Mexico Quantitative & Qualitative Research

Size: px
Start display at page:

Download "Mexico Quantitative & Qualitative Research"

Transcription

1 Mexico Quantitative & Qualitative Research August through October 2010 Program Description CTTC contracted with market research consultant Grupo BT to gauge customer sentiment toward international travel in Mexico City and Guadalajara. The research consisted of quantitative and qualitative components. The quantitative components were made up of trade surveys conducted online, and consumer interviews conducted by phone. Grupo BT received 99 online responses from the trade and 200 completed consumer interviews. Additionally, two focus groups were held in Guadalajara in August, and two more were held in Mexico City in October. Target Audience CTTC focus group research is primarily used internally, and by members of the California travel and tourism industry, and CTTC itself as a source of market intelligence. Objectives & Reach The top line objectives were to assess the changes that have occurred in the Mexican marketplace since previous market research was conducted in Since that research, the deepest global economic recession in recent history has occurred and the global outbreak of H1N1 originated in Mexico. The research was designed to gauge how Mexican travelers perceive California on both a rational and emotional level, to explore California s positioning in the context of the U.S brand, and to explore Mexican reactions to current California creative and advertising. Results & Accomplishments Quantitative Consumer Research 200 interviews were conducted with men and women from Mexico City and Guadalajara between 28 and 55 years old, who have traveled to California in

2 the past 12 months or have intentions to travel to California in the next 12 months. The panel was screened for A/B C+ socioeconomic level. Key findings include: Mexican consumers are still traveling internationally despite the economy, with an average of 2.6 trips made over the last two years. The partner (48%) and kids (26%) are the main influencers in the decision to travel to California or elsewhere, even though the final decision is made by the parents. Mexican are late bookers; over 60% cited planning time for a trip to California or other destinations as 30 days or less. The key elements they seek for in a U.S. vacation destination are amusement parks (45%), followed by getting to know new alternatives (21%) and comfort and good hotels (20%). 41% reported traveling internationally with children. 77% of those who get information before they travel do so from the Internet; 32% got information from a travel agency (multiple responses allowed). Proportionally more use travel agencies vs. the Internet for booking travel (41% vs. 53%. The three main cities in California that the panel had or would visit include: o Los Angeles (reasons: to visit family, it s fun, has Disneyland and some other amusement parks). Spontaneously, L.A. stands out together with California o San Diego (reasons: visit family, know the place, it s fun) o San Francisco (reasons: visit family, know the place, it s fun, know its bridges). Past and planned visitation to other cities in California are minimal. Main competitors to California as a vacation destination in the U.S. include New York, Florida/Miami, San Antonio and Las Vegas. The great majority flies to California and rents a car there. Only 14 persons (7%) have used the alternative of traveling first to Tijuana and crossing the border by car, even though 60% knows about the alternative. The main advantage is of course some savings, with the disadvantage that it takes more time.

3 Half (51%) of interviewees consider packages when traveling, mainly because they can save money. Those who don t say it is are because they are not used to them (37%); believe they end up paying more in the end (15%); or prefer to make independent decisions (10%). The idea of coupons and discounts is very attractive for the majority of cases, because they can also save money. The survey found it was important to have really attractive places/restaurants/malls to use them. Perceptions of California were primarily positive, with 40% reporting that the state had no disadvantages. Of the disadvantages, cost (17%) and unkind treatment (16%) were cited most often. Quantitative Travel Agent Research Planning and reservations 75% of surveyed travel agents think people have a clear idea or some idea on where they want to travel before they visit the agency. 66% of surveyed travel agents think they totally influence or greatly influence the U.S. destination their clients pick for vacations. Knowing the destination is the main reason travel agents feel they can influence their clients on the decision process. 66% of surveyed travel agents think the number of reservations to the U.S. has declined compare with previous years. The main difference in the way travel agents book vacations to the U.S. vs. the past is related to price. Today, vacation packages are a better alternative for travelers, Travel agents consider their clients late bookers; more than 70% expressed that their clients planning process is no more than 30 days prior to their traveling date. General perception of California as a travel destination Almost half of the surveyed travel agents don t see any competitive advantage between California offering vs. other vacation destinations in the U.S. More information about California is desired. The main advantages travel agents perceive that California has vs. other U.S. vacation destinations are: o Theme parks o Variety of activities for all budgets and destinations

4 o Proximity to Mexico There are no clear disadvantages perceived by travel agents, but some. include the shortage of flights and the difficulty of getting a visa to visit the U.S. The majority of surveyed travel agents (89%) will recommend California to their clients. The main reasons for this are the diversity of destinations and activities California has to offer, and because is less expensive than Orlando if their clients are looking to visit theme parks. Travel agents will increase their California sales through having more promotions and vacation packages to offer to their clients. Qualitative Consumer Research Vacation as a concept and the planning process When talking about vacations in general, the interviewees spontaneously mention two types of holidays: short and long. When planning a vacation, the first decision is the destination. Planning and booking When the destination is selected, Mexican travelers use several options to inform themselves about the destination and plan. The Internet is the main source of information, while other sources are considered secondary sources. Perception of travel agencies: Travel agents are perceived as advisers/ experts, and in this sense can guide and influence travel decisions. Perception of the Internet: Convenient, better rates and more information. Perception of vacation packages: Interviewees don t make a difference between packages and all-inclusive deals. U.S. and California as vacation destinations The perception of the U.S. and California as tourist destinations has both negative and positive points: Infrastructure and order are perceived as positive, as well as the variety of fun and things to do. The currency and language created controversy, while perception of the country s security measures were negative.

