Graphic Standards Manual
|
|
- Randolf Daniel
- 7 years ago
- Views:
Transcription
1
2 Graphic Standards Manual
3 TABLE OF CONTENTS BASICS Brand Structure 1 Brand Extensions 2 Brand Versions 3 CINJ Signature 4 Academic Signature 5 Business Logo 6 Corporate Color 7 Corporate Typography 8 Descriptor Criteria 9 Tagline Criteria 10 Brand Isolation 11 Brand Misuse 12 Brand Samples APPLICATIONS Stationery Standard Stationery Monarch Forms Facsimile, Memorandum and Press Release Corporate Stationery Limited Use 21 Newsletter Mastheads 22 Signage /04
4 BASICS BRAND STRUCTURE The Cooper University Hospital brand was designed to present a consistent, recognizable and reliable image. It consists of four core elements: the logotype, integrated graphic C icon, color and descriptor line. These elements are in a fixed relationship with each other and must never be altered. The brand should always appear in its entirety and correct format. Do not typeset, rearrange, alter or modify the brand. The logotype is uniquely modified for final art and does not conform with an existing font. Always use approved camera ready or electronic artwork. When using the brand in a written correspondence, Cooper University Hospital is to appear in three separate words, each initial capitalized. For additional information, contact the Marketing Department. Preferred Stacked Usage Logotype Integrated graphic C icon Align Descriptor Line (Approximately 50% of logotype) Restricted Horizontal Usage for Advertising Logotype Integrated sub-graphic C One letter space Descriptor Line (Approximately 50% of logotype) 1 09/04
5 BRAND EXTENSIONS Cooper University Hospital has several service lines and physician groups which utilize the Cooper brand. The brands shown below utilize the same structure as the Cooper University Hospital brand on the preceding page. Just like that brand, these are in the same fixed relationship and must never be altered. Examples below are printed in Cooper Red PMS 193 and black. 09/04 2
6 BASICS BRAND VERSIONS Accuracy in use is vitally important to strengthen the equity and recognition of the Cooper brand. The examples below demonstrate approved positive and reverse color options. The objective when selecting color is to present strong visibility. For this reason, every part of the brand must be clearly visible. Signature printed in Cooper Red (PMS 193) Signature knock out white from PMS 193 Signature printed in black Signature knock out white from black 3 09/04
7 CINJ SIGNATURE In some applications, the Cooper University Hospital brand will appear with the logo for The Cancer Institute of New Jersey. This logo should appear no larger or smaller than 40% of the Cooper University Hospital brand. The distance between the two should never be any closer than the height of the Cooper University Hospital logo. Finally, the CINJ logo must always be printed in black or in black and blue. No closer than shown (HEIGHT OF LOGOTYPE AND DESCRIPTOR) No smaller than 40% of Cooper brand DO NOT redistribute graphic elements and logotype. 09/04 4
8 ACADEMIC AFFILIATION RWJUH/UMDNJ BASICS In some applications, the Cooper University Hospital brand will appear with the logo for the Robert Wood Johnson University Hospital/UMDNJ. This logo should appear no smaller than 40% of the Cooper University Hospital brand. The distance between the two should never be any closer than the height of the Cooper University Hospital logo. Finally, the RWJUH/UMDNJ logo must always be printed in black. No closer than shown (HEIGHT OF LOGOTYPE AND DESCRIPTOR) No smaller than 40% of Cooper brand ROBERT WOOD JOHNSON MEDICAL SCHOOL DO NOT redistribute graphic elements and logotype. 5 09/04
9 BUSINESS LOGO Two non-brand logos exist for specific use by corporate management. These logos should not be used without prior approval of hospital management. 09/04 6
10 BASICS CORPORATE COLOR To enhance our identity and ensure consistency, a specific color has been designated for the Cooper University Hospital brand. This color, Cooper Red (PMS193*), is the approved color in which the brand can appear. The brand may also appear in black or as a white knock out on a black or PMS 193 background. PANTONE 193 HEX C CMYK Process Match Cyan 0% Magenta 100% Yellow 66% Black 13% PMS 1935 WEB Hex Match Red 193 Green 5 Blue 56 *PANTONE is a registered trademark of PANTONE, Inc. PANTONE is PANTONE s check standard trademark for color reproduction and color reproduction materials. The color shown on this page is not intended to match the PANTONE color standards. 7 09/04
11 CORPORATE TYPOGRAPHY The approved Cooper University Hospital type families are: Eras, Berling, Univers and Times New Roman (for letterhead body text) in all available weights. The use of different weights of these fonts allows for creativity and flexibility, while creating a recognizable family appearance. Illustrated below are the type families and a few examples of how the fonts could be appropriately used in Cooper University Hospital applications. AaBbCc Eras font Eras Book: Body copy on brochures, ads, newsletters, stationery, business cards, etc. AaBbCc Eras font Eras Medium: Headlines and subheadlines on high visibility applications such as: brochures, newsletters, etc. AaBbCc Eras font Eras Bold: Headlines and subheadlines on high visibility applications such as: brochures, newsletters, etc. AaBbCc Serif font Times New Roman: Body text for letters and other correspondence. AaBbCc Serif font Berling Roman: Subhead and body copy on brochures, ads, newsletters. AaBbCc Sans Serif font Univers Light: Body copy on brochures, ads, newsletters. 09/04 8
