alumni Graphic standards

Size: px
Start display at page:

Download "alumni Graphic standards"

Transcription

1 alumni Graphic standards

2 Ryerson University alumni Graphic Standards

3 Ryerson University Alumni Graphic Standards 4 Introduction 6 Logo Configurations 7 Logo Colour Palette 8 Protected Space + Minimum Size of the Logo 9 Incorrect Use of the Logo 10 Preferred Placement of the Logo 11 Name Usage Guidelines 12 Placement of the Logo on Stationery 13 Typography 14 Imagery 15 Advice + Approvals / alumni

4 Introduction The Ryerson University Alumni Graphic Standards booklet has been developed as a resource for those who create marketing and communications materials related to the Alumni Relations Office. This book operates as an addendum to the existing Ryerson University Graphic Standards Manual and incorporates Ryerson University s branding guidelines. The Ryerson University Graphic Standards Manual is still the overarching guide for Ryerson s branding standards, including those for the Alumni Relations Office. Visit for more information. By adopting graphic standards, we will ensure a clear and consistent application of the Ryerson University alumni logo and help build on our image and profile locally, nationally and internationally. These standards will allow us to have better control over our identity and the image we want to project. There will be one look and one voice so that our alumni will always be able to recognize our material, no matter where they see it. The new logo clearly represents alumni, helps alumni maintain a strong connection to Ryerson University and includes imagery that would strike an emotional chord with alumni from all eras. 4 Ryerson University alumni Graphic Standards

5 The new Ryerson alumni logo came about while implementing a new strategic plan in spring The Alumni Relations Office partnered with the Marketing and Production Department to produce its own unique visual identity. The full Ryerson University alumni logo is comprised of the existing Ryerson logo and a new alumni element that features Kerr Hall and the word alumni. Definitions The following are definitions for marketing terms used in this manual. logo a graphic design that is used as a continuing symbol for a company, organization or brand. It is often in the form of an adaptation of the company name or brand name or used in conjunction with the name. wordmark a standardized graphic representation of the name of a company, institution or product name used for purposes of identification and branding. brand identity how you would like the public to perceive your product or your brand. brand image the perception of a brand in the minds of other people. The brand image is a reflection of the brand personality or product. It is what people believe about a brand: their thoughts, feelings, expectations associated with a particular institution or company. note: definitions adapted from the American Marketing Association website, from Wikipedia and from about.com / alumni 5

6 Logo Configurations The Ryerson University alumni logo has two possible orientations: vertical and horizontal. Use the orientation that best suits the application. The preferred use of the logo is in two colours, on a white background. Alternate versions of the logo have been created in black and Ryerson blue for instances where technical or colour limitations prevent the use of the primary version. Logo Versions The primary, or preferred, use of the logo is two colour on a white background. Vertical option Horizontal option For printing in one colour, use the blue or black logo. 6 Ryerson University alumni Graphic Standards

7 Logo Colour Palette The colour palette used for the Ryerson University alumni logo is based on the print industry standard, the PANTONE MATCHING SYSTEM. The Ryerson colours are PANTONE 294 (blue) and 124 (deep yellow). When limited by technical or budgetary constraints, these colours may also be reproduced in CMYK, or process colour. For guidance or approval of colour selections, please see the contact information provided in the Advice + Approvals section. Blue Deep Yellow For printing jobs in one PANTONE colour, the logo must print in P294 (blue) or black. When using silk-screening, vinyl applications or other non-offset reproduction methods, colour must be matched as closely as possible to the Pantone standards. Please note, the same ink colour might appear slightly different depending on the paper stock selected. Coated stocks, uncoated stocks, paper finishes and paper colours reflect colours differently. In addition, the colour you see on your monitor or from colour laser output should not be used for visual matching. The PANTONE MATCHING SYSTEM is a print industry colour-matching standard. Colour shown on this page and in this manual has not been evaluated by Pantone, Inc. for accuracy and may not match Pantone s colour standards. For accurate standards, refer to the current edition of the PANTONE FORMULA GUIDE. PANTONE 294 Use for both coated and uncoated papers. CMYK C 100, m 56, y 0, k 18 RGB r 28, g 90, b 152 Hexadecimal 1c5a98 PANTONE 124 Use for both coated and uncoated papers. CMYK C 0, M 27, Y 100, K 6 RGB r 223, g 177, b 46 Hexadecimal dfb12e / alumni 7

8 Protected Space + Minimum Size of the Logo Keeping the logo isolated from other graphic elements and at a particular size helps preserve the clarity of the presentation. Minimum Protected Space A minimum amount of protected space should always surround the logo in order to separate it from headlines, text, imagery and the outer edge of the document. The protected space is defined by 1.5 times the x-height of the wordmark Alumni, as shown below. 1.5x 1.5x 1.5x 1.5x x 1.5x 1.5x 1.5x x 1.5x Minimum Size To protect the integrity and clarity of the alumni logo, the horizontal logo should be no smaller than 1.5 inches wide and the vertical version should be no smaller than 1 inch wide inch wide 8 Ryerson University alumni Graphic Standards

9 Incorrect Use of the Logo The consistent application of the Ryerson University logo is essential to building and maintaining brand identity. The logo should never be altered or redrawn in any way, and only approved digital artwork should be used in documents and on the web. While not an exhaustive list, the examples below illustrate some incorrect uses and deviations to avoid. THE SCHOOL OF INTERIOR DESIGN Do not rotate or vertically align the logo. Do not include additional text inside the logo. Do not change the colours in the logo. Do not distort or alter the proportion of the logo. Do not use portions of the logo. Do not change the logo configuration. Do not apply the logo to a background with insufficient contrast. Do not add other elements (like drop shadows) to the logo. Do not alter or redraw the logo. / alumni 9