5 California: It is perceived as having interesting and diverse cities and attractions. Comments included: California is huge, is almost a country. The way to get there varies depending on the destination (how close you are from the border), available time, resources and number of people traveling. Airplane travel turns to be the favorite because of speed and security. California is perceived as a state that can offer everything: theme parks, shopping, lifestyle, nature, beaches/surf, extreme sports and more. The three most recognized California destinations included San Francisco, San Diego and Los Angeles. Destinations/competitors Orlando, Miami, Las Vegas and New York are the top competitors to California. Secondary competitions are Chicago and Houston. Conclusions The 2010 research was conducted to determine if and how Mexican consumers attitudes toward travel to the U.S. and California have changed in light of the global recession and 2009 outbreak of H1N1 virus. The results suggest that the changes in Mexico are similar to those seen in the U.S. and Canada that consumers are more price-oriented in decision-making, and are planning travel within shorter booking windows than before. But they are still traveling internationally, with an average of 2.7 such trips in the last two years reported by travelers. Family travel is still highly relevant, as 40% of trips taken included children, and theme parks are rated as the most attractive of California s offerings. Children also influence which destination a family visits in over one-fourth of surveyed households. Fewer Mexicans used travel agents for booking travel in 2010 than in 2007, but agents are still a trusted source of information (32%) and provide a convenient way for booking travel (41%) that the Internet does not allow. Visitors who book through agents still researched the destination online beforehand, reinforcing the importance of a high-quality destination Web site. The research indicates that attention should be given to promoting awareness of California destinations beyond the major cities. Self reporting of California destinations visited in the past two years was almost entirely limited to Los Angeles, San Francisco and San Diego. And while the qualitative research

6 revealed that Mexican consumers are aware of destinations beyond the gateways, it also showed that there is a perceived lack of information available about options, particularly in Northern California, and that there is more comfort with visiting Southern California because it is more Hispanic and the north isn t. Program Contact(s) Dan Mishell Research Director,

Unit 9 Marketing Information Management. Chapter 28 Marketing Research Chapter 29 Conducting Marketing Research

Unit 9 Marketing Information Management. Chapter 28 Marketing Research Chapter 29 Conducting Marketing Research Unit 9 Marketing Information Management Chapter 28 Marketing Research Chapter 29 Conducting Marketing Research Marketing Chapter Information 28 Systems Marketing Research Section 28.1 Marketing Information

More information

International Travel

International Travel Names: Period: International Travel 1. Will you need a passport? If so how do you get one. 2. Will you need a visa? If so how do you get one. What information do you need to provide? 3. What vaccinations

More information

The Psychology of Travel Consumer Behavior

The Psychology of Travel Consumer Behavior The Psychology of Travel Consumer Behavior January 2003 The Strategic Travel Action Resource or STAR is a timely, topical, brief report replacing what was currently referred to as an Industry Report. The

More information

Unit 9 Marketing Information Management. Chapter 28 Marketing Research Chapter 29 Conducting Marketing Research

Unit 9 Marketing Information Management. Chapter 28 Marketing Research Chapter 29 Conducting Marketing Research Unit 9 Marketing Information Management Chapter 28 Marketing Research Chapter 29 Conducting Marketing Research Chapter 28 Marketing Research Section 28.1 Marketing Information Systems Section 28.2 Types,

More information

The ADARA Data-Driven Travel Report Holiday 2015 Travel Prediction Based on Holiday Trends 2014-Q3 2015

The ADARA Data-Driven Travel Report Holiday 2015 Travel Prediction Based on Holiday Trends 2014-Q3 2015 OCTOBER 205 The ADARA Data-Driven Travel Report Holiday 205 Travel Prediction Based on Holiday Trends 204-Q3 205 With Holiday 205 rapidly approaching, trends from flight and hotel bookings from 204 through

More information

VISITENGLAND. Look, Book, Took Research. July GfK 2013 July 2013 Visit England Booking Processes 1

VISITENGLAND. Look, Book, Took Research. July GfK 2013 July 2013 Visit England Booking Processes 1 VISITENGLAND Look, Book, Took Research July 2013 GfK 2013 July 2013 Visit England Booking Processes 1 Contents 1. Methodology 2. Trip profile 3. Purchase journeys 4. Looking, booking and taking trips 5.

More information

CONSUMER CONNECT ON TRAVEL & TOURISM

CONSUMER CONNECT ON TRAVEL & TOURISM CONSUMER CONNECT ON TRAVEL & TOURISM 3,500 global respondents 50 questions 1 sector CNN International Research presents Consumer Connect: On Travel & Tourism, a look at how business and personal travel

More information

Advertising Effectiveness Research

Advertising Effectiveness Research California Tourism Advertising Effectiveness Research Canada Advertising Effectiveness & Market Assessment August 2007 Table of Contents BACKGROUND & OBJECTIVES... 2 METHODOLOGY... 3 THE ADVERTISING CAMPAIGN...

More information

FOR THE TIME OF YOUR LIFE AU PAIR IN AMERICA!