12 BASICS DESCRIPTOR CRITERIA The Cooper University Hospital brand has been designed to incorporate a descriptor line of various kinds directly under the Cooper typeface. The brand is never to be reproduced without a descriptor line. The use of a specific descriptor line will depend upon which service line is being represented. Please note that each service line descriptor is approximately 20% smaller than the University Hospital descriptor. Descriptor Line (Approximately 50% of logotype) Align The brand was designed to always incorporate a descriptor line. Service LineDescriptor Line (Approximately 20% smaller than University Hospital descriptor.) DO NOT use brand without a descriptor line. DO NOT shrink, or rearrange descriptor line. 9 09/04
13 TAGLINE CRITERIA Cooper University Hospital marketing tagline is: Serious care starts here. It is important that this tagline is displayed consistently throughout all of Cooper University Hospital s marketing efforts. The following are basic guidelines for its usage: 1. Always set in the typeface Eras Medium. 2. Always set in lower case, except the first letter ( S ) which is capitalized. 3. Always end with a period. 4. Always print in black. 5. Never add to, or alter the tagline. For example: We re serious about caring at the Bone & Joint Institute. 6. Tagline should line up on the left hand side with descriptor line. 7. Never closer than the C height of the Cooper logotype. X height X height Serious care starts here. Align 09/04 10
14 BASICS BRAND ISOLATION A reasonable amount of clear, or white space around the brand must always be maintained. The clear zone surrounding it should never be closer than the height of the letter C in the brand logotype. When appropriate, a more generous clear zone is always encouraged. X X X X X height X X X X X X X height X X 11 09/04
15 BRAND MISUSE Our brand is one of our most valuable assets. Therefore, maintaining its integrity and consistency are important essentials regardless of the reproduction method. The examples below illustrate some common misuses. DO NOT screen the signature. DO NOT use unapproved colors. DO NOT mix and match colors. DO NOT place over busy background that obscures the signature. DO NOT redistribute graphic elements and logotype. DO NOT use C graphic in place of the complete signature. DO NOT shrink or rearrange descriptor line. DO NOT use any portion of the signature as a design element. 09/04 12
16 BRAND SAMPLES BASICS Printed in Cooper Red (PMS 193) Printed in black Knock out white from black background 13 09/04
17 BRAND SAMPLES Printed in Cooper Red (PMS 193) Printed in black Knock out white from black background Knock out white from Cooper PMS 193 background 09/04 14
18 APPLICATIONS STANDARD STATIONERY The stationery system, letterhead, business cards and forms are some of the most fundamental and widely used exposures of the Cooper University Hospital brand. Consistent application of the logo, color, positioning, typography, paper stock and word processing will ensure a high standard of quality in continued recognition of the Cooper University Hospital brand. The illustration below demonstrates proper placements and specifications for the stationery system. Align The Core Teaching Campus of the University of Medicine and Dentistry of New Jersey, Robert Wood Johnson Medical School at Camden..5.5 Align /04
19 STATIONERY PRINTING SPECS Size Letterhead 8.5 X 11 Business Card 3.5 X 2 #10 Envelope 9.5 X Typography Letterhead Business Cards Envelope The department names are typeset 13/14 pt. Eras Bold, upper and lower case. The RWJUH/UMDNJ logo description is typeset 7/9 Univers Condensed Light. Employee name is set at 10 pt. Eras Medium, title 8 pt. Eras Medium. The address and phone numbers are set at 8/10 Eras Book, the web address is set at 7 pt. Eras Medium. The address is set at 9/11 pt. Eras Book. (ph.) for phone number and (fax) for fax number Word Processing The body text for a letter is typeset in 12 pt. Times New Roman, single spaced, left justified. Top margin is 1.625, the left margin is and right margin is.5 and the bottom margin is.5. The body text for a #10 envelope is typeset in 12 pt. Times New Roman, single spaced, 4 from the left. Paper Stock Letterhead 24 lb. Text Strathmore, Ultimate White Wove Business Card 80 lb. Cover Strathmore, Ultimate White Wove #10 Envelope 24 lb. Strathmore, Ultimate White Wove (or an approved equivalent) Color Cooper Red: PMS 193: For Cooper University Hospital logo and department names. Black: For all addresses, telephone numbers and body copy and RWJUH/UMDNJ logo. Reproduction Offset Lithography Any questions, contact the Cooper University Hospital Marketing Department. 09/04 16
20 APPLICATIONS MONARCH STATIONERY The Monarch letterhead and envelope were designed to be consistent with the standard stationery. The illustration below demonstrates proper placements and specifications for this part of the stationery system. Align Align 2 The Core Teaching Campus of the University of Medicine and Dentistry of New Jersey, Robert Wood Johnson Medical School at Camden /04
