INDIA B2C E-COMMERCE MARKET 2015

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1 PUBLICATION DATE: SEPTEMBER 2015 PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-6 TABLE OF CONTENTS I PAGE 7 REPORT-SPECIFIC SAMPLE CHARTS I PAGE 8 METHODOLOGY I PAGE 9 RELATED REPORTS I PAGE 10 CLIENTS I PAGE FREQUENTLY ASKED QUESTIONS PAGE 13 ORDER FORM I PAGE 14 TERMS AND CONDITIONS 1

2 PRODUCT DETAILS Title: Type of Product: Category: Covered Regions: Covered Countries: Language: Formats: Number of Charts: India B2C E-Commerce Market 2015 Market Report B2C E-Commerce N/A India English PDF & PowerPoint 74 PRICES* Single User License: Site License: Global Site License: 950 (exc. VAT) 1,425 (exc. VAT) 1,900 (exc. VAT) QUESTIONS ANSWERED IN THIS REPORT How large is the B2C E-Commerce market in India and how fast is it projected to grow? What are the main growth drivers and challenges for B2C E-Commerce in India? Which online retail trends are prominent in this country? Who are the main E-Commerce competitors in India? How does the B2C E-Commerce market in India compare to other major markets in Asia-Pacific and worldwide? SECONDARY MARKET RESEARCH Our reports are exclusively based on secondary market research. Our researchers derive information and data from a variety of reliable published sources and compile the data into understandable and easy-to-use formats. ADVANTAGES Maximum Objectivity Reliable Sources Up-To-Date Analysis Boardroom-Ready PowerPoint Presentations Guidance For Strategic Company Decisions 2 2

3 INDIA TO BE THE FASTEST GROWING B2C E-COMMERCE MARKET IN THE BRIC COUNTRIES B2C E-Commerce in India is driven by its vast population, increasing Internet penetration and scarcity of organized retail especially in small towns and rural areas. Next year, India is predicted to top the USA to become the second largest country worldwide in terms of the number of Internet users, behind China. While China has been the leader among the BRIC markets in terms of online retail growth in the five years to 2014, during the next five-year period India is predicted to take over this position. Online retail in India has much room for growth. B2C E-Commerce share of total retail sales was estimated at less than 1% in 2014, while the share of Internet users making purchases online was below one quarter. Another sign of immaturity is the high share of online travel in total E-Commerce sales, reaching close to two-thirds according to some estimates. Furthermore, Internet penetration on the 1.3 billion population in India was relatively low in 2014, although showing an improvement from a one-digit figure in The spread of mobile Internet is expected to especially benefit the state of connectivity in this country, while also driving M-Commerce sales up. Apart from low Internet penetration, some major challenges faced by B2C E- Commerce in India include underdeveloped logistics infrastructure and low credit card penetration. Online merchants profitability suffers from the necessity of accepting cash on delivery and offering free shipping. The top three E-Commerce companies in the country, Flipkart, Snapdeal and Amazon India develop their own logistics capabilities using recently obtained investment. Other E-Commerce players that benefited from investment pouring into the Indian market include marketplace operator ShopClues, online classifieds website Quikr and online accommodation booking website Oyo Rooms. 3

