PIEDMONT COLLEGE Graphic Identity Standards

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1 PIEDMONT COLLEGE Graphic Identity Standards

2 Table of Contents Introduction Piedmont Wordmark Optional Wordmarks Colors Typography... 7 Stationery Historical Logo... 9 School & Special Programs Athletic Logos Piedmont College Brand Identity Guidelines 2

3 Brand Identity Standards These Brand Identity Standards are designed to help all members of the Piedmont College community represent the college consistently in all mediums and to all audiences. The standards outlined in these pages relate to the appropriate use of Piedmont s Wordmark, logos, official colors and their layout in materials such as business cards, letterhead, publications, signs and the like. Application of these standards is the best way to create a strong, united identity for Piedmont College -- by visually relating our individual efforts to the entire Piedmont community. Piedmont College Brand Identity Guidelines 3

4 Primary wordmark in Piedmont green Piedmont College Wordmark All acceptable versions of Piedmont graphic elements are eplained and provided as direct downloads in EPS, JPG and PNG formats. These are the only approved versions of the college s graphic identity. Distorted reproductions of the /2 Minimum size: images below are considered off-standard, as they diminish both the quality of the materials and the image of the college. 10% /2 PLEASE NOTE: All modified or off-standard graphic elements must be approved by David /2 Price, Director of Public Relations prior to Clear Zone: For all wordmarks and logos, no type or graphical elements should encroach into the clear zone. The clear zone is equal to 1/2 the height of the letters used in the wordmark. production. If you need assistance to use any of the resources provided here without distorting them, please contact David Price or Regina Fried. Primary wordmark in black Primary wordmark in white Piedmont College Brand Identity Guidelines 4

5 Optional Wordmarks 10% These optional versions of the Piedmont College workmark have been created for use in a variety of different applications. /2 /2 PLEASE NOTE: All modified or off-standard graphic elements must be approved by David Price, Director of Public Relations prior to production. If you need assistance to use any of the resources provided here without distorting them, please contact David Price or Regina Fried. ALERT: ALL PIEDMONT COLLEGE CAMPUSES WILL BE CLOSED FOR SPRING BREAK FROM APRIL 7 THROUGH APRIL 11. Athletics News Events PIEDMONT COLLEGE FUTURE STUDENTS PARENTS & VISITORS CURRENT STUDENTS ALUMNI ACADEMICS ABOUT PIEDMONT CAMPUS LIFE RESOURCES Find you here. We ll guide you along your path. Eplore Piedmont College Discover Piedmont. In the foothills of the North Georgia mountains, Eplore your path. Whether you know eactly what you want to Find your place. At Piedmont College, we welcome students Piedmont College Brand Identity Guidelines 5

6 Brand Colors Primary Brand Colors PRINT Pantone 3435 WEB HE # Secondary Brand Colors PRINT Pantone 405 WEB HE # The primary brand colors for Piedmont College are Pantone 3435 green and Pantone 4515 gold. Secondary colors can be used in combination with the primary colors in various shades. Please CMK c 86 m 45 y 79 k 49 RGB r 20 g 72 b 52 CMK c 55 m 53 y 59 k 25 RGB r 105 g 96 b 87 use eact color formulas for print and web-based mediums. Do not use additional colors when producing official Piedmont College materials. Pantone 4515 HE #B5A268 Pantone Black 7 HE 3E3935 CMK c 30 m 31 y 69 k 2 RGB CMK c 64 m 62 y 65 k 54 RGB r 62 g 57 b 53 Pantone Cool Gray 5 HE #B2B2B2 CMK c 31 m 25 y 26 k 0 RGB r 178 g 178 b 178 Piedmont College Brand Identity Guidelines 6

7 Goudy Old Style Regular ABCDEFGHIJKLMNOPQRSTUVWZ abcdefghijklmnopqrstuvwyz Goudy Old Style Bold ABCDEFGHIJKLMNOPQRSTUVWZ abcdefghijklmnopqrstuvwyz Brand Typography The primary typeface used for Piedmont College is Goudy Old Style (regular, italic and bold). Myriad Pro (light and bold) should be used to compliment Goudy Old Style. Do not use other typefaces for official Piedmont College materials. Goudy Old Style Italic ABCDEFGHIJKLMNOPQRSTUVWZ abcdefghijklmnopqrstuvwyz Myriad Pro Light ABCDEFGHIJKLMNOPQRSTUVWZ abcdefghijklmnopqrstuvwyz Myriad Pro Semibold ABCDEFGHIJKLMNOPQRSTUVWZ abcdefghijklmnopqrstuvwyz Piedmont College Brand Identity Guidelines 7