21 MONARCH STATIONERY PRINTING SPECS Size Letterhead 7.5 X 10.5 Envelope 7.5 X Typography Letterhead Envelope The address and telephone numbers are typeset 8/10 pt. Eras Bold, upper and lower case. The web address is set at 7 pt. Eras Medium. The RWJUH/UMDNJ logo description is typeset 7/9 Univers Condensed Light. The address is set at 9/11 pt. Eras Book. (ph.) for phone number and (fax) for fax number Word Processing The body text for a letter is typeset in 12 pt. Times New Roman, single spaced, left justified. Top margin is 2.125, the left margin is 2 and right margin is.5 and the bottom margin is.625. The body text for a #10 envelope is typeset in 12 pt. Times New Roman, single spaced, 4 from the left. Paper Stock Letterhead 24 lb. Text Strathmore, Ultimate White Wove Business Card 80 lb. Cover Strathmore, Ultimate White Wove #10 Envelope 24 lb. Strathmore, Ultimate White Wove (or an approved equivalent) Color Cooper Red: PMS 193: For Cooper University Hospital logo. Black: For all addresses, telephone numbers and body copy and RWJUH/UMDNJ logo. Reproduction Offset Lithography Any questions, contact the Cooper University Hospital Marketing Department. 09/04 18
22 APPLICATIONS FORMS All Cooper University Hospital forms (transmittals, external communications, etc.) convey a distinctive appearance indicative of our commitment to patient service. Consistency, recognition and organization are always essential factors in creating a system that has a family look /04
23 FORMS PRINTING SPECS Size Forms 8.5 X 11 Typography Letterhead Envelope The address and telephone numbers are typeset 8/10 pt. Eras Bold, upper and lower case. The web address is set at 7 pt. Eras Medium. The RWJUH/UMDNJ logo description is typeset 7/9 Univers Condensed Light. The address is set at 9/11 pt. Eras Book. (ph.) for phone number and (fax) for fax number Word Processing The body text for a letter is typeset in 12 pt. Times New Roman, single spaced, left justified. Top margin is 2.125, the left margin is 2 and right margin is.5 and the bottom margin is.5. The body text for a #10 envelope is typeset in 12 pt. Times New Roman, single spaced, 4 from the left. Paper Stock Letterhead 24 lb. Text Strathmore, Ultimate White Wove Business Card 80 lb. Cover Strathmore, Ultimate White Wove #10 Envelope 24 lb. Strathmore, Ultimate White Wove (or an approved equivalent) Color Cooper Red: PMS 193: For Cooper University Hospital logo. Black: For all addresses, telephone numbers and body copy and RWJUH/UMDNJ logo. Reproduction Offset Lithography Any questions, contact the Cooper University Hospital Marketing Department. 09/04 20
24 CORPORATE STATIONERY LIMITED USE APPLICATIONS The Cooper Health System brand is used only for specific corporate communications. Currently, the only use for this brand is corporate letterhead and limited use business cards. The letterhead must also contain the two flagship brands: Cooper University Hospital and Cooper University Physicians, as demonstrated. The envelopes are standard Cooper University Hospital envelopes with space to word process the specific return address. The illustration below demonstrates proper placement and specifications for the corporate stationery. Align The Core Teaching Campus of the University of Medicine and Dentistry of New Jersey, Robert Wood Johnson Medical School at Camden /04
25 NEWSLETTER MASTHEADS Newsletters should also have unified appearance, maintaining a consistent use of the brand, typography, color and imagery. Although the mastheads or headings on each newsletter should stay within these guidelines, the individual designs of each publication may vary depending on the editorial content and intended readership. The Cooper Resource Cooper Cardiac News 09/04 22
26 SIGNAGE Our signage is a monument to our valuable corporate identity. Consistency and recognition are the qualities best communicated when integrating our design system into our facility identification. Signage is Cooper University Hospital s largest and most visible application. Maintaining the integrity of our core identity elements is important during manufacturing. The following examples illustrate an overview of the Cooper University Hospital sign system. For more detailed specifications, please contact the Marketing Department. Emergency Trauma Center Hospital Entrance & Parking Example: Main Hospital Signage Logo placement: White on Cooper Red (PMS 193) Gray Dividing Bar: 50% black Directional or informative type: Cooper Red on White Typeface for directions: Univers Bold Oblique 23 09/04
27 SIGNAGE (continued) Example: Directional Parking Signage Logo placement: White on Cooper Red (PMS 193) Gray Dividing Bar: 50% black Directional or informative type: Cooper Red on White Typeface for directions: Univers Bold Oblique 09/04 24
28 SIGNAGE (continued) APPLICATIONS Example: Directional Exterior Wall Signage Logo placement: White on Cooper Red (PMS 193) Gray Dividing Bar: 50% black Directional or informative type: Cooper Red on White Typeface for directions: Univers Bold Oblique 25 09/04
29 SIGNAGE (continued) Example: Exterior Verticle Pole Signs Logo placement: White on Cooper Red (PMS 193) Gray Dividing Bar: 50% black Bottom One-fourth: White 09/04 26
30 NOTES 27 09/04
SMU Student Affairs Style Guide
SMU Student Affairs Style Guide 1 Strengthening Our Visual Communications 1 SMU Student Affairs is dedicated to creating a cohesive learning environment for SMU students. To do this, we must ensure that
More informationBranding Guidelines POWERHANDZ. Company: 1.0 Introduction 2.0 The Logo Design 2.1 The Logo Usage 3.0 Color Scheme 4.0 Typography 5.
