good night - gorgeous day

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1 good night - gorgeous day Every night, while you sleep, your skin enters its natural cycle of repair, rebuild and refresh. This is when it s at its most receptive to the added assistance of superior skincare designed specifically for nightly use: ARTISTRY Intensive Skincare Anti-Wrinkle Firming Serum.

2 anti-wrinkle firming serum

3 overview of presentation the inspiration. the innovation usage instructions anti-wrinkle firming serum and your skin five star formula proven results

4 Scientific Advisory Board conferences inspiration These led to the creation of products that could deliver the same targeted anti-aging benefits as professional treatments formulated with highly effective ingredients, but in the convenience of your own home Consumer research found unmet needs There is a definite increase in the number of patients seeking professional treatments in the doctor s office; treatments like line-filler injections and chemical peels. Many consumers didn t believe they could achieve the same benefits as a professional treatment from an inhome anti-ageing skincare product.

5 inspiration At-home alternatives to professional treatments Intensive Skincare is the ARTISTRY answer to dermatological or professional treatments, but in the privacy and convenience of your own home. Problem solvers: targeted to address specific visible signs of ageing The most common sign of aging, skin roughness or uneven texture, can occur at any age. It s often the first sign of ageing a woman sees and feels. And that is why Intensive Skincare Renewing Peel, a product designed to target rough skin, was our first introduction in this range.

6 In just two weeks, see and feel smoother, more youthful-looking skin. the answer Achieve targeted anti-ageing benefits Highly effective product Formulated with highly effective ingredients

7 the answer During the ageing process, the skin s protein matrix of collagen and elastin begins to breakdown. As a result, the skin starts to lose firmness and wrinkle. This NEW high potency, collagen-boosting, antiageing treatment significantly improves skin s firmness and smoothes out visible lines and wrinkles. Professional ARTISTRY Intensive Skincare Anti-Wrinkle Firming Serum is clinically tested to deliver the benefits of a professional firming and antiwrinkle treatment product with a unique, targeted formula. Lower risk than professional treatments the safe and gentle formula contains many soothing, calming extracts to comfort the skin.

8 fragrance Newlycreated especially for the Intensive Skincare line Base notes of Vanilla and Tonka Bean Top notes of Basil, Clary, Sage, Grapefruit, Mandarin Orange and Cassis Middle notes of White Rose, Jasmine, Lilly of the Valley, Orange Flower and Neroli Base notes of Sandalwood, Musk, Amber and Peach

9 packaging First design of its kind in the ARTISTRY TM line 30ml airless high-barrier aluminium tube The best protection possible: The aluminium foil laminate tube packaging provides high barrier protection from oxygen and the elements, which ensures you maximum preservation of the formula. back to overview

10 usage instructions Use in the evening. For the first two weeks, apply every other evening until skin is conditioned. Build up to nightly use as tolerated. Always follow with Moisturiser. 1. Cleanser 2. Toner 3. Anti-Wrinkle Firming Serum 4. Night Cream or Lotion Ensure daily use of sunscreen as the retinol could leave the skin more sensitive to the sun back to overview

11 Smoothed visible fine lines and wrinkles the skin: benefits Firmer-feeling skin Healthier-looking skin Improved texture Over time, more youthful-looking skin is revealed for an overall smoother, firmer, and younger appearance.

12 the skin: structure Top, outer layer is called the Epidermis. Inner layer is called the Dermis Young skin Abundant Collagen Smooth Surface Layer Ridged DEJ* Old skin Fragmented Collagen Wrinkled Surface Layer Less Ridged DEJ* * Dermal-Epidermal Junction (DEJ) The junction between the dermis and the epidermis is an important structure. The dermal-epidermal junction interlocks forming fingerlike projections called rete ridges. The cells of the epidermis receive their nutrients from the blood vessels in the dermis. The rete ridges increase the surface area of the epidermis that is exposed to these blood vessels and the needed nutrients.

13 the skin: structure The dermis is made up of support proteins called collagen and elastin. Collagen provides tissue shape and suppleness. Elastin fibres provide elastic stretch and recoil to the skin. Young skin Old skin Strong support Ageing and external factors degrade protein fibres

14 the skin The following cause collagen and elastin to break down Irritation Glycation Glycation is one of four key process which lead to ageing by damaging cells. Glycation is a process where sugar and protein molecules combine to form a tangled mess of tissue Free-radicals Pollution MMP s Matrix metalloproteinases (MMPs) collectively, are capable of degrading all kinds of extracellular matrix (ECM) proteins. ECM refers to any substance produced by cells and excreted to the extracellular space within the tissues, serving as a scaffolding to hold tissues together and helping to determine their characteristics. Smoking Inflammation UV exposure back to overview