4 TABLE OF CONTENTS (1 OF 3) 1 2 MANAGEMENT SUMMARY OVERVIEW AND INTERNATIONAL COMPARISONS B2C E-Commerce Overview and International Comparisons, September 2015 Top 10 Countries Worldwide by Number of Internet Users, incl. India, in millions, f Top 10 Countries Worldwide by Number of Smartphone Users, incl. India, in millions, f Online Shopper Penetration, by Selected Emerging Markets, incl. India, in % of Adult Internet Users, May 2014 Leading Activities in Terms of Times Spent Online, in % of Internet Users who Use the Internet at Least Once a Week, by Selected Countries, incl. India, July 2014 Online Shopping Destinations, in % of Internet Users Who Use the Internet at Least Once a Week, by Selected Countries, incl. India, July 2014 Product Purchased Online, in % of Online Shoppers, by Selected Countries, incl. India, July 2014 B2C E-Commerce Sales, by Selected Countries in Asia-Pacific and BRIC, incl. India, in USD billion, 2009, 2014 & 2019f B2C E-Commerce Share of Total Retail Sales, by Selected Countries in Asia-Pacific and BRIC, incl. India, in %, f B2C E-Commerce Share of Total Retail Sales in BRIC, by Country, incl. India, in %, 2014 & 2019f B2C E-Commerce Sales CAGR in BRIC, by Country, incl. India, in %, and f Internet Penetration in BRIC, by Country, incl. India, in % of Population, 2014 Internet Penetration in Asia-Pacific, by Country, incl. India, in % of Population, f Share of Respondents who Made at Least One Purchase Online in the Previous Three Months in Asia-Pacific, by Country, incl. India, in %, Q Mobile Shopper Penetration in Asia-Pacific, by Country, incl. India, in % of Respondents, Breakdown of Frequency of Cross-Border Online Shopping in Asia-Pacific, in % of Online Shoppers, by Country, incl. India, April TRENDS B2C E-Commerce Trends Overview, September 2015 Breakdown of Most Used Online Shopping Platforms, in % of Online Shoppers, August 2015 Mobile Shopper Penetration, in % of Urban Online Shoppers, 2012 & 2014 M-Commerce Share of Total E-Commerce Sales, in %, 2014e & 2017f Services Used on Smartphones Weekly, by Currently Used and Planned, in % of Urban Smartphone Mobile Internet Users, May 2015 Usage of Digital Devices and Social Media Before, During and After Purchase, in % of Urban Consumers, February 2015 Breakdown of Likelihood of Following a Brand on Social Media, in % of Urban Internet Users, March 2015 Most Popular Countries in Cross-Border B2C E-Commerce, in % of Online Shoppers, August

5 TABLE OF CONTENTS (2 OF 3) 4 SALES & SHARES Historic B2C E-Commerce Sales, in USD billion, by Comparative Estimates, Forecasts of B2C E-Commerce Sales excl. Travel, in USD billion, by Comparative Estimates, f Forecasts of E-Commerce Sales incl. Travel, in USD billion, by Comparative Estimates, f B2C E-Commerce Share of Total Retail Sales, in %, by Comparative Estimates, f Breakdown of the Impact of Internet Economy on GDP, by Sectors, incl. E-Commerce Products and Services, in USD billion, and in % CAGR, 2013 & 2018f Breakdown of Internet Market by Sectors, incl. E-Commerce and Online Travel, in USD billion, 2013 & 2020f 5 USERS & SHOPPERS Internet Penetration, in % of Population, Number of Internet Users, in millions, and in % Penetration, f Profile of Internet Users, incl. Share of Young Users, Share of Rural Users, Gender and Mobile Share, 2013 & 2018f Online Shopper Penetration, in % of Internet Users, 2014 & 2018f Number of Online Shoppers, in millions, 2014 & 2015f 6 PRODUCTS Breakdown of E-Commerce Sales, by Segment, in % and in INR billion, 2014 Breakdown of Online Retail Segment Sales, by Product Categories, in % and in INR billion, 2014 Breakdown of Product Categories Most Purchased Online, in % of Online Shoppers, August PAYMENT Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, 2014 Payment Methods Used in B2C E-Commerce, in % of Online Shoppers, August 2014 Breakdown of Major Factors Which Encourage Online Shopping, incl. Payment, in % of Online Shoppers, December DELIVERY B2C E-Commerce Delivery Overview, September 2015 Reasons to Choose an Online Shopping Brand, incl. Delivery, in % of Online Shoppers, August

6 TABLE OF CONTENTS (3 OF 3) 9 PLAYERS B2C E-Commerce Player Overview, September 2015 Breakdown of the Preferred E-Commerce Brands, by First Choice and Second Choice, in % of Online Shoppers, August 2015 Top 3 E-Commerce Websites, by Unique Visitors, in millions, May 2014 & May 2015 Top 10 Local E-Commerce Websites, by Website Rank, incl. Website Visits, Time Spent on Website, Page Views and Bounce Rate, August 2015 Overview of Largest Investment Deals in E-Commerce Sector, January August 2015 Top 20 Private Equity Deals in E-Commerce Sector,