10 Preferred Placement of the Logo The preferred placement of the logo is in the lower-right corner for documents, presentations, advertisements, brochures, etc. The main exception is the alumni stationery, which the Alumni Relations Office will order through the Marketing and Production Department. In instances where readability or emphasis is impaired by using the preferred positioning, the logo may be positioned in a more appropriate place. However, any placement must receive approval from the Marketing and Production Department prior to usage. In some applications, it may be appropriate to use the positioning of the logo to align text or graphics in order to integrate the logo into the layout. Using with Other Logos and Visual Identities The Ryerson University alumni logo appears in the bottomright corner with the guest logo appearing in the top left. If there are space restrictions, the alumni logo appears in the bottom-right corner with the guest logo appearing in the bottom left. Follow the minimum space requirements described in the Protected Space + Minimum Size of the Logo section. Generally, the logos should be placed as far apart from each other as is possible so they do not compete for prominence. 10 Ryerson University alumni Graphic Standards

11 Name Usage Guidelines The following guidelines refer to copy within marketing and communications material. The guidelines may be further adapted by the Marketing and Production Department as needed, but the objective is to be consistent when using the brand name. Brand Name Usage When referring to the staff unit for Alumni Relations at Ryerson, use Alumni Relations Office. Do not refer to the unit as a department, division, etc. Alumni Group Names Usage When using the alumni logo in conjunction with the name or logo of an alumni group such as the RUAA, an association, branch or chapter, the alumni group name should be typeset in Univers Condensed and should not encroach on the minimum protected space around the logo. Ryerson University Alumni Association Ryerson University Alumni Association / alumni 11

12 Placement of the Logo on Stationery The Ryerson University alumni stationery is shown here. All stationery orders are placed with the Marketing and Production Department. Please note, the layouts for stationery follow the placement guidelines for the Ryerson alumni logo, except in the case of the alumni business card, which is considered an exception. Alumni relations Alumni relations 350 Victoria Street, Toronto, Ontario, Canada M5B 2K3 adrianne kenmir Alumni Officer Office of University Advancement 350 Victoria Street, Toronto, Ontario, Canada M5B 2K3 Office: 415 Yonge Street, 9th Floor Tel: , extension 7863 Fax: Victoria Street, Toronto, Ontario, Canada M5B 2K3 Tel: Database Records: Fax: Ryerson University alumni Graphic Standards

13 Typography The wordmark in the Ryerson University alumni logo (i.e., the word alumni in the logo) is in a custom typeface that was created for use in the logo only. The typeface is not available for other text. Heading and Body Copy Typeface The recommended typeface that works well with the logo for headings, subheadings and body copy is the Univers Condensed family. It was chosen to lend a contemporary feel to Ryerson materials while complementing the graphic look of the logo. Use Arial Narrow if Univers Condensed is not available. You can use the following weights of Univers Condensed: This text is set in Univers 47 Condensed Light This text is set in Univers 57 Condensed This text is set in Univers 67 Condensed Bold Use Arial Narrow if Univers Condensed is not available: This text is set in Arial Narrow Regular This text is set in Arial Narrow Bold / alumni 13

14 Imagery Photography is an essential tool for communicating an appropriate brand image and personality about Ryerson s Alumni Relations Office. Use images that capture the positive and lifelong relationship between alumni and Ryerson, such as: groups of happy alumni socializing at special events, reunions, Alumni Weekend, convocation, etc. recognizable campus locations, such as the quad, campus buildings, etc. positive images from special events in previous years 14 Ryerson University alumni Graphic Standards

15 Advice + Approvals These standards have been developed for use as a resource by anyone responsible for the creation or implementation of communication materials. During that process, those creating the materials are responsible for managing the logo and graphic standards effectively within the guidelines presented in this supplement. Please note, additional information about the Ryerson logo is in the Ryerson University Graphic Standards Manual. Visit for more information. The Alumni Relations Office is happy to answer any questions you might have about: incorporating the Ryerson University alumni logo into your design ensuring your alumni group name appears correctly the appropriateness of selected photos or images proper reproduction and colour management name usage guidelines for copy If you have any questions regarding the alumni logo and the alumni name, please seek clarification from either your alumni staff contact or the Alumni Relations Office at and This manual and any addenda are available on the web: / alumni 15

16 Ryerson University, 350 Victoria Street, Toronto, ON M5B 2K3 Canada The Ryerson University brandmark is a registered trademark of Ryerson University. April 2008 (51620)

GRAPHIC STANDARDS MANUAL. for external use

GRAPHIC STANDARDS MANUAL. for external use GRAPHIC STANDARDS MANUAL for Graphic Standards : introduction This is the Graphic Standards Manual for TrustAfrica. It sets the standard for the design of all TrustAfrica public communications. The guidelines

More information

METROPOLITAN STATE UNIVERSITY OF DENVER GRAPHIC STANDARDS

METROPOLITAN STATE UNIVERSITY OF DENVER GRAPHIC STANDARDS METROPOLITAN STATE UNIVERSITY OF DENVER GRAPHIC STANDARDS Adhering to a consistent set of brand standards is critical to the enhancement of MSU Denver s image and reputation. For more information about

More information

GRAPHIC STANDARDS GUIDE

GRAPHIC STANDARDS GUIDE GRAPHIC STANDARDS GUIDE i Special Olympics Graphic Standards Guide INTRODUCTION The Special Olympics movement continues to expand around the world, reaching out to new athletes, families, volunteers,