15 five star formula COLLAGEN BOOSTER: Retinol This exclusive ARTISTRY formula contains soothing extracts, like green tea, soy, liquorice, and apple, to help deal with potential irritation and to help combat the skin-ageing effects of stress, sun, and pollutants. COLLAGEN BOOSTER: Peptides COLLAGEN BOOSTER: Vitamin C SKIN BALANCER: Targeting Complex SKIN BALANCER: Soothing Extracts

16 five star formula: collagen boosters Our formula blends three key collagen-boosting ingredients into one potent formula: retinol, vitamin c, and peptides. These collagen boosters are combined with botanical soothing extracts that help prevent potential irritation and restore moisture. Retinol also known as vitamin A, is one of the most effective ingredients recommended by skincare professionals for antiaging treatments and is, therefore, the pinnacle of our star. It is the gold standard of anti-ageing ingredients because it increases collagen to truly rebuild firmness and elasticity while reducing visible lines and wrinkles. Peptides are short stretches of amino acids that are found naturally in the skin. The serum uses synthetic peptides to mimic the skin s natural ones and replenish them to help amplify collagen and elastin. Peptides are also crucial to the proper bundling of collagen fibers. This helps to organize the collagen in the skin so that it has optimal strength and the correct structure. Retinol Peptides Vitamin C Our formula also contains stable vitamin C. Benefits include: Boosting/increasing collagen production Inhibition of MMPs Anti-oxidant activity These benefits help build stronger, more resilient skin. Vitamin C

17 five star formula: targeting complex TARGETING COMPLEX We are the first and only brand to offer a patented EGFR inhibition technology. Simply put, EGFR stands for Epidermal Growth Factor Receptor. These are receptor sites within the epidermis, and their over-activation causes excessive surface cell proliferation, which can result in flaking and dryness. We have obtained EXCLUSIVE rights from a U.S. research university and are using this unique, patented technology. For the consumer, we call this a TARGETING COMPLEX so it s easier to understand. TARGETING COMPLEX TECHNOLOGY Blending this complex with retinol creates next generation retinol and takes retinol to a new level of targeted effectiveness. Never before could anyone truly deliver the power of retinol in a gentle way quite like this. We are now able to offer retinol, a powerful anti-ageing ingredient, to MORE women.

18 five star formula: targeting complex We use the term Targeting Complex because these ingredients help deliver the retinol directly to where it can be most effective to boost collagen production. The natural, plant-based Targeting Complex in our ARTISTRY formula contains a soothing combination of soy isoflavones, hydrolyzed soy protein, soy germ extract, and apple extract that helps reduce the irritation potential of retinol as it helps target the retinol to deliver the best antiageing results. back to overview

19 proven results Overnight: Proven to produce 3 times more collagen activity* See healthier-looking skin Fine Lines: 3 out of 4 women showed reduced visible fine lines in 2 weeks Loss of Firmness: Increases firmness and skin looks younger after just 4 weeks Deep Wrinkles: 3 out of 4 women displayed fewer deep wrinkles after 8 weeks * In Vitro Study

20 before and after results Visible improvement in firmness around her chin and the improvement in the wrinkling around her mouth and at the jawline. Not to mention the improvement in the skin s texture and smoothness. BEFORE AFTER

21 before and after results Visible improvement in the fine wrinkling on her forehead. Before, she has many lines on her forehead. After, they are gone! Her skin is smoothed out and has a more even texture. BEFORE AFTER

22 proven results: key ingredients FEATURE Retinol + Vitamin C + Peptides Targeting Complex Hyaluronic Acid BENEFIT Boost Collagen and Elastin to help rebuild firmness, elasticity and reduce visible wrinkles Helps to precisely focus the Retinol where it is needed to renew the skin and reduces the potential irritation associated with Retinol use Plumps the skin s surface to help give an immediate and a long-term anti-wrinkle, firming effect

23 proven results The most potent overnight treatment product from ARTISTRY TM skincare, delivering smoother, younger-looking skin in just two weeks Comparing our product to professional treatments, the one that comes closest to the way this product works is retinoic acid, which can only be obtained from a skincare professional. While certainly not the same thing, however, our formula is much gentler and you can do this without the supervision of a doctor. Dozens of compounds tested via Bio-Assay. These test biological activity of compounds for EGFR inhibition, collagen-building and soothing extracts. Safety and clinical studies in three countries

24 good night - gorgeous day Within two weeks you can expect to see a lessening of fine lines, wrinkles will appear to smooth away, and your skin will look firmer and fresher. With nightly use, results will continue to improve, day after day, month after month. back to overview

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