Dealer Stationery INTERNATIONAL GUIDELINES. For countries outside the European Block Exemption Regulation (BER) region

Size: px
Start display at page:

Download "Dealer Stationery INTERNATIONAL GUIDELINES. For countries outside the European Block Exemption Regulation (BER) region"

Transcription

1 INTERNATIONAL GUIDELINES Dealer Stationery For countries outside the European Block Exemption Regulation (BER) region Key Visual Elements and Brand Use Guidelines

2 Table of contents 3 Introduction 4 Brand mark usage 5 Brand mark area of isolation 6 Business card design 7 Letterhead design 10 Envelope and label design 11 Fax and invoice design 12 Production guidelines 13 Glossary 14 Contacts and support Dealer Stationery Key Usage Guidelines October, 2005 page 2

3 Introduction The dealer stationery system reflects the DaimlerChrysler commitment to brand marketing. Effective and consistent use will build brand recognition, strengthen global brand identity and add stature and continuity to retail communication. Take time to read these guidelines carefully and to understand the identity program and requirements for proper brand mark usage. We need everyone s support and commitment; by understanding the identity system and applying it uniformly, we will contribute to the goal of global brand leadership. This overview addresses the brand mark size and placement on dealer letterheads, business cards, envelopes, mailing labels, fax sheets and invoices. The format of addresses may vary depending on the local postal and commercial regulations. The stationery formats presented in this document address exclusive Chrysler, Jeep and Dodge or Chrysler and Jeep dealer and distributor stationery. All of the applications, except invoices, shown in this document have digital templates in international sizes (DIN) available for download. Also available are measurement sheets (in PDF format) which will prove valuable as you develop your stationery materials. For information on how to download digital templates and measurement sheets, please see contacts and support on page 14. All typographical and production details (measurements, positions, typefaces, sizes, etc.) are provided on the measurement sheets. Country specific postal or commercial regulations have not been addressed but should be met within the guidelines provided. Digital templates are provided in the application QuarkXPress. These templates are tools to be used by the designer and/or stationery print supplier. Users without QuarkXPress can use the pdf measurement sheets as a guide to develop their stationery package. Fonts are not included and should be obtained separately. Please contact the Corporate Design and Identity office if further technical support is needed. To request additional information on the proper use of the brand marks, obtain approval to deviate from the approved guidelines or for further technical support, contact the Corporate Design and Identity office via ci_contact. Dealer Stationery Key Usage Guidelines October, 2005 page 3

4 Brand mark usage Brand Marks These guidelines represent the standards and controls for the display of the Chrysler, Jeep and Dodge brand marks. The marks must be used correctly and in their original form. Only authorized electronic artwork may be used for reproduction. Basic Guidelines for Brand Mark Usage The Chrysler, Jeep and Dodge brand marks are specially designed and each has a distinctive graphic image. Any alteration weakens their impact and value; modifications to style, proportions, and letter forms are not permitted. The Chrysler or Dodge brand logotypes may not be separated from their respective brand badges. The color swatches on page 12 of this book provide a numerical color reference for the reproduction of the brand marks. The order of the brand marks when displayed horizontally is Dodge, Chrysler and Jeep. The order of the brand marks when displayed vertically is Chrysler, Jeep and Dodge. Each brand mark has a required area of isolation or amount of free space surrounding it. The free space for the Chrysler brand mark is equal to two times the height of the C in the Chrysler logotype. The free space requirement for the Jeep brand mark is equal to the height of the J in the Jeep logotype. The free space requirement for the vertical Dodge brand mark is equal to two times the height of the D in the Dodge logotype. The free space requirement for the horizontal Dodge brand mark is equal to the height of the D in the Dodge logotype. See page 5 for illustrations. Brand marks may only be used on a continuous solid background or color. (The background color for stationery is white.) The brand marks are not to be combined with other graphic elements, i.e. text, illustration or other logotypes. Trademark Registration A trademark registration statement covering brands sold by the dealership must appear on all advertising, marketing, promotional and certain stationery items in legible print. See the measurement sheets for specifications for the trademark registration statement and symbol use on stationery. The Jeep brand mark consists of the Jeep logotype and the registration mark, as one unit. The is an integral part of the Jeep brand mark design and may not be deleted or altered. The trademark registration symbol must appear with the Jeep brand mark in every application. It must appear with the word Jeep when it is used in headlines and the first time it appears in body copy. Licensing agreements for the use of the Chrysler, Jeep and Dodge brands must be reviewed and approved by: DaimlerChrysler Corporation Trademark Legal Department CIMS Chrysler Drive Auburn Hills, MI USA Dealer Stationery Key Usage Guidelines October, 2005 page 4

5 Brand mark area of isolation The area of isolation is equal to 2x the height of the C registration mark The area of isolation is equal to 1x the height of the J The must appear with the Jeep brand mark The area of isolation is equal to 2x the height of the D The area of isolation is equal to 1x the height of the D When the brand marks appear together, the area of isolation is equal to 3x the height of the C in Chrysler Dealer Stationery Key Usage Guidelines October, 2005 page 5

6 Business card design Illustrated here are the Chrysler, Jeep and Dodge business card and the Chrysler and Jeep business card. Business cards are always exclusive to the Chrysler, Jeep and Dodge brands; it is not permitted to show other logos on the business cards. All cards must include the following: brand marks, name of dealership representative, title, business unit, address, name of dealership, contractual status, address, phone number, and fax or mobile phone number. The text block on the left side includes the name of the dealership representative, title, business unit, mobile number and address. The text block on the right side includes the name of the dealership, contractual status, address, and telephone and fax numbers. This text block is limited to a maximum of eight lines. Dealer Stationery Key Usage Guidelines October, 2005 page 6