FOR THE TIME OF YOUR LIFE AU PAIR IN AMERICA! FOR THE TIME OF YOUR LIFE AU PAIR IN AMERICA! www.aupairinamerica.com WELCOME TO......AU PAIR IN AMERICA! If you are looking for a fun way to live, travel and study in the USA, then we have just what you

More information

Optima report Holland. Short version

Optima report Holland. Short version Optima report Holland Short version Background to the Optima studies Over the years, Innovation Norway has conducted several Optima studies across different markets. The main objective of these studies

More information

Preparing for the Golden Years. {A MaxPoint Interest Index}

Preparing for the Golden Years. {A MaxPoint Interest Index} Preparing for the Golden Years {A MaxPoint Interest Index} Americans have retirement on their minds. A recent report from the Pew Research Center claims that for survey respondents between 36 and 40, 53%

More information

HOLIDAY HABITS REPORT 2016

HOLIDAY HABITS REPORT 2016 HOLIDAY HABITS REPORT INTRODUCTION 1. NUMBER OF TAKEN Overall, 86% of Britons said they took a holiday either at home or abroad in the 12 months to August, which was a significant increase on the previous

More information

Gold Coast. Social Indicators te.queensland.com/research

Gold Coast. Social Indicators te.queensland.com/research Gold Coast Social Indicators 2013 This study examines the social impacts of tourism on the local communities, as perceived by its residents. The research is intended to inform the decision making of state

More information

Sunshine Coast. Social Indicators te.queensland.com/research

Sunshine Coast. Social Indicators te.queensland.com/research Sunshine Coast Social Indicators 2013 This study examines the social impacts of tourism on the local communities, as perceived by its residents. The research is intended to inform the decision making of

More information

TRAVEL CHECK-UP: AIR TRAVEL TRENDS 2015

TRAVEL CHECK-UP: AIR TRAVEL TRENDS 2015 TRAVEL CHECK-UP: AIR TRAVEL TRENDS 2015 A mid-year review of air travel data and a look at what it means for travelers Introduction The travel industry brings with it serious reams of data. At Expedia,

More information

UNDERSTANDING THE SCIENCE BEHIND EXPEDIA S MARKETPLACE What drives hotel visibility online.

UNDERSTANDING THE SCIENCE BEHIND EXPEDIA S MARKETPLACE What drives hotel visibility online. UNDERSTANDING THE SCIENCE BEHIND EXPEDIA S MARKETPLACE What drives hotel visibility online. Authored by Melissa Maher, Senior vice president, Global Partner Group, Expedia, Inc. What is Expedia Marketplace?

More information

Spanish Unit 4: Writing in Spanish

Spanish Unit 4: Writing in Spanish Edexcel GCSE Spanish Unit 4: Writing in Spanish Controlled Assessment Valid from September 2011 onwards Paper Reference 5SP04/01 You do not need any other materials. These possible controlled assessment

More information

Report. International Semester at National University HS-LU

Report. International Semester at National University HS-LU HS-LU Report International Semester at National University im Fachbereich II im Masterstudiengang Internationales Marketing Management der Hochschule Ludwigshafen am Rhein 10.03.2015 TABLE OF CONTENT Table

More information

Advertise on the BajaInsider Reach More Potential Customers for Less Money

Advertise on the BajaInsider Reach More Potential Customers for Less Money Advertise on the BajaInsider Reach More Potential Customers for Less Money The Baja California peninsula is home to more than 600,000 North Americans and is visited annually by millions people from around

More information

Tomoaki Abe Jeremy Gorr Winston Lam Alan Robinson

Tomoaki Abe Jeremy Gorr Winston Lam Alan Robinson Tomoaki Abe Jeremy Gorr Winston Lam Alan Robinson California Expansion Analysis The following paper analyzes whether or not Disney should expand upon the facilities that it currently operates in Anaheim,

More information

Mexico Market Profile

Mexico Market Profile Mexico Market Profile Québec City Tourism/Camirand Photo January 2013 Contents Introduction... 2 Executive Summary... 3 Mexico Market Conditions & 2013 Outlook... 4 Mexico Travel to Canada... 5 Competitive

More information

Borders Books and Music Stores National Campaign

Borders Books and Music Stores National Campaign Advertiser: Borders Books and Music Stores. Markets: 102 DMAs, 46 States. Target Audience: General Market. Timing: December 2003. Media vehicles: Billboards, Kiosks and AdsOnTarget (AOT) StreetBoards (pedestrian

More information

7096 TRAVEL AND TOURISM

7096 TRAVEL AND TOURISM CAMBRIDGE INTERNATIONAL EXAMINATIONS Cambridge Ordinary Level MARK SCHEME for the October/November 2014 series 7096 TRAVEL AND TOURISM 7096/23 Paper 2 (Alternative to Coursework), maximum raw mark 100

More information

CHARACTERISTICS OF TRAVELERS FROM TAIWAN TO CALIFORNIA

CHARACTERISTICS OF TRAVELERS FROM TAIWAN TO CALIFORNIA CHARACTERISTICS OF TRAVELERS FROM TAIWAN TO CALIFORNIA - 2014 was one of California s smaller overseas markets with approximately 214,000 visitors to California in 2014. Collectively visitors spent approximately

More information

For Effective Execution, Un-balance Your Balanced Scorecard

For Effective Execution, Un-balance Your Balanced Scorecard For Effective Execution, Un-balance Your Balanced Scorecard 877-752-0451 FOR EFFECTIVE EXECUTION, UN-BALANCE YOUR BALANCED SCORECARD CONTENTS Introduction... 3 Strategy Mapping... 4 When Unbalanced Scorecards

More information

Electronic Commerce in Tourism in China: B2B or B2C?

