVE STUDY ON FACTORS AFFECTING PURCHASE DECISION OF LIFE INSURANCE CUSTOMERS K. Kavyashree * & Fathima Safira** Assistant Professor, SDM College, Ujire, Karnataka Abstract: Liberalization,

More information

Asian Research Journal of Business Management

Asian Research Journal of Business Management Asian Research Journal of Business Management FACTORS INFLUENCING ONLINE TRADING ADOPTION: A STUDY ON INVESTORS ATTITUDE IN GREATER VISAKHAPATNAM CITY Dr. Krishna Mohan Vaddadi 1 & Merugu Pratima 2 * 1

More information

Online Open Access publishing platform for Management Research. Copyright 2010 All rights reserved Integrated Publishing association

Online Open Access publishing platform for Management Research. Copyright 2010 All rights reserved Integrated Publishing association ASIAN JOURNAL OF MANAGEMENT RESEARCH Online Open Access publishing platform for Management Research Copyright 2010 All rights reserved Integrated Publishing association Short Communication ISSN 2229 3795

More information

A STUDY ON FACTORS AFFECTING CUSTOMERS INVESTMENT TOWARDS LIFE INSURANCE POLICIES

A STUDY ON FACTORS AFFECTING CUSTOMERS INVESTMENT TOWARDS LIFE INSURANCE POLICIES 106 A STUDY ON FACTORS AFFECTING CUSTOMERS INVESTMENT TOWARDS LIFE INSURANCE POLICIES ABSTRACT MS. BABITA YADAV*; DR. ANSHUJA TIWARI** *Research Scholar, Faculty of Commerce, R.D.V.V, Jabalpur. **Assistant

More information

Satisfaction of Library Automation Services in College Students - With Special Reference to Arts Colleges of Madurai District

Satisfaction of Library Automation Services in College Students - With Special Reference to Arts Colleges of Madurai District EUROPEAN ACADEMIC RESEARCH Vol. II, Issue 9/ December 2014 ISSN 2286-4822 www.euacademic.org Impact Factor: 3.1 (UIF) DRJI Value: 5.9 (B+) Satisfaction of Library Automation Services in College Students

More information

THE GANDHIGRAM INSTITUTE OF RURAL HEATLH AND FAMILY WELFARE TRUST SOUNDRAM NAGAR, AMBATHURAI R.S. GANDHIGRAM (PO), DINDIGUL DIST.

THE GANDHIGRAM INSTITUTE OF RURAL HEATLH AND FAMILY WELFARE TRUST SOUNDRAM NAGAR, AMBATHURAI R.S. GANDHIGRAM (PO), DINDIGUL DIST. THE GANDHIGRAM INSTITUTE OF RURAL HEATLH AND FAMILY WELFARE TRUST SOUNDRAM NAGAR, AMBATHURAI R.S. GANDHIGRAM (PO), DINDIGUL DIST. 624302 ADMISSION NOTIFICATION 2013-2014 P.G.DIPLOMA IN HEALTH PROMOTION

More information

PURCHASE DECISION FACTORS OF LIFE INSURANCE POLICY HOLDERS IN DHARMAPURI DISTRICT, TAMIL NADU, INDIA

PURCHASE DECISION FACTORS OF LIFE INSURANCE POLICY HOLDERS IN DHARMAPURI DISTRICT, TAMIL NADU, INDIA PURCHASE DECISION FACTORS OF LIFE INSURANCE POLICY HOLDERS IN DHARMAPURI DISTRICT, TAMIL NADU, INDIA V. Karthiga* Dr. G. Vadivalagan** Abstract The Indian Insurance Industry is as old as it is in any other

More information

Potentiality of Online Sales and Customer Relationships

Potentiality of Online Sales and Customer Relationships Potentiality of Online Sales and Customer Relationships P. Raja, R. Arasu, and Mujeebur Salahudeen Abstract Today Internet is not only a networking media, but also as a means of transaction for consumers

