vennew 1 of 15 ogo Logo Incorrect Usage Supporting Elements Stationery Hex Pantone Company Branding Transportation Pantone Clothing Souvenir Items RGB
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1 Style Guide
2 ogo 1 of 15 1 of 2 Black Minimum & white size 2 of 2 Dont s Typeface CMYK C:0 M:35 Y:85 K:0 Pantone 143 RGB R:251 G:176 B:64 Hex #FBB040 Name badge CMYK C:100 M:45 Y:0 K:14 Pantone 2945 RGB R:0 G:105 B:170 Hex #0069AA Souvenir
3 olor Version 2 of 15.25x.25x A minimum of ¼ inches of space is required Grey Background preferred..25x.25x Souvenir Lightest green allowed as a background. Darkest Green allowed as a background.
4 lack & white 3 of 15 logo. Reverse black & white logo. Souvenir
5 inimum size 4 of 15 Minimum Size : 0.5" Size smaller than ½ inches is not allowed as it would make the logo unrecognizable. Souvenir Minimum Size : 0.5"
6 ncorrect use 5 of 15 DO NOT place logo on a background that does not offer sufficient contrast to the type. DO NOT change the colors of the logo. DO NOT outline. Souvenir DO NOT stretch. DO NOT compress. DO NOT rotate.
7 ncorrect use cont. 6 of 15 DO NOT use patterns. DO NOT use drop shadows. DO NOT change typeface and size. Souvenir DO NOT invert colors. DO NOT remove any element from original logo. DO NOT alter shapes from logo.
8 7 of 15 Arial ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopkrstuvwxyz Typography is an important component for Vennew s identity and the use of a consistent typeface is essential to creating a recognizable look for Vennew. Souvenir Arial Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopkrstuvwxyz !@#$%^&*() Arial preferred for the web as it is included in most computer operating systems. Arial Black ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopkrstuvwxyz !@#$%^&*()
9 rint typeface 8 of 15 Souvenir Garamond Premier Pro Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !@#$%^&*() Garamond Premier Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !@#$%^&*() Garamond Premier Semibold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !@#$%^&*() Garamond Premier Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !@#$%^&*() Garamond Premier Pro is the preferred typeface for body copy. Different weights and sizes can be used in consideration of the aesthetics of the layout.
10 9 of 15 ½" ½" 5454 Evergreen Avenue San Pancho, CA " 0.312" Souvenir 5454 Evergreen Avenue San Pancho, CA 78622
11 usiness card 10 of " 2" Edgar Barragan CEO 5454 Evergreen Avenue San Pancho, CA Size 8pt Size 7pt s should be printed on 80-pound stock. T: E: barragan@.com Souvenir
12 Company branding Souvenir Packaging 11 of 15
13 12 of 15 Name Badge Souvenir
14 13 of 15 Souvenir
15 lothing 14 of 15 Souvenir
16 Souvenir items 15 of 15 Souvenir
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