7 Letterhead design The letterhead design is composed of the Chrysler, Jeep and Dodge or Chrysler and Jeep licensed brand marks positioned prominently at the top of the letterhead. When all three brands are represented, the Chrysler brand mark is centered, flanked by Dodge on the left and Jeep on the right. If only two brands are represented, Chrysler remains centered with the second brand to the right. The dealer name is located below the brand marks and aligned flush left with the Jeep brand mark. The contractual statements: e.g. Authorized Chrysler, Jeep and Dodge Sales and Service or Authorized Chrysler and Jeep Sales and Service are flush left below the dealer name. The dealer address, contact numbers, commercial details, corporate and trademark information are all in the footer. Letterhead layout and postal regulations of the respective country must be observed. All layouts shown in this guideline must be supplemented with the corporate details required in each country. The appropriate trademark registration statement must appear at the bottom of the letterhead. Dealer Stationery Key Usage Guidelines October, 2005 page 7

8 Letterhead design (continued) Typography Typography is standardized across all dealer stationery documents to ensure consistency. Univers is the primary typeface of the dealer stationery system when using the Latin alphabet. The measurement sheets contain specific details about typography. Format of letter text: The letter text is typeset in Univers 55 Regular, 11 point type, 13 point lead, flush left and ragged right (unjustified) in upper and lower case. If Univers typeface is not available, Arial typeface may be used. The letterhead is designed to be used with the DL envelope. The address should not exceed six lines. Emphasis within the text can be achieved by using Univers 65 Bold. Different methods of emphasis should not be used within the same letter. Capital letters are only used within references and for proper nouns. One full line space separates paragraphs. Insert one full line space between the subject heading or the start of the text and the salutation. Four full line spaces are entered before the signature. Dealer Stationery Key Usage Guidelines October, 2005 page 8

9 Letterhead design (continued) Letterheads with dealer logo in the footer The dealer logo may be added to the footer of the letterhead design. The dealer logo should not dominate or diminish the optical effect of the Chrysler, Jeep, and Dodge brand marks. A letterhead with reference marks is also available. (Reference marks are commonly used on letterheads in Europe.) The format of the sender s address may vary depending on the local postal regulations. Additions required by local commercial law may also be shown in the footer. Dealer Stationery Key Usage Guidelines October, 2005 page 9

10 Envelope and label design Envelopes and labels are exclusive to the Chrysler, Jeep and Dodge brands; it is not permitted to include other logos. Three versions are available, two with franchise brand marks and one that shows only the dealer logo. The brand marks may be printed in the brand colors or in black. If printed in color, the actual brand colors shown on page 16 must be specified. Window envelopes should be developed in a similar manner. Specifications for envelopes and address labels are included in the measurement sheets. Address labels may be applied to large unprinted envelopes. Dealer Stationery Key Usage Guidelines October, 2005 page 10

11 Fax and invoice design Fax Cover Sheet Similar to stationery, templates and forms should reflect a consistent appearance and clearly display the brand marks. All typography and production details are provided on the measurement sheets. Fax sheets are generated via templates. The fax cover design is based on the letterhead layout. Invoice The measurement sheets show the recommended size and placement for the brand marks on invoices and similar forms. Digital templates have not been provided since these forms are frequently customized. If re-sizing is necessary for the layout, scale the brand marks as a unit. The appropriate trademark statement must appear on all forms bearing the brand marks Example: Chrysler, Jeep and Dodge are registered trademarks of DaimlerChrysler Corporation, Auburn Hills, MI, USA The brand marks may be reproduced in one color, black. The brand mark art files in all approved color combinations for stationery use are available for down load (see page 14). Dealer Stationery Key Usage Guidelines October, 2005 page 11

12 Production guidelines Production The specifications for the dealer stationery system are detailed on the measurement sheets. Digital templates are also available for all stationery items included in this manual except for invoices. Measurement sheets and digital templates should be given to your design or print supplier to assure that your stationery and forms are produced accurately. Reproduction Art Consistent and quality reproduction of the brand marks and brand colors is important. The preferred print reproduction of the brand marks is with the colors shown below. Conversion to the CMYK system is possible, however, care should be taken to visually match the specific brand mark colors. Variations in paper stock can also cause wide swings in color value. Typography Univers is the typeface used on all stationery documents. The style of typography and the weights shown here are standardized across all stationery documents to maintain consistency. Univers 45 Light Univers 55 Regular Univers 65 Bold Digital templates are provided in the QuarkXPress application. These templates are tools to be used by the designer and/or stationery print supplier. Users without QuarkXPress can use the measurement sheets as guides to develop their stationery package. Fonts are not included and should be obtained separately. Please contact the Corporate Design and Identity office if further technical support is needed. Grade of Paper All stationery paper should be specified within regional norms taking into consideration reproduction quality, cost and environmental responsibility. The brand mark art files available for download are for stationery use only (see page 18 for download information). For economical reasons or media limitations, the brand marks may be reproduced in black. Do not combine a black brand mark with a color brand mark. For example, when the Chrysler, Jeep, and Dodge brand marks are used together, they must all print in color or all print in black. The measurement sheets show approved color options for multiple brand mark use. CHRYSLER BRAND MARK - PANTONE MATCHING SYSTEM (PMS) The recommended paper for letterhead is recycled smooth finish bright white 70# (80 g/m2) text. Envelope paper should be the same stock as the letterhead. PMS 485 PMS 287 PMS 124 black DODGE BRAND MARK - PANTONE MATCHING SYSTEM PMS 485 black JEEP BRAND MARK - PANTONE MATCHING SYSTEM PMS 574U PMS 5747C Dealer Stationery Key Usage Guidelines October, 2005 page 12

