Hennepin County: Branding Style and Usage Guide

Size: px
Start display at page:

Download "Hennepin County: Branding Style and Usage Guide"

Transcription

1 Hennepin County: Branding Style and Usage Guide Public Affairs June 2012

2 Table of Contents Branding Style and Usage Guide Introduction... 1 Multi-tiered branding Explanation... 2 Corporate identity... 2 Brand... 2 Corporate identity Key elements... 3 Official county logotype... 4 County logo as graphic element... 4 Color standards Placement and display of logo... 7 Co-Branding Hennepin with other agencies... 8 Corporate identity use with brands... 8 Signature graphic elements... 8 Photos... 8 Design style... 8 Official County Seal Usage...10 Typography Preferred fonts Subordinate Graphics Photography...12 Graphic Elements...13 Corporate identity tools Stationery (letterhead / envelopes) Business cards Memorandums Design tools and templates PowerPoint Guidelines for PowerPoint presentations before the Hennepin County Board Identifying departments Identifying departments... 9 Department naming conventions... 9 For more Information Public Affairs

3 Hennepin County Identity System The Role of a Corporate Identity System The purpose of this guide is to provide clear information for the consistent use of the county brand and corporate identity, including the official Hennepin County H logo and branding system. Consistent branding of county communication, including naming conventions and signage, creates the county s corporate identity. A strong corporate identity increases public awareness of county services, and strengthens the public s association with the value of those services. Hennepin County has many departments, services and programs that are highly valuable to the organization and to customers. Under an effective corporate identity system, all these services must be promoted and highlighted as belonging to one organization: Hennepin County government. The county s Communication Policy requires the Public Affairs Department to oversee the county s branding standards and corporate identity system. Assisting Public Affairs with branding information and compliance are Central Services, a division of Information Technology, which helps monitor and enforce the proper use of the county identity; and the Purchasing Department, which helps ensure that county branding is consistently required for all contracted communication and marketing services. The following pages present guidelines and specifications defining the logo its elements, arrangements, font and color. Any customization must be approved by the Public Affairs Department prior to production. 06/2012 1

4 Multi-tiered Branding Hennepin County is a large, diverse organization. There are many groups and programs that help the county meet its goals. It is important that people who value individual areas and programs of the county begin to associate these areas and programs with Hennepin County. Why do it? Helps Hennepin County look professional and organized Strengthens the county s image and recognition with the public and staff Corporate Identity Corporate identity: Key components (logos / layout / font selection) blue H logo (commercials / news and information / public relations / speaking engagements) norms / etc.) A corporate identity is the persona of a corporation (county) that is designed to assist in the attainment of business objectives and is manifested by way of branding and consistent use of messaging / communication. A corporate identity is fed by the beliefs of a company and its association with its value system (county goals). The public can associate with these values and in turn associates positively with the county. Brand By definition: a unique combination of symbol, color and text that a group uses to represent itself. At Hennepin County the brand is the blue H letterform; there may be additional need on print publication for supporting graphic elements, but it is important to use the county brand in a uniform and consistent way on all materials. Supportive graphics should not be used to replace Hennepin County s brand, its logo and identifiers. These subordinate graphics should be used only in limited circumstances and only when it is important to the end user to identify one smaller group (such as a product) from another. Please contact Public Affairs with questions regarding this. 2 Hennepin County Branding Style and Usage Guide

5 Corporate Identity Key Elements The key elements of Hennepin County s Corporate Identity System are: Logotype (Hennepin County H ) Primary color Pantone (PMS) 293 blue and expanded color palette Typography Corporate signature To maintain this identity system, it is essential that these elements are used accurately and consistently. In general, the Hennepin County logo is used on all materials as outlined in the following pages. By consistently managing various levels of identity throughout all communications, Hennepin County develops a central, focused image and attitude. By that association, customers and the public connect Hennepin County services and results to their quality of life. Benefits of consistent branding that reflects the image and character of Hennepin County, its mission and goals, and the values of its constituents ensuring consistency and accuracy in communication printing that successfully conveys the dollars dedicated to printing / communication needs Subordinate Elements In addition to the key elements in Hennepin County s Corporate Identity, subordinate design elements are available for optional use. These elements should be used whenever possible, but are not required on all materials. Stylized tagline ( Working for you ) Photography Supportive graphics (small-form H, line strokes) (pg. 12) 06/2012 3

6 Official County Logotype The way a logo is used and presented is just as critical to Hennepin County s brand as the design of the logo itself. The official logotype or logo will be prominently displayed on all county information and promotional material, including county assets, such as facility signage, vehicles, etc. The logo must not be changed in any way (color, font, proportion). Regimented use of the logo ensures accurate and consistent messaging. The official Hennepin County logo is pictured at right. This logo is to be used on ALL Hennepin County print and digital publications this includes brochures, annual reports, newsletters, electronic communication, forms, letterhead, signage, vehicles, business cards and advertising. No other logo may be used in place of the official county logo. Versions of the logo are available for download at County Logo as Graphic Element You may use the county logo minus the word Hennepin as a graphic element AS LONG AS the Hennepin County logo appears elsewhere on the same document / web page. An established small-form H graphic (pg. 12) element is established and may be used to meet your needs. Usage The logo may be used only as shown. Hennepin County colored logo The logo will always be reprinted as shown with the word Hennepin as No other colors may be used for the logo. Pantone is a registered trademark of Pantone, Inc. Hennepin County black logo The logo will always be reprinted as shown with the word Hennepin as Hennepin County reverse logo The logo will always be reprinted as shown with the word Hennepin as blue or black 4 Hennepin County Branding Style and Usage Guide

7 Color Standards Hennepin County Logo The Hennepin County logo is a one-color logo and the blue color is the preferred version whenever possible including: print and electronic media, collateral materials, corporate identity tools and all marketing materials. * This may not be possible when printing on medium that isn t white, such as a colored T-shirt. This is fine as long as the word Hennepin is the same color as the printing medium. The primary color of the logo is Pantone (PMS) 293 blue or its equivalent (the color may be built using CMYK, RGB or HEX as necessary). The logo may also be black or reversed-out white. It is important that the word Hennepin within the logo always be 100% opaque white* [100% blue or 100% black (only when using the reversed logo option)]. Note: The proportion of the H letterform and the word Hennepin must stay consistent. Extended Color Palette An extended complementary color palette has been established in a three-tier system and should be used in all of your communication needs (see charts). Hennepin Blue (PMS 293) should be used whenever possible. PMS 293 core color [Hennepin Blue] primary palette: [color_1] secondary palette: [color_2] tertiary palette: [color_3] 06/2012 5

8 Blues cmyk values rgb values hex values Pantone c 295 Hennepin County logo blue b1 61a2d bad2ed Browns e4a a dfd9ca Rich Black or black or 50% black or 20% black f7f7f cccccc black Greens e dc63f c6de89 Golds bb8d0a e6b12e ffe17f Reds b d eba290 6 Hennepin County Branding Style and Usage Guide