More information

second century. Banking in India can be, by and large, grouped into three eras, i.e., pre-nationalisation, postnationalisation

second century. Banking in India can be, by and large, grouped into three eras, i.e., pre-nationalisation, postnationalisation By: Dr M. SELVAKUMAR e.l. ramar ATTITUDE OF CUSTOMERS TOWARDS e-crm SERVICES OF BANKS IN VIRUDHUNAGAR DISTRICT, TAMIL NADU The key objective of an organisation should be to keep an eye on each and every

More information

E-BANKING: THE INDIAN SCENARIO

E-BANKING: THE INDIAN SCENARIO 16 E-BANKING: THE INDIAN SCENARIO DR. ROSHAN LAL*;DR. RAJNI SALUJA** *Professor & Director, Ganpati Business School, Bilaspur, District, Yamuna Nagar (Haryana) India. **Assistant Professor, Assistant Professor

More information

A Study on Effectiveness of Training in Indian Banks

A Study on Effectiveness of Training in Indian Banks A Study on Effectiveness of Training in Indian Banks P. Akilandeswari, Research Scholar, Bharathiyar University, Coimbatore, India. Email: akilaprabha1@gmail.com Dr. Jayalakshmi, Professor, Prist University,

More information

Dr. J. Vincent Xavier Asst. Professor, School of Management Studies, St. Joseph s College (Autonomous) Tiruchirappalli, Tamil Nadu, India

Dr. J. Vincent Xavier Asst. Professor, School of Management Studies, St. Joseph s College (Autonomous) Tiruchirappalli, Tamil Nadu, India International Journal of Research in Management & Business Studies (IJRMBS 15) Vol. Issue 1 Jan. - Mar. 15 ISSN : 38-653 (Online) A Study on the Effectiveness of Performance Appraisal System and its Influence

More information

AN ANALYSIS OF INVESTORS PREFERENCE ON VARIOUS LIFE INSURANCE POLICIES

AN ANALYSIS OF INVESTORS PREFERENCE ON VARIOUS LIFE INSURANCE POLICIES AN ANALYSIS OF INVESTORS PREFERENCE ON VARIOUS LIFE INSURANCE POLICIES Abstract Divya Joseph* The business of insurance is related to the protection of the economic values of asset every asset has a value

More information

Demographic and Environment Factors Influence on Training and Development Effectiveness in Hotel Industry: A Case Study of Selected Hotels in Chennai

Demographic and Environment Factors Influence on Training and Development Effectiveness in Hotel Industry: A Case Study of Selected Hotels in Chennai Journal of Human Resources Management and Labor Studies March 2014, Vol. 2, No. 1, pp. 83-95 ISSN: 2333-6390 (Print), 2333-6404 (Online) Copyright The Author(s). 2014. All Rights Reserved. American Research

More information

A STUDY ON USAGE AND SATISFACTION OF CREDIT CARDS BY CUSTOMERS IN KRISHNAGIRI DISTRICT

A STUDY ON USAGE AND SATISFACTION OF CREDIT CARDS BY CUSTOMERS IN KRISHNAGIRI DISTRICT A STUDY ON USAGE AND SATISFACTION OF CREDIT CARDS BY CUSTOMERS IN KRISHNAGIRI DISTRICT S.Deviranjitham Research scholar Periyar University Asst.Professor, Sri Vidya Mandir Arts & Science College,Uthangarai,Krishnagiri.

More information

International Journal of Informative & Futuristic Research ISSN (Online):

International Journal of Informative & Futuristic Research ISSN (Online): Research Paper Volume 2 Issue 7 March 2015 International Journal of Informative & Futuristic Research ISSN (Online): 2347-1697 Role of NGOs in Paper ID IJIFR/ V2/ E7/ 047 Page No. 2187-2191 Subject Area

More information

IS Plastic Money Matter for Consumer Buying Behavior? An Empirical Analysis from Pakistan

IS Plastic Money Matter for Consumer Buying Behavior? An Empirical Analysis from Pakistan International Journal of Business and Management Invention ISSN (Online): 2319 8028, ISSN (Print): 2319 801X Volume 5 Issue 4 April. 2016 PP 17-21 IS Plastic Money Matter for Consumer Buying Behavior?