13 Glossary Brand 1) A product or group of products with distinct characteristics. 2) A marketing name and experience or persona identifying and representing a specific product, service or organization. Brand Badge Symbol, trademark, or badge representing and associated with a specific product or service. Brand Logotype Special art containing one or more words or letterforms used to identify a product or service in business and marketing communications. Brand Mark Art which combines the brand logotype and brand badge. The brand mark is the primary element of brand identification. DIN Format German Standards Institute or International metric paper size standards. Din A4 corresponds to a page measuring 210 mm x 297 mm. Free Space or Area of Isolation The designated clear space surrounding a brand mark, logotype or identity element which must be free of text, other logos, graphics, textures, etc. International Standard Size Letter A4 International paper size standard based on the letterhead and popular publication size (210mm x 297mm). Lead or Line Spacing The space between two lines of type, measured from body baseline to body baseline. Measurement Sheet Provides typographical and production details (i.e. measurements, positions, typefaces, sizes). Template Standard format or structure for formatting and producing documents, e.g. presentations, stationery, forms, or web sites. Trademark Registration Symbol, Notification that a brand name is registered with trademark offices. Typeface A unique alphabet or family of alphabets, e.g. Univers 45 Light, Univers 55 Regular, Univers 65 Bold. Univers Typeface The primary typeface family used in the Chrysler, Jeep and Dodge Dealer Stationery system. Point (pt.) Standard unit of measure used in typography. In Desk Top Publishing (DTP) 1 pt. = mm caps height, and 1 pt. = mm line spacing Dealer Stationery Key Usage Guidelines October, 2005 page 13

14 Contacts and support Support Material Measurement sheets, digital templates and brand mark art are available for downloaded from the i-forum Web site or the CINON Web site. 1. Logon to i-forum 2. Click on Brand Strategies at the top 3. Scroll down to the 4th item, Brand Guidelines 4. Click on International Dealer Stationery https://cinonconnect.extra. daimlerchrysler.com 1. Login to Cinon, 2. Select International Marketing from the drop down menu in the Applications Quick List area 3. Click the Go button 4. Click on Intl. Dealer Stationery Guidelines Measurement Sheets (PDF file) Contain all typographical and production details (i.e. measurements, positions, typefaces, sizes) for all stationery items shown in this manual. For viewing or printing from your computer Digital Templates (QuarkXPress files) All of the Chrysler, Jeep and Dodge dealer stationery items shown in this manual, except invoices, have digital templates in international (DIN) standard size. Digital templates are provided in the application QuarkXPress. These templates are tools to be used by the stationery print supplier. Users without QuarkXPress may use the measurement sheets as a guide to develop their stationery package. Fonts are not included and should be obtained separately. Please contact the Corporate Design and Identity office if further technical support is needed. Brand Mark Art (eps format) EPS format files in various color reproduction options for use by the designer and/or stationery print supplier. Contacts and Support To request additional information on the proper use of the brand marks, and for further technical support, contact the corporate design location listed below: DaimlerChrysler Corporation Corporate Design and Identity CIMS Chrysler Drive Auburn Hills MI USA Telefax: Dealer Stationery Key Usage Guidelines October, 2005 page 14

The FIAT Brand. Key Visual Elements and Usage Guidelines

The FIAT Brand. Key Visual Elements and Usage Guidelines The FIAT Brand Key Visual Elements and Usage Guidelines Contents Brand Mark Guidelines 3 FIAT Brand Mark / trademark statement 4 exclusion zone 5 Primary FIAT Brand Mark 6 secondary fiat brand mark 7 tertiary

More information

Graphic Standards Manual

Graphic Standards Manual Graphic Standards Manual TABLE OF CONTENTS BASICS Brand Structure 1 Brand Extensions 2 Brand Versions 3 CINJ Signature 4 Academic Signature 5 Business Logo 6 Corporate Color 7 Corporate Typography 8 Descriptor

More information

A Guide to the. LaGrange College Athletics. Visual Identity Program. Publication Date: March 1, 2006 2006 LaGrange College. All rights reserved.

A Guide to the. LaGrange College Athletics. Visual Identity Program. Publication Date: March 1, 2006 2006 LaGrange College. All rights reserved. A Guide to the LaGrange College Athletics Visual Identity Program 2006 LaGrange College. All rights reserved. TC LAGRANGE COLLEGE A thletics Visual Identity Program TABLE OF CONTENTS Introduction...1.1

More information

TELEDYNE TECHNOLOGIES

TELEDYNE TECHNOLOGIES TECHNOLOGIES Identity Guide TECHNOLOGIES April 2013 Dear Teledyne Colleagues, As our reputation and visibility grows, our need for consistency in presentation of our company name and image becomes vital.

More information

GRAPHIC IDENTITY STANDARDS

GRAPHIC IDENTITY STANDARDS GRAPHIC IDENTITY STANDARDS 2013 CONTENTS Introduction page 2 Branding page 2 Corporate Logo page 3 Color Usage page 4 Background Colors page 5 Compatible Typefaces page 5 Corporate Trademarks page 5 Additional

More information

Basic Graphic Standards

Basic Graphic Standards Basic Graphic Standards Introduction/Contents Our Name As our emergence as a standalone company approached, one of the most anxiously anticipated announcements has been that of our new name Nexteer. Months

More information

Table of Contents Logo Implementation Typography Corporate Stationery Divisional Stationery Collateral Materials Web Site

Table of Contents Logo Implementation Typography Corporate Stationery Divisional Stationery Collateral Materials Web Site Standards Manual Table of Contents Letter from the President II Introduction III Logo Implementation Logo Usage A.1 Colour Usage A.2 Proportion Grid A.3 Clearance Area A.4 Minimum Size A.4 Reverse Treatment

More information

Brand Guidelines Stationery - Business Cards

Brand Guidelines Stationery - Business Cards Brand Guidelines Stationery - Business Cards Revised January 2012 Provided by: Marketing Services Brand Guidelines Stationery - Overview Stationery Page 1 International Paper Stationery Stationery is a

More information

Brand Identity Guidelines Manual

Brand Identity Guidelines Manual Brand Identity Guidelines Manual Introduction The King Pharmaceuticals Brand Identity Guidelines Manual is the basic guide for establishing and maintaining a consistent image for King Pharmaceuticals.