9 Placement and display of logo The Hennepin County logo must be used on all publications. Placement of the logo is based on both its need for prominence and how the piece will be designed, mailed, presented or displayed. In general, the logo should always appear on the mail panel of a self-mailing publication and prominently placed on envelopes. The logo is a brand and wordmark it is not necessary that it be used as the central visual element of a publication. The logo may be used in conjunction with photos or illustrations as a graphic element. When it is used in this capacity, the word Hennepin should be deleted from the logotype. When the H letterform is used as a graphic element, a logo must still be used on the same document following the standard guidelines. Logo Size The logo has a minimum size for legibility. The logo may not appear less than Quality control To create a strong, unified Hennepin County image, it is imperative to avoid improper use of the logo. The key elements the color palette, and the designated safe space (see inset at right), are integral to the logo. To ensure high-quality reproduction, the logo should always be reproduced from the approved digital artwork available through Once downloaded, these logotypes should never be altered in any way. Logo Safe Space The logo should be used in such a way that it is not be immediately adjacent to other graphic elements The width of one stem of the H letterform should be left blank around the logo (highlighted with gray box below) Be careful to avoid these common usage errors: DO NOT alter the logotype in any way DO NOT change the height to width proportions of the logo DO NOT change the letter spacing in the word Hennepin in the logotype or the ratio of the letter size to the H letterform DO NOT use the logo in unapproved colors DO NOT DO NOT make the logo three-dimensional The logo can still be used on a background as long as sufficient contrast exists not to distract from the logo DO NOT use the logo on a low-contrast or busy background DO NOT use the wordtype Hennepin within the logo in sentences or web addresses DO NOT place the logo in any position except that approved in the guidelines DO NOT use the logo as part of a cartoon DO NOT use the logo adjacent to a brand logo or mark 06/2012 7

10 Co-branding Co-branding Hennepin County with Other Agencies It is often necessary to brand Hennepin County in addition to other government agencies, municipalities or outside business and non-profit groups. When this is needed, please place logos as follows: If Hennepin County is the primary funding stream or resource contributor: the Hennepin County logo appears first, followed by other logos - in succession of contribution level. If all organizations provide equal contribution to the effort: All logotypes appear in alphabetical order. If Hennepin County is a secondary partner: The Hennepin County logo should appear behind those of larger contribution, either financial or resource allocation. Corporate Identity Use with Brands Consistent branding promotes the many valuable programs and services provided by the COUNTY. The one county logo visually reinforces the county s presence and impact. However, because of the breadth of county services, it s often necessary to highlight individual departments. As such, a standard presentation is in place for using the name of a department in conjunction with the county logo (pg. 9). Signature Graphic Elements / Photos / Design Styles Some programs, products and services have signature graphic elements, photos or design styles; these identifiers have been created or approved by the Public Affairs Department. These elements should not be used without the approved county logo appearing on the same document. 8 Hennepin County Branding Style and Usage Guide

11 Department Identificaiton Identifying Departments A defined style has been set for use identifying individual departments (see right). Department naming conventions Assessor Administration Office of Budget and Finance Department of Community Corrections and Rehabilitation County Attorney s Office Emergency Management Department Department of Environmental Services Examiner of Titles GIS (Geographic Information Systems) Housing, Community Works and Transit Department Human Resources Department Human Services and Public Health Department Information Technology Department Intergovernmental Relations Department Internal Audit Department Labor Relations Department Library Hennepin County Medical Center Medical Examiner s Office Metropolitan Health Plan NorthPoint Health and Wellness Center Property Services Department Public Affairs Department Public Works Department Public Works Management Support Department Purchasing and Contract Division Research, Planning and Development Department Sheriff s Office Taxpayer Services Department Transportation Department Hennepin County Public Affairs Department identification The Hennepin County logo appears left of the department name a distance of one-half the width of one stem of the H letterform The department name is stacked under the words Hennepin County and the preferred placement is such that the department name and base of logo align Hennepin County is bold while the department name is not The preferred type style is Myriad Pro 06/2012 9

12 The seal Use of Official County Seal The use of the county seal is restricted to official, formal or commemorative use (i.e., checks, plaques). Its use for invitations and printed materials is reserved for use by constitutional officers (Board of County Commissioners, County Attorney, Sheriff) and official, formal communication. Usage The seal may be used only as shown H E N N E P I N C O U N T Y By nature, seals are usually complex in design and, therefore, are not effective for quick recognition and easy duplication. A more recognizable and simple logo the blue Hennepin County H is available for department and program use. The seal may be rendered in a single color (blue, black or gold), two-color (blue and gold), or its four (full) color form. It may also be used in a foil stamp or embossed. These versions of the county seal are available only through Public Affairs. M I N N E S O T A Hennepin County one-color seal Black Note: The Hennepin County seal is the same as the State of Minnesota seal. Many Minnesota counties use this as their official seal. H E N N E P I N C O U N T Y M I N N E S O T A Hennepin County two-color seal Pantone is a registered trademark of Pantone, Inc. H E N N E P I N C O U N T Y M I N N E S O T A Hennepin County full-color seal The seal will always be reprinted as shown. No other colors may be used for the seal; shades and screens are allowed. 10 Hennepin County Branding Style and Usage Guide

13 Typography Preferred Fonts An important part of creating a professional image is the standardized use of typography. Preferred fonts have been selected for readability and ease of use. Myriad Pro and Berkeley are the primary brand typeface and must be used whenever possible. Don t have these fonts? Talk with your department director if you need to purchase fonts Services / IT for your layout needs. The below fonts should be used in print and digital publications this includes brochures, annual reports, newsletters, forms, letterhead, signage, vehicles, business cards and advertising. For maximum flexibility the selection includes three sans serif and two serif fonts. These five fonts can be used interchangeably although the preference is to use the sans serif (Myriad Pro / Arial / Verdana) fonts for titles / headlines, and the serif (Berkeley / Times New Roman) for the body copy. Other fonts may be used for display copy as necessary. Contact Public Affairs with questions. Font Families Any version (bold, regular, italics, condensed, narrow) are allowed for use. Serif Berkeley ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Sans Serif Myriad Pro ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Times New Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Arial ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Verdana (online use only) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz /

14 Subordinate Graphics The Hennepin County brand is further supported by photography and graphics. These elements must be used properly in order to best support the messaging and maintain visual cohesiveness. Photography Public Affairs has a comprehensive library of images for use in all outreach materials, it is important that Hennepin County s photographs and imagery are used to convey the right words and meaning. Imagery should be used to enhance the messaging. Landmark Photos Landmark photography can be used as background design elements. It needs to be highly graphic and recognizable, and produced in colors that compliment Hennepin County s palette popular options of this include the Hennepin Avenue bridge and Hennepin County Government Center. Photos As a large organization, it is important to show the diversity of the organization through its people, clients, challenges and solutions. Specific photography for your area may be available or can be acquired through the Public Affairs photography staff. The use of photos featuring county customers requires permission given in writing by those featured. Public Affairs administers and archives photo and video releases. 12 Hennepin County Branding Style and Usage Guide