8 Stationery Dr. First Last Title, School Name Second Line if necessary 12pt Goudy Old Style 8pt Myriad Pro Light Italic [o] [m] [m] Dear Recipient Company Name 1234 Street Name City, State Dear Mr. Name, PO Bo Central Avenue Demorest, Georgia Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt eplicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum eercitationem ullam corporis suscipit laboriosam, nisi ut aliquid e ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur? Respectfully, First Last Name Title 8pt Myriad Pro Light 595 Prince Avenue, Athens, GA piedmont.edu.5 9pt/11pt Myriad Pro Semibold 9pt/11pt Myriad Pro Light Prince Avenue, Athens, Georgia pt Myriad Pro Light Piedmont College Brand Identity Guidelines 8

9 Historical Mayflower Logos In honor of Piedmont College s heritage, a series of 90% 2 80% alternative logos combines the wordmark with a logomark of a ship. These logos can be used where and when appropriate. Tracing their origins to the Mayflower, Congregationalists have a long history of supporting higher education. They founded Harvard, ale, and some 60 other colleges across the U.S. In 1901, the American Missionary Association, affiliated with the Congregational churches, took Piedmont under its wing. While remaining an independent institution governed by its own board of trustees, Piedmont has enjoyed close relationships with Congregational churches ever since. Do not change colors, typography or proportions of elements to create additional variations of logos or wordmarks. 54% 2 10% 2 80% Piedmont College Brand Identity Guidelines 9

10 Goudy Old Style School & Special Program Configurations 2 Goudy Old Style Bold 2 Goudy Old Style Goudy Old Style Bold The College recognizes the need for various units to be identified and thus has created guidelines for custom signatures to be incorporated into the College of Piedmont wordmark, allowing the wordmark to be supplemented with the names of the schools, academic and administrative units, centers and institutes, and student clubs and organizations. HARR W. WALKER SCHOOL OF BUSINESS PLEASE NOTE: All modified or off-standard graphic elements must be approved by David Price, Director of Public Relations prior to production. If you need assistance to use any of the resources provided here without distorting them, please contact David Price or Regina Fried. R.H. DANIEL SCHOOL OF NURSING & HEALTH SCIENCES Piedmont College Brand Identity Guidelines 10

11 School & Special Programs Configurations 2 SCHOOL OF EDUCATION Goudy Old Style Goudy Old Style Bold Minimum width of rule is equal to wordmark PIEDMONT COLLEGE HARR W. WALKER SCHOOL OF BUSINESS NEIGHBORHOOD GRANT PROGRAM 2 10% PIEDMONT COLLEGE SCHOOL OF ARTS & SCIENCES For longer names, rule should be equal to the longest line of tet PIEDMONT COLLEGE R.H. DANIEL SCHOOL OF NURSING & HEALTH SCIENCES Piedmont College Brand Identity Guidelines 11

12 On-Campus Usage When the use is primarily for on-campus purposes, 2 School of Education PIEDMONT COLLEGE Swanson Center for Performing Arts & Communications a variation of the wordmark that shifts the focus from the College to the name of the specific school or entity can be used. Harry W. Walker School of Business PIEDMONT COLLEGE School of Arts & Sciences School of Arts & Sciences R.H. Daniel School of Nursing & Heath Sciences Piedmont College Brand Identity Guidelines 12

13 Athletic & Club Logos PIedmont College athletic teams and student clubs should use logos designed specifically for those purposes. For usage guidance, please refer to the Athletic Style Guide» PLEASE NOTE: The lion logo may not be used in conjunction with the Mayflower logo. 3 Color - Green, Black, & White 2 Color 1 Color - Grayscale 1 Color Piedmont College Brand Identity Guidelines 13

14 Discontinued Logos DO NOT use older versions of logos. PLEASE NOTE: All modified or off-standard graphic elements must be approved by David Price, Director of Public Relations prior to production. If you need assistance to use any of the resources provided here without distorting them, please contact David Price or Regina Fried. Piedmont College Brand Identity Guidelines 14

15 If you have questions or special requests, please contact Piedmont College by at or call or Central Ave, Demorest, GA piedmont.edu Last Updated: July 25, :45 AM

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