More information

Hawkeye Community College

Hawkeye Community College Hawkeye Community College Brand and Visual Identity Policy 1.0 Core Brand and Visual Identity The Hawkeye Community College logo is the primary element of the college s visual identity. It is important

More information

miller school of medicine graphic identity standards

miller school of medicine graphic identity standards miller school of medicine graphic identity standards Version 1 february 2005 university of miami miller school of medicine table of contents 1.1 1.2 How to Use This Manual Identity Elements 2.1 Formal

More information

Introduction 3 The Ohio Technology Consortium Identity 5 The OH-TECH Story 7 How To Use This Manual 9 OH-TECH Brand 10 Primary Logo 11 Logo Usage 12

Introduction 3 The Ohio Technology Consortium Identity 5 The OH-TECH Story 7 How To Use This Manual 9 OH-TECH Brand 10 Primary Logo 11 Logo Usage 12 BRANDING & IDENTITY STANDARDS hiolink OARnet Research & Innovation Center Ohio Supercomputer Center estudent Services OhioLIN Ohio Supercomputer Center estudent Services OhioLINK OARnet Research & Innovation

More information

Point Park University Logo

Point Park University Logo UNIVERSITY LOGO 5 BRAND ONE Point Park University Logo The new Point Park University logo was created in 2009 to give the brand a more focused, modern identity. The logo is comprised of two parts, which

More information

visualidentityguidline

visualidentityguidline visualidentityguidline tableofcontents 2 3 5 6 8 10 11 creativestandardsintroduction signatureelements typography colourpalette backgroundcontrol signaturemisuse primarymeansofcommunication ipacbcsrb visualidentitystandards

More information

alumni Graphic standards

alumni Graphic standards alumni Graphic standards Ryerson University alumni Graphic Standards Ryerson University Alumni Graphic Standards 4 Introduction 6 Logo Configurations 7 Logo Colour Palette 8 Protected Space + Minimum Size

More information

Branding Guidelines POWERHANDZ. Company: 1.0 Introduction 2.0 The Logo Design 2.1 The Logo Usage 3.0 Color Scheme 4.0 Typography 5.

Branding Guidelines POWERHANDZ. Company: 1.0 Introduction 2.0 The Logo Design 2.1 The Logo Usage 3.0 Color Scheme 4.0 Typography 5. Branding Guidelines Company: Contents: Date: POWERHANDZ 1.0 Introduction 2.0 The Logo Design 2.1 The Logo Usage 3.0 Color Scheme 4.0 Typography 5.0 Contact Details June 2014 1.0 Introduction Overview The

More information

Own it? Respect it. Secure it. Initiative

Own it? Respect it. Secure it. Initiative Own it? Respect it. Secure it. Initiative Supporter and Co-Branded Logo Usage Guidelines A program of the National Shooting Sports Foundation OWN IT? RESPECT IT. SECURE IT. INITIATIVE: PROGRAM COLORS (ALL

More information

Visual Identity Guidelines. Effective July 1, 2012

Visual Identity Guidelines. Effective July 1, 2012 Visual Identity Guidelines Effective July 1, 2012 The Baldwin Wallace University visual identity As communications become more varied, more complex and more frequent in the twenty-first century, clarity

More information

Primary. Service Marks. Trademarks & GE Identity Program. These guidelines apply to all users of GE s primary trademarks and service marks.

Primary. Service Marks. Trademarks & GE Identity Program. These guidelines apply to all users of GE s primary trademarks and service marks. Primary Trademarks & Service Marks g GE Identity Program These guidelines apply to all users of GE s primary trademarks and service marks. It is essential to safeguard all GE marks. Unlike patents, which

More information

STYLE GUIDE. Version 2.0b - FOR PUBLIC RELEASE

STYLE GUIDE. Version 2.0b - FOR PUBLIC RELEASE STYLE GUIDE Version 2.0b - FOR PUBLIC RELEASE Table of Contents 1.0 Introduction 1.1 Terms + Conditions... 4 1.2 Name Usage... 5 2.0 The Cyber Security Summit Brand 2.1 What Is a Brand?... 7 2.2 Brand

More information

Interactive Brand Guidelines Brand Standards 2012

Interactive Brand Guidelines Brand Standards 2012 Brand Guidelines for 2012 Production Specifications Web Page Samples Interactive Brand Guidelines Brand Standards 2012 One of the most valuable advantages an organization has is it s brand - an image based

More information

McAFEE IDENTITY. October 2011

McAFEE IDENTITY. October 2011 McAFEE IDENTITY 4.2 Our logo is one of our most valuable assets. To ensure that it remains a strong representation of our company, we must present it in a consistent and careful manner across all channels

More information

Graphic Standards Manual

Graphic Standards Manual Graphic Standards Manual Table of Contents Importance and Purpose of Graphic Standards 2 Official Organization Name 2 Official Website 2 Logo Usage 3 Design Elements 3 Logo Configurations 3 Clear Space

More information

UNIVERSITY IDENTITY GUIDELINES

UNIVERSITY IDENTITY GUIDELINES UNIVERSITY IDENTITY GUIDELINES Updated January 2016 Millersville University is an Equal Opportunity/Affirmative Action institution. A member of the Pennsylvania State System of Higher Education. 6146-UMC-0615-JL

More information

UNDER REVISION. Appendix I. NCES Graphic Standards for Publication and Other Product Covers, Title Page, and Back of Title Page

UNDER REVISION. Appendix I. NCES Graphic Standards for Publication and Other Product Covers, Title Page, and Back of Title Page UNDER REVISION Appendix I. NCES Graphic Standards for Publication and Other Product Covers, Title Page, and Back of Title Page National Center for Education Statistics Policy and Procedures Directive No:

More information

Graphic Standards Kit - Instructions

Graphic Standards Kit - Instructions Graphic Standards Kit - Instructions The contents of this kit are provided to help develop your PMI Component logo and related print materials such as letterhead, envelopes, business cards and newsletters.