15 Subordinate Graphics Graphic Elements There are other graphic elements that can be used to support the Hennepin County brand. Graphics should be used sparingly. Overuse can distort the message and hinder the readability and understanding of the communication piece. Working for you The working for you tagline and graphic should be used sparingly. This graphic is primarily used on covers and is screened vertically along the right edge or lower half of the document. Rules Rules can be used to highlight, call attention to, or help separate information. Rules should also be used sparingly and carefully, as misplacements can look awkward. A 3 pt. sample is shown above. Small-form H The small-form H can be used as supportive graphic on documents. This element should always be used as part of a horizontal rule (above) and located in the bottom third of your document. Field or Gradient Color Fields of color or gradients may also be used to help unify your document. When creating these graphics refer to the extended color palette for approved color usage (pg. 5). 06/

16 Corporate identity tools Stationery Official communication should create a positive first impression. To achieve that goal, the following stationery format has been approved, which is designed to create a distinctive professional appearance. This section covers approved standards for various corporate identity tools. Letterhead The standard county letterhead allows for the identification of all county departments. The sending department s name appears immediately under the words Hennepin County. The letterhead template may not be modified (see opposite page). Any questions regarding the use of additional text or graphics should be referred to the Public Affairs Department. Exceptions the ability to use their official seals (county commissioners, county attorney or county sheriff). These units of county government may differ from the approved corporate identity tools. Occasionally departments have special needs regarding branding / co-branding, and exceptions may be made for All county letterhead is printed on standard white stock. There is no raised lettering. Preferred font usage is required (pg. 10) and should be no smaller than 11 point. All letterhead must be ordered through Central Services / IT to ensure that the correct template is used. The extent of the use of the letterhead is at the discretion of the individual department director or their designee. Envelopes Envelopes must be created using the approved template. No additional graphics are permitted. All envelopes will be printed on a consistent white paper stock (see opposite page). All envelopes should be ordered through Central Services / IT. The determination of which employees should be provided specialized envelopes shall be up to the discretion of the individual department director or their designee (in most cases envelopes are created for specific areas or departments). 14 Hennepin County Branding Style and Usage Guide

17 Hennepin County Human Services and Public Health Department Child Protection Investigations Health Services Building (MC 965) 525 Portland Avenue Minneapolis, MN ????, Phone ????, Fax An Equal Opportunity Employer Standard Hennepin County letterhead Hennepin County Human Services and Public Health Department Child Protection Investigations Health Services Building (MC 965) 525 Portland Avenue Minneapolis, MN Standard Hennepin County envelope 06/

18 Corporate Identity Tools Business Cards One standard template has been developed for all county departments, providing residents with a manner in which to recognize and / or confirm their dealings with county employees. All employee business cards must be ordered through Central Services / IT. Employees MAY NOT produce their own business cards identifying themselves as county employees or for use in official county business. The determination of which employees should be provided business cards shall be up to the discretion of the individual department director or their designee. Business Cards The standard county business card is: horizontal; printed only on one side; has no raised lettering; has lettering only in black on standard white stock; includes the Hennepin County H letterform logo; and provides information on the employee (pg. 16). County employees may use titles and other identifiers (e.g. Ph.D., M.S.W., etc.). However additional graphics or information are not permitted. No information is to be printed on the reverse side of the card. Denoting Partnerships on Employee Business Cards As Hennepin County continues to create partnerships with other entities and organizations, it continues to have positions that are either co-funded or housed within other agencies. There is a need to understand when it is appropriate to identify these other agencies on our corporate identity tools: The employee s salary is co-funded by Hennepin and another agency. In this instance it is OK to incorporate both agency logos onto business cards and other corporate identity tools. The employee s salary is paid exclusively by Hennepin, although the employee may have other in-kind contributions from another agency. In this instance another logo may be used on the reverse side of the business card. Memorandums A new memo format is available for use the official format for internal communication (see the next page); this memo template is a WORD template for ease of use. As with standard WORD documents, additional pages, tables, etc. may be added directly to the memo form. It is preferred that letter content be typed using one of the preferred font choices (refer to pg. 10) and should be no smaller than 11 point. These templates are available through the Public Affairs intranet page. 16 Hennepin County Branding Style and Usage Guide

19 Standard Hennepin business card Hennepin County Jane Doe Government Center/N.E. Street Level 300 South Sixth Street Minneapolis, Minnesota , Fax: Business Cards to use the standard Hennepin County business cards for all of their individual and business communications. Memo template (Word Document) Date To From Memorandum However, sometimes there may be a need for a marketing piece that helps to advertise or promote the service area. In that case it may be appropriate to develop a product that is the same size as a business card. This is determined on a Department. Subject 06/

20 Design Tools Available Templates A range of approved templates are available through the Public Affairs Department. These templates have been designed to give Hennepin County employees access to professional communication tools to aid in their day-to-day communication. PowerPoint PowerPoint presentations are effective communication tools. It is important that when information is presented this way that Hennepin County is correctly represented or marketed. When creating new PowerPoint presentations, the Hennepin County template must be used. 18 Hennepin County Branding Style and Usage Guide

21 Dark PowerPoint template (Suggested primary use: video or televised presentations) PowerPoint Templates currently available on the Public Affairs intranet page - a light one recommended for live presentations and a dark one for use in video presentations: Light PowerPoint template - title slide (Suggested primary use: live presentations) content slide(s) Hennepin County 06/

22 Guidelines for PowerPoint Presentations Before the Hennepin County Board The County Board and committee meetings are broadcast over cable TV; therefore, it is important that PowerPoint presentations are created to display well on a TV monitor. Standard resolution on a computer screen is much better than standard resolution on a TV screen. Public Affairs recommends simplicity in design and to follow these guidelines even if a presentation will not appear on TV. Public Affairs has created PowerPoint templates for departments to use, which can be found on the Public Affairs intranet page. If you prefer to create your own, please keep in mind: Design Text and headlines Charts, graphics and photos Messaging Showing presentations in the Board Room 20 Hennepin County Branding Style and Usage Guide

23 Design Background Color Contrast in colors is good, so choose background and text colors that contrast with each other. Dark colors, such as blue, with white or yellow text works best for TV. Do not use white as a backround color; it is too hot for a TV screen. If you choose a light background for a non-televised presentation make sure to use a dark text color such as blue or black. Background Design Keep it simple. Most Microsoft PowerPoint background templates are too busy for TV. Formatting slides for TV Keep slides simple Dark backgrounds with white or yellow text work best Preferred fonts are san serif; Myriad Use minimum font size of 24 Text and Headlines Fonts Preferred fonts for body copy are sans serif, such as Myarid Pro, Arial, or Verdana. Serif fonts, such as Times New Roman, do not work well on TV Avoid excessive use of italic or bold fonts Do not use shadow fonts or special effect fonts Contrast in colors is good, so black text on a lighter background works well. Stay away from red or orange tones as they bleed on screen Avoid underlining as horizontal lines vibrate on TV screens. Use lines at least 3-pixels wide (the mid-width selections) Size of Letters The minimum readable on-screen point size is 20. Public Affairs recommends a minimum font size of 24. Bullets and Words It is best to use no more than six bullets and fewer than 36 words per slide. 06/

