Media Information & Rate Card. Timeinc. (UK) Ltd Blue Fin Building, 110 Southwark Street, London, SE1 0SU

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1 Media Information & Rate Card Timeinc. (UK) Ltd Blue Fin Building, 110 Southwark Street, London, SE1 0SU

2 Amateur Photographer is world renowned for its authoritative and comprehensive equipment reviews. It is first for news, events, prices plus features on techniques, equipment tests and darkroom advice. Also contains reader's pictures, profiles of professionals and advice from experts. Appeals to those interested in buying and learning about digital and film photographic equipment, wanting advice on improving their technique, and learning about the greats in photography. AP has 125 years of heritage, and remains as relevant and important to the photographic industry today, as ever. With an audience of dedicated photography enthusiasts, AP is an incredibly powerful and responsive marketing tool. Amateur Photographer A photography bible 63% of readers would not buy a camera without referring to AP 91% of readers have bought a product after seeing an ad in Amateur Photography 81% of readers think that the advertising in AP has increased their awareness about a product/service 92% have followed advice from Amateur Photographer 88% of readers get ideas of what to do or buy from AP 97% of readers think that AP provides them with up-to-date information about equipment Amateur Photographer readers are loyal 30% subscribe to every issue and 22% read every issue but are non subscribers, 20% read almost every issue Average time reading an issue: 1 hour and 51 minutes Average length of reading: 8 years and 6 months 98% look forward to reading Amateur Photograper Amateur Photographer readers are photography buffs 47% of readers own a 35mm SLR, 31% own an digital SLR and 50% own both AP Readers are willing to spend 937 on next camera Mean value of photographic equipment: 2,676 87% consider themselves as keen enthusiasts The leading magazine brand in photography! Price: 2.80 Frequency: Weekly Circulation: 16,878 Launch Date 1884 Median Age: 56 Gender: Male 95% / Female 4% Mean Income: 33,929 Target Market: All levels of enthusiasts with an interest in photography Mark Rankine Group Ad Director Julia Laurence Ad Manager Simon Gerard Display Executive Andrew Slizys Executive Ellie Banks Executive Sources: Amateur Photographer Reader Survey 2008 / ABC Jan--Dec 2013

3 The most authoritative guide to digital photography! Price: 4.10 Frequency: Monthly Circulation: 14,978 Launch Date: 1997 Median Age: 50 Gender: Male 87% / Female 13% Mean Income: 33,642 Target Market: Intermediate to experienced photography enthusiasts; imminent purchasers of photographic equipment; those wanting information on what to buy, and how to use it. Mark Rankine Group Ad Director Julia Laurence Ad Manager Simon Gerard Display Executive Andrew Slizys Executive Ellie Banks Executive With the UK s biggest photography equipment buyer's guide What Digital Camera attracts a consistently strong readership of potential buyers of photographic equipment. The first Digital Photography magazine in the UK, What Digital Camera is still the best selling buyer's guide on the market and a very valuable and popular marketing tool. What Digital Camera features in-depth reviews of new cameras and software, scanners and printers. It also covers digital imaging techniques for the intermediate consumer, plus news, 'how to' articles and user profiles. What Digital Camera An Invaluable Read 79% of readers would not buy a camera without referring to WDC 94% of readers get ideas of what to do/buy from WDC 81% think that advertising in WDC has increased their awareness about a product/service 98% think that WDC provided up-to-date info on cameras and equipment 96% look forward to reading it each month What Digital Camera readers are loyal 31% subscribe to every issue and 17% read every issue but are non- subscribers Average length of reading: 2 years and 2 months 77% think that WDC is good-excellent value for money What Digital Camera are big spenders 28% of readers intend on buying a digital SLR in the next year, 20% intend on buying a lens, 15% a flashgun Planned spend on new camera: Mean value of photographic equipment: 1,458 What Digital Camera love photography Length of interest: 16 years and 7 months 73% consider themselves keen amateurs Sources: What Digital Camera Reader Survey 2008 / ABC Jan Dec 2013

4 Additional Services Beyond an Advert Bespoke Supplements - Let our editorial teams produce a supplement for your marketing needs on any product or service - and get cost effective distribution and run ons. Bound in Catalogues - Let us create your retail catalogue, and distribute it with our magazines - we can also provide any quantity of cost effective run ons Paper Technology - Want your ad to stand out? Talk to the ad team about Gatefolds, Barn Doors, Tip Ons and all manner of creative attention grabbing techniques. Sponsorship - Want to associate your brand with Timeinc. (UK) Ltd top quality photographic titles? We have a large range of ever evolving sponsorship opportunities. Advertorials - Let us create your advertisement using the skills of our unrivalled editorial department. Give your message the magazines voice! Reprints / PDFs- Had a good review in our magazines? Want to use it as third party accreditation? We can supply reprints in hard copy, or provide high res PDFs to let us do the talking for you! At Timeinc. (UK) Ltd - We are always innovating. No matter how large or small your marketing requirements, talk to our skilled ads team about your needs, and let us tailor a solution for you. For more special services or for more information call:

5 Advertising Rate Card Amateur Photographer Front Half Display DPS 2850 Full Page 1500 Half Page 790 Quarter page 400 Covers 15% Loading Gatefold Cover 7000 Market Place / Dealer Section Full Page 850 Half Page 495 Quarter page 300 Classified Lineage Private Lineage 4.50 per line Trade Lineage 7.50 per line Classified Display Boxes Full Page 925 Half Page 575 Quarter Page 305 Eighth Page 175 Single Column Centimetre Rate: 15 What Digital Camera Front Half Display DPS 2500 Full Page 1350 Half Page 700 Quarter page 375 Covers 15% Loading Gatefold Cover 7000 Market Place / Dealer Section Full Page 850 Half Page 495 Quarter page 300 Classified Display Boxes Full Page 925 Half Page 575 Quarter Page 305 Eighth Page 175 Single Column Centimetre Rate: 15 Digital Delivery Recommended File Types Quark Documents with all necessary images and fonts etc EPS with all necessary files eg. Images, fonts etc (Unless embedded) Tiffs All images must be supplied as Tiffs in CMYK colours at 300 dpi and at a size specifically for use in the relevant magazine (postscript fonts only). The client will be held responsible for all other resolution and formats. TImeinc. (UK) Ltd has a 2mb limit on any attached information to external incoming ISDN or Prodmail file names should be sent as follows: Ad number-magazine-issue-date eg sho-29sep ISDN No or Any material supplied outside of these recommendations cannot be guaranteed to appear correctly

Media Information & Rate Card. Time Inc. UK Blue Fin Building, 110 Southwark Street, London, SE1 0SU

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