More information

PARTNER BRAND BOOK NOVEMBER 2012

PARTNER BRAND BOOK NOVEMBER 2012 PARTNER BRAND BOOK NOVEMBER 2012 CONTENTS 1.0 INTRODUCTION 2 1.1 TAGLINE & RED BALL 3 1.2 WRITER S GUIDE 4 1.3 LOGO DESIGN 5 1.4 COLOUR 17 1.5 LOGO CLEARANCE SPACE 18 1.6 LOGO SCALE REDUCTION 20 1.7 TYPOGRAPHY

More information

Extended and Free Choice Network

Extended and Free Choice Network Extended and Free Choice Network PDF created: 14 July 2016 For the latest updates, see the NHS Brand Guideline website at http://www.nhsidentity.nhs.uk We may at any time revise the online guidelines.

More information

Better Homes and Gardens Real Estate LLC Franchisee Identity Standards Manual

Better Homes and Gardens Real Estate LLC Franchisee Identity Standards Manual Better Homes and Gardens Real Estate LLC Franchisee Identity Standards Manual Draft 05.22.09 Better Homes and Gardens Real Estate LLC Table of Contents 1 Table of Contents Introduction to our brand 03

More information

BPAY. Brand Identity Guidelines. bpay.com.au

BPAY. Brand Identity Guidelines. bpay.com.au BPAY Brand Identity Guidelines bpay.com.au This document is a guide to: The BPAY brand The BPAY logo 04 Logo colour Logo in reverse Stand alone logo in body copy The BPAY wordmark 05 Uppercase The BPAY

More information

50th Anniversary Graphic Standards

50th Anniversary Graphic Standards 50th Anniversary Graphic Standards For 50 years Metropolitan State University of Denver has transformed the lives of students, served as a courageous leader in higher education and boldly advanced the

More information

Global Brand Guidelines

Global Brand Guidelines Global Brand Guidelines Table of Contents 1 General information 1.01 Responsibilities of Users 4 1.02 Brand Promise 5 2 Brand Signature Trademarks 2.01 Brand Signature Trademarks and Copyright 6 2.02 Brand

More information

Brand and Identity Guidelines

Brand and Identity Guidelines Brand and Identity Guidelines Using this Brand Guide This brand and style guide is designed to illustrate the basic requirements for appropriate usage of Prioria Robotics logo and design elements in a

More information

FSC International Standard

FSC International Standard FSC International Standard Graphic Norms Summary 1 FSC LABELS There are three categories of the FSC label, which describe the content of FSC material. The correct label should be chosen depending on the

More information

MasterCard SecureCode Artwork Usage Guidelines

MasterCard SecureCode Artwork Usage Guidelines BRAND GUIDELINES MasterCard SecureCode Artwork Usage Guidelines Version 6.3 June 2015 The MasterCard SecureCode Identifier must be used by participating members and merchants of the MasterCard SecureCode

More information

Standards Guide. A consistent, distinctive, professional brand identity conveys an organization s stability, credibility and strength.

Standards Guide. A consistent, distinctive, professional brand identity conveys an organization s stability, credibility and strength. Standards Guide A consistent, distinctive, professional brand identity conveys an organization s stability, credibility and strength. Table of Contents graphic elements Logo 1 Color 2 Color Backgrounds

More information

Brand Style Guide 2010 v.1

Brand Style Guide 2010 v.1 Brand Style Guide 2010 v.1 Brand Elements The Logo The Expedia logo consists of two main elements: the Expedia symbol and the wordmark. These elements must only be used in the approved relationships and

More information

1 Introduction JOOMLA! BRAND MANUAL. Welcome. Our New Name. What is Joomla?

1 Introduction JOOMLA! BRAND MANUAL. Welcome. Our New Name. What is Joomla? BRAND MANUAL 1 Introduction A B C Welcome Our New Name What is Joomla? To download the Joomla! logo in various formats, please visit our web site at: www.joomla.org 2 1 Introduction A Welcome Using the

More information

Brand Guidelines Promotional Items

Brand Guidelines Promotional Items Brand Guidelines Promotional Items Revised January 2012 Provided by: Marketing Services Brand Guidelines Promotional Items Introduction Promotional Items Page 1 All Promotional Items The International

More information

GBQ Brand Identity Guidelines

GBQ Brand Identity Guidelines GBQ Brand Identity Guidelines Table of Contents 2 1 Welcome to the New GBQ 2 The GBQ Logo 4 Sub-Brand Architecture 6 GBQ Logo and Sub-Brand Structure 8 GBQ Logo and Sub-Brand Clear Space 1 Minimum Sizes

More information

nopqrstuvwxyz ABCDEFGHIJKLMNOPQRS TUVWXYZabcdefghijklm nopqrstuvwxyz

nopqrstuvwxyz ABCDEFGHIJKLMNOPQRS TUVWXYZabcdefghijklm nopqrstuvwxyz Primary Font System The Gotham font family has been chosen as the primary typeface for Saint Mary s University communications. It combines two characteristics: strong even modern caps and welcoming, legible

More information

Brand Identity Style Guide

Brand Identity Style Guide Contents 1.0 Brand identity 1.1 The logo primary version 1.2 The logo secondary version 1.3 Reverse usage 1.4 Clear space and minimum size 1.5 Colour palette 1.6 Brand typography 1.7 Brand typography examples

More information

Dear Faculty and Staff:

Dear Faculty and Staff: Dear Faculty and Staff: An identity system is an important element in an organization. It represents the people, products and services of an organization, and also the reputation it has achieved. The Office

More information

Fleet Operator Recognition Scheme design standards. Issue 1

Fleet Operator Recognition Scheme design standards. Issue 1 Fleet Operator Recognition Scheme design standards Issue 1 Foreword 1 Basic elements 1.1 FORS logo colour 1.2 FORS logo black and white 1.3 FORS logo variants 1.4 Who can use which logo? 1.5 Unacceptable