More information

Parallels Corporate Style Guide

Parallels Corporate Style Guide Parallels Corporate Style Guide Essential guidelines to help you create in the Parallels style Updated April 2012 Parallels Style Guide This updated style guide provides the most recent direction for our

More information

50th Anniversary Graphic Standards

50th Anniversary Graphic Standards 50th Anniversary Graphic Standards For 50 years Metropolitan State University of Denver has transformed the lives of students, served as a courageous leader in higher education and boldly advanced the

More information

BRAND IDENTITY GUIDELINES FOR SUSF CLUBS SUSF BRAND IDENTITY GUIDELINES FOR CLUBS 1

BRAND IDENTITY GUIDELINES FOR SUSF CLUBS SUSF BRAND IDENTITY GUIDELINES FOR CLUBS 1 BRAND IDENTITY GUIDELINES FOR SUSF CLUBS SUSF BRAND IDENTITY GUIDELINES FOR CLUBS 1 INTRODUCTION The Sydney Uni Sport & Fitness (SUSF) brand identity has been created to help reposition SUSF to appeal

More information

Visual Brand Standards. Version

Visual Brand Standards. Version Visual Brand Standards Version 1.0 2016 The GDA Brand A brand is the sum of all the promises and perceptions an organization wants its stakeholders to believe about the organization, its product and service

More information

JavaOne Logo Guidelines

JavaOne Logo Guidelines Guidelines TABLE OF CONTENTS 3 Introduction 4 Official Color Palette 5 Official Typefaces 6 Clear Space 7 Minimum Size 8 Color and Background Usage 9 Unacceptable Usage Copyright 2014, Oracle and/or its

More information

The Brand Mark. The relationship of the elements that make up the.co Internet brand mark may never be altered.

The Brand Mark. The relationship of the elements that make up the.co Internet brand mark may never be altered. Brand IdentIty StandardS and GuIdelIneS Manual Introduction The.CO Internet Brand Identity Standards and Guidelines Manual is the basic guide for establishing and maintaining a consistent look for the.co

More information

BRAND STANDARDS. United States. Edition

BRAND STANDARDS. United States. Edition BRAND STANDARDS United States Edition 06.26.14 Core Elements Our Signature 2 The Children s Miracle Network Hospitals signature consists of three elements: the balloon icon, the Wordmark and, in certain

More information

Society of Petroleum Engineers Graphic Standards Guide

Society of Petroleum Engineers Graphic Standards Guide Society of Petroleum Engineers Graphic Standards Guide The Society of Petroleum Engineers (SPE) Graphic Standards Guide governs the appearance of the SPE logo, and provides detailed guidelines on the correct

More information

Brand Identity Guidelines Manual

Brand Identity Guidelines Manual Brand Identity Guidelines Manual Introduction The King Pharmaceuticals Brand Identity Guidelines Manual is the basic guide for establishing and maintaining a consistent image for King Pharmaceuticals.

More information

BPAY. Brand Identity Guidelines. bpay.com.au

BPAY. Brand Identity Guidelines. bpay.com.au BPAY Brand Identity Guidelines bpay.com.au This document is a guide to: The BPAY brand The BPAY logo 04 Logo colour Logo in reverse Stand alone logo in body copy The BPAY wordmark 05 Uppercase The BPAY

More information

Graphic Standards Manual

Graphic Standards Manual Graphic Standards Manual TABLE OF CONTENTS BASICS Brand Structure 1 Brand Extensions 2 Brand Versions 3 CINJ Signature 4 Academic Signature 5 Business Logo 6 Corporate Color 7 Corporate Typography 8 Descriptor

More information

1 Introduction JOOMLA! BRAND MANUAL. Welcome. Our New Name. What is Joomla?

1 Introduction JOOMLA! BRAND MANUAL. Welcome. Our New Name. What is Joomla? BRAND MANUAL 1 Introduction A B C Welcome Our New Name What is Joomla? To download the Joomla! logo in various formats, please visit our web site at: www.joomla.org 2 1 Introduction A Welcome Using the

More information

brand identity guidelines

brand identity guidelines brand identity guidelines 02/2011 1 allseating brand identity guidelines A full two-inches taller and wider than the standard task chair, the stately Inertia Executive chair makes an impressive statement

More information

Symantec Identity Guidelines. Version 3 - March 2012

Symantec Identity Guidelines. Version 3 - March 2012 Symantec Identity Guidelines Contents The Symantec Identity Guidelines explain how to consistently and effectively apply the most visual elements of the Symantec brand. These elements are designed to convey

More information

/////////////////////////////////////////////////////////////// BRAND STANDARDS GUIDE

/////////////////////////////////////////////////////////////// BRAND STANDARDS GUIDE ///////// BRAND STANDARDS GUIDE Presbyterian college Adobe and Illustrator are registered trademarks of Adobe Systems Incorporated. Microsoft, Office Suite, PowerPoint and Windows are registered trademarks

More information

CONTENTS. 3 Introduction. 7 Nuance Corporate Signature. 5 Nuance Corporate Signature Color. Minimum Size and Clearspace Requirements

CONTENTS. 3 Introduction. 7 Nuance Corporate Signature. 5 Nuance Corporate Signature Color. Minimum Size and Clearspace Requirements NUANCE Interim corporate identity styleguide O C T O B E R 2 0 0 5 CONTENTS 3 Introduction 4 Nuance Corporate Signature 5 Nuance Corporate Signature Color 6 Nuance Corporate Signature Minimum Size and