More information

International Journal of Management, Innovation & Entrepreneurial Research Vol 1 (1), April 2015, Pg 10-14

International Journal of Management, Innovation & Entrepreneurial Research Vol 1 (1), April 2015, Pg 10-14 IMPACT OF DEMOGRAPHIC VARIABLES ON PURCHASE OF E-INSURANCE IN URBAN AREAS IN INDIA Dr. Syed Shahid Mazhar, Dr. Anisur Rehman and Mr. Shahab Ud Din Assistant Professor, Integral University, Department Of

More information

IJMT Volume 2, Issue 7 ISSN: 2249-1058

IJMT Volume 2, Issue 7 ISSN: 2249-1058 A STUDY ON CONSUMER SATISFACTION TOWARDS LIFE INSURANCE CORPORATION OF INDIA Prof.Sanjaykumar Jagannath Patil* Abstract: Life Insurance Corporation of India (LIC) is the India s largest Life Insurance

More information

International Journal of Advance Research in Computer Science and Management Studies

International Journal of Advance Research in Computer Science and Management Studies Volume 3, Issue 11, November 2015 ISSN: 2321 7782 (Online) International Journal of Advance Research in Computer Science and Management Studies Research Article / Survey Paper / Case Study Available online

More information

A Study on the Factors Influencing The Selection of Mutual Fund Company. Abstract. Introduction

A Study on the Factors Influencing The Selection of Mutual Fund Company. Abstract. Introduction A Study on the Factors Influencing The Selection of Mutual Fund Company *R Vijayalakshmi **R Jayasathya Abstract Mutual fund in Indian context is a challengeable phenomenon. It has attained commanding

More information

This chapter deals with the description of the sample of 1000 policyholders focused

This chapter deals with the description of the sample of 1000 policyholders focused CHAPTER -5 DATA ANALYSIS, INTERPRETATION AND FINDINGS This chapter deals with the description of the sample of 1000 policyholders focused on demographic factors (gender, age, religion, residence) data

More information

INTERNATIONAL JOURNAL OF MANAGEMENT (IJM)

INTERNATIONAL JOURNAL OF MANAGEMENT (IJM) INTERNATIONAL JOURNAL OF MANAGEMENT (IJM) International Journal of Management (IJM), ISSN 0976 6502(Print), ISSN 0976 ISSN 0976-6502 (Print) ISSN 0976-6510 (Online) Volume 4, Issue 1, January- February

More information

Stake Holders Perceptions in a Campus Recruitment Process

Stake Holders Perceptions in a Campus Recruitment Process Stake Holders Perceptions in a Campus Recruitment Process Dr. R. Prabhakara Raya Head, Department of Management Studies, Pondicherry University, Pondicherry, India Email: drrpraya@gmail.com Dr. V.Samuel

More information

CUSTOMER PERCEPTION AND RESPONSE TOWARDS ONLINE MARKETING IN CHENNAI CITY

CUSTOMER PERCEPTION AND RESPONSE TOWARDS ONLINE MARKETING IN CHENNAI CITY CUSTOMER PERCEPTION AND RESPONSE TOWARDS ONLINE MARKETING IN CHENNAI CITY Dr. K. KRISHNAMURTHY Assistant Professor, Research Supervisor, P.G & Research Dept of Commerce, Rajeswari Vedachalam Government

More information

A Study on Skill Development of Employees by Career Planning in Newspaper Industry

A Study on Skill Development of Employees by Career Planning in Newspaper Industry *K.Nithyavathi **Dr.N.Shani ABSTRACT Newspapers shape the nation and it holds true for India as well. Even before India got independence, newspapers played a major role in spreading the issue of independence.