24 Charts, Graphics and Photos Charts Keep charts simple. Complicated, colorful charts may look great in printed documents, but they don t work well in PowerPoint presentations. Remember to use lines that are a minimum of 3-pixels wide. Thin lines tend to vibrate on the TV screen. Symbols Think about using symbols to illustrate points versus charts. For example, an arrow going up illustrates increasing costs. Telling a story Keep charts simple Consider using symbols to illustrate a point Make your text work as small headlines Make your point clear Photos (pg. 11) Messaging Limit the number of words on each slide. Write small headlines versus complete sentences. See Rule of 6s (right). Make your point Give a brief summary of major points. If you are making a recommendation, make it clear. Rule of 6s Keep in mind the than six points per slide and no more than six words per point. 22 Hennepin County Branding Style and Usage Guide

25 Showing a Presentation in the Board Room Getting presentation Loaded on Computer in Board Room The easiest way to get a PowerPoint onto the Board Room computer is by using the Countywide Transfer Area on the county network. It is recommended to bring a backup, such as a flash drive or CD-Rom, just in case. Copy the PowerPoint file to the presentation computer to make sure it plays smoothly. Give Special Directions (if needed) Presentation Assistance or Content Help formatting your presentation, or need help loading your slides on the computer Technical Assistance If you have technical problems with the computer in the Board Room, call the IT Helpdesk at The producer in the control room is responsible for putting the PowerPoint up on the large screen. If there is a time during the presentation when you need to have the PowerPoint back on the screen, please give direction to the director ahead of time. Call Public Affairs to discuss with one of the video producers well before the meeting. Computer Problems For technical problems with the computer itself, call the IT Helpdesk at /

26 24 Hennepin County Branding Style and Usage Guide

SMU Student Affairs Style Guide

SMU Student Affairs Style Guide SMU Student Affairs Style Guide 1 Strengthening Our Visual Communications 1 SMU Student Affairs is dedicated to creating a cohesive learning environment for SMU students. To do this, we must ensure that

More information

Point Park University Logo

Point Park University Logo UNIVERSITY LOGO 5 BRAND ONE Point Park University Logo The new Point Park University logo was created in 2009 to give the brand a more focused, modern identity. The logo is comprised of two parts, which

More information

50th Anniversary Graphic Standards

50th Anniversary Graphic Standards 50th Anniversary Graphic Standards For 50 years Metropolitan State University of Denver has transformed the lives of students, served as a courageous leader in higher education and boldly advanced the

More information

Introduction 3 The Ohio Technology Consortium Identity 5 The OH-TECH Story 7 How To Use This Manual 9 OH-TECH Brand 10 Primary Logo 11 Logo Usage 12

Introduction 3 The Ohio Technology Consortium Identity 5 The OH-TECH Story 7 How To Use This Manual 9 OH-TECH Brand 10 Primary Logo 11 Logo Usage 12 BRANDING & IDENTITY STANDARDS hiolink OARnet Research & Innovation Center Ohio Supercomputer Center estudent Services OhioLIN Ohio Supercomputer Center estudent Services OhioLINK OARnet Research & Innovation

More information

Graphic Standards Manual

Graphic Standards Manual Graphic Standards Manual TABLE OF CONTENTS BASICS Brand Structure 1 Brand Extensions 2 Brand Versions 3 CINJ Signature 4 Academic Signature 5 Business Logo 6 Corporate Color 7 Corporate Typography 8 Descriptor

More information

Brand and Identity Guidelines

Brand and Identity Guidelines Brand and Identity Guidelines Using this Brand Guide This brand and style guide is designed to illustrate the basic requirements for appropriate usage of Prioria Robotics logo and design elements in a

More information

Brand Style Guide 2010 v.1

Brand Style Guide 2010 v.1 Brand Style Guide 2010 v.1 Brand Elements The Logo The Expedia logo consists of two main elements: the Expedia symbol and the wordmark. These elements must only be used in the approved relationships and

More information

brand identity guidelines

brand identity guidelines brand identity guidelines 02/2011 1 allseating brand identity guidelines A full two-inches taller and wider than the standard task chair, the stately Inertia Executive chair makes an impressive statement

More information

The Logo 3. Fiksu Logo

The Logo 3. Fiksu Logo Brand Guidelines 2 Contents 3 Fiksu Logo 8 miq Logo 10 Brand Architecture 14 Color Palette 15 Image Treatment 16 Data Pattern 17 Typography 18 Applications 20 Email Signature The Logo 3 Fiksu Logo The

More information

GBQ Brand Identity Guidelines

GBQ Brand Identity Guidelines GBQ Brand Identity Guidelines Table of Contents 2 1 Welcome to the New GBQ 2 The GBQ Logo 4 Sub-Brand Architecture 6 GBQ Logo and Sub-Brand Structure 8 GBQ Logo and Sub-Brand Clear Space 1 Minimum Sizes

More information

Message from the president

Message from the president GRAPHIC STYLE GUIDE Message from the president A strong and coherent visual identity is crucial to the University of Central Missouri s public image and reputation. The purpose of this guide is to provide

More information

Symantec Identity Guidelines. Version 3 - March 2012

Symantec Identity Guidelines. Version 3 - March 2012 Symantec Identity Guidelines Contents The Symantec Identity Guidelines explain how to consistently and effectively apply the most visual elements of the Symantec brand. These elements are designed to convey

More information

Brand Identity Guidelines Manual

Brand Identity Guidelines Manual Brand Identity Guidelines Manual Introduction The King Pharmaceuticals Brand Identity Guidelines Manual is the basic guide for establishing and maintaining a consistent image for King Pharmaceuticals.

More information

PARTNER BRAND BOOK NOVEMBER 2012

PARTNER BRAND BOOK NOVEMBER 2012 PARTNER BRAND BOOK NOVEMBER 2012 CONTENTS 1.0 INTRODUCTION 2 1.1 TAGLINE & RED BALL 3 1.2 WRITER S GUIDE 4 1.3 LOGO DESIGN 5 1.4 COLOUR 17 1.5 LOGO CLEARANCE SPACE 18 1.6 LOGO SCALE REDUCTION 20 1.7 TYPOGRAPHY

More information

GBQ Brand Identity Guidelines

GBQ Brand Identity Guidelines GBQ Brand Identity Guidelines 1 Table of Contents 2 1 Welcome to the New GBQ 2 The GBQ Logo 4 Sub-Brand Architecture 6 GBQ Logo and Sub-Brand Structure 8 GBQ Logo and Sub-Brand Clear Space 11 Minimum Sizes

More information

Guide to MARSHALL. Identity

Guide to MARSHALL. Identity TM G R A P H I C S S T A N D A R D S M A N U A L Guide to MARSHALL Institutional Identity WHERE DO I GET THE LOGO? The Marshall logo or its individual elements may not be redrawn, distorted or altered

More information

BRAND GUIDELINES AND STANDARDS

BRAND GUIDELINES AND STANDARDS EMS SOFTWARE BRAND GUIDELINES AND STANDARDS WE HELP PEOPLE CREATE GREAT MEETINGS EMS SOFTWARE BRAND GUIDELINES 2 WHY IS BRAND SO IMPORTANT? This brand guidelines and standards book is a tool designed to