Electronic Commerce in Tourism in China: B2B or B2C? Electronic Commerce in Tourism in China: B2B or B2C? Hongxiu Li 1, and Reima Suomi 2 1 Information Systmes Instutute, Turku School of Economics Turku Center for Computer Science Joukahaisenkatu 3-5 B,

More information

Lucidity London Inspiring Growth CASE STUDY

Lucidity London Inspiring Growth CASE STUDY Lucidity London Inspiring Growth CASE STUDY Establishing a brand in a crowded market The owners of a new development on the island of Skiathos were entering the lodging industry in Greece at a difficult

More information

Chinese Rat Snake by ChineseRatSnake - 2016-09-17. Chinese Rat Snake

Chinese Rat Snake by ChineseRatSnake - 2016-09-17. Chinese Rat Snake Chinese Rat Snake Chinese Rat Snake 2... 2 caribbean princess cruise ship deck plans 3... 4 Cruises & More 4... 5 last minute cruise deals from los angeles 1... 6 Bahama Weekend Cruise 2... 7 New Orleans

More information

Navigating. the New Path to Purchase

Navigating. the New Path to Purchase Navigating the New Path to Purchase TRAVEL: Hotel Bookers today Today, the consumer path to purchase is as complex as ever. Shifting consumer attitudes and multiple connected devices create a chaotic reality.

More information

China building the foundations knowing the customer

China building the foundations knowing the customer 2020 China building the foundations knowing the customer The China 2020 Strategy Australia has experienced faster international arrivals and expenditure growth from China than from any other market. A

More information

Study of The Mexican Market Project Summary

Study of The Mexican Market Project Summary Study of The Mexican Market Project Summary December 2006 / February 2007 R1151/MG Presented to Présenté à Canadian Tourism Commission infocanada@tns-global.com www.tns-global.com Foreword BACKGROUND Mexican

More information

Brochure Distribution Research Summer 2010

Brochure Distribution Research Summer 2010 Brochure Distribution Research Summer 2010 Summary Report of Key Findings Prepared By: Professor Ian Cross Director of the Center for Marketing Technology Bentley University Methodology Professor Ian Cross,

More information

Repeat visitations are a natural phenomenon for mature holiday destinations

Repeat visitations are a natural phenomenon for mature holiday destinations 主 題 故 事 Cover Story 除 了 購 物, 還 有 甚 麼 可 以 使 他 們 回 來? Shopping aside, what else can make them return? 徐 惠 群 Cathy H C Hsu 香 港 般 的 旅 遊 目 的 地, 發 展 既 已 成 熟, 旅 像 客 重 遊 自 然 正 常 不 過 因 此, 這 些 旅 遊 目 的 地 若 要 維 持

More information

Experience Germany. for real. There s no better way to fly. SM. German American Partnership Program

Experience Germany. for real. There s no better way to fly. SM. German American Partnership Program Experience Germany for real German American Partnership Program There s no better way to fly. SM GAPP opens the doors to German language and culture. GAPP is an exchange program that provides high school

More information

GOLD COAST VISITOR PROFILE AND SATISFACTION REPORT. Summary of results NOVEMBER 2013

GOLD COAST VISITOR PROFILE AND SATISFACTION REPORT. Summary of results NOVEMBER 2013 GOLD COAST VISITOR PROFILE AND SATISFACTION REPORT Summary of results NOVEMBER 2013 3 GOLD COAST VISITOR PROFILE AND SATISFACTION REPORT: SUMMARY OF RESULTS Visitors to the Gold Coast that participated

More information

Trends in the International Hospitality Industry

Trends in the International Hospitality Industry Trends in the International Hospitality Industry Steve Rushmore, MAI, FRICS President and Founder HVS srushmore@hvs.com - 1 - Worldwide Annual Percent Change in Value Per Room: 2001 to 2014 60% 50% 40%

More information

the uk and the u.s.a.

the uk and the u.s.a. Vacation: Preview 1 Complete the text with words from the box. playing and listening to music planning their holidays work Not a vacation just a summer camp When school finishes and the summer begins,

More information

PANGAEA NETWORK Global Travel Market Research Luxury Market Trends

PANGAEA NETWORK Global Travel Market Research Luxury Market Trends PANGAEA NETWORK Global Travel Market Research Luxury Market Trends Executive Summary March 1 Looking for discounts, travelling less and travelling shorter distances the face of the travel industry in.

More information

The State of Coupons and the Role of Mobile How Consumers Leverage Mobile to Save

The State of Coupons and the Role of Mobile How Consumers Leverage Mobile to Save The State of Coupons and the Role of Mobile How Consumers Leverage Mobile to Save February 2016 KEY FINDINGS This study of 10,843 consumers uncovered four key findings around how shoppers use coupons for

More information

Disney Theme Park A Hong Kong Hotels Association s Submission

Disney Theme Park A Hong Kong Hotels Association s Submission Disney Theme Park A Hong Kong Hotels Association s Submission Overview The world tourism market is a highly competitive one, as evidenced by growing competition and the long period of suffer Hong Kong

More information

Destination marketing (re)positioning medium sized cities

Destination marketing (re)positioning medium sized cities Destination marketing (re)positioning medium sized cities Recipe 5 Recipe five A marinade for all medium sized cities The occasion: Many medium sized cities in Europe suffer from a negative image both

More information

CUSTOMER SATISFACTION IN TOURISM HOW TO MEASURE IT?