More information

Brand and Identity Guidelines

Brand and Identity Guidelines Brand and Identity Guidelines Using this Brand Guide This brand and style guide is designed to illustrate the basic requirements for appropriate usage of Prioria Robotics logo and design elements in a

More information

Hendrix College Graphic Identity Standards Manual

Hendrix College Graphic Identity Standards Manual Hendrix College Graphic Identity Standards Manual introduction The Hendrix College Graphic Identity Standards Manual was created to provide all Hendrix College employees and associates with the ability

More information

Point Park University Logo

Point Park University Logo UNIVERSITY LOGO 5 BRAND ONE Point Park University Logo The new Point Park University logo was created in 2009 to give the brand a more focused, modern identity. The logo is comprised of two parts, which

More information

Corporate Identity Standards. Last revised: July 15, 2009 Version. 2.3

Corporate Identity Standards. Last revised: July 15, 2009 Version. 2.3 Last revised: July 15, 29 Version. 2.3 Welcome How Delmar International Inc. is perceived is in large measure the result of corporate image, public perception, and the totality of communications that shape

More information

The Logo & Wordmark. A User s Guide

The Logo & Wordmark. A User s Guide The Logo & Wordmark Introduction These guidelines define the basic elements of the Liberal Party of Canada s visual identity. There are very few rules but please take the time to read and understand how

More information

LETTERMARK PLACEMENT 16 INTRODUCTION 4 UNIVERSITY VERBIAGE & SEAL USAGE 17 BASIC CONSIDERATION 5 PRIMARY ATHLETIC LOGO USAGE 18 TERMINOLOGY 6-7

LETTERMARK PLACEMENT 16 INTRODUCTION 4 UNIVERSITY VERBIAGE & SEAL USAGE 17 BASIC CONSIDERATION 5 PRIMARY ATHLETIC LOGO USAGE 18 TERMINOLOGY 6-7 IDENTITY STANDARDS 2016 1 CONTENTS CONTENTS INTRODUCTION 4 BASIC CONSIDERATION 5 TERMINOLOGY 6-7 PRIMARY LOGO USAGE 8 PRIMARY LOGO PLACEMENT 9 PRIMARY LOGO INCORRECT USES 10 LOGOS 11 SUB-BRAND LOGOS USAGE

More information

TABLE OF CONTENTS. SECTION ONE: OVERVIEW... 4 Who are these guidelines for?... 4 What is a visual identity guideline?... 4

TABLE OF CONTENTS. SECTION ONE: OVERVIEW... 4 Who are these guidelines for?... 4 What is a visual identity guideline?... 4 VISUAL IDENTITY TABLE OF CONTENTS SECTION ONE: OVERVIEW... 4 Who are these guidelines for?... 4 What is a visual identity guideline?... 4 SECTION TWO: VISUAL IDENTITY GUIDLINES... 5 Corporate identity

More information

Table of Contents Logo Implementation Typography Corporate Stationery Divisional Stationery Collateral Materials Web Site

Table of Contents Logo Implementation Typography Corporate Stationery Divisional Stationery Collateral Materials Web Site Standards Manual Table of Contents Letter from the President II Introduction III Logo Implementation Logo Usage A.1 Colour Usage A.2 Proportion Grid A.3 Clearance Area A.4 Minimum Size A.4 Reverse Treatment

More information

LOGO. 2.1 Identity. Note: Do not retypset, rearrange, or alter the logos in any way. To maintain consistency, use only approved digital art files.

LOGO. 2.1 Identity. Note: Do not retypset, rearrange, or alter the logos in any way. To maintain consistency, use only approved digital art files. 2.1 Identity LOGO Primary logo Limited use logos The proportion and arrangement of components within the breastcancer.org logo have been developed for consistent application across all breastcancer.org

More information

Brand Guidelines Visual Identity

Brand Guidelines Visual Identity Brand Guidelines Visual Identity June 2014 1.2 The Signature Colour version Black Colour reverse Shield alone Reverse Colour reverse on red Our signature system is comprised of two elements; the MUHC wordmark

More information

Official CCC Logo Style Guide

Official CCC Logo Style Guide CONTRA COSTA COLLEGE Official CCC Logo Style Guide CONTRA COSTA COLLEGE The logo of Contra Costa College and its usage is an important and valuable part of the college s brand. And, the brand of the college

More information

Our brand GUIDELINES AND STANDARDS

Our brand GUIDELINES AND STANDARDS Our brand GUIDELINES AND STANDARDS Introduction Welcome to the Vitamix Brand Guide. These guidelines have been created to ensure our Vitamix brand and all primary graphic elements are correctly and consistently

More information

Guidelines for proper usage of The Lakeland Companies logo

Guidelines for proper usage of The Lakeland Companies logo Guidelines for proper usage of The Lakeland Companies logo The Lakeland Companies Brand Guidelines 2 BRAND ESSENCE The Lakeland Companies brand can be expressed using a few key elements: logo, type, and

More information

Town of Orangeville 87 Broadway, Orangeville, ON. L9W 1K1 Tel: (519) Fax: (519) Toll Free:

Town of Orangeville 87 Broadway, Orangeville, ON. L9W 1K1 Tel: (519) Fax: (519) Toll Free: Town of Orangeville 87 Broadway, Orangeville, ON. L9W 1K1 Tel: (519) 941.0440 Fax: (519) 941.9033 Toll Free: 1.866.941.0440 www.orangeville.ca graphic STANDARDS The Town of Orangeville offers the perfect

More information

Wordmark The Midmark designed typeface with digital breaks in the characters.