More information

Corporate Identity Guidelines Brand Basics

Corporate Identity Guidelines Brand Basics Contents 2 Components 3 Corporate signature 4 Business unit and group signatures 5 Clear areas 6 Corporate color 7 Contrast 8 Improper use 9 Type fonts 10 Corporate functions logos Visit also http://corpid.utc.com/

More information

Forest Stewardship Council

Forest Stewardship Council PART IV: GRAPHIC RULES 10 FSC LABELS FSC FSC Mix FSC Recycled From responsible sources Made from recycled material Color and font 10.1 Positive green is the standard preferred color. Negative green and

More information

Society of Petroleum Engineers Graphic Standards Guide

Society of Petroleum Engineers Graphic Standards Guide Society of Petroleum Engineers Graphic Standards Guide The Society of Petroleum Engineers (SPE) Graphic Standards Guide governs the appearance of the SPE logo, and provides detailed guidelines on the correct

More information

to the Volkswagen events organizers

to the Volkswagen events organizers Guidelines Volkswagen Logo Versions and their Applications to the Volkswagen events organizers Presented by January 2005 Working with the Volkswagen Logos The logo symbolises Volkswagen s appeal and independent

More information

Brand Guidelines EFI Corporate Identity

Brand Guidelines EFI Corporate Identity Brand Guidelines EFI Corporate Identity Logos The EFI logo is at the forefront of the EFI brand. It is by far the single most important element in our brand and therefore should be present on all EFI materials.

More information

University of Iowa Children s Hospital Brand Standards

University of Iowa Children s Hospital Brand Standards University of Iowa Children s Hospital Brand Standards Effective April 1, 2016 through November 10, 2016 1 Naming Guidelines University of Iowa Children s Hospital is the name of the hospital building

More information

How to Create Custom Name Badge Inserts with a Mail Merge in Microsoft Word 2010

How to Create Custom Name Badge Inserts with a Mail Merge in Microsoft Word 2010 Many people know that you can use the Mail Merge feature in Microsoft Word 2010 to easily create mailing labels, but did you know you can use it to quickly create custom name badge inserts? Here, you will

More information

FSC CORPORATE DESIGN MANUAL

FSC CORPORATE DESIGN MANUAL Milan Reska FSC CORPORATE DESIGN MANUAL IMPLEMENTATION GUIDELINES FOR THE FSC CORPORATE DESIGN Content The FSC Corporate Design has been developed to align the FSC Corporate Image. This will strengthen

More information

STYLE GUIDE From the Office of Marketing and Public Relations

STYLE GUIDE From the Office of Marketing and Public Relations SAN JUAN COLLEGE STYLE GUIDE From the Office of Marketing and Public Relations San Juan College requires consistent use of SJC s logo. This will help the College speak to its various constituencies in

More information

Branding Guidelines Primerica

Branding Guidelines Primerica 1 Branding Guidelines Primerica Message from the Co-CEO I am pleased to introduce the Primerica Branding Guidelines. Our company identification program is a valuable and powerful business tool. Our identity

More information

General Rules for Usage of NMEA logo

General Rules for Usage of NMEA logo General Rules for Usage of NMEA logo 1. The NMEA logo is to be reproduced from approved artwork. To protect the integrity of the logo, no alterations shall be made to the artwork (including colors) or

More information

GRAPHIC STANDARDS MANUAL

GRAPHIC STANDARDS MANUAL GRAPHIC STANDARDS MANUAL Why Visual Identity Is Important Visual identity plays an important role in shaping the institutional image of University. The more consistently the graphic elements are used,

More information

Effective 12.2014. Visual Identity Guide

Effective 12.2014. Visual Identity Guide Effective 12.2014 Visual Identity Guide VISUAL IDENTITY Fairfield University s ability to carry out its mission can be helped or hindered by the perceptions of the people it seeks to serve. Its visual

More information

Advertising and Collateral

Advertising and Collateral III Advertising and Collateral 29 Identity Placement: Logo use in Product Advertising 30 Identity Placement: Direct Mail Return Address 31 Identity Placement: Logo Use on Web Sites 32 Identity Placement:

More information

The Logo 3. Fiksu Logo

The Logo 3. Fiksu Logo Brand Guidelines 2 Contents 3 Fiksu Logo 8 miq Logo 10 Brand Architecture 14 Color Palette 15 Image Treatment 16 Data Pattern 17 Typography 18 Applications 20 Email Signature The Logo 3 Fiksu Logo The

More information

Imperial Oil Foundation

Imperial Oil Foundation Signatures and logos Quick Reference Guide 5.9.5.1/E 01/03 Limited Supplement to the Corporate Identity Manual Supplement to the Corporate Identity Manual Quick Reference Guide Introduction This Quick

More information

NCMA Brand Style Guide (Effective as of May 12, 2011) Frequently Asked Questions

NCMA Brand Style Guide (Effective as of May 12, 2011) Frequently Asked Questions NCMA Brand Style Guide (Effective as of May 12, 2011) Frequently Asked Questions Why is NCMA developing a Brand Style Guide? NCMA s graphic identity is an outward expression that represents the organization

More information

GUIDELINES FOR THE USE AND REPRODUCTION OF THE BBC NEWS LOGO AND BRAND PERSONALITY

GUIDELINES FOR THE USE AND REPRODUCTION OF THE BBC NEWS LOGO AND BRAND PERSONALITY GUIDELINES FOR THE USE AND REPRODUCTION OF THE BBC NEWS LOGO AND BRAND PERSONALITY BBC NEWS is a trademark of the British Broadcasting Corporation INTRODUCTION These guidelines outline some basic rules

More information

Pomona. Graphic Identity Program

Pomona. Graphic Identity Program GRAPHIC STANDARDS MANUAL 2013 Graphic Identity Program A graphic identity program helps an organization distinguish its print publications and electronic media from those of other institutions by conveying