Branding Guidelines Company: Contents: Date: POWERHANDZ 1.0 Introduction 2.0 The Logo Design 2.1 The Logo Usage 3.0 Color Scheme 4.0 Typography 5.0 Contact Details June 2014 1.0 Introduction Overview The
More informationVIRGINIA WESLEYAN COLLEGE QUICK GUIDE TO GRAPHIC STANDARDS
VIRGINIA WESLEYAN COLLEGE QUICK GUIDE TO GRAPHIC STANDARDS All design projects relating to the College such as brochures, posters, photographs, web content, and advertisements, intended T for an external
More informationGraphic Design Basics. Shannon B. Neely. Pacific Northwest National Laboratory Graphics and Multimedia Design Group
Graphic Design Basics Shannon B. Neely Pacific Northwest National Laboratory Graphics and Multimedia Design Group The Design Grid What is a Design Grid? A series of horizontal and vertical lines that evenly
More informationTable of Contents Logo Implementation Typography Corporate Stationery Divisional Stationery Collateral Materials Web Site
Standards Manual Table of Contents Letter from the President II Introduction III Logo Implementation Logo Usage A.1 Colour Usage A.2 Proportion Grid A.3 Clearance Area A.4 Minimum Size A.4 Reverse Treatment
More informationBRAND LOGO USAGE GUIDELINES SEPTEMBER 2002
SEPTEMBER 2002 BRAND LOGO USAGE GUIDELINES This document is subject to periodic revision. Please check with the NKU marketing department to make sure you have the most recent copy. BRAND LOGO INTRODUCTION
More informationA Guide to the. LaGrange College Athletics. Visual Identity Program. Publication Date: March 1, 2006 2006 LaGrange College. All rights reserved.
A Guide to the LaGrange College Athletics Visual Identity Program 2006 LaGrange College. All rights reserved. TC LAGRANGE COLLEGE A thletics Visual Identity Program TABLE OF CONTENTS Introduction...1.1
More informationCorporate Identity Quick Reference Guide
Corporate Identity Quick Reference Guide fedexbrand.com The FedEx brand is more than a famous name. It s a set of values, attributes and artwork that reflects the spirit of our company. Using it consistently
More informationSymantec Identity Guidelines. Version 3 - March 2012
Symantec Identity Guidelines Contents The Symantec Identity Guidelines explain how to consistently and effectively apply the most visual elements of the Symantec brand. These elements are designed to convey
More informationBrand and Identity Guidelines
Brand and Identity Guidelines Using this Brand Guide This brand and style guide is designed to illustrate the basic requirements for appropriate usage of Prioria Robotics logo and design elements in a
More informationImperial Oil Foundation
Signatures and logos Quick Reference Guide 5.9.5.1/E 01/03 Limited Supplement to the Corporate Identity Manual Supplement to the Corporate Identity Manual Quick Reference Guide Introduction This Quick
More informationThe Parker Distributor Brand. Parker s Global Image Specifications for Distributors
The Parker Distributor Brand Parker s Global Image Specifications for Distributors Building A Strong Brand Together In 2007, we re-engineered one of the company s most valuable assets, the Parker brand.
More informationInteractive Brand Guidelines Brand Standards 2012
Brand Guidelines for 2012 Production Specifications Web Page Samples Interactive Brand Guidelines Brand Standards 2012 One of the most valuable advantages an organization has is it s brand - an image based
More informationUNDER REVISION. Appendix I. NCES Graphic Standards for Publication and Other Product Covers, Title Page, and Back of Title Page
UNDER REVISION Appendix I. NCES Graphic Standards for Publication and Other Product Covers, Title Page, and Back of Title Page National Center for Education Statistics Policy and Procedures Directive No:
More informationUsing this Brand Guide
Using this Brand Guide This brand and style guide is designed to illustrate the basic requirements for appropriate usage of Blue Highway s logo and design elements in a variety of mediums. All client acquisition
More informationLXI Consortium Trademark and Logo
LXI Consortium Trademark and Logo Usage Guidelines June 23, 2006 Updated November 19, 2007 Updated November 25, 2008 www.lxistandard.org/home/ Introduction The intention of this document is to provide
More informationThe Logo 3. Fiksu Logo
Brand Guidelines 2 Contents 3 Fiksu Logo 8 miq Logo 10 Brand Architecture 14 Color Palette 15 Image Treatment 16 Data Pattern 17 Typography 18 Applications 20 Email Signature The Logo 3 Fiksu Logo The
More informationThere are a number of ways to use the Trapeze Networks logo. Here are the guidelines to use that will help strengthen our logo awareness:
WHAT WE LOOK LIKE Identity Our logo. The Trapeze Networks logo consists of five elements: wording, color, background color, clear space and placement. All of these pieces must be addressed when using the
More informationBrand Style Guide 2010 v.1
Brand Style Guide 2010 v.1 Brand Elements The Logo The Expedia logo consists of two main elements: the Expedia symbol and the wordmark. These elements must only be used in the approved relationships and
More informationB R A N D I N G G U I D E L I N E S
B R A N D I N G G U I D E L I N E S At the very core of Hutchens Law Firm is a brand that has emerged after more than thirty years of dedicated legal service to business and individuals throughout North
More informationHow to Use the PTA Logo and Tagline
How to Use the PTA Logo and Tagline Consistency and Brand Identity -- An Introduction The key to building a recognized name brand and identity is consistency. While the name PTA is recognized widely, many
More informationEffective 12.2014. Visual Identity Guide
Effective 12.2014 Visual Identity Guide VISUAL IDENTITY Fairfield University s ability to carry out its mission can be helped or hindered by the perceptions of the people it seeks to serve. Its visual
More informationBrand Guidelines Visual Identity
Brand Guidelines Visual Identity June 2014 1.2 The Signature Colour version Black Colour reverse Shield alone Reverse Colour reverse on red Our signature system is comprised of two elements; the MUHC wordmark
More informationProtecting the power of a pure identity.