More information

Awareness and public receptivity for health insurance products a study with reference to Kanchipuram town, India

Awareness and public receptivity for health insurance products a study with reference to Kanchipuram town, India ISSN: 2347-3215 Volume 3 Number 5 (May-2015) pp. 112-121 www.ijcrar.com Awareness and public receptivity for health insurance products a study with reference to Kanchipuram town, India L. Sivaramakrishnan

More information

Role of E-CRM in Indian Banking Sector. *Ajit Kumar Sahoo **Dr. Rashmita Sahoo

Role of E-CRM in Indian Banking Sector. *Ajit Kumar Sahoo **Dr. Rashmita Sahoo Role of E-CRM in Indian Banking Sector *Ajit Kumar Sahoo **Dr. Rashmita Sahoo *Research Scholar **Lecturer, Department of Business Administration, Utkal University, Vani Vihar, Odissa. Abstract Information

More information

CHAPTER FIVE CONCLUSIONS, DISCUSSIONS AND RECOMMENDATIONS

CHAPTER FIVE CONCLUSIONS, DISCUSSIONS AND RECOMMENDATIONS CHAPTER FIVE CONCLUSIONS, DISCUSSIONS AND RECOMMENDATIONS This chapter presents (1) summary of the study, (2) summary of the findings, (3) discussions of the results, (4) conclusions, and (5) recommendations

More information

Impact of CRM in Increasing Customer Awareness; An Empirical Study in Odisha Market

Impact of CRM in Increasing Customer Awareness; An Empirical Study in Odisha Market Page31 Impact of CRM in Increasing Customer Awareness; An Empirical Study in Odisha Market ABSTRACT: Dr. Biswamohan Dash Principal, Swosti Group of Institution, Bhubaneswar, Odisha. This research study

More information

RURAL CONSUMER BUYING BEHAVIOUR AND BRAND AWARENESS OF DURABLE PRODUCTS

RURAL CONSUMER BUYING BEHAVIOUR AND BRAND AWARENESS OF DURABLE PRODUCTS RURAL CONSUMER BUYING BEHAVIOUR AND BRAND AWARENESS OF DURABLE PRODUCTS Dr. Seema Laddha Associate Professor, NCRD s Sterling Institute of Management Studies, Nerul, Navi Mumbai The consumer durables industry

More information

PERCEPTIONS OF INVESTORS ON MUTUAL FUNDS A COMPARATIVE STUDY ON PUBLIC AND PRIVATE SECTOR MUTUAL FUNDS

PERCEPTIONS OF INVESTORS ON MUTUAL FUNDS A COMPARATIVE STUDY ON PUBLIC AND PRIVATE SECTOR MUTUAL FUNDS 6 PERCEPTIONS OF INVESTORS ON MUTUAL FUNDS A COMPARATIVE STUDY ON PUBLIC AND PRIVATE SECTOR MUTUAL FUNDS Manasa Vipparthi* Ashwin Margam** Abstract: Indian Mutual Fund (MF) industry provides reasonable

More information

Demographic Analysis of Factors Influencing Purchase of Life Insurance Products in India

Demographic Analysis of Factors Influencing Purchase of Life Insurance Products in India Demographic Analysis of Factors Influencing Purchase of Life Insurance Products in India Dr. Divya Negi * Praveen Singh Dept. of Management Studies, Graphic Era University, Dehradun-248002, Uttarakhand,

More information

A Study of Individual Investors Behavior in Stock Market- With Special Reference to Indian Stock Market

A Study of Individual Investors Behavior in Stock Market- With Special Reference to Indian Stock Market A Study of Individual Investors Behavior in Stock Market- With Special Reference to Indian Stock Market Krutika Mistry Assistant Professor, Parul Institute of Management & Research Abstract: The Indian