Wordmark The Midmark designed typeface with digital breaks in the characters. 3.1 3.1 Logo Components The Midmark logo consists of the following four components: Impact Mark The graphic element which directs the eye to the wordmark. Impact Frame Rectangular shape containing the

More information

Corporate Identity Quick Reference Guide

Corporate Identity Quick Reference Guide Corporate Identity Quick Reference Guide fedexbrand.com The FedEx brand is more than a famous name. It s a set of values, attributes and artwork that reflects the spirit of our company. Using it consistently

More information

Brand Style Guide 2010 v.1

Brand Style Guide 2010 v.1 Brand Style Guide 2010 v.1 Brand Elements The Logo The Expedia logo consists of two main elements: the Expedia symbol and the wordmark. These elements must only be used in the approved relationships and

More information

Message from the president

Message from the president GRAPHIC STYLE GUIDE Message from the president A strong and coherent visual identity is crucial to the University of Central Missouri s public image and reputation. The purpose of this guide is to provide

More information

BRAND IDENTITY GRAPHIC STANDARDS MANUAL

BRAND IDENTITY GRAPHIC STANDARDS MANUAL BRAND IDENTITY GRAPHIC STANDARDS MANUAL TABLE OF CONTENTS Logo Standards 03 12 Core Logo 04 Marketing Logo 05 Corporate Typeface 06 Corporate Colours 07 Positive & Negative Use 09 Safety & Minimum Size

More information

Infinity Tracking. Brand Guidelines v2.0.1 BEYOND CALL TRACKING

Infinity Tracking. Brand Guidelines v2.0.1 BEYOND CALL TRACKING Infinity Tracking Brand Guidelines The Infinity Tracking Logo The Infinity Tracking logo consists of two elements, the Infinity Tracking mark and the Infinity Tracking wordmark. The Infinity Tracking logo

More information

Dealer Stationery INTERNATIONAL GUIDELINES. For countries outside the European Block Exemption Regulation (BER) region

Dealer Stationery INTERNATIONAL GUIDELINES. For countries outside the European Block Exemption Regulation (BER) region INTERNATIONAL GUIDELINES Dealer Stationery For countries outside the European Block Exemption Regulation (BER) region Key Visual Elements and Brand Use Guidelines Table of contents 3 Introduction 4 Brand

More information

Logo Elements. 1 Time Warner Logo Guidlines

Logo Elements. 1 Time Warner Logo Guidlines Logo Elements The Time Warner logo is a clean, elegant, typographic presentation of our name. It is a considered statement with great care given to the drawing of the individual letters and color. The

More information

Bristol Alliance of Companies Brand Guidelines

Bristol Alliance of Companies Brand Guidelines Bristol Alliance of Companies Brand Guidelines United By Excellence Bristol Alliance of Companies Brand Standards THE BRISTOL ALLIANCE LOGO Acceptable Logo Usage: The official logo of the Bristol Alliance

More information

VISUAL IDENTITY GUIDELINES. First Edition October 2014

VISUAL IDENTITY GUIDELINES. First Edition October 2014 VISUAL IDENTITY GUIDELINES First Edition October 2014 INTRODUCTION Worldchefs produces a wide variety of printed and digital pieces of communication every year. These new guidelines have been created

More information

nvidia LOGO guidelines 1.0

nvidia LOGO guidelines 1.0 nvidia LOGO guidelines 1.0 NVIDIA LOGO GUIDELINES Logo 1 Think about a logo as the corporate equivalent of a person s unique signature. NVIDIA signs all of its communications with the logo. The NVIDIA

More information

CORPORATE DESIGN Our Company Brand Mark. Key Visual Elements and Usage Guidelines

CORPORATE DESIGN Our Company Brand Mark. Key Visual Elements and Usage Guidelines CORPORATE DESIGN Our Company Brand Mark Key Visual Elements and Usage Guidelines Contents 3 Introduction 4-5 The Chrysler Group LLC Brand Mark 6 Area of Isolation 7 Coloring and Backgrounds 8 Basic Rules

More information

Brand Guidelines. Version

Brand Guidelines. Version Brand Guidelines Version 9.2 7-18-11 1.1 Purpose The purpose of these guidelines is to implement our brand position and help create a consistent voice, look and feel to all Merry Maids marketing materials.

More information

Graphic Standards Manual Misericordia University

Graphic Standards Manual Misericordia University Graphic Standards Manual Misericordia University PRESIDENT S MESSAGE This graphic standards manual introduces and explains Misericordia s visual identity and institutional brand. The consistent use of

More information

Graphic Standards Kit - Instructions

Graphic Standards Kit - Instructions Graphic Standards Kit - Instructions The contents of this kit are provided to help develop your PMI Component logo and related print materials such as letterhead, envelopes, business cards and newsletters.