Protecting the power of a pure identity. Online Trading Academy is more than a name. It s our corporate identity. That brand identity represents us to all audiences through many channels, from a single
More informationThe FIAT Brand. Key Visual Elements and Usage Guidelines
The FIAT Brand Key Visual Elements and Usage Guidelines Contents Brand Mark Guidelines 3 FIAT Brand Mark / trademark statement 4 exclusion zone 5 Primary FIAT Brand Mark 6 secondary fiat brand mark 7 tertiary
More informationstandards graphic standards manual
standards graphic standards manual 1 introduction To understand the function and value of the Fifth Third Bank identity, it is important to recognize that every organization has a specific public identity
More informationTHIRD-PARTY BRAND. Version 1.1
COMCAST Business Class THIRD-PARTY BRAND Guidelines Version 1.1 July 2, 2012 Contents 1 Using the third-party brand guidelines 2 Third-party logos 3 Clearspace and minimum size 4 Third-party logo color
More informationBrand Standard Guide
Brand Standard Guide Contents 03 Strategic Brand Strategy 04 itravel2000 identity - The logo 05 Clear Spacing 06 Correct Usage of Logo 07 Corporate Colours 08 Typeface Online & Print 09 Imagery & Visual
More informationPMS 342 PMS 425 Black White
Section Eleven College Design Elements All college trademarks, including the college name, are federally registered trademarks. In order to protect the college s licensing agreements and graphic identity
More informationVisual Style Guide April 2015
Visual Style Guide April 2015 Contents Introduction to the Logo 3 Safe Area and Size 4 Logo and Tagline Usage 5 Incorrect Usage 6 Color Palette 7 Backgrounds and Additional Design Elements 8 Typography
More informationsize and proportion Graphic Standards Manual Version 1.3 January 2014
size and proportion To ensure legibility, the Cumberland logo should never be reproduced at sizes smaller than one inch wide. (See Figure K.) The Cumberland logo s proportions should never be altered.
More informationBRAND GUIDELINES NOVEMBER 2015
BRAND GUIDELINES NOVEMBER 2015 2 TABLE OF CONTENTS The WatchGuard Brand 3 Logo Color Use 4 Logo Clearances 5 Logo Correct & incorrect Uses 6 Tagline ADVANCED NETWORK SECURITY 7 WatchGuardONE Logo Usage
More informationCONTENTS. 3 Introduction. 7 Nuance Corporate Signature. 5 Nuance Corporate Signature Color. Minimum Size and Clearspace Requirements
NUANCE Interim corporate identity styleguide O C T O B E R 2 0 0 5 CONTENTS 3 Introduction 4 Nuance Corporate Signature 5 Nuance Corporate Signature Color 6 Nuance Corporate Signature Minimum Size and
More informationFleet Operator Recognition Scheme design standards. Issue 1
Fleet Operator Recognition Scheme design standards Issue 1 Foreword 1 Basic elements 1.1 FORS logo colour 1.2 FORS logo black and white 1.3 FORS logo variants 1.4 Who can use which logo? 1.5 Unacceptable
More informationIdentity Guidelines SEPTEMBER 2005
Identity Guidelines SEPTEMBER 2005 Table of contents introduction 1 Using these guidelines What is Canon imageanyware? When should the Canon logo be used? When should the Canon imageanyware logo be used?
More informationGRAPHIC STANDARDS GUIDE
GRAPHIC STANDARDS GUIDE CONSISTENT GRAPHIC IDENTITY The University of Mount Olive must have a consistent, cohesive graphic identity. In terms of marketing, repetition of an image is vitally important.
More informationGraphic Standards Guideline. Concrete Reinforcing Steel Institute
Graphic Standards Guideline CRSI Graphic Standards Guideline DEFINING OUR IDENTITY The CRSI Graphic Standards Design Guideline was developed to help you communicate our CRSI Brand Identity in a way that
More informationBetter Homes and Gardens Real Estate LLC Franchisee Identity Standards Manual
Better Homes and Gardens Real Estate LLC Franchisee Identity Standards Manual Draft 05.22.09 Better Homes and Gardens Real Estate LLC Table of Contents 1 Table of Contents Introduction to our brand 03
More information7.1 Tagline Usage. Tagline Usage
Tagline Usage Format A- Preferred Format B- Acceptable 2M ht..25m ht. M height 1M ht..50m ht. M height 1M ht..50m ht. 7.1 Tagline Usage Taglines should be created and used in the same way every time. The
More informationBranding. Packet Contents
Branding The Anti-Cruelty Society Packet Contents 01. Contents 02. Introduction to Branding 03. The Anti-Cruelty Society Logo 04. Prohibited Logo Usage 05. Logo Sizing 06. Using Color 07. Typography in
More informationBrand Standards 2.15.12
Brand Standards 2.15.12 Brand Standards VISUAL IDENTITY AND BRANDING INITIATIVE University of Maryland and the University of Maryland Medical Center BACKGROUND Over the years, a wide variety of logos have
More informationGraphic Standards Manual
Graphic Standards Manual 1 About This Manual This graphic standards manual was developed to provide general guidelines regarding Golden West College s visual identity. It introduces a new college logo,
More informationAthletic Graphic Standards MANUAL
Athletic Graphic Standards MANUAL Introduction Athletic Logo Design Standards Eastern Connecticut State University is one of four universities within the Connecticut State University System (CSUS). The
More informationGeneral Rules for Usage of NMEA logo
General Rules for Usage of NMEA logo 1. The NMEA logo is to be reproduced from approved artwork. To protect the integrity of the logo, no alterations shall be made to the artwork (including colors) or
More informationLEAGUE OF WOMEN VOTERS NAME & LOGO GUIDELINES
Updated 3/15/2013 4:07 PM LEAGUE OF WOMEN VOTERS NAME & LOGO GUIDELINES The League of Women Voters logo, like our name, is our identity. It conveys the full collective power of the LWV mission to the public,
More informationLogo Standards Guideline
Logo Standards Guideline TABLE OF CONTENTS Nurturing The Brand 1 Logo Guidelines 2 Correct Usage 2 Color Guidelines 6 How to Use the Provided Logo Files 9 Glossary 10 NURTURING THE BRAND THE FOLLOWING
More informationNomenclature... 4.2 For the University and its various schools... 4.2
The University of Northern Colorado Signature Standards Table of Contents Introduction................................................. 1.1 Letter from the president........................................