More information

GBQ Brand Identity Guidelines

GBQ Brand Identity Guidelines GBQ Brand Identity Guidelines 1 Table of Contents 2 1 Welcome to the New GBQ 2 The GBQ Logo 4 Sub-Brand Architecture 6 GBQ Logo and Sub-Brand Structure 8 GBQ Logo and Sub-Brand Clear Space 11 Minimum Sizes

More information

Guide to MARSHALL. Identity

Guide to MARSHALL. Identity TM G R A P H I C S S T A N D A R D S M A N U A L Guide to MARSHALL Institutional Identity WHERE DO I GET THE LOGO? The Marshall logo or its individual elements may not be redrawn, distorted or altered

More information

A quick guide to trademark use for Trademark Service licensees promoting FSC certified products. Forest Stewardship Council October 2013

A quick guide to trademark use for Trademark Service licensees promoting FSC certified products. Forest Stewardship Council October 2013 A quick guide to trademark use for Trademark Service licensees promoting FSC certified products Forest Stewardship Council October 2013 Contents Quick steps for trademark use 3 Purchase documentation 4

More information

brand identity guidelines

brand identity guidelines brand identity guidelines 02/2011 1 allseating brand identity guidelines A full two-inches taller and wider than the standard task chair, the stately Inertia Executive chair makes an impressive statement

More information

The Parker Distributor Brand. Parker s Global Image Specifications for Distributors

The Parker Distributor Brand. Parker s Global Image Specifications for Distributors The Parker Distributor Brand Parker s Global Image Specifications for Distributors Building A Strong Brand Together In 2007, we re-engineered one of the company s most valuable assets, the Parker brand.

More information

QUICK REFERENCE GUIDE

QUICK REFERENCE GUIDE QUICK REFERENCE GUIDE Keller Williams Quick Refer 1.0 Purpose of This Quick Reference Guide These guidelines are part of a toolkit that aides Keller Williams Franchises, Approved Vendors and Agency Partners

More information

Guide. Graphic Standards. Guide

Guide. Graphic Standards. Guide 1. Logo The Canam Group logo is composed of a symbol made from a red sphere surrounded by black dots, the company s name (signature) and its positioning statement, Better Building Solutions, all of which

More information

THIRD-PARTY BRAND. Version 1.1

THIRD-PARTY BRAND. Version 1.1 COMCAST Business Class THIRD-PARTY BRAND Guidelines Version 1.1 July 2, 2012 Contents 1 Using the third-party brand guidelines 2 Third-party logos 3 Clearspace and minimum size 4 Third-party logo color

More information

BRAND LOGO USAGE GUIDELINES SEPTEMBER 2002

BRAND LOGO USAGE GUIDELINES SEPTEMBER 2002 SEPTEMBER 2002 BRAND LOGO USAGE GUIDELINES This document is subject to periodic revision. Please check with the NKU marketing department to make sure you have the most recent copy. BRAND LOGO INTRODUCTION

More information

The Charity Saving Lives at Sea STYLE GUIDE AND TEMPLATE CATALOGUE

The Charity Saving Lives at Sea STYLE GUIDE AND TEMPLATE CATALOGUE STYLE GUIDE AND TEMPLATE CATALOGUE CONTENTS OUR BRAND 5 TEMPLATES 15 PUBLICATION CATALOGUE 21 4 Our brand is a valuable asset - it says who we are and what we do. We unite as an organisation to save lives

More information

UNIVERSITY OF THE. Identity Standards Manual. As of 04.14.04

UNIVERSITY OF THE. Identity Standards Manual. As of 04.14.04 Identity Standards Manual As of 04.14.04 This identity standards manual has been created to preserve the value and unity of University of the Pacific s visual identity. Uniform, high-quality reproduction

More information

Brand Identity Guidelines

Brand Identity Guidelines Brand Identity Guidelines For Organisations offering BPAY services and Member Financial Institutions BPAY Brand Identity Guidelines Introduction 2 This guide should be used in conjunction with the BPAY

More information

Brand Standards Guide

Brand Standards Guide Brand Standards Guide Last revised: June 7, 2012 Table of Contents Introduction 1 Glossary of Terms 2 A Note About Image Resolution 2 The Seeing Eye Logotype 3 Logotype with Tagline 4 Logotype: Minimum

More information

IDENTITY STANDARDS EXTERNAL GUIDE 10/2011

IDENTITY STANDARDS EXTERNAL GUIDE 10/2011 IDENTITY STANDARDS EXTERNAL GUIDE 10/2011 Table of Contents TABLE OF CONTENTS 1.0 1.1 The SkyWest Identity... 3 1.2 Contact... 4 2.0 Logo Usage Guidelines... 5 2.1 Overview... 6 2.2 Color Specifications...

More information

Graphic Standards Guideline. Concrete Reinforcing Steel Institute

Graphic Standards Guideline. Concrete Reinforcing Steel Institute Graphic Standards Guideline CRSI Graphic Standards Guideline DEFINING OUR IDENTITY The CRSI Graphic Standards Design Guideline was developed to help you communicate our CRSI Brand Identity in a way that

More information

Graphic Design Basics. Shannon B. Neely. Pacific Northwest National Laboratory Graphics and Multimedia Design Group

Graphic Design Basics. Shannon B. Neely. Pacific Northwest National Laboratory Graphics and Multimedia Design Group Graphic Design Basics Shannon B. Neely Pacific Northwest National Laboratory Graphics and Multimedia Design Group The Design Grid What is a Design Grid? A series of horizontal and vertical lines that evenly

More information

BRANDING STYLE GUIDE

BRANDING STYLE GUIDE BRANDING STYLE GUIDE THE GREEN WISE STORY Green Wise is a comprehensive program for paint manufacturers to test and market their environmentally responsible products to designers, specifiers, and retail

More information

LXI Consortium Trademark and Logo

LXI Consortium Trademark and Logo LXI Consortium Trademark and Logo Usage Guidelines June 23, 2006 Updated November 19, 2007 Updated November 25, 2008 www.lxistandard.org/home/ Introduction The intention of this document is to provide

More information

Brand Guidelines Visual Identity

Brand Guidelines Visual Identity Brand Guidelines Visual Identity June 2014 1.2 The Signature Colour version Black Colour reverse Shield alone Reverse Colour reverse on red Our signature system is comprised of two elements; the MUHC wordmark

More information

Symantec Identity Guidelines. Version 3 - March 2012

Symantec Identity Guidelines. Version 3 - March 2012 Symantec Identity Guidelines Contents The Symantec Identity Guidelines explain how to consistently and effectively apply the most visual elements of the Symantec brand. These elements are designed to convey

More information

NDSU s official colors are yellow and green. Color codes for printed and digital needs are listed below.

