Program Details. Course Objectives

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1 Program Details This comprehensive Online Management Institute includes 9 courses on shopping center management. This selfdirected online institute includes exercises, quizzes, and a refreshed design created with a busy shopping center management professional in mind. Take the course on your computer or on the go with a smartphone or tablet. With content designed by industry experts, these courses mirror the content included in the John T. Riordan School's Management I and II institutes. Register for the Institute & save over $400 compared to a la carte courses. 12 months of access begins the 1st of the month. Estimated Length: 180 hours. Approved for 4.5 ICSC certification CEs. Course List: Online Management Courses: Overview Online Management Courses: Marketing Online Management Courses: Retailing Online Management Courses: Finance Online Management Courses: Leasing Strategies Online Management Courses: The Lease and Its Language Online Management Courses: Insurance and Risk Management Online Management Courses: Security Online Management Courses: Maintenance Course Objectives Online Management Course: Overview This e-learning course gives you an overview of the roles and responsibilities of a shopping center manager. After completing this overview, you will be able to: interpret and apply good management processes to your center or organization maximize center value for the owner through the implementation of techniques that offer operating cost efficiency and increased revenue understand how all the areas of shopping center management are interconnected and become more skilled in all areas work effectively with owners, staff, and tenants become familiar with fundamental management concepts

2 Online Management Course: Marketing This e-learning course gives an overview of marketing from both the management and marketing perspective. identify how effective marketing increases retailer sales, market rents, and ultimately the value of the center for the benefit of all parties involved understand the five steps of a marketing plan, and evaluate how each step influences each of the other steps evaluate a center's present marketing plan devise advertising, promotion, and public relations strategies to accomplish the goals of the center marketing plan implement and organize budgets and monetary allocations for marketing. Online Management Course: Retailing This e-learning course focuses on how to work productively with tenants to help them operate more profitably. Identify basic retailing principles, including principal types of retailers, ownership structures and industry-specific terminology Work more effectively with retail tenants Demonstrate a knowledge of the basic definitions and formulas that form the basis of retail math Evaluate a retail operation by observing the merchandise presentation or by reviewing the store's financial statements Apply the criteria for an optimum tenant mix Understand the primary goals of the management, marketing, and leasing team as they relate to retail productivity

3 Online Management Course: Finance This e-learning course discusses how management increases property value by using financial tools effectively. interpret how time affects basic assumptions about future conditions and value maximize net operating income and consequently the center value for the owner learn the terms that relate to shopping center finance including, NOI, EBITDA, FFO, cap rate, IRR, ROI, recoveries, income statements, balance sheets, and ratios apply basic concepts of shopping center value, including the time value of money; net operating income; capitalization rates; cost of working capital; and devise your own internal rates of return manage and monitor the accounting functions and financial management of the center, including the budget process increase property value through effective management Online Management Course: Leasing Strategies This e-learning course gives an in-depth look at the retail environment and how to devise leasing strategies. establish proper rents and negotiate rents in a center optimize a center tenant mix understand the center lease administration process to maximize revenues create center leasing strategies in response to the market needs Online Management Course: The Lease and Its Language This e-learning course develops an understanding of how a lease is developed and the language of the lease. demonstrate an understanding of a retail lease document and its language question portions of a lease where clear legal issues are of critical importance interpret your center's retail leases and discover applications to the leases that impact operations as well as rental income and recoveries communicate with both staff and prospective tenants the importance of various components of a lease document enforce lease provisions as well as comply with your obligations as a manager representing the landlord confer with your lawyer pertaining to lease negotiations, violations and default

4 Online Management Course: Insurance and Risk Management This e-learning course addresses risk management and insurance including how to identify risk and reduce it. demonstrate a basic understanding of insurance describe the various ways to transfer risk apply basic concepts of risk, ensuring that your center is adequately prepared to either reduce, eliminate, or transfer risk train your staff on risk management and prepare a risk management plan communicate to your center owners the concepts and the importance of insurance and risk management options Online Management Course: Security This e-learning course addresses security issues and tactics used to assess and develop a strong security plan. recognize and resolve key security issues consider guidelines for security activity that can be developed into a security manual hire a consultant to provide you with expert advice on setting up a security program that takes into consideration the center's unique needs and that of the surrounding area understand the role and responsibilities of private security officers identify, recruit and offer training for qualified security personnel create a working rapport with tenants, the general public in the surrounding communities, local law enforcement officers, and with the news media on all issues relating to security

5 Online Management Course: Maintenance This e-learning course discusses how management increases property value by using financial tools effectively. describe how maintenance expenditures can be recovered from the tenants through the lease document and common area maintenance (CAM) charges and how to budget those expenses evaluate which areas of the center need regular inspection, how to staff the supervision of the inspections, and decide on how to approach the next steps in maintaining, repairing or replacing key systems and areas learn how to consider all tasks to be done in maintaining the center and determine which are most efficiently done by in-house labor and which should be done by outside contractors identify maintenance work assignments as they relate to key maintenance areas such as landscaping, elevators and escalators, mechanical, plumbing and electrical systems, roofs, parking lots, floors, and heating, ventilation and air conditioning (HVAC) develop a preventive maintenance program toward extending the life and vitality of the center's physical plant

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