More informationCollege of the Holy Cross Identity Standards and Guidelines August 2014 Version 3.2
ELEMENTS OF THE IDENTITY SYSTEM CONTACT INFORMATION To discuss marketing and communications needs for a new initiative or program involving graphic design, printing, digital communications, logo usage/application,
More informationHow To Communicate The Cyber Security Summit Brand To A Large Audience
STYLE GUIDE Version 2.0b - FOR PUBLIC RELEASE Table of Contents 1.0 Introduction 1.1 Terms + Conditions... 4 1.2 Name Usage... 5 2.0 The Cyber Security Summit Brand 2.1 What Is a Brand?... 7 2.2 Brand
More informationOfficial Graphic Standards Manual for print and promotional items
Official Graphic Standards Manual for print and promotional items Revised August 2012 Contents 2 Introduction... 1 Official UK Institutional Colors, Typography & Logos Typography...3 Primary Logos...4
More informationBrand-identity Guidelines
Brand-identity Guidelines Client: Contents: Date: USA Climbing 1.0 Introduction (page 1) 2.0 The Logo Design (page 3) 2.1 The Logo Usage (page 6) 3.0 Colour Scheme (page 13) 4.0 Typography (page 16) 5.0
More informationBranding & Design Standards
5.16.2011 TM Branding & Design Standards Standards Are Strictly Enforced FIRST Logo Our logo consists of uniquely configured components, a composite graphic element, the triangle, circle and square, and
More informationBRAND GUIDELINES AND STANDARDS
EMS SOFTWARE BRAND GUIDELINES AND STANDARDS WE HELP PEOPLE CREATE GREAT MEETINGS EMS SOFTWARE BRAND GUIDELINES 2 WHY IS BRAND SO IMPORTANT? This brand guidelines and standards book is a tool designed to
More informationATHLETICS. Brand Identity Guidelines
Brand Identity Guidelines TABLE OF CONTENTS The Importance of a Consistent Visual Identity...3 Official UMass Lowell Athletic Colors...4-5 Typography...6-7 Primary Identity...8-9 Secondary Identity...10-13
More informationOffice of Creative Services. Tuck Visual Identity. A reference guide to Tuck s logos and visual identification standards
Office of Creative Services Tuck Visual Identity A reference guide to Tuck s logos and visual identification standards Tuck Visual Identity Guide Table of Contents Introduction.....................................................1
More informationAn International Inner Wheel Campaign. Happier Futures. Branding Guidelines. An International Inner Wheel Campaign
Inner Wheel Campaign Contents Brand Mark Brand Mark Usage Primary colours Secondary colours Brand Mark Exclusion Zone Brand Mark Size Brand Mark Misuse Backgrounds Primary Typeface Recommended paper stocks
More informationForest Stewardship Council
PART IV: GRAPHIC RULES 10 FSC LABELS FSC FSC Mix FSC Recycled From responsible sources Made from recycled material Color and font 10.1 Positive green is the standard preferred color. Negative green and
More informationPolytechnic Institute of New York University GRAPHIC STANDARDS AND LOGO USAGE GUIDE. Updated: December 2009
Polytechnic Institute of New York University GRAPHIC STANDARDS AND LOGO USAGE GUIDE Updated: December 2009 Table of Contents TABLE OF CONTENTS Introduction...3 Brand Colors...4 + Primary Brand Colors...4
More informationA GUIDE TO BRANDING & PARTNERSHIP IDENTITY: IDENTITY STANDARDS MANUAL
A GUIDE TO BRANDING & PARTNERSHIP IDENTITY: IDENTITY STANDARDS MANUAL Greater Burlington Partnership 610 N. 4th St., Ste. 200, Burlington, IA 52601 www.greaterburlington.com Greater Burlington Partnership
More informationCONTENTS. 2 ASHRAE Logo Guide
ASHRAE Logo Guide CONTENTS 3 Purpose & Trademarks 4 Our Brand Essence 5 How To Access Logo Files 6 Corporate Logo and Tagline 7 Chapter & Region Signature Guidelines 8 Student Branch Signature Guidelines
More informationBrand Standards Guide
Brand Standards Guide Last revised: June 7, 2012 Table of Contents Introduction 1 Glossary of Terms 2 A Note About Image Resolution 2 The Seeing Eye Logotype 3 Logotype with Tagline 4 Logotype: Minimum
More informationBrand Guidelines. October 4, 2013
Brand Guidelines October 4, 2013 2 Welcome! These guidelines are for Xbox Live. For asset assistance, please see the contacts below. Brand help and reviews: xboxbrand@microsoft.com Brand asset help: xboxbrandsup@microsoft.com
More informationmiller school of medicine graphic identity standards
miller school of medicine graphic identity standards Version 1 february 2005 university of miami miller school of medicine table of contents 1.1 1.2 How to Use This Manual Identity Elements 2.1 Formal
