College of Education & Human Development

Transcription

1 College of Education & Human Development BRAND ARCHITECTURE GUIDELINES Index: 1 Basics 2 The College Mark 3 Print Implementation 4 Promotional Items Implementation 5 Web Implementation 6 Best practices 7 Resources & Contact

2 Basics: Colors: Color palette will remain the same as previous branding guidelines. All colors were chosen because they compliment the primary colors of maroon and grey. Exact color matching can be hard to achieve, especially those without design software. MarComm asks that anyone using this color palette tries to get it as close to the originals as possible. TAMU Branding Colors: Fonts: Fonts will remain the same as previous branding guidelines. If you do not have approved university fonts on your computer, try using the desktop/web fonts as substitutes. To purchase university fonts visit cis.tamu.edu. Search fonts to link to aggie fonts. To purchase Sloop, go to myfonts.com. Commercial Printing: New Baskerville Frutiger Aachen Sloop Desktop/Web Use: Georgia Arial Impact (Palace Script) Stationery: All Texas A&M Stationery, letterhead paper and business cards are to remain unchanged from previous brand guidelines. All materials need to feature the primary mark. These materials are intended to promote the university first. To be successful, this needs to be a collective effort. Consistent identity strengthens the university brand. To order these materials, go to gsnet.tamu.edu or call PDF previews are available to view before placing your order. To download the Word document template, visit print media downloads at brandguide.tamu.edu. Signatures: signature guidelines are available at: 1

3 The College Mark: The College Mark: Please note that this does not replace the university s primary mark, but rather gives colleges the opportunity to elevate themselves. College Lines University Line Headline DO NOT EDIT EDITABLE Subheadline Customization Guidelines: College & University Lines: Do not alter or change any part of this mark Headline: Font: Frutiger Roman OR Arial Regular Size: Must not be smaller than TEXAS A&M UNIVERSITY line. Must be ALL CAPITALS When applicable, use & in place of and DO NOT include the words Department of DO include the word Center if it applies Subheadline: Font: Frutiger Light Italic OR Arial Italic Size: Same font size as headline (line above it) First letter of each word must be capitalized DO include designations such as program General Implementation: Do not place the college mark in a rectangle like the university primary mark. Ideal placement of the mark is the upper right-hand corner. Other locations are acceptable provided the layout is balanced. Check tamu.edu or talk to the college communications office if you have questions. Where To Get This Mark: under Marks/Logos 2

4 Print Implementation: Departments: No custom logos. OR Centers: No custom logos. OR Programs: No alternate with university primary mark. Too many lines of text below the mark take away from the overall look and balance. Grants & Research Projects: Grants and research projects should not use the college mark. Instead, promote the university by using the primary mark with no text below it. If used in conjunction with other logos (other entities, universities, etc.) use the university wordmark instead. Example: 3

5 Promotional Items Implementation: General Implementation: Only on promotional items may the group name be featured next to the atm or directly beneath it. All other uses (web & print) should use the college mark with the department, program, center, etc name below it. (Pg. 2) DO NOT CREATE YOUR OWN ARTWORK for promotional items. All items need to look consistent and have the correct fonts, colors, etc. Work with the college communications office if you need to provide a vendor with artwork for a promotional item. Make sure that you are using vendors licensed with the university who have formal agreements to use the university marks. To download the list of vendors, visit: (Be sure to ask for samples if you are getting something stitched so you can see it before placing a large order.) All promotional items for externally funded groups (i.e. grants, contracts) need to go through the service centers on campus. For a complete list of service centers and contact information, see page 7, or go to tamu.edu/resources/media-downloads under FAQ s. Where To Get These Marks: Comm@cehd.tamu.edu Examples: URLHERE.TAMU.EDU 4

6 Web Implementation: General Implementation: The college logo should not be in a rectangle or container. Instead the text should be maroon or black, or, if on a dark background, white text should be used: Examples: Contact your unit s web representative to make changes to any webpages. 5

7 College of Education and Human Development Best Practices: Interactive Media: QR codes are unique images that, when scanned by an QR reading app on a smartphone, direct to another webpage or app. QR codes are relatively new and many people do not know what they are or how to use them. If you choose to implement these on any publication (brochure, flyer, etc.) be sure to include the following (or similarly worded) blurb: Download a QR code-reading app on your smartphone and scan to access ex: survey. Facebook: The college follows the university s example when it comes to facebook page profile pictures and cover photos. Whenever the university changes, the college will change. While the college follows the university s example, we are still given freedom to customize portions, and that will change sporadically. Entities within the college with facebook pages are encouraged to follow this example. Please provide the college communications office with the picture you want to use and they will send you the branded profile image. University: College: Don ts: Do not stretch, alter or attempt to re-create any logo or mark. If you need a different size or color, check the college s downloads page on the mycehd intranet or contact the communications office. The university seal is reserved for pieces coming from the Office of the President only. The seal is university-level formal and should not be used unless the president s signature is present. Do not use acronyms others may not understand (CEHD, HLKN, etc.) without spelling them out first. Do not put more than one logo on a page. If there are multiple groups related to Texas A&M, use the primary mark and list the entities elsewhere. 6

8 Resources & Contact: The College of Education Communications Office: Our job is to make sure the college is uniformly and correctly represented across all platforms (social media, web, print and promotional items) and to enforce university branding guidelines. We encourage people to use the templates we provide on the mycehd intranet and ask questions. If we notice these guidelines are not being followed, we may contact you to discuss what changes need to happen to be in compliance. Please help us uphold the university brand by adhering to guidelines and sharing them with student groups, organizations and groups you may be involved with on campus. Service Centers: 1) TTI Communications Contact: Richard Cole, Director of Communications Chris Pourteau, Senior Project Coordinator All requests that come to them must be budgeted into the grant. They have a large workload from both TTI and campus faculty, so do not expect overnight or even weekly turnarounds. Estimated turnaround time is 2-4 weeks. 2) Health Science Center Marketing & Communications Contact: Melany Borsack, Creative Director A&M clients are charged at a rate of $55/hour. Printing needs are not included in this price, and they suggest about 2 weeks just to have a project printed. Estimated turnaround time is 2-4 weeks. They will ask for an account number from the client before any work begins, so be prepared to supply this when the request is made. College Downloads Page: University Downloads Page: College Flickr Page: Us: comm@cehd.tamu.edu Visit Us: The communications office is located on the 8th floor of Harrington Tower. Please come by if you need advice, direction or if you want to see samples that adhere to university branding guidelines. 7