CUSTOMER SATISFACTION IN TOURISM HOW TO MEASURE IT? CUSTOMER SATISFACTION IN TOURISM HOW TO MEASURE IT? Păun Raluca Mihaela 1 Master student, Faculty of Business and Tourism, Bucharest University of Economic Studies ABSTRACT Measuring customer satisfaction

More information

Improving Decisions with Marketing Information

Improving Decisions with Marketing Information When we finish this lecture you should CHAPTER EIGHT Improving Decisions with Marketing For use only with Perreault/Cannon/McCarthy or Perreault/McCarthy texts. 2008 McGraw-Hill Companies, Inc. McGraw-Hill/Irwin

More information

People are People & Ads are Ads. Perspectives on B2B Copy Testing March 19, 2007

People are People & Ads are Ads. Perspectives on B2B Copy Testing March 19, 2007 People are People & Ads are Ads Perspectives on B2B Copy Testing March 19, 2007 My Perspective 15+ years experience Testing ads Briefing ads Making ads Developing ad strategies 1000 s of ads Mostly B2C,

More information

Money Math for Teens. Cost of Living: Calculating Your Next Move

Money Math for Teens. Cost of Living: Calculating Your Next Move Money Math for Teens Cost of Living: Calculating Your Next Move This Money Math for Teens lesson is part of a series created by Generation Money, a multimedia financial literacy initiative of the FINRA

More information

Washington DC. Many More! Showing Student & Youth Groups the World Since 1970

Washington DC. Many More! Showing Student & Youth Groups the World Since 1970 Chicago Washington DC New York City Orlando Canada New Orleans Spain France Mexico England Germany Many More! Showing Student & Youth Groups the World Since 1970 www.hemispheretravel.com 800.323.6439 Dear

More information

Canadian Badlands. Collaborative Leadership 08/04/2014

Canadian Badlands. Collaborative Leadership 08/04/2014 Canadian Badlands Collaborative Leadership Presented by: Beverley DeSantis & Teri McKinnon March 26, 2014 Lethbridge, AB Canadian Badlands 90,000 square kilometers Southeast Alberta 17 historic parks 3

More information

Rev Up Your Online Experience to Fuel Shopper Satisfaction

Rev Up Your Online Experience to Fuel Shopper Satisfaction 2015 What s Driving the Automotive Parts Online Shopper Study Share on: WHITE PAPER Rev Up Your Online Experience to Fuel Shopper Satisfaction INTRODUCTION Today s automotive parts and accessories online

More information

The New Geography of United States Immigration

The New Geography of United States Immigration July 2009 No. 3 The New Geography of United States Immigration N ew trends in immigration are changing communities across the United States. The movement of immigrants from abroad to the heart of America

More information

Brazil Market Profile

Brazil Market Profile Niagara Parks Commission Brazil Market Profile January 2013 Contents Introduction... 2 Executive Summary... 3 Brazil Market Conditions & 2013 Outlook... 4 Brazil Travel to Canada... 5 Competitive Environment...

More information

Michigan 2012 National Tourism Advertising Evaluation and Image Study

Michigan 2012 National Tourism Advertising Evaluation and Image Study Michigan 2012 National Tourism Advertising Evaluation and Image Study - Final Report April 2013 Table of Contents The 2012 Advertising Campaign... 3 Research Objectives... 4 Research Method... 5 Creative..8

More information

Service should be frequent Service should be regular and predictable

Service should be frequent Service should be regular and predictable Air travelers have unique transit demands in terms of when they travel, how they value time versus price, and their familiarity, or lack thereof of, with local transit services. Air travelers are more

More information

The Power of. Relevance: Content, Context and Emotions

The Power of. Relevance: Content, Context and Emotions The Power of + Relevance: Content, Context and Emotions CONSUMERS Global Usage of Ad Blockers 181 ARE FED UP. Active Installs (millions) 21 30 39 54 121 2010 2011 2012 2013 2014 2015 *Source: Page Fair,

More information

$US3.6k 5.2% Real GDP growth

$US3.6k 5.2% Real GDP growth Indonesia s economic growth, the emergence of budget carriers and abolition of an exit tax has fuelled an increase in demand for outbound travel Indonesia economic and population statistics GDP per capita

More information

2013 Hot Topic Survey

2013 Hot Topic Survey 2013 Hot Topic Survey Executive Summary This analysis of the survey is primarily based on the 19 retailers who attended the conference and answered the survey. The results are heavily skewed toward grocery

More information

IMPACT VISIBILITY IMPACT QUALITY LOYALTY BUYING POWER REACH MAGNITUDE LOCATION. LA County Fair

IMPACT VISIBILITY IMPACT QUALITY LOYALTY BUYING POWER REACH MAGNITUDE LOCATION. LA County Fair IMPACT Attracts more guests than any other So. Cal event each September. The 2015 enabled sponsors to personally engage with nearly 1.3 million diverse Southern California consumers, who were armed with

More information

Summary & Recommendations Report Pasco County Sports Tourism Optimization Plan

Summary & Recommendations Report Pasco County Sports Tourism Optimization Plan June 2015 Summary & Recommendations Report Pasco County Sports Tourism Optimization Plan (Pasco County, Florida) Prepared for: Pasco County Government Prepared by: Sports Facilities Advisory, LLC INTRODUCTION

More information

August 14-25, Information Package

August 14-25, Information Package August 14-25, 2017 Information Package Date Monday, August 14th to Friday, August 25th, 2017 Estimated Price $2375 This price includes all transportation, meals, programming, housing, a team T-shirt,

More information

NEIGHBORHOOD SPENDING IMPACTS

NEIGHBORHOOD SPENDING IMPACTS MEMO To: From: Airbnb Bill Lee, LEG Date: August 31, 2015 Re: Highlights of Airbnb San Francisco Guest and Host Survey HIGH LEVEL IMPACTS According to the recent Airbnb survey, in the past year (June 1,

More information

PROGRAMA DE INGLES TSU D CA 04 R02. El presente documento se encuentran los programas de ingles básico e intermedio de nivel TSU.