More information

A study on consumer awareness,attitude and preference towards herbal cosmetic products with special reference to Coimbatore city

A study on consumer awareness,attitude and preference towards herbal cosmetic products with special reference to Coimbatore city International Journal of Interdisciplinary and Multidisciplinary Studies (IJIMS), 2015, Vol 2, No.4, 96-100. 96 Available online at http://www.ijims.com ISSN: 2348 0343 A study on consumer awareness,attitude

More information

ISSN: 2321-7782 (Online) Volume 2, Issue 2, February 2014 International Journal of Advance Research in Computer Science and Management Studies

ISSN: 2321-7782 (Online) Volume 2, Issue 2, February 2014 International Journal of Advance Research in Computer Science and Management Studies ISSN: 2321-7782 (Online) Volume 2, Issue 2, February 14 International Journal of Advance Research in Computer Science and Management Studies Research Article / Paper / Case Study Available online at: www.ijarcsms.com

More information

Procedia - Social and Behavioral Sciences 197 ( 2015 ) 2080 2085

Procedia - Social and Behavioral Sciences 197 ( 2015 ) 2080 2085 Available online at www.sciencedirect.com ScienceDirect Procedia - Social and Behavioral Sciences 197 ( 2015 ) 2080 2085 7th World Conference on Educational Sciences, (WCES-2015), 05-07 February 2015,

More information

IJPSS Volume 2, Issue 3 ISSN: 2249-5894

IJPSS Volume 2, Issue 3 ISSN: 2249-5894 A STUDY ON PROBLEM AND PROSPECTS OF WOMEN ENTREPRENEURS WITH SPECIAL REFERENCE TO G. PALANIAPPAN* C. S. RAMANIGOPAL** A. MANI*** ERODE DISTRICT ABSTRACT: Women have been successful in breaking their confinement

More information

A study on customer satisfaction towards E-banking services of ICICI bank in Chennai city

A study on customer satisfaction towards E-banking services of ICICI bank in Chennai city A study on customer satisfaction towards E-banking services of ICICI bank in Chennai city *M. Mohamed Siddik ** Dr. M. Selvachandra *Asst. Professor in Commerce, Shree Chandra Jain College, Chennai. **Associate

More information

Behaviour Change Communication

Behaviour Change Communication Behaviour Change Communication Management Development Programme School of Public Health SRM Univesity SRM Nagar, Kattankulathur - 603 203 Kancheepuram Disttrict, Tamil nadu About the Course Behaviour change

More information

CUSTOMER PERCEIVED VALUE OF SHAMPOO IN TIRUCHIRAPPALLI DISTRICT

CUSTOMER PERCEIVED VALUE OF SHAMPOO IN TIRUCHIRAPPALLI DISTRICT IMPACT: International Journal of Research in Business Management (IMPACT: IJRBM) ISSN(E): 2321-886X; ISSN(P): 2347-4572 Vol. 2, Issue 5, May 2014, 113-120 Impact Journals CUSTOMER PERCEIVED VALUE OF SHAMPOO

More information

A Study of Marketing and Advertising Strategies of Academic Organizations in Taiwan Adult Learning

A Study of Marketing and Advertising Strategies of Academic Organizations in Taiwan Adult Learning A Study of Marketing and Advertising Strategies of Academic Organizations in Taiwan Adult Learning I-Fang Wang, Assistant Professor of Applied English, Southern Taiwan University, Taiwan Guang-Han Chung,

More information

Factors Affecting Buying Behavior of Consumers in Unauthorized Colonies for FMCG Products

Factors Affecting Buying Behavior of Consumers in Unauthorized Colonies for FMCG Products Global Journal of Management and Business Studies. ISSN 2248-9878 Volume 3, Number 7 (2013), pp. 785-792 Research India Publications http://www.ripublication.com/gjmbs.htm Factors Affecting Buying Behavior

More information

Consumer behavior towards online marketing

Consumer behavior towards online marketing 2016; 2(5): 859-863 ISSN Print: 2394-7500 ISSN Online: 2394-5869 Impact Factor: 5.2 IJAR 2016; 2(5): 859-863 www.allresearchjournal.com Received: 14-03-2016 Accepted: 15-04-2016 Dr. Mohan Kumar TP Co-Ordinator,

More information

Summary A Contemporary Study of Factors Influencing Urban and Rural Consumers for Buying Different Life Insurance Policies in Haryana.