More information2015 Marketing Guidelines. 2015 Parallels IP Holdings GmbH. All rights reserved. Terms of Use Privacy Policy
2015 Marketing Guidelines 2015 Parallels IP Holdings GmbH. All rights reserved. Terms of Use Privacy Policy Master Brand Components The Parallels logo is the cornerstone of the Parallels brand. Please
More informationThe University of Arizona Logo and Color Standards
The University of Arizona Logo and Color Standards Print and Publications rev 01/09 Official logos of The University of Arizona One of these logo versions above or a UA Print Banner must appear on the
More informationBRAND GUIDELINES Version 1.0 10.27.15
BRAND GUIDELINES Version 1.0 10.27.15 CONTENTS 03 Introduction 04 Brand Positioning 05 Logo 17 Tagline 19 Color 22 Typography 25 Photography 27 Applications BRAND GUIDELINES Version 1.0 10.27.15 3 INTRODUCTION
More informationGraphic Design Promotion (63) Scoring Rubric/Rating Sheet
CONTESTANT NUMBER _ RANKING SHEET COMPLETE ONE PER CONTESTANT PRESENTATION SCORE Judge 1 (100 points) Judge 2 (100 points) Judge 3 (100 points) Total Judges Points Divided by # of judges AVERAGE OF JUDGES
More informationGraphics Standards Manual
Graphics Standards Manual January 2015 This manual will provide employees, students, parents and vendors with the ability to maintain the school s graphic identity through easy-to-read guidelines. These
More informationPantone Matching System Color Chart PMS Colors Used For Printing
Pantone Matching System Color Chart PMS Colors Used For Printing Use this guide to assist your color selection and specification process. This chart is a reference guide only. Pantone colors on computer
More informationBrand Guide for Licensees of Shippensburg University of Pennsylvania
Brand Guide for Contents Marks and names...2 Signature...3 Signature...4 Signature colors...5 Four-color process and two-color printing...5 Printing in color on dark backgrounds...5 One-color printing...6
More informationTABLE OF CONTENTS. Introduction and Contact Information... 2. Message from Bill Hogan... 3. Seattle U Primary Mark... 5-9. The Redhawks Logo...
TABLE OF CONTENTS Introduction and Contact Information... 2 Message from Bill Hogan... 3 Seattle U Primary Mark... 5-9 The Redhawks Logo... 10-11 The Interlock... 12-13 Color Palette... 15-17 Typography...
More informationThe Point Cloud Library Logo
Identity Guidelines Point Cloud Library Identity Guidelines 1 The Point Cloud Library Logo The Logo The Point Cloud Library logo is a combination of the pointcloudlibrary or pcl wordmark and the cloud
More informationSafety Zone and Minimum Size (Vertical)
United Way Centraide Brand Starter Kit, April 2011 The Brandmark 14 and Minimum Size (Vertical) It is important that the logo never feels congested, and that it has a sense of openness. For that reason,
More informationHawkeye Community College
Hawkeye Community College Brand and Visual Identity Policy 1.0 Core Brand and Visual Identity The Hawkeye Community College logo is the primary element of the college s visual identity. It is important
More informationOFFICIAL GRAPHIC IDENTITY SYSTEM
OFFICIAL GRAPHIC IDENTITY SYSTEM One of the fundamental components of a strong brand is a cohesive graphic identity. In order to strengthen its public image, Medgar Evers College (MEC) of The City University
More informationPhlatLight Trademark & Logo Guidelines
PhlatLight Trademark & Logo Guidelines Copyright 2007 Introduction PhlatLight Introduction The PhlatLight brand name and logo are two of Luminus Devices most valuable assets and the most visible symbols
More informationLOGO & SIGNAGE STANDARDS USAGE MANUAL
LOGO & SIGNAGE STANDARDS USAGE MANUAL Standards, Guidelines and rules for using the Fiesta Auto Insurance and Fiesta Tax Services logo, signage and related materials. Second edition - March 2010 To Fiesta
More informationVisual Identity Requirements
Visual Identity Requirements Introduction Southern Illinois University Edwardsville (SIUE) is intentionally building reputation locally, regionally and nationally. Consistent and coordinated use of the
More informationStanford University Department of Athletics, Physical Education, and Recreation STYLE GUIDE
Stanford University Department of Athletics, Physical Education, and Recreation STYLE GUIDE October 2008 ! Stanford University Department of Athletics, Physical Education, and Recreation (DAPER) Style
More informationCommercial SERVICES FOR LOWE'S COMMERCIAL SERVICE CREATIVE GRAPHIC STANDARDS GET WHAT YOU NEED. WHEN YOU NEED IT.