More information

Basic Graphic Standards

Basic Graphic Standards Basic Graphic Standards Introduction/Contents Our Name As our emergence as a standalone company approached, one of the most anxiously anticipated announcements has been that of our new name Nexteer. Months

More information

University of Iowa Children s Hospital Brand Standards

University of Iowa Children s Hospital Brand Standards University of Iowa Children s Hospital Brand Standards Effective April 1, 2016 through November 10, 2016 1 Naming Guidelines University of Iowa Children s Hospital is the name of the hospital building

More information

UNIVERSITY IDENTITY GUIDELINES

UNIVERSITY IDENTITY GUIDELINES UNIVERSITY IDENTITY GUIDELINES Updated January 2016 Millersville University is an Equal Opportunity/Affirmative Action institution. A member of the Pennsylvania State System of Higher Education. 6146-UMC-0615-JL

More information

STYLE GUIDE From the Office of Marketing and Public Relations

STYLE GUIDE From the Office of Marketing and Public Relations SAN JUAN COLLEGE STYLE GUIDE From the Office of Marketing and Public Relations San Juan College requires consistent use of SJC s logo. This will help the College speak to its various constituencies in

More information

Corporate Identity Guidelines Brand Basics

Corporate Identity Guidelines Brand Basics Contents 2 Components 3 Corporate signature 4 Business unit and group signatures 5 Clear areas 6 Corporate color 7 Contrast 8 Improper use 9 Type fonts 10 Corporate functions logos Visit also http://corpid.utc.com/

More information

CARROLL UNIVERSITY ATHLETICS IDENTITY GUIDELINES VERSION 1 MARCH 22, 2016

CARROLL UNIVERSITY ATHLETICS IDENTITY GUIDELINES VERSION 1 MARCH 22, 2016 CARROLL UNIVERSITY ATHLETICS IDENTITY GUIDELINES VERSION 1 MARCH 22, 2016 Everything we say, do, print or post shapes our brand, influences our reputation and forms our image. Every interaction every touch

More information

AUSTIN PEAY STATE UNIVERSITY

AUSTIN PEAY STATE UNIVERSITY AUSTIN PEAY STATE UNIVERSITY OFFICIAL LOGOS AND TRADEMARKS - USAGE AND STYLE GUIDE TABLE OF CONTENTS WORDMARK VERTICAL Full Color 2 One Color 3 WORDMARK HORIZONTAL Full Color 4 One Color 5 STAND ALONE

More information

Visual Style Guide April 2015

Visual Style Guide April 2015 Visual Style Guide April 2015 Contents Introduction to the Logo 3 Safe Area and Size 4 Logo and Tagline Usage 5 Incorrect Usage 6 Color Palette 7 Backgrounds and Additional Design Elements 8 Typography

More information

Graphic Standards Manual

Graphic Standards Manual A guide to branding & corporate identity: Graphic Standards Manual The Bristol Chamber of Commerce 20 Volunteer Parkway, Bristol, TN 37620 423.989.4850 bristolchamber.org Bristol Chamber of Commerce Graphic

More information

CONTENTS. Brand Guidelines 2. 1 Overview Brand Principles. 2 Color Palette Primary Palette Secondary Palette. 3 Fonts Font Sizes & Attributes

CONTENTS. Brand Guidelines 2. 1 Overview Brand Principles. 2 Color Palette Primary Palette Secondary Palette. 3 Fonts Font Sizes & Attributes Brand Guidelines Brand Guidelines 2 CONTENTS 1 Overview Brand Principles 2 Color Palette Primary Palette Secondary Palette 3 Fonts Font Sizes & Attributes 4 Logo Usage Logo Tagline/Combined Alternate Signature/No

More information

STYLE GUIDE. Version 2.0b - FOR PUBLIC RELEASE

STYLE GUIDE. Version 2.0b - FOR PUBLIC RELEASE STYLE GUIDE Version 2.0b - FOR PUBLIC RELEASE Table of Contents 1.0 Introduction 1.1 Terms + Conditions... 4 1.2 Name Usage... 5 2.0 The Cyber Security Summit Brand 2.1 What Is a Brand?... 7 2.2 Brand

More information

Interactive Brand Guidelines Brand Standards 2012

Interactive Brand Guidelines Brand Standards 2012 Brand Guidelines for 2012 Production Specifications Web Page Samples Interactive Brand Guidelines Brand Standards 2012 One of the most valuable advantages an organization has is it s brand - an image based

More information

1 Introduction JOOMLA! BRAND MANUAL. Welcome. Our New Name. What is Joomla?

1 Introduction JOOMLA! BRAND MANUAL. Welcome. Our New Name. What is Joomla? BRAND MANUAL 1 Introduction A B C Welcome Our New Name What is Joomla? To download the Joomla! logo in various formats, please visit our web site at: www.joomla.org 2 1 Introduction A Welcome Using the

More information

Brand Identity Guidelines

Brand Identity Guidelines Brand Identity Guidelines Brand Identity Overview The TradeStation Brand Identity Guidelines describe the visual elements that constitute TradeStation s corporate identity. This includes our logo and other

More information

Protecting the power of a pure identity.

Protecting the power of a pure identity. Protecting the power of a pure identity. Online Trading Academy is more than a name. It s our corporate identity. That brand identity represents us to all audiences through many channels, from a single

More information

Using this Brand Guide

Using this Brand Guide Using this Brand Guide This brand and style guide is designed to illustrate the basic requirements for appropriate usage of Blue Highway s logo and design elements in a variety of mediums. All client acquisition

More information

VISUAL IDENTITY MANUAL Royal Family KIDS, Inc.

VISUAL IDENTITY MANUAL Royal Family KIDS, Inc. VISUAL IDENTITY MANUAL Royal Family KIDS, Inc. CAMPS CLUBS MENTORS Version 3 INTRODUCTION THE IMPORTANCE OF IDENTITY STANDARDS VISUAL IDENTITY STANDARDS SECTION 1: IDENTITY ELEMENTS 1.1 Royal Family KIDS

More information

VIRGINIA WESLEYAN COLLEGE QUICK GUIDE TO GRAPHIC STANDARDS

VIRGINIA WESLEYAN COLLEGE QUICK GUIDE TO GRAPHIC STANDARDS VIRGINIA WESLEYAN COLLEGE QUICK GUIDE TO GRAPHIC STANDARDS All design projects relating to the College such as brochures, posters, photographs, web content, and advertisements, intended T for an external

More information

GUIDELINES FOR THE USE AND REPRODUCTION OF THE BBC NEWS LOGO AND BRAND PERSONALITY

GUIDELINES FOR THE USE AND REPRODUCTION OF THE BBC NEWS LOGO AND BRAND PERSONALITY GUIDELINES FOR THE USE AND REPRODUCTION OF THE BBC NEWS LOGO AND BRAND PERSONALITY BBC NEWS is a trademark of the British Broadcasting Corporation INTRODUCTION These guidelines outline some basic rules

More information

C O M M U N I T Y C O L L E G E. SCC Brand Identity Guidelines

C O M M U N I T Y C O L L E G E. SCC Brand Identity Guidelines What is a Brand? The focus of a graphic identity is usually a symbol or logo. However, a Brand is much more than a logo. Our brand image is the result of everything we do from the way we speak about our

More information

ELEMENTS OF THE BRAND IDENTITY. Name The formal nomenclature used to identify the organization.