More information

The IMD logo. Simple guide. September 2011

The IMD logo. Simple guide. September 2011 The IMD logo Simple guide September 2011 Dear IMD Team, The IMD logo has been used almost unchanged for 20 years and has become one of the most recognized corporate identities in our field. But now it

More information

Logo Usage Guide. Approved by Marketing Issued February 2013

Logo Usage Guide. Approved by Marketing Issued February 2013 Guideline No. 1 Logo Page 1 of 2 Identity: It s what sets us apart, it s what makes us unique and it s what leaves an impression. In the corporate world, a logo is a company s graphic identity. It s how

More information

Corporate Identity Standards Manual

Corporate Identity Standards Manual Corporate Identity Standards Manual Corporate Identity Standards OMM has created the following guidelines in order to assist you in your use of the company Logo. It is important that the Logo is used correctly

More information

BRAND IDENTITY GUIDELINES

BRAND IDENTITY GUIDELINES BRAND IDENTITY GUIDELINES WELCOME These brand identity guidelines have been updated to now include the new brand strapline Stop sore throats hurting hearts. These guidelines will assist you in using the

More information

Brand Guidelines Logo

Brand Guidelines Logo Brand Guidelines Logo Revised January 2012 Provided by: Marketing Services Brand Guidelines Introduction Logo Page 1 The International Paper Brand Management System To help International Paper maintain

More information

Brand Standards!!!!!! 5735 College Parkway, Mobile, AL WIN-RAMS

Brand Standards!!!!!! 5735 College Parkway, Mobile, AL WIN-RAMS Brand Standards 5735 College Parkway, Mobile, AL 36613-2842 800-WIN-RAMS 251.675.5990 www.umobile.edu Brand Standards: Who is responsible for developing, strengthening, and maintaining the University of

More information

Brand Identity Guidelines

Brand Identity Guidelines Brand Identity Guidelines REVISED / APRIL 2014 What is a Brand Identity? A brand identity represents the values, services, ideas and personality of an organization. It is designed to increase recognition

More information

Tarion Graphic Standards Manual

Tarion Graphic Standards Manual www.tarion.com Tarion Graphic Standards Manual Tarion Name and Signature The Tarion logo is comprised of three elements the three yellow bars, the name Tarion and the tag line Protecting Ontario s New

More information

Corporate Standards Logo Fonts Color Palette Revision

Corporate Standards Logo Fonts Color Palette Revision Corporate Standards Logo Fonts Color Palette 2013 Revision Corporate Logo Versions There are two versions of the Duke Realty corporate logo: Stacked version Horizontal version No variations should be made

More information

YOUR GUIDE TO USING THE Chartered Accountants Australia and New Zealand brand. charteredaccountantsanz.com

YOUR GUIDE TO USING THE Chartered Accountants Australia and New Zealand brand. charteredaccountantsanz.com YOUR GUIDE TO USING THE Chartered Accountants Australia and New Zealand brand charteredaccountantsanz.com Welcome to the Chartered Accountants Australia and New Zealand brand. This guide equips you with

More information

THIRD-PARTY BRAND. Version 1.1

THIRD-PARTY BRAND. Version 1.1 COMCAST Business Class THIRD-PARTY BRAND Guidelines Version 1.1 July 2, 2012 Contents 1 Using the third-party brand guidelines 2 Third-party logos 3 Clearspace and minimum size 4 Third-party logo color

More information

GRAPHIC STANDARDS MANUAL

GRAPHIC STANDARDS MANUAL GRAPHIC STANDARDS MANUAL Appalachian Trail Conservancy 2015 - Version 4.0 ATC THE BRAND Appalachian Trail Conservancy BRANDING One Organization, One Mission, One Look What sets the Appalachian Trail Conservancy

More information

Room to Read. Branding Guidelines and Identity Standards

Room to Read. Branding Guidelines and Identity Standards Room to Read Branding Guidelines and Identity Standards Welcome The Room to Read brand and logotype are integral parts of our worldwide image and identity. Careful attention must be taken to ensure its

More information

Brand Guidelines. Visual Language. For questions or clarifications to any of these brand standards, please contact: March 2014.

Brand Guidelines. Visual Language. For questions or clarifications to any of these brand standards, please contact: March 2014. For questions or clarifications to any of these brand standards, please contact: Marketing and Communications 801 National Road West Richmond, IN 47374 (765) 983-1200 www.earlham.edu Earlham College March

More information

APPENDIX E. Identity Guidelines and Standards City of Niagara Falls, Ontario, Canada

APPENDIX E. Identity Guidelines and Standards City of Niagara Falls, Ontario, Canada APPENDIX E Identity Guidelines and Standards City of Niagara Falls, Ontario, Canada Basic Elements of the brand 01 City of Niagara Falls Identity 06 The Official Crest 02 Logo Versions 07 Sub brands 03

More information

VISUAL IDENTITY MANUAL Royal Family KIDS, Inc.

VISUAL IDENTITY MANUAL Royal Family KIDS, Inc. VISUAL IDENTITY MANUAL Royal Family KIDS, Inc. CAMPS CLUBS MENTORS Version 3 INTRODUCTION THE IMPORTANCE OF IDENTITY STANDARDS VISUAL IDENTITY STANDARDS SECTION 1: IDENTITY ELEMENTS 1.1 Royal Family KIDS

More information

Wyse Technology Inc. Corporate Identity Guidelines

Wyse Technology Inc. Corporate Identity Guidelines Wyse Technology Inc. Corporate Identity Guidelines Our Corporate Identity Program has been designed to provide consistency throughout all media of communication including correspondence, signage, advertising,

More information

LOGO USAGE GUIDELINES FOR AFFILIATES

LOGO USAGE GUIDELINES FOR AFFILIATES LOGO USAGE GUIDELINES FOR AFFILIATES CONTENTS Introduction...3 ASPSF Color Logos...5 ASPSF Grayscale Logos...6 ASPSF Protected Area...7 ASPSF Color Palette...8 ASPSF Incorrrect Usage...10 ASPSF Typeface...12

More information

GRAPHIC STANDARDS. Policy for Supporting MAC s Brand Identity. Approved by the Mineral Area College Board of Trustees on August 13, 2015