PROGRAMA DE INGLES TSU D CA 04 R02. El presente documento se encuentran los programas de ingles básico e intermedio de nivel TSU. TSU PROGRAMA DE INGLES El presente documento se encuentran los programas de ingles básico e intermedio de nivel TSU. D CA 04 R02 PROGRAMA DE INGLES BÁSICO DE TSU FOREIGN LANGUAGE (ENGLISH) FROM BASIC LEVEL

More information

How to Perform a Feasibility Study for Indoor and Outdoor Waterpark Resorts

How to Perform a Feasibility Study for Indoor and Outdoor Waterpark Resorts How to Perform a Feasibility Study for Indoor and Outdoor Waterpark Resorts By David J. Sangree, MAI, CPA, ISHC Before a developer or organization considers construction of a new indoor or outdoor waterpark

More information

The Consumer Holiday Trends Report

The Consumer Holiday Trends Report The Consumer Holiday Trends Report ABTA Consumer Survey 2014 Number of holidays taken The past 12 months have been mixed from a consumer confidence and sales perspective Overall, eight in ten (80%) consumers

More information

Indicator. Measurement. What should the measurement tell us?

Indicator. Measurement. What should the measurement tell us? Indicator 14 Volume of tourism. 14.1 Overnight stays in tourist accommodation. Measurement What should the measurement tell us? At its most elemental, tourism is about numbers numbers of visitors, numbers

More information

Your guide to miles, tier points and reward flights

Your guide to miles, tier points and reward flights Your guide to miles, tier points and reward flights Earning miles Earn miles on every flight* you take with us. The number of miles you earn all depends on how many miles you fly, your choice of cabin,

More information

The New Multi-screen World: Understanding Cross-platform Consumer Behavior. August 2012

The New Multi-screen World: Understanding Cross-platform Consumer Behavior. August 2012 The New Multi-screen World: Understanding Cross-platform Consumer Behavior August 2012 Executive summary 1We are a nation of multi-screeners. Most of consumers media time today is spent in front of a screen

More information

What does it mean to be a Community Development Quarterback? A Real-time Learning Brief

What does it mean to be a Community Development Quarterback? A Real-time Learning Brief What does it mean to be a Community Development Quarterback? A Real-time Learning Brief Findings from BRIDGE Housing Corporation s work at Jordan Downs October 27, 2014 Background Over the past 40 years,

More information

Marketing Communications Toolkit for the Small/Medium Tour Operator

Marketing Communications Toolkit for the Small/Medium Tour Operator Marketing Communications Toolkit for the Small/Medium Tour Operator Published by Galor Systems & Software Development, July 2009. This publication may be distributed freely in its entirety. Content must

More information

FORMS OF YOUTH TRAVEL

FORMS OF YOUTH TRAVEL FORMS OF YOUTH TRAVEL Lect. Moisă Claudia Olimpia PhD Faculty of Economical Science University 1 Decembrie 1918, Alba Iulia, Romania Abstract: Taking into account the suite of motivation that youth has

More information

n/a (international) none

n/a (international) none PORT OF SEATTLE MEMORANDUM COMMISSION AGENDA Item No. 4c ACTION ITEM Date of Meeting July 14, 2015 DATE: May 20, 2015 TO: FROM: Jane Kilburn, Director, Tourism Development SUBJECT: Service agreement for

More information

How to Maximize Your Investment in Performance Media. Nancy Adzentoivich SVP, Resolution Media

How to Maximize Your Investment in Performance Media. Nancy Adzentoivich SVP, Resolution Media How to Maximize Your Investment in Performance Media Nancy Adzentoivich SVP, Resolution Media Why Am I Here? Nearly 20 years experience in Digital Media and Marketing Resolution Media Omnicom s Global

More information

Holiday Habits Report. ABTA Consumer Survey 2015

Holiday Habits Report. ABTA Consumer Survey 2015 Holiday Habits Report ABTA Consumer Survey 2015 Number of holidays taken Our research findings suggest that growth in the number of holidays is being driven by more affluent consumers. Overall 77% of Britons

More information

Distribution Evolution: How Travelers Search, Shop, Buy and Share. Tony D Astolfo Managing Director

Distribution Evolution: How Travelers Search, Shop, Buy and Share. Tony D Astolfo Managing Director Distribution Evolution: How Travelers Search, Shop, Buy and Share Tony D Astolfo Managing Director In the News 95% of member operators anticipate growth in sales in 2015 62% forecasting optimistic to boom

More information

KNOWLEDGE, ATTITUDES AND PREFERENCES SURVEY AMONG FOREIGN TOURISTS

KNOWLEDGE, ATTITUDES AND PREFERENCES SURVEY AMONG FOREIGN TOURISTS OBJECTIVES KNOWLEDGE, ATTITUDES AND PREFERENCES SURVEY AMONG FOREIGN TOURISTS To provide DOT the accurate information in formulating a customized marketing plan and to test several concepts for each key

More information

Marketing: Advertising and Sales Promotion

Marketing: Advertising and Sales Promotion Marketing: Advertising and Sales Promotion Food Communication II Section F Integrated Marketing Communications Introduction All of the information has been adapted from: Kotler P. Armstrong, G., 2004.