ELEMENTS OF THE BRAND IDENTITY. Name The formal nomenclature used to identify the organization. Brand Identity CONTENTS Overview...2 Elements of the brand identity...3 Name...4 Logotype...5 Symbol...6 Color palette...7 Secondary typography...8 Logo Lockups...10 1 OVERVIEW This document outlines the

More information

visualidentityguidline

visualidentityguidline visualidentityguidline tableofcontents 2 3 5 6 8 10 11 creativestandardsintroduction signatureelements typography colourpalette backgroundcontrol signaturemisuse primarymeansofcommunication ipacbcsrb visualidentitystandards

More information

Official Graphic Standards Manual for print and promotional items

Official Graphic Standards Manual for print and promotional items Official Graphic Standards Manual for print and promotional items Revised August 2012 Contents 2 Introduction... 1 Official UK Institutional Colors, Typography & Logos Typography...3 Primary Logos...4

More information

Partners. In Health. Visual Identity Guidelines 08.13

Partners. In Health. Visual Identity Guidelines 08.13 Partners Visual Identity Guidelines 08.13 Welcome Our identity guidelines visually represent who we are and what we strive for: accompaniment, innovation, transformation, and commitment. They are not meant

More information

Dealer Stationery INTERNATIONAL GUIDELINES. For countries outside the European Block Exemption Regulation (BER) region

Dealer Stationery INTERNATIONAL GUIDELINES. For countries outside the European Block Exemption Regulation (BER) region INTERNATIONAL GUIDELINES Dealer Stationery For countries outside the European Block Exemption Regulation (BER) region Key Visual Elements and Brand Use Guidelines Table of contents 3 Introduction 4 Brand

More information

TABLE OF CONTENTS. SECTION ONE: OVERVIEW... 4 Who are these guidelines for?... 4 What is a visual identity guideline?... 4

TABLE OF CONTENTS. SECTION ONE: OVERVIEW... 4 Who are these guidelines for?... 4 What is a visual identity guideline?... 4 VISUAL IDENTITY TABLE OF CONTENTS SECTION ONE: OVERVIEW... 4 Who are these guidelines for?... 4 What is a visual identity guideline?... 4 SECTION TWO: VISUAL IDENTITY GUIDLINES... 5 Corporate identity

More information

Visual Identity Standards

Visual Identity Standards Visual Identity Standards September 30, 2008 Table of Contents Transition Period... 4 Introduction... 5 Official College Name and Identifying Marks... 6 Use of the College Seal... 6 Visual Identity System...

More information

BRAND GUIDELINES. MasterCard. Brand Mark Standards. Version 7.4 February 2015

BRAND GUIDELINES. MasterCard. Brand Mark Standards. Version 7.4 February 2015 BRAND GUIDELINES MasterCard Version 7.4 February 2015 Brand Mark Standards MasterCard The MasterCard Brand Mark may appear only in approved versions. Choice of version depends on application, budget constraints,

More information

GRAPHIC IDENTITY STANDARDS

GRAPHIC IDENTITY STANDARDS GRAPHIC IDENTITY STANDARDS 2013 CONTENTS Introduction page 2 Branding page 2 Corporate Logo page 3 Color Usage page 4 Background Colors page 5 Compatible Typefaces page 5 Corporate Trademarks page 5 Additional

More information

Pomona. Graphic Identity Program

Pomona. Graphic Identity Program GRAPHIC STANDARDS MANUAL 2013 Graphic Identity Program A graphic identity program helps an organization distinguish its print publications and electronic media from those of other institutions by conveying

More information

The FIAT Brand. Key Visual Elements and Usage Guidelines

The FIAT Brand. Key Visual Elements and Usage Guidelines The FIAT Brand Key Visual Elements and Usage Guidelines Contents Brand Mark Guidelines 3 FIAT Brand Mark / trademark statement 4 exclusion zone 5 Primary FIAT Brand Mark 6 secondary fiat brand mark 7 tertiary

More information

PMS 342 PMS 425 Black White

PMS 342 PMS 425 Black White Section Eleven College Design Elements All college trademarks, including the college name, are federally registered trademarks. In order to protect the college s licensing agreements and graphic identity

More information

Brand Guide External

Brand Guide External Brand Guide External Table of Contents Brand Statement....2 Logos..................................... 3 The Children s Institute Logos Logo Usage Component Logos Color Palette...............................

More information

AirWatch by VMware. Partner Brand Guide

AirWatch by VMware. Partner Brand Guide AirWatch by VMware Partner Brand Guide AirWatch by VMware Partner Brand Guide Introduction 3 Corporate Logo 4 Logo Specifications 4 Colors and File Formats 4 Print 4 Digital 4 Logo Options 4 Sizing 5 Backgrounds

More information

F I S K U N I V E R S I T Y S T Y L E G U I D E

F I S K U N I V E R S I T Y S T Y L E G U I D E F I S K U N I V E R S I T Y S T Y L E G U I D E F I S K U N I V E R S I T Y S T Y L E G U I D E This style guide is a resource for all individuals creating materials that reflect the University. The information

More information

2014 TALEND IDENTITY GUIDELINES

2014 TALEND IDENTITY GUIDELINES 2014 TALEND IDENTITY GUIDELINES INTRODUCTION This document contains the corporate identity guidelines for Talend. The goal of these guidelines is to help inform consistent implementation of the Talend

More information

Branding Guidelines POWERHANDZ. Company: 1.0 Introduction 2.0 The Logo Design 2.1 The Logo Usage 3.0 Color Scheme 4.0 Typography 5.

Branding Guidelines POWERHANDZ. Company: 1.0 Introduction 2.0 The Logo Design 2.1 The Logo Usage 3.0 Color Scheme 4.0 Typography 5. Branding Guidelines Company: Contents: Date: POWERHANDZ 1.0 Introduction 2.0 The Logo Design 2.1 The Logo Usage 3.0 Color Scheme 4.0 Typography 5.0 Contact Details June 2014 1.0 Introduction Overview The

More information

Jeffrey Alderman Chief Executive Officer ACBSP

Jeffrey Alderman Chief Executive Officer ACBSP G R A P H I C S T A N D A R D S M A N U A L The Accreditation Council for Business Schools and Programs (ACBSP) is a leading specialized accreditation association for business education supporting, celebrating,

More information

CONTENTS. 2 ASHRAE Logo Guide

CONTENTS. 2 ASHRAE Logo Guide ASHRAE Logo Guide CONTENTS 3 Purpose & Trademarks 4 Our Brand Essence 5 How To Access Logo Files 6 Corporate Logo and Tagline 7 Chapter & Region Signature Guidelines 8 Student Branch Signature Guidelines

More information

BRAND GUIDELINES NOVEMBER 2015

BRAND GUIDELINES NOVEMBER 2015 BRAND GUIDELINES NOVEMBER 2015 2 TABLE OF CONTENTS The WatchGuard Brand 3 Logo Color Use 4 Logo Clearances 5 Logo Correct & incorrect Uses 6 Tagline ADVANCED NETWORK SECURITY 7 WatchGuardONE Logo Usage

More information

size and proportion Graphic Standards Manual Version 1.3 January 2014

size and proportion Graphic Standards Manual Version 1.3 January 2014 size and proportion To ensure legibility, the Cumberland logo should never be reproduced at sizes smaller than one inch wide. (See Figure K.) The Cumberland logo s proportions should never be altered.