Summary A Contemporary Study of Factors Influencing Urban and Rural Consumers for Buying Different Life Insurance Policies in Haryana. Summary The topic of research was A Contemporary Study of Factors Influencing Urban and Rural Consumers for Buying Different Life Insurance Policies in Haryana. Summary of the thesis presents an overview

More information

Effect of sales promotion on consumer behavior based on culture

Effect of sales promotion on consumer behavior based on culture African Journal of Business Management Vol. 6(1), pp. 98-102,11 January, 2012 Available online at http://www.academicjournals.org/ajbm DOI: 10.5897/AJBM11.739 ISSN 1993-8233 2012 Academic Journals Full

More information

International Journal of Advance Research in Computer Science and Management Studies

International Journal of Advance Research in Computer Science and Management Studies Volume 2, Issue 9, September 2014 ISSN: 2321 7782 (Online) International Journal of Advance Research in Computer Science and Management Studies Research Article / Survey Paper / Case Study Available online

More information

PROBLEMS FACED BY THE PASSENGERS OF INDIAN RAILWAYS- A STUDY IN SALEM DIVISION OF SOUTHERN RAILWAY ZONE

PROBLEMS FACED BY THE PASSENGERS OF INDIAN RAILWAYS- A STUDY IN SALEM DIVISION OF SOUTHERN RAILWAY ZONE G.J.C.M.P.,Vol.():9-00 (July-August, 0) ISSN: 9 8 PROBLEMS FACED BY THE PASSENGERS OF INDIAN RAILWAYS- A STUDY IN SALEM DIVISION OF SOUTHERN RAILWAY ZONE G.Rajeshwari & Dr. D. Elangovan PhD research scholar

More information

ISSN: 2321-7782 (Online) Volume 2, Issue 1, January 2014 International Journal of Advance Research in Computer Science and Management Studies

ISSN: 2321-7782 (Online) Volume 2, Issue 1, January 2014 International Journal of Advance Research in Computer Science and Management Studies ISSN: 2321-7782 (Online) Volume 2, Issue 1, January 2014 International Journal of Advance Research in Computer Science and Management Studies Research Paper Available online at: www.ijarcsms.com A Study

More information

MINING THE RELATIONSHIP BETWEEN DEMOGRAPHIC VARIABLES AND BRAND ASSOCIATIONS

MINING THE RELATIONSHIP BETWEEN DEMOGRAPHIC VARIABLES AND BRAND ASSOCIATIONS MINING THE RELATIONSHIP BETWEEN DEMOGRAPHIC VARIABLES AND BRAND ASSOCIATIONS Ajayeb Abu Daabes 1 and Faten Kharbat 2 1 Emirates College of Technology, Abu Dhabi, UAE 2 Al Ain University of Science and

More information

An Insight on Services Offered By LIC-A Customer Perspective

An Insight on Services Offered By LIC-A Customer Perspective World Journal of Research and Review (WJRR) ISSN:2455-3956, Volume-2, Issue-5, May 2016 Pages 65-68 An Insight on Services Offer By LIC-A Customer Perspective Dr.R.Alamelu, S.Vijay Abstract The main objective

More information

Marketing of Information Products and Services for Libraries in India

Marketing of Information Products and Services for Libraries in India Library Philosophy and Practice Vol. 5, No. 1 (Fall 2002) (www.uidaho.edu/~mbolin/lppv5n1.htm) ISSN 1522-0222 Marketing of Information Products and Services for Libraries in India Joseph Jestin K.J. &