More information

Horizon Research. Auckland Harbour Bridge Pathway

Horizon Research. Auckland Harbour Bridge Pathway Horizon Research Harbour Bridge Pathway 4 February 2013 Contents EXECUTIVE SUMMARY... 1 1. Support for the Harbour Bridge Pathway concept... 5 2. Trips and frequency of use... 5 2.1 First year... 5 2.2

More information

MARKET INSIGHTS UPDATE

MARKET INSIGHTS UPDATE SPOTLIGHT ON HAWAI I S ROMANCE TRAVEL MARKET PG2 A monthly update including relevant information on tourism industry trends, consumer market research, Hawai i s performance as a destination, and competitive

More information

THE WHITSUNDAYS CONVERTING THE CONSIDERING! Executive summary OCTOBER 2013

THE WHITSUNDAYS CONVERTING THE CONSIDERING! Executive summary OCTOBER 2013 THE WHITSUNDAYS CONVERTING THE CONSIDERING! Executive summary OCTOBER 2013 3 WHITSUNDAYS CONVERTING THE CONSIDERING! Tourism Research Australia (TRA) and Tourism and Events Queensland (TEQ) undertook

More information

Russia Market News. Finpro Russia & Kazakhstan. Kirsi-Maarit Poljatschenko

Russia Market News. Finpro Russia & Kazakhstan. Kirsi-Maarit Poljatschenko Russia Market News Finpro Russia & Kazakhstan Kirsi-Maarit Poljatschenko November 2015 4.11.2015 Semiannual Report RUSSIA CONTENTS What factors have affected the results of the season, especially with

More information

SO WHERE IS THE CONSUMER IN CONSUMER BANKING?

SO WHERE IS THE CONSUMER IN CONSUMER BANKING? SO WHERE IS THE CONSUMER IN CONSUMER BANKING? Consumer Banking 3 SO WHERE IS THE CONSUMER IN CONSUMER BANKING? BANK CUSTOMERS CONSUMERS NEED TO BE AT THE HEART OF A LOYALTY-BUILDING ECOSYSTEM. ONE THAT

More information

Automated vs. manual methods of coding and analysing free text survey responses

Automated vs. manual methods of coding and analysing free text survey responses Automated vs. manual methods of coding and analysing free text survey responses Dr Kathy Seymour, Director, Seymour Research Ltd Free text data General Specific Please use the space below to provide any

More information

COSTA MESA S LUXURY HOTELS SPRUCE UP IN ANTICIPATION OF OPENING OF NEW CONCERT HALL

COSTA MESA S LUXURY HOTELS SPRUCE UP IN ANTICIPATION OF OPENING OF NEW CONCERT HALL Contact: Dan Pittman 714 282 9994 dan@pittmanpr.com COSTA MESA S LUXURY HOTELS SPRUCE UP IN ANTICIPATION OF OPENING OF NEW CONCERT HALL The O.C. s cultural center is Southern California s ideal meeting

More information

Inspiration and travel planning: Millennials and Generation Z use mobile for inspiration and holiday planning

Inspiration and travel planning: Millennials and Generation Z use mobile for inspiration and holiday planning The birth of the internet had an enormous impact on the travel industry, with consumers adopting online travel tools to plan and manage their trips. Now, mobile technologies act as a catalyst influencing

More information

Trending with NextGen travelers. Understanding the NextGen consumer-traveler

Trending with NextGen travelers. Understanding the NextGen consumer-traveler Trending with NextGen travelers Understanding the NextGen consumer-traveler Why NextGen is important Amadeus research study: the NextGen traveler Understanding trendsetters and future heavy consumers of

More information

English as a Second Language Podcast ESL Podcast 302 A Problem with a Restaurant Check

English as a Second Language Podcast  ESL Podcast 302 A Problem with a Restaurant Check GLOSSARY to get (someone s) attention to do something so that another person pays attention to oneself; to do something to get another person to look at oneself and/or listen to what one is saying * During

More information

Disneyland Paris Economic and Social Impact Study

Disneyland Paris Economic and Social Impact Study DELEGATION INTERMINISTERIELLE AU PROJET EURO DISNEY Disneyland Paris Economic and Social Impact Study 14 March 2012 Press release Economic and social impact of Disneyland Paris (1992 2012) Study of twenty

More information

PRICE TRENDS AND PRICE SENSITIVITY IN THE CASE OF SPANISH TRAVELLERS 2005-2007

PRICE TRENDS AND PRICE SENSITIVITY IN THE CASE OF SPANISH TRAVELLERS 2005-2007 ESADE edreams, PRICE TRENDS AND PRICE SENSITIVITY IN THE CASE OF SPANISH TRAVELLERS - Authors: Dr. Josep-Francesc Valls, Director of ESADE's Centre for Tourism Management Dr. Mar Vila, Associate Director

More information

Chapter 11: PROMOTING CUSTOMER SERVICE INTERNALLY AND EXTERNALLY

Chapter 11: PROMOTING CUSTOMER SERVICE INTERNALLY AND EXTERNALLY Chapter 11: PROMOTING CUSTOMER SERVICE INTERNALLY AND EXTERNALLY 1. Integrated marketing communications refers to: A: The unification of all marketing communications tools, corporate and brand messages.