More information

QUICK REFERENCE GUIDE

QUICK REFERENCE GUIDE QUICK REFERENCE GUIDE Keller Williams Quick Refer 1.0 Purpose of This Quick Reference Guide These guidelines are part of a toolkit that aides Keller Williams Franchises, Approved Vendors and Agency Partners

More information

Brand Standard Guide

Brand Standard Guide Brand Standard Guide Contents 03 Strategic Brand Strategy 04 itravel2000 identity - The logo 05 Clear Spacing 06 Correct Usage of Logo 07 Corporate Colours 08 Typeface Online & Print 09 Imagery & Visual

More information

Logo Standards Guideline

Logo Standards Guideline Logo Standards Guideline TABLE OF CONTENTS Nurturing The Brand 1 Logo Guidelines 2 Correct Usage 2 Color Guidelines 6 How to Use the Provided Logo Files 9 Glossary 10 NURTURING THE BRAND THE FOLLOWING

More information

Better Homes and Gardens Real Estate LLC Franchisee Identity Standards Manual

Better Homes and Gardens Real Estate LLC Franchisee Identity Standards Manual Better Homes and Gardens Real Estate LLC Franchisee Identity Standards Manual Draft 05.22.09 Better Homes and Gardens Real Estate LLC Table of Contents 1 Table of Contents Introduction to our brand 03

More information

Society of Petroleum Engineers Graphic Standards Guide

Society of Petroleum Engineers Graphic Standards Guide Society of Petroleum Engineers Graphic Standards Guide The Society of Petroleum Engineers (SPE) Graphic Standards Guide governs the appearance of the SPE logo, and provides detailed guidelines on the correct

More information

Contents. Digital use..18 Presentations..20 Stakeholder Hub..22 Trademarks & Copyright..24 A summary..26

Contents. Digital use..18 Presentations..20 Stakeholder Hub..22 Trademarks & Copyright..24 A summary..26 The Brand. Contents. The AGP Brand..03 Delivering a consistent message..04 Promoting the Brand..06 Development of the Logo..08 The Logo..10 Colours & Backgrounds.11 Typography..12 Logo use on Marketing

More information

The Point Cloud Library Logo

The Point Cloud Library Logo Identity Guidelines Point Cloud Library Identity Guidelines 1 The Point Cloud Library Logo The Logo The Point Cloud Library logo is a combination of the pointcloudlibrary or pcl wordmark and the cloud

More information

Graphic Standards Guidelines

Graphic Standards Guidelines Graphic Standards Guidelines Graphic Guidelines Introduction Looks change as we mature and they reflect, to some degree, our experience and character. This evolution of appearance is as true for institutions

More information

Oracle PartnerNetwork Brand Guidelines

Oracle PartnerNetwork Brand Guidelines Oracle PartnerNetwork Brand Guidelines TABLE OF CONTENTS Oracle PartnerNetwork Program 5 Introduction 6 Branding Opportunities for Partners OPN Program Logos 7 Correct Usage 8 Unacceptable Usage 9 Relationship

More information

Visual Identity Requirements

Visual Identity Requirements Visual Identity Requirements Introduction Southern Illinois University Edwardsville (SIUE) is intentionally building reputation locally, regionally and nationally. Consistent and coordinated use of the

More information

UNITED NATIONS POLICE VISUAL IDENTIFIER guidelines

UNITED NATIONS POLICE VISUAL IDENTIFIER guidelines UNITED NATIONS POLICE VISUAL IDENTIFIER guidelines January 2011 Modernizing and Standardizing the visual identity of THE UNITED NATIONS POLICE Since the United Nations Police were first deployed to a field

More information

BRAND GUIDELINES Version 1.0 10.27.15

BRAND GUIDELINES Version 1.0 10.27.15 BRAND GUIDELINES Version 1.0 10.27.15 CONTENTS 03 Introduction 04 Brand Positioning 05 Logo 17 Tagline 19 Color 22 Typography 25 Photography 27 Applications BRAND GUIDELINES Version 1.0 10.27.15 3 INTRODUCTION

More information

Table of Contents Logo Implementation Typography Corporate Stationery Divisional Stationery Collateral Materials Web Site

Table of Contents Logo Implementation Typography Corporate Stationery Divisional Stationery Collateral Materials Web Site Standards Manual Table of Contents Letter from the President II Introduction III Logo Implementation Logo Usage A.1 Colour Usage A.2 Proportion Grid A.3 Clearance Area A.4 Minimum Size A.4 Reverse Treatment

More information

Brand Standards Guide

Brand Standards Guide Brand Standards Guide Last revised: June 7, 2012 Table of Contents Introduction 1 Glossary of Terms 2 A Note About Image Resolution 2 The Seeing Eye Logotype 3 Logotype with Tagline 4 Logotype: Minimum

More information

UNIVERSITY OF LIMERICK BRAND SPECIFICATIONS

UNIVERSITY OF LIMERICK BRAND SPECIFICATIONS UNIVERSITY OF LIMERICK BRAND SPECIFICATIONS Section Contents Page 1.1 Introduction 3 1.2 Communications Services 4 1.3 Procedure for applying to use the UL Logo 4 2.1 The UL Logo 5 2.2 Standard Logo 6

More information

Tusculum College. Visual Identity Guidelines

Tusculum College. Visual Identity Guidelines Tusculum College Visual Identity Guidelines What are Visual Identity Guidelines? Rationale for Identity Guidelines at Tusculum College Who do the Identity Guidelines pertain to? Use of the College Name

More information

General Rules for Usage of NMEA logo

General Rules for Usage of NMEA logo General Rules for Usage of NMEA logo 1. The NMEA logo is to be reproduced from approved artwork. To protect the integrity of the logo, no alterations shall be made to the artwork (including colors) or

More information

Graphic Standards Guideline. Concrete Reinforcing Steel Institute

Graphic Standards Guideline. Concrete Reinforcing Steel Institute Graphic Standards Guideline CRSI Graphic Standards Guideline DEFINING OUR IDENTITY The CRSI Graphic Standards Design Guideline was developed to help you communicate our CRSI Brand Identity in a way that

More information

Graphic Standards Manual

Graphic Standards Manual Graphic Standards Manual June 2011 TABLE OF CONTENTS LOGO DESIGN AND CORPORATE COLORS FOUR COLOR AND PANTONE: PREFERRED & SECONDARY VERSIONS.......... 3 BLACK & WHITE: PREFERRED & SECONDARY VERSIONS........................4

More information

A Guide to the. LaGrange College Athletics. Visual Identity Program. Publication Date: March 1, 2006 2006 LaGrange College. All rights reserved.