7 REPORT-SPECIFIC SAMPLE CHARTS 7 7

8 GENERAL METHODOLOGY OF OUR MARKET REPORTS The reports are compiled based on secondary market research. Secondary research is information gathered from previously published sources. Our reports are solely based on information and data acquired from national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries, news portals and many other reliable sources. By using various sources we ensure maximum objectivity for all obtained data. As a result, companies gain a precise and unbiased impression of the market situation. Cross referencing of data is conducted in order to ensure validity and reliability. The source of information and its release date are provided on every chart. It is possible that the information contained in one chart is derived from several sources. If this is the case, all sources are mentioned on the chart. The reports take into account a broad definition of B2C E-Commerce, which might include mobile commerce. As definitions may vary among sources, exact definition used by the source (if available) is included at the bottom of the chart. Our reports include text charts, pie charts, bar charts, rankings, line graphs and tables. Every chart contains an Action Title, which summarizes the main idea/finding of the chart and a Sub Title, which provides necessary information about the country, the topic, units or measures of currency, and the applicable time period(s) to which the data refers. With respect to rankings, it is possible that the summation of all categories amounts to more than 100%. In this case, multiple answers were possible, which is noted at the bottom of the chart. METHODOLOGY OF OUR INDIA B2C E-COMMERCE MARKET 2015 REPORT This country report covers major trends in the B2C E- Commerce market, sales figures, B2C E-Commerce share of the total retail market, the main online product categories, and relevant information about Internet users, online shoppers and leading E-Commerce companies. The report starts with an overview of the B2C E- Commerce market and international comparisons, where the relevant country is compared to other countries worldwide and in the region in terms of criteria relevant to B2C E-Commerce. The Trends section includes an overview of trends on the B2C E-Commerce market, such as social commerce, crossborder, M-Commerce and omnichannel trends. The section Sales & Shares includes the development of B2C and total E-Commerce sales, including historical sales and forecasts. Furthermore, this section shows the development of B2C E-Commerce share of the total retail market. Reports are comprised of the following elements, in the following order: Cover page, preface, legal notice, methodology, definitions, table of contents, management summary (summarizing main information contained in each section of report) and report content (divided into sections and chapters). When available, we also include forecasts in our report content. These forecasts are not our own; they are published by reliable sources. Within Global and Regional reports, we include all major developed and emerging markets, ranked in order of importance by using evaluative criteria such as sales figures. If available, additional information about the data collection, for example the time of survey and number of people surveyed, is provided in the form of a note. In some cases, the note (also) contains additional information needed to fully understand the contents of the respective data. When providing information about amounts of money, local currencies are most often used. When referencing currency values in the Action Title, the EUR values are also provided in brackets. The conversions are always made using the average currency exchange rate for the respective time period. Should the currency figure be in the future, the average exchange rate of the past 12 months is used. The reports include mainly data from the last 12 months prior to the date of report publication. Exact publication dates are mentioned in every chart. In the Users & Shoppers section, a review of the development of Internet users and Internet penetration is included. Moreover, the evolution of the online shopper penetration is shown. Afterwards, the section Products shows the leading product categories among online shoppers. The next two sections, Payment and Delivery, cover information related to E-Commerce delivery and payment methods most used by online shoppers. Finally, the Players section includes information about the leading E-Commerce players, such as online marketplaces and retailers. 8

9 Southeast Asia B2C E-Commerce Market 2015 September ,950 Indonesia B2C E-Commerce Market 2015 August Thailand B2C E-Commerce Market 2015 August Malaysia B2C E-Commerce Market 2015 August Vietnam B2C E-Commerce Market 2015 August Philippines B2C E-Commerce Market 2015 August Singapore B2C E-Commerce Market 2015 September Asia-Pacific Cross-Border B2C E-Commerce 2015 August Asia-Pacific Online Payment Methods: First Half 2015 August Asia-Pacific M-Commerce Snapshot 2015 March Top 8 Global B2C E-Commerce Country Sales Forecasts: 2015 to 2018 July ,950 China B2C E-Commerce Sales Forecasts: 2015 to 2018 July Japan B2C E-Commerce Sales Forecasts: 2015 to 2018 July South Korea B2C E-Commerce Sales Forecasts: 2015 to 2018 July Global B2C E-Commerce Market 2014 October ,950** Asia-Pacific B2C E-Commerce Market 2014 August ,950** BRIC B2C E-Commerce Markets 2014 January ,450 Global B2C E-Commerce and Online Payment Market 2014 October ,950** UPCOMING RELATED REPORTS REPORT PUBLICATION DATE PRICE* China B2C E-Commerce Market 2015 September Asia-Pacific B2C E-Commerce Market 2015 September ,950 **Reflects Discounted Price 9

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