NDSU s official colors are yellow and green. Color codes for printed and digital needs are listed below. BRANDING GUIDELINES OFFICIAL COLORS NDSU s official colors are yellow and green. Color codes for printed and digital needs are listed below. PANTONE CMYK RGB HEIDECIMAL 343 90 0 #006633 (web safe) 34 102

More information

CONTENTS. 3 Introduction. 7 Nuance Corporate Signature. 5 Nuance Corporate Signature Color. Minimum Size and Clearspace Requirements

CONTENTS. 3 Introduction. 7 Nuance Corporate Signature. 5 Nuance Corporate Signature Color. Minimum Size and Clearspace Requirements NUANCE Interim corporate identity styleguide O C T O B E R 2 0 0 5 CONTENTS 3 Introduction 4 Nuance Corporate Signature 5 Nuance Corporate Signature Color 6 Nuance Corporate Signature Minimum Size and

More information

Application Software

Application Software Application Software Application Software Application software consists of programs designed to make users more productive and/or assist them with personal tasks. Users can create documents, develop presentations,

More information

BRAND IDENTITY GUIDELINES. May 2016

BRAND IDENTITY GUIDELINES. May 2016 BRAND IDENTITY GUIDELINES May 2016 TABLE OF CONTENTS Page 3 Maintaining Our Brand s Integrity Page 4 The Peace Corps Logo Page 5 Logo Options Page 6 Clearance & Sizing Page 7 Color Formats Page 8 What

More information

McAlister s Deli Corporate Identity Guidelines Section A > The Corporate Signature

McAlister s Deli Corporate Identity Guidelines Section A > The Corporate Signature McAlister s Deli Corporate Identity Guidelines Section A > The Corporate Signature McAlister s Deli Corporate Identity Guidelines > The Corporate Signature > Page A-1 The Corporate Signature The elements

More information

visual identity guidelines

visual identity guidelines visual identity guidelines Prepared by the College Relations Department Revised 2015 TABLE OF CONTENTS INTRODUCTION 2 OFFICIAL COLORS 3 LOGO 4 SECONDARY LOGOS 5 SIZE MINIMUMS 6 INCORRECT USAGE 7 TYPOGRAPHY

More information

Brand Standards Guide

Brand Standards Guide Brand Standards Guide The Corporate Logo The simpro Software corporate logo can be broken down into three principle elements: 1. Corporate Mark 2. Technical Descriptor 3. Promise Statement The elements

More information

TABLE OF CONTENTS. SECTION ONE: OVERVIEW... 4 Who are these guidelines for?... 4 What is a visual identity guideline?... 4

TABLE OF CONTENTS. SECTION ONE: OVERVIEW... 4 Who are these guidelines for?... 4 What is a visual identity guideline?... 4 VISUAL IDENTITY TABLE OF CONTENTS SECTION ONE: OVERVIEW... 4 Who are these guidelines for?... 4 What is a visual identity guideline?... 4 SECTION TWO: VISUAL IDENTITY GUIDLINES... 5 Corporate identity

More information

Brand Identity Guidelines

Brand Identity Guidelines Brand Identity Guidelines Contents TM Introduction........................................1 Trade Dress Elements............................... 2-6 Trademark...................................2 Logotype....................................2

More information

Using this Brand Guide

Using this Brand Guide Using this Brand Guide This brand and style guide is designed to illustrate the basic requirements for appropriate usage of Blue Highway s logo and design elements in a variety of mediums. All client acquisition

More information

Corporate Identity Style Guide

Corporate Identity Style Guide Corporate Identity Style Guide Edition 1.0 August 2009 1.0 Purpose This Corporate Identity Style Guide is designed as a tool to assist you in the use and application of Regal Entertainment Group s brand

More information

Contents. Digital use..18 Presentations..20 Stakeholder Hub..22 Trademarks & Copyright..24 A summary..26

Contents. Digital use..18 Presentations..20 Stakeholder Hub..22 Trademarks & Copyright..24 A summary..26 The Brand. Contents. The AGP Brand..03 Delivering a consistent message..04 Promoting the Brand..06 Development of the Logo..08 The Logo..10 Colours & Backgrounds.11 Typography..12 Logo use on Marketing

More information

Corporate Image Standards Manual

Corporate Image Standards Manual 1 Corporate Image Standards 2 Introduction 3 Official Logo - General Specifications 4 Logo Color Use 5 Logo - Fonts 6 Logo Variations 7 Logo Graphic Element Variations 8 Logo Competitive Variations 9 Business

More information

Guide of Visual & Graphic Standards

Guide of Visual & Graphic Standards Guide of Visual & Graphic Standards Table of Contents GRAPHIC ELEMENTS & COMPONENTS The Logo Mark and Logotype Configuration 4 Use with Type and without Type Special Application for Use with Established

More information

BRAND IDENTITY Graphic Manual

BRAND IDENTITY Graphic Manual BRAND IDENTITY Graphic Manual 1. FEGIME BRAND FEGIME BRAND The objective of this manual is to clearly represent the rules for the correct usage of the FEGIME brand graphic elements. The coherent use of