More information

The Impact of Service Quality on Customer Satisfaction and Loyalty in Indian Banking Sector: An Empirical Study through SERVPERF

The Impact of Service Quality on Customer Satisfaction and Loyalty in Indian Banking Sector: An Empirical Study through SERVPERF Int. J. Manag. Bus. Res., 2 (2), 151-163, Spring 2012 IAU The Impact of Service Quality on Customer Satisfaction and Loyalty in Indian Banking Sector: An Empirical Study through SERVPERF *1 S. Vijay Anand,

More information

THE IMPACT OF LIFE INSURANCE PRODUCT PRICING ON CUSTOMERS BUYING BEHAVIOUR

THE IMPACT OF LIFE INSURANCE PRODUCT PRICING ON CUSTOMERS BUYING BEHAVIOUR 26 ABSTRACT THE IMPACT OF LIFE INSURANCE PRODUCT PRICING ON CUSTOMERS BUYING BEHAVIOUR GANESH DASH* *Research Scholar, Department of Management Studies, School of Management, Pondicherry University, Kalapet,

More information

Syllabus for Entrance Test for Admission to Ph.D. Course (Main Subject Commerce)

Syllabus for Entrance Test for Admission to Ph.D. Course (Main Subject Commerce) Syllabus for Entrance Test for Admission to Ph.D. Course (Main Subject Commerce) Paper-I Subject related paper (Objective) Note: 50 objective type questions to be attempted. Each question carries two marks.

More information

The Impact of Management Information Systems on the Performance of Governmental Organizations- Study at Jordanian Ministry of Planning

The Impact of Management Information Systems on the Performance of Governmental Organizations- Study at Jordanian Ministry of Planning The Impact of Management Information Systems on the Performance of Governmental Organizations- Study at Jordanian Ministry of Planning Dr. Shehadeh M.A.AL-Gharaibeh Assistant prof. Business Administration

More information

SHIFTING CONSUMER BEHAVIOUR-ANENCOUNTER FOR SUSTAINABLE BUSINESS GROWTH WITH REFERENCE TO MOBILE PHONE BUSINESS. K.Vikram* &Dr.K.V.

SHIFTING CONSUMER BEHAVIOUR-ANENCOUNTER FOR SUSTAINABLE BUSINESS GROWTH WITH REFERENCE TO MOBILE PHONE BUSINESS. K.Vikram* &Dr.K.V. SHIFTING CONSUMER BEHAVIOUR-ANENCOUNTER FOR SUSTAINABLE BUSINESS GROWTH WITH REFERENCE TO MOBILE PHONE BUSINESS K.Vikram* &Dr.K.V.Ramanathan** *Assistant Professor, Lal Bahadur Shastri Government First

More information

The importance of using marketing information systems in five stars hotels working in Jordan: An empirical study

The importance of using marketing information systems in five stars hotels working in Jordan: An empirical study International Journal of Business Management and Administration Vol. 4(3), pp. 044-053, May 2015 Available online at http://academeresearchjournals.org/journal/ijbma ISSN 2327-3100 2015 Academe Research

More information

EMPLOYEE RECRUITMENT AND RETENTION PRACTICES IN INDIAN BANKING SECTOR. Dr. Narinder Kaur. Principal. University College, Meerapur ( Patiala)

EMPLOYEE RECRUITMENT AND RETENTION PRACTICES IN INDIAN BANKING SECTOR. Dr. Narinder Kaur. Principal. University College, Meerapur ( Patiala) EMPLOYEE RECRUITMENT AND RETENTION PRACTICES IN INDIAN BANKING SECTOR Dr. Narinder Kaur Principal University College, Meerapur ( Patiala) nk_patiala@yahoo.com and Introduction Sandeep Bansal Research scholar

