GFC April 17, 2014

Transcription

1 GFC April 17, 2014 GENERAL FACULTIES COUNCIL Summary Document ACTION ITEM SUBJECT: Recommendation of the International Undergraduate Student Recruitment Model ROUTE: Meeting Progress Deliberative Body Date Action Discussion Information Academic Planning and X Priorities Committee General Faculties Council X Academic Planning and X Priorities Committee General Faculties Council X Board of Governors X Academic Planning and X Priorities Committee General Faculties Council X Academic Planning and X Priorities Committee X General Faculties Council X Board of Governors X MOTION: That the General Faculties Council recommend the International Undergraduate Student Recruitment Model to the Board of Governors for approval, as set out in the proposal provided to the Council, and as recommended by the Academic Planning and Priorities Committee.

2 2 PROPONENT This proposal is being brought forward for recommendation by Dru Marshall, Provost and Vice- President (Academic) on behalf of the International Task Force. MODEL That the General Faculties Council recommend a University of Calgary International Undergraduate Student Recruitment Model that includes the following foundational pieces, and the components set out in 1 through 3 below: Growing partnerships Increasing recruitment Increasing capacity of EAP Increasing support services 1) Hiring external consultants to advise on resourcing and implementation; 2) The option to hire an external provider to help with recruitment; and 3) A review of the model by General Faculties Council and the Board of Governors in three years. BACKGROUND This proposal is in follow up to the Report of the Subcommittee of the International Task Force on Student Recruitment that was presented to GFC on June 20, 2013, and the updates from the International Task Force to GFC on November 14, 2013, December 12, 2013, and March 13, The Task Force met 13 times since January 2013 to develop this proposal in addition to several subcommittee meetings that report back to the Task Force. The International Task Force proposal is designed to increase the international portion of the total undergraduate enrolment from 6.3 percent in to 10% by This will require the recruitment of approximately 1400 additional students (or approximately 350 students per year in each of 4 years of an undergraduate degree, spread amongst faculties). The Task Force developed nine principles to guide a proposed model for international undergraduate recruitment: Inclusivity We have a welcoming campus environment that celebrates and promotes diversity and cross-cultural understanding. Quality We will recruit high-quality students as determined by academic performance.

3 3 Student Success International students will be provided a supportive environment with high-quality curricular, co-curricular and cross-cultural experiences to maximize their opportunities for academic and life success. Enhancing International recruitment initiatives will enhance the reputation of the University of Calgary while adding value to all students and our broader campus community. Customization In alignment with our strategies, units will tailor their recruitment and program initiatives to meet their goals and the needs of their students. Integration International activities and initiatives are woven into the fabric of our university. Sustainability All international programs, activities, and support services must be operationally and fiscally sustainable. Institutional Autonomy We will have control and authority over all academic aspects of our international programs. We have autonomy to assess and accept credit offered by others. Timeliness / Agility We will make timely decisions about recruitment, program initiation, program implementation, and quality review processes. RELATIONSHIP TO THE UNIVERSITY OF CALGARY INSTITUTIONAL GOALS The model recommended by the International Task Force was developed to meet the institutional goals outlined in the University of Calgary s International Strategy that align with the Eyes High vision, particularly the target of 10% international undergraduate students, and to ensure that those students are successful in their studies. IMPACT OF DECISION AND SUPPORTING ARGUMENT Increasing the number of international undergraduate students on our campus is necessary to achieve the University of Calgary s Eyes High goals and the goals and targets outlined in the university s International Strategy. The recruitment model will help to diversify the campus, contributing to our concept of becoming a global intellectual hub. The proposed model will also transform our English for Academic Purposes (EAP) program into a signature element of our international program, will increase student support services, and will internationalize our campus. RISKS Potential risks include inability to attract student, find the staff required to recruit students in sufficient number and to deliver a high-quality education to the international students who come

4 4 to our campus. Another potential risk is our ability to create an international campus that is welcoming to all students. The up-front investment required does not guarantee success. We believe we have developed mitigation strategies for all identified risks. RESOURCE REQUIREMENTS (reallocation and/or new resources) Increasing the capacity of EAP program Additional 5-6 classrooms and staff required Increase recruitment and change recruitment strategy Increase number of recruiters Additional travel budget required Increase support services Increase service providers centrally and in faculties Increase academic staff and graduate assistants ADDITIONAL PERSONS AND/OR GROUPS CONSULTED The model being presented by the International Task Force was developed through a series of meetings that included discussions with other post-secondary institutions and third party providers, as well as a literature review, to gather information to ensure an informed decision. The 27 member task force represents the constituent groups on campus. ATTACHMENT 1. International Task Force Presentation April 14, 2014