More information

STEPPING OUT OF THE CROWD

STEPPING OUT OF THE CROWD PATA Youth Travel Report Where the Next Generation of Asian Travellers is Heading, and How to Win a Place on their Travel Itinerary EXECUTIVE SUMMARY Proud Sponsor: 1 SETTING THE SCENE Given that the rise

More information

NEW TREND TECHNOLOGY COMPANIES AYSE SEBNEM SARI ONERBAY

NEW TREND TECHNOLOGY COMPANIES AYSE SEBNEM SARI ONERBAY NEW TREND TECHNOLOGY COMPANIES AYSE SEBNEM SARI ONERBAY For lots of people life without internet is meaningless. Because internet is this popular in the new world, people try to manage their life's via

More information

TURKEY IN TARGET MARKETS AND TRAVEL SATISFACTION

TURKEY IN TARGET MARKETS AND TRAVEL SATISFACTION TURKEY IN TARGET MARKETS AND TRAVEL SATISFACTION GERMANY Turkey s Image: In the German market, Turkey has a positive image as a tourism destination with its beaches, high-quality services and hospitality.

More information

Ruffin Hall, City Manager Jim Greene, Assistant City Manager Ken Bowers, Planning Director. From: Travis R. Crane, Planning and Zoning Administrator

Ruffin Hall, City Manager Jim Greene, Assistant City Manager Ken Bowers, Planning Director. From: Travis R. Crane, Planning and Zoning Administrator To: Ruffin Hall, City Manager Jim Greene, Assistant City Manager Ken Bowers, Planning Director From: Travis R. Crane, Planning and Zoning Administrator Date: 9 January 2015 Re: Short-Term Online Rentals

More information

What if a train could bring 1 million people to your city?

What if a train could bring 1 million people to your city? What if a train could bring 1 million people to your city? June 14, 2010 Page 1 High-Speed Rail: It s already here Page 2 Siemens offers cities a broad range of energy efficient and sustainable products

More information

Giving Updates LESSON C1. Vocabulary. Comprehension Check BUSINESS ENGLISH 5 I. WARM-UP

Giving Updates LESSON C1. Vocabulary. Comprehension Check BUSINESS ENGLISH 5 I. WARM-UP LESSON C1 Giving Updates BUSINESS ENGLISH 5 I. WARM-UP Vocabulary Guess the meanings of the underlined words. a. a person or company that does work for other people b. a part that is separated or divided

More information

High Resolution. Research. How marketers use. High Resolution Research for the Entire Media Spectrum. & Intelligence. National Consumer Magazines

High Resolution. Research. How marketers use. High Resolution Research for the Entire Media Spectrum. & Intelligence. National Consumer Magazines How marketers use Mediamark & Intelligence High Resolution for the Entire Media Spectrum National Consumer Magazines Highlights: What Mediamark Measures Magazines National Newspapers Copy Acquisition Time

More information

NEW STUDY FINDS THE DISNEYLAND RESORT GENERATES $3.6 BILLION FOR REGION, SUPPORTS 65,700 JOBS

NEW STUDY FINDS THE DISNEYLAND RESORT GENERATES $3.6 BILLION FOR REGION, SUPPORTS 65,700 JOBS PRESS RELEASE MARCH 4, 2005 Contact: Kristen Edwards CBRE Los Angeles 213 613 3011 kristen.edwards@cbre.com NEW STUDY FINDS THE DISNEYLAND RESORT GENERATES $3.6 BILLION FOR REGION, SUPPORTS 65,700 JOBS

More information

Kiss and Tell. What Teens Say about Love, Trust, and Other Relationship Stuff. Survey Results

Kiss and Tell. What Teens Say about Love, Trust, and Other Relationship Stuff. Survey Results Kiss and Tell What Teens Say about Love, Trust, and Other Relationship Stuff Survey Results Teens tend to get advice on all kinds of issues from parents, teachers, and other adults but rarely are young

More information

"CULTURAL TOURISM AND BUSINESS OPPORTUNITIES FOR MUSEUMS AND HERITAGE SITES"

CULTURAL TOURISM AND BUSINESS OPPORTUNITIES FOR MUSEUMS AND HERITAGE SITES "CULTURAL TOURISM AND BUSINESS OPPORTUNITIES FOR MUSEUMS AND HERITAGE SITES" Presentation of Paper to Conference of School of Business, University of Victoria, "Quality Management in Urban Tourism: Balancing

More information

Before a developer or organization considers construction of a new indoor

Before a developer or organization considers construction of a new indoor Perform Market Analysis with a Feasibility Study for Indoor Waterpark Resorts and Outdoor Waterparks by David J. Sangree, MAI Before a developer or organization considers construction of a new indoor waterpark

More information

What is RTX? Is there a need for RTX? Is RTX a better product? RTX now!

What is RTX? Is there a need for RTX? Is RTX a better product? RTX now! What is RTX? Is there a need for RTX? Is RTX a better product? RTX now! What is RTX? RTX is A Better Way to Exchange. It is an alternative to both the traditional exchange companies as well as an alternative

More information

The Ariel Mutual Funds/Charles Schwab & Co., Inc. Black Investor Survey. Saving and Investing Among High Income African-American and White Americans

The Ariel Mutual Funds/Charles Schwab & Co., Inc. Black Investor Survey. Saving and Investing Among High Income African-American and White Americans The Ariel Mutual Funds/Charles Schwab & Co., Inc. Black Investor Survey: Saving and Investing Among High Income African-American and Americans April, 2000 0 Prepared for Ariel Mutual Funds and Charles

More information