More information

Influence of Demographic Factors on Customers Perceptions towards CRM Practices among Banks

Influence of Demographic Factors on Customers Perceptions towards CRM Practices among Banks Influence of Demographic Factors on Customers Perceptions towards CRM Practices among Banks Zuliana Zulkifli, *Izah Mohd Tahir Faculty of Business Management and Accountancy, University Sultan Zainal Abidin,

More information

E-commerce: It s Impact on consumer Behavior

E-commerce: It s Impact on consumer Behavior Global Journal of Management and Business Studies. ISSN 2248-9878 Volume 3, Number 2 (2013), pp. 131-138 Research India Publications http://www.ripublication.com/gjmbs.htm E-commerce: It s Impact on consumer

More information

Satisfaction Toward on Agricultural Extension by Social Media of Phokaruna Co., Ltd. in Chiang Mai Province

Satisfaction Toward on Agricultural Extension by Social Media of Phokaruna Co., Ltd. in Chiang Mai Province Journal of Agricultural Technology 2015 Vol. 11(5):1033-1046 Available online http://www.ijat-aatsea.com ISSN 1686-9141 Satisfaction Toward on Agricultural Extension by Social Media of Phokaruna Co., Ltd.

More information

International Journal of Economics & Management Sciences

International Journal of Economics & Management Sciences International Journal of Economics & Management Sciences Research Article Article Maitlo et al., 2015, 4:1 http://dx.doi.org/10.4172/2162-6359.1000216 Open Open Access Factors that Influence the Adoption

More information

Annexure IV. APPLICATION FORM (for the posts of Manager and above) Please affix recent passport size photo here. Post applied for

Annexure IV. APPLICATION FORM (for the posts of Manager and above) Please affix recent passport size photo here. Post applied for Annexure IV Post applied for APPLICATION FORM (for the posts of Manager and above) Please affix recent passport size photo here Advertisement No. and Date 1. Name of the Candidate (in BLOCK LETTERS) 2.

More information

A STUDY ON CUSTOMER PERCEPTIONS AND SATISFACTION TOWARDS HOME LOANS IN NAMAKKAL

A STUDY ON CUSTOMER PERCEPTIONS AND SATISFACTION TOWARDS HOME LOANS IN NAMAKKAL A STUDY ON CUSTOMER PERCEPTIONS AND SATISFACTION TOWARDS HOME LOANS IN NAMAKKAL Dr. M. NALLUSAMY Associate Professor, Department of Commerce, Kandasamy Kandar's College, Paramathi Velur (Tk), Namakkal

More information

HOUSING LOAN PURCHASE DECISION OF CONSUMERS

HOUSING LOAN PURCHASE DECISION OF CONSUMERS I.J.E.M.S., VOL.3(2) 2012: 184-195 ISSN 2229-600X HOUSING LOAN PURCHASE DECISION OF CONSUMERS 1 Vijayakumar M. & 2 Subburaj B. Department of Business Administration, K.S.Rangasamy College of Technology,

More information

An Evaluation of Bank Customer Satisfaction in Pakistan, Case of Conventional Banks

An Evaluation of Bank Customer Satisfaction in Pakistan, Case of Conventional Banks An Evaluation of Bank Satisfaction in Pakistan, Case of Conventional Banks Haroon Rasheed Management School, Wuhan University of Technology 205-Loushi Road, Wuhan P.R China 4300070 Wang Aimin Management

More information

Factors Influencing Laptop Buying Behavior a Study on Students Pursuing Ug/Pg in Computer Science Department of Assam University

Factors Influencing Laptop Buying Behavior a Study on Students Pursuing Ug/Pg in Computer Science Department of Assam University Commerce Factors Influencing Laptop Buying Behavior a Study on Students Pursuing Ug/Pg in Computer Science Department of Assam University Keywords Laptop, Buying behavior, Students of computer science,

More information