GRAPHIC STANDARDS. Policy for Supporting MAC s Brand Identity. Approved by the Mineral Area College Board of Trustees on August 13, 2015 GRAPHIC STANDARDS Policy for Supporting MAC s Brand Identity Approved by the Mineral Area College Board of Trustees on August 13, 2015 1 WELCOME From the President Mineral Area College s image affects

More information

Milliken Corporate Identity Guide. Milliken Corporate Identity Guide General guidelines for using the Milliken Corporate Logo

Milliken Corporate Identity Guide. Milliken Corporate Identity Guide General guidelines for using the Milliken Corporate Logo General guidelines for using the Milliken Corporate Logo TABLE OF CONTENTS Introduction...................................3 Why is the logo important?........................4 Some Simple Design Guidelines...................6

More information

National PTA Visual Identity Standards

National PTA Visual Identity Standards Revised 2012 Table of Contents Introduction... 1 The National PTA logo and Tagline... 2 Trademark Guidelines... 3 Approved Logo Usage... 4 Positioning of Logo... 5 Incorrect Logo Usage... 6 Primary Color...

More information

International. Graphic Standards Manual. The graphic vision for Kiwanis International

International. Graphic Standards Manual. The graphic vision for Kiwanis International Kiwanis International Graphic Standards Manual The graphic vision for Kiwanis International Basic Elements Applications Logo Usage and Color 3 Logo Extensions 5 Tagline Usage 7 Typeface Usage 8 Marketing

More information

Branding & Design Standards

Branding & Design Standards 5.16.2011 TM Branding & Design Standards Standards Are Strictly Enforced FIRST Logo Our logo consists of uniquely configured components, a composite graphic element, the triangle, circle and square, and

More information

STYLE GUIDE From the Office of Marketing and Public Relations

STYLE GUIDE From the Office of Marketing and Public Relations SAN JUAN COLLEGE STYLE GUIDE From the Office of Marketing and Public Relations San Juan College requires consistent use of SJC s logo. This will help the College speak to its various constituencies in

More information

Additional Misuses of Diamond Vogel Logo

Additional Misuses of Diamond Vogel Logo Additional Misuses of Diamond Vogel Logo Please use the following as an additional reference on how not to use the Diamond Vogel logo. Not Acceptable Acceptable Not Acceptable Acceptable Not Acceptable

More information

Logo and Colour Standards Supplement

Logo and Colour Standards Supplement Logo and Colour Standards Supplement Logo and Colour Standards Brand Colours Our brand colour palette Irving Red and Irving Blue has been carefully selected to reinforce our friendly and welcoming brand

More information

Corporate Identification Standards

Corporate Identification Standards 1 Section 1 Corporate Identification Standards Guidelines for the use of the Datalogic logotype For all Datalogic Legal Entities Section 1 2 Datalogic Legal Logotype Fig. 1 Datalogic legal logotype The

More information

UNIVERSITY OF ARKANSAS AT PINE BLUFF. Institutional Identity Guidelines

UNIVERSITY OF ARKANSAS AT PINE BLUFF. Institutional Identity Guidelines UNIVERSITY OF ARKANSAS AT PINE BLUFF Institutional Identity Guidelines June, 2014 TABLE OF CONTENTS Institutional Identity Basics Graphic and Visual Identity Logo Configurations Wordmark Configurations

More information

Branding Guidelines. use and understanding of our identity

Branding Guidelines. use and understanding of our identity Branding Guidelines use and understanding of our identity 3 AdvoCare Logo Usage 4 Color Options 5 Background Color 6 Sizing & Spacing 7 Application Errors 8 Color Palette 9 Typography ADVOCARE INTERNATIONAL

More information

CORPORATE BRANDING MANUAL

CORPORATE BRANDING MANUAL CORPORATE BRANDING MANUAL TABLE OF CONTENTS 1 Introduction 2 Glossary 3 Corporate Signature 4 Corporate Signatures for VNA Product Lines 5 Corporate Colors 6 Typography 7 Stationery 8 Envelopes 9 Business

More information

A Quick Guide to Identity Standards

A Quick Guide to Identity Standards SUNY Oswego: Presenting Ourselves A Quick Guide to Identity Standards A OUR LOOK The SUNY Oswego educational experience is distinct in its breadth, balance and commitment to academic excellence. As such,

More information

MasterCard SecureCode Artwork Usage Guidelines

MasterCard SecureCode Artwork Usage Guidelines BRAND GUIDELINES MasterCard SecureCode Artwork Usage Guidelines Version 6.3 June 2015 The MasterCard SecureCode Identifier must be used by participating members and merchants of the MasterCard SecureCode

More information

CORPORATE IDENTIFICATION STANDARDS

CORPORATE IDENTIFICATION STANDARDS MARATHON PETROLEUM CORPORATION CORPORATE IDENTIFICATION STANDARDS SEPTEMBER 2015 CORPORATE IDENTIFICATION STANDARDS INTRODUCTION This manual contains the corporate identification standards for the Trademark

More information

Graphic Identity Standards Manual

Graphic Identity Standards Manual Introduction This manual outlines specific standards for use of the Owens Community College logos. Consistent logo use is essential for creating a strong visual image of the College that enables quick

More information

Imperial Oil Foundation

Imperial Oil Foundation Signatures and logos Quick Reference Guide 5.9.5.1/E 01/03 Limited Supplement to the Corporate Identity Manual Supplement to the Corporate Identity Manual Quick Reference Guide Introduction This Quick