A Guide to the. LaGrange College Athletics. Visual Identity Program. Publication Date: March 1, 2006 2006 LaGrange College. All rights reserved. A Guide to the LaGrange College Athletics Visual Identity Program 2006 LaGrange College. All rights reserved. TC LAGRANGE COLLEGE A thletics Visual Identity Program TABLE OF CONTENTS Introduction...1.1

More information

graphic standards 2016

graphic standards 2016 graphic standards 2016 The identity of Northern State University includes the signature, design and collateral materials. Our branding success depends on the consistent and frequent use of key identity

More information

Alpha Xi Delta. Brand Identity Guidelines

Alpha Xi Delta. Brand Identity Guidelines Table of Contents 3 4 5 6 7 12 14 16 24 31 Introduction Personality The Brand Logo Identity Mark & Usage Color Palette Typeface Families Stationery Package AP Style Identity CD-Rom Introduction These identity

More information

BRAND IDENTITY GUIDELINES

BRAND IDENTITY GUIDELINES BRAND IDENTITY GUIDELINES WELCOME These brand identity guidelines have been updated to now include the new brand strapline Stop sore throats hurting hearts. These guidelines will assist you in using the

More information

One identity. One CMU. Brand Identity Standards 2014.v1

One identity. One CMU. Brand Identity Standards 2014.v1 One identity One CMU Brand Identity Standards 2014.v1 Graphic Identity Guidelines CMU Wordmark Central Michigan University is represented by the CMU Wordmark and in limited cases, the CMU Action C. The

More information

THIRD-PARTY BRAND. Version 1.1

THIRD-PARTY BRAND. Version 1.1 COMCAST Business Class THIRD-PARTY BRAND Guidelines Version 1.1 July 2, 2012 Contents 1 Using the third-party brand guidelines 2 Third-party logos 3 Clearspace and minimum size 4 Third-party logo color

More information

Graphic Standards Kit - Instructions

Graphic Standards Kit - Instructions Graphic Standards Kit - Instructions The contents of this kit are provided to help develop your PMI Component logo and related print materials such as letterhead, envelopes, business cards and newsletters.

More information

Visa Brand Mark. Protect the Cornerstone of the Visa Brand

Visa Brand Mark. Protect the Cornerstone of the Visa Brand Protect the Cornerstone of the Visa Brand Full of energy and life, the Visa Brand Mark represents the cornerstone of the Visa brand. It should be represented in full colour Visa Blue and Visa Gold whenever

More information

BESCOM CORPORATE BRAND GUIDELINES

BESCOM CORPORATE BRAND GUIDELINES BESCOM CORPORATE BRAND GUIDELINES Contents 01 Introduction 01 Logo Elements & Color Pallet 02 Colour Ratio 03 Logo Unit 04 Logo Unit Colour Rules 05 Improper Usage of Logo 06 Logo with Expanded Text 07

More information

Corporate Identity Quick Reference Guide

Corporate Identity Quick Reference Guide Corporate Identity Quick Reference Guide fedexbrand.com The FedEx brand is more than a famous name. It s a set of values, attributes and artwork that reflects the spirit of our company. Using it consistently

More information

abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz Texas State University Brand Guidelines TEXAS STATE LOGO Do not use logos that include the words San Marcos. Alternate color options are available for download at umarketing.txstate.edu/logos Primary for

More information

Graphic Standards Manual: Phase I

Graphic Standards Manual: Phase I Graphic Standards Manual: Phase I Table of Contents Introduction 2 Basics Color The CSC logotype 3 Spacing 7 Unacceptable uses 10 Primary colors 13 Supplementary colors 14 One-color 15 Colored backgrounds

More information

Graphic Standards Manual

Graphic Standards Manual Graphic Standards Manual Table of Contents Importance and Purpose of Graphic Standards 2 Official Organization Name 2 Official Website 2 Logo Usage 3 Design Elements 3 Logo Configurations 3 Clear Space

More information

October 15, 2009. Br and Standards Guide

October 15, 2009. Br and Standards Guide October 15, 2009 Br and Standards Guide OSG Br and Standards Guide How to Use this Guide The OSG Brand Standards Guide has been developed to promote consistency of our brand across all forms of communications

More information

Brand Guidelines Visual Identity

Brand Guidelines Visual Identity Brand Guidelines Visual Identity June 2014 1.2 The Signature Colour version Black Colour reverse Shield alone Reverse Colour reverse on red Our signature system is comprised of two elements; the MUHC wordmark

More information

brand and identity guidelines Identity, Typography, and Color Guidelines

brand and identity guidelines Identity, Typography, and Color Guidelines brand and identity guidelines Identity, Typography, and Color Guidelines objective The MMS Brand and Identity Guidelines are the basis for promoting a distinctive and consistent graphic identity for all

More information

ROSEMAN UNIVERSITY OF HEALTH SCIENCES VISUAL IDENTITY MANUAL 2012-2013

ROSEMAN UNIVERSITY OF HEALTH SCIENCES VISUAL IDENTITY MANUAL 2012-2013 ROSEMAN UNIVERSITY OF HEALTH SCIENCES VISUAL IDENTITY MANUAL 2012-2013 SECTION ONE: INTRODUCTON Why a Visual Identity Manual 1 Visual Identity Policy 2 Contacts for Advice, Approvals and Graphics 3 SECTION

More information

ATHLETICS. Brand Identity Guidelines

ATHLETICS. Brand Identity Guidelines Brand Identity Guidelines TABLE OF CONTENTS The Importance of a Consistent Visual Identity...3 Official UMass Lowell Athletic Colors...4-5 Typography...6-7 Primary Identity...8-9 Secondary Identity...10-13

More information

McAlister s Deli Corporate Identity Guidelines Section A > The Corporate Signature

McAlister s Deli Corporate Identity Guidelines Section A > The Corporate Signature McAlister s Deli Corporate Identity Guidelines Section A > The Corporate Signature McAlister s Deli Corporate Identity Guidelines > The Corporate Signature > Page A-1 The Corporate Signature The elements

More information

Visual Brand Identity 2015 Last updated

Visual Brand Identity 2015 Last updated Visual Brand Identity 2015 Last updated 2015-01-13 Contents What is visual brand identity?... 3 Colors... 4 Brand color...4 Complementary colors...4 Gray tones...4 Supplementary colors...4 Color codes...5

More information

standards graphic standards manual

standards graphic standards manual standards graphic standards manual 1 introduction To understand the function and value of the Fifth Third Bank identity, it is important to recognize that every organization has a specific public identity

More information

Graphic Design Basics. Shannon B. Neely. Pacific Northwest National Laboratory Graphics and Multimedia Design Group

Graphic Design Basics. Shannon B. Neely. Pacific Northwest National Laboratory Graphics and Multimedia Design Group Graphic Design Basics Shannon B. Neely Pacific Northwest National Laboratory Graphics and Multimedia Design Group The Design Grid What is a Design Grid? A series of horizontal and vertical lines that evenly

More information

corporate identity guidelines May 2015

corporate identity guidelines May 2015 corporate identity guidelines JROF Communication standards Contents Introduction 1.0 Our Logo Logo Usage and Distribution of Logo 2.0 Clear Space and Minimum Size 2.1 Non-approved Logo Usage 2.2 Color

More information