Commercial GRAPHIC STANDARDS FOR LOWE'S COMMERCIAL SERVICE CREATIVE GET WHAT YOU NEED. WHEN YOU NEED IT. The purpose of this booklet is to provide the latest information regarding the applications and/or
More informationPartners. In Health. Visual Identity Guidelines 08.13
Partners Visual Identity Guidelines 08.13 Welcome Our identity guidelines visually represent who we are and what we strive for: accompaniment, innovation, transformation, and commitment. They are not meant
More informationCorporate Identity Standards and Trademarks Manual
Corporate Identity Standards and Trademarks Manual Introduction This standards manual was developed to guide the creation of products and marketing and communications materials for International Institute
More informationOne identity. One CMU. Brand Identity Standards 2014.v1
One identity One CMU Brand Identity Standards 2014.v1 Graphic Identity Guidelines CMU Wordmark Central Michigan University is represented by the CMU Wordmark and in limited cases, the CMU Action C. The
More informationGuidelines. June 10, 2013
Guidelines June 10, 2013 2 Welcome! These guidelines are for Xbox 360 and Kinect for Xbox 360 communications. For brand help and reviews, contact: xboxbrand@microsoft.com For asset help, contact: xboxbrandsup@microsoft.com
More informationIdentity guidelines. Edition 2 October 2015
Identity guidelines Edition 2 October 2015 Contents: Message from Bishop Stephen 3 Introduction 4 The logo 5 Positioning and sizing 7 Fonts and typography 8 Logo colour and colour palette 10 Templates
More informationNDSU s official colors are yellow and green. Color codes for printed and digital needs are listed below.
BRANDING GUIDELINES OFFICIAL COLORS NDSU s official colors are yellow and green. Color codes for printed and digital needs are listed below. PANTONE CMYK RGB HEIDECIMAL 343 90 0 #006633 (web safe) 34 102
More informationGraphic Standards Manual
Graphic Standards Manual June 2011 TABLE OF CONTENTS LOGO DESIGN AND CORPORATE COLORS FOUR COLOR AND PANTONE: PREFERRED & SECONDARY VERSIONS.......... 3 BLACK & WHITE: PREFERRED & SECONDARY VERSIONS........................4
More informationAssociate Degree for Transfer. Logo Guidelines. Revised - October 2012
Associate Degree for Transfer Logo Guidelines Revised - October 2012 Primary Logo Components The primary logo is comprised of 3 parts: 1) logotype, 2) logomark, 3) tagline. These elements should not be
More informationGraphic Standards Manual
A guide to branding & corporate identity: Graphic Standards Manual The Bristol Chamber of Commerce 20 Volunteer Parkway, Bristol, TN 37620 423.989.4850 bristolchamber.org Bristol Chamber of Commerce Graphic
More informationContents. Digital use..18 Presentations..20 Stakeholder Hub..22 Trademarks & Copyright..24 A summary..26
The Brand. Contents. The AGP Brand..03 Delivering a consistent message..04 Promoting the Brand..06 Development of the Logo..08 The Logo..10 Colours & Backgrounds.11 Typography..12 Logo use on Marketing
More informationDesign manual for CULT SHAKER
Contents LOGO... 3 DIMENSIONS... 4 COLOURS... 5 PAY-OFF... 6 DESIGN ELEMENTS... 7 DESIGN ELEMENTS - sub-brands... 8 TEXT... 9 FONTS... 10 EXCEPTIONS... 11 page 2 LOGO CULT SHAKER is a registered trademark
More informationGet to know us. Canada Council for the Arts Brand Guidelines
Get to know us. Canada Council for the Arts Brand Guidelines Canada Council Brand Guidelines This document describes our visual identity guidelines. Following the guidelines is essential in maintaining
More informationSociety of Petroleum Engineers Graphic Standards Guide
Society of Petroleum Engineers Graphic Standards Guide The Society of Petroleum Engineers (SPE) Graphic Standards Guide governs the appearance of the SPE logo, and provides detailed guidelines on the correct
More informationGraphic Standards Guidelines
Graphic Standards Guidelines Graphic Guidelines Introduction Looks change as we mature and they reflect, to some degree, our experience and character. This evolution of appearance is as true for institutions
More informationUniversity of Nevada, Las Vegas Alumni Association. Brand Identity Guidelines
University of Nevada, Las Vegas Alumni Association Brand Identity Guidelines UNLV Alumni Association Identity Guide The UNLV Alumni Association Brand Identity Guide is designed to bring consistency to
More informationburke rehabilitation center brand guidelines
burke rehabilitation center brand guidelines Table of Contents introduction welcome to burke mission logo usage standard standards with taglines color usage improper logo usage specialty usage color palette
More informationBrand Standards Manual
Brand Standards Manual v 2.0 1 September, 2010 Table of Contents AIAA Brand Management 3 The Signature 6 Signature Space 9 Secondary Logos 10 Logomark 12 Corporate Fonts 15 Corporate Colors 21 Stationery
More informationFranklin & Marshall College Athletics Identity Guide
Franklin & Marshall College Athletics Identity Guide Table of Contents The Face of F&M Athletics... 3 Color Reproduction... 4 Embroidery and Screen Printing... 5 The Athletics Logos... 6 Other College
More informationHow To Design A Bpcc Logo
Bossier Parish Community College Visual Identity Guide The Official Guide to BPCC s Graphic Standards BPCC Public Relations Office A-121 General Office Number (318) 678-6031 Tracy McGill, Director (318)
More informationBRAND IDENTITY GRAPHIC STANDARDS MANUAL
BRAND IDENTITY GRAPHIC STANDARDS MANUAL TABLE OF CONTENTS Logo Standards 03 12 Core Logo 04 Marketing Logo 05 Corporate Typeface 06 Corporate Colours 07 Positive & Negative Use 09 Safety & Minimum Size
More information