More information

SEPTEMBER 2012 BRAND GUIDELINES

SEPTEMBER 2012 BRAND GUIDELINES SEPTEMBER 2012 BRAND GUIDELINES Contents Master logo configuration...3 Master logo colour variations...4 Flat colour master logos PMS...5 Single colour master logos black...6 The Brand Guidelines document

More information

visualidentityguidline

visualidentityguidline visualidentityguidline tableofcontents 2 3 5 6 8 10 11 creativestandardsintroduction signatureelements typography colourpalette backgroundcontrol signaturemisuse primarymeansofcommunication ipacbcsrb visualidentitystandards

More information

Fleet Operator Recognition Scheme design standards. Issue 1

Fleet Operator Recognition Scheme design standards. Issue 1 Fleet Operator Recognition Scheme design standards Issue 1 Foreword 1 Basic elements 1.1 FORS logo colour 1.2 FORS logo black and white 1.3 FORS logo variants 1.4 Who can use which logo? 1.5 Unacceptable

More information

2015 Marketing Guidelines. 2015 Parallels IP Holdings GmbH. All rights reserved. Terms of Use Privacy Policy

2015 Marketing Guidelines. 2015 Parallels IP Holdings GmbH. All rights reserved. Terms of Use Privacy Policy 2015 Marketing Guidelines 2015 Parallels IP Holdings GmbH. All rights reserved. Terms of Use Privacy Policy Master Brand Components The Parallels logo is the cornerstone of the Parallels brand. Please

More information

SERVSAFE TEXT AND LOGO USAGE STYLE GUIDE TEXT AND LOGO USAGE SPECIFICATIONS

SERVSAFE TEXT AND LOGO USAGE STYLE GUIDE TEXT AND LOGO USAGE SPECIFICATIONS SERVSAFE TEXT AND LOGO USAGE STYLE GUIDE TEXT AND LOGO USAGE SPECIFICATIONS Text Usage Specifications The brand name is a registered trademark of the National Restaurant Association Educational Foundation

More information

VISUAL IDENTITY GUIDE

VISUAL IDENTITY GUIDE VISUAL IDENTITY GUIDE FEBRUARY 2014 This Guide describes the graphic standards that must be respected when using the visual identity of Agropur Cooperative. It was produced by the Institutional Affairs

More information

The Logo 3. Fiksu Logo

The Logo 3. Fiksu Logo Brand Guidelines 2 Contents 3 Fiksu Logo 8 miq Logo 10 Brand Architecture 14 Color Palette 15 Image Treatment 16 Data Pattern 17 Typography 18 Applications 20 Email Signature The Logo 3 Fiksu Logo The

More information

STYLE GUIDE. Version 2.0b - FOR PUBLIC RELEASE

STYLE GUIDE. Version 2.0b - FOR PUBLIC RELEASE STYLE GUIDE Version 2.0b - FOR PUBLIC RELEASE Table of Contents 1.0 Introduction 1.1 Terms + Conditions... 4 1.2 Name Usage... 5 2.0 The Cyber Security Summit Brand 2.1 What Is a Brand?... 7 2.2 Brand

More information

Updated: December 1, 2010

Updated: December 1, 2010 Brand Standards Manual Updated: December 1, 2010 Table of Contents Brand Platform...4 Logo...5 Elements...6 Colors...8 Application...10 Photos and Illustrations...17 Standards Application...18 Letterhead

More information

SETTING THE NEW STANDARD. ERA Real Estate

SETTING THE NEW STANDARD. ERA Real Estate SETTING THE NEW STANDARD ERA Real Estate We are proud to introduce our dynamic new ERA logo. Dear Team ERA, From the fax machine to Facebook, the real estate industry has changed significantly. As an industry

More information

Logo Usage Guidelines

Logo Usage Guidelines Brand Standards NAWC Chapters PAC Logo Usage Guidelines Logo Usage Guidelines The logo is the single most recognizable symbol of the National Association of Water Companies. It is critical for the logo

More information

Carleton College Identity Guidelines UPDATED: JULY 2015

Carleton College Identity Guidelines UPDATED: JULY 2015 Carleton College Identity Guidelines UPDATED: JULY 2015 INTRODUCTION 1 Table of Contents Introduction 1 Brand Identity Elements 2 Wordmark 2 Color 3 Associated Symbols 4 Symbol Colors 5 Wordmark Lockups

More information

Corporate Identity Guidelines

Corporate Identity Guidelines Corporate Identity Guidelines Contents 1 Introduction to our guidelines 3 2 Writing as Mondi 4 3 Logo 6 4 Colours 14 5 Fonts 18 6 Use of imagery 21 7 Templates 23 8 Contact us 26 CI Guidelines Version

More information

Brand Standards Guide Version 1.0

Brand Standards Guide Version 1.0 Brand Standards Guide 3.21.2011 Version 1.0 Table of Contents Introduction Message from the President and CEO 3 4 Visual Elements Primary Logo Secondary Logo Clear Space Misuse Examples Color Palette Color

More information

Hawkeye Community College

Hawkeye Community College Hawkeye Community College Brand and Visual Identity Policy 1.0 Core Brand and Visual Identity The Hawkeye Community College logo is the primary element of the college s visual identity. It is important

More information

Supporter Logo Guidelines

Supporter Logo Guidelines Supporter Logo Guidelines Supporter logo Supporter logo The supporter logo allows supporters of the society to use the logo on their website or publications. It does not allow them to speak on behalf of

More information

Cadence Logo Guidelines

Cadence Logo Guidelines Cadence Logo Guidelines The Cadence Logo Our logo is a symbol of our brand; using it properly and consistently is essential. The Cadence logo is a unique and precise piece of artwork consisting of three

More information