5 International Undergraduate Recruitment Recommendation Presented by: International Task Force April 2014

6 Update Task Force reinstated in December, 2013 Expanded to 27 members The Task Force met 13 times since January, in addition to several subcommittee meetings that report back to the Task Force 2

7 9 Principles Inclusivity We have a welcoming campus environment that celebrates and promotes diversity and cross-cultural understanding. Quality We will recruit high-quality students as determined by academic performance. Student Success International students will be provided a supportive environment with high-quality curricular, co-curricular and cross cultural experiences to maximize their opportunities for academic and life success. Enhancing International recruitment initiatives will enhance the reputation of the University of Calgary while adding value to all students and our broader campus community. Customization In alignment with our strategies, units will tailor their recruitment and program initiatives to meet their goals and the needs of their students. 3

8 9 Principles continued Integration International activities and initiatives are woven into the fabric of our university. Sustainability All international programs, activities, and support services must be operationally and fiscally sustainable. Institutional Autonomy We will have control and authority over all academic aspects of our international programs. We have autonomy to assess and accept credit offered by others. Timeliness / Agility We will make timely decisions about recruitment, program initiation, program implementation, and quality review processes. 4

9 Multi-modal Solution The issue: Target of 10% international undergraduate requires an additional ~1400 students (ie, ~350 students per year in each of 4 years of an undergraduate degree, spread amongst faculties) Three prongs: EAP [foundation program] (~40-50%) Partnership programs (~30-40%) Direct recruiting (~20%)

10 Required Changes The Task Force has agreed that every scenario requires: Increase the capacity of EAP [signature piece of our international strategy] Additional 5-6 classrooms and staff required Increase partnership programs 2+2 and 3+1 programs (in progress in some countries) Increase recruitment & change recruitment strategy Increase number of recruiters Additional travel & marketing budget required Increase support services Increase service providers centrally and in faculties

11 EAP Changes Required EAP is academically focused would be a signature piece for University of Calgary if we situate our foundation year in an academic unit EAP would need to shift: Culture this IS our pathways program/recruit into EAP with intent of coming to UCalgary To be part of the three legged strategy (multi-modal approach) Direct entry; 4 month program; 8 month program, depending on test scores Students would normally gain credit for two university courses in the EAP+ program that would apply to their university degree program 7

12 Financial Breakdown Student Numbers 1400 additional students through the multi-modal solution illustrative example YEAR /Y1 2017/Y2 2018/Y3 2019/Y TOTAL 1400

13 Financial Breakdown - New Revenue at Maturity Additional Annual Tuition Revenue = $18,338 x 350 students = $6.4M Steady state revenue = $25.6M *if students are in all four years

14 Revenue Scenarios All scenarios use 175 students for intake, and 350 thereafter Scenario (retention rates) Gross Revenue (in millions) EAP 80% UCalgary 80% $15.7 EAP 90% UCalgary 90% $ % $21.7 Note: revenue comes from 3 modes: direct recruiting (~20%); EAP (~40-50%); and partnership programs (~30-40%)

15 Financial Breakdown New Costs BASE COSTS CENTRAL Coordinator Recruitment (including travel) Specialized admissions Support services (central) FACULTY Academic / GAT Advising ONE-TIME COSTS Facilities Consultants Marketing $4.7-$6.1M Base $5.4-$7.6M Base $ 4.4 M OTO

16 Net Revenue Scenarios All scenarios use 175 students for intake, and 350 thereafter Scenario (retention rates) Gross Revenue (in millions) Costs (in millions) Net Revenue (in millions) EAP 80% UCalgary 80% $15.7 $ $ EAP 90% UCalgary 90% $18.4 $ $ % $21.7 $ $

17 Compare/Contrast UCalgary Model Third Party Hire critical external consultants Once $ is generated grow to become Southern AB hub Third party provider full service OR recruitment only Both scenarios include: Growing partnerships Recruitment Capacity of EAP Support services 13

18 Recommendation The International Task Force recommends to GFC that the University of Calgary proceed with: A University of Calgary model that includes the following foundational pieces: o Growing partnerships o Increasing recruitment o Increasing capacity of EAP o Increasing support services Hiring external consultants to advise on resourcing and implementation. The option to hire an external provider to help with recruitment. *Note: This model will be reviewed by GFC & the Board in three years to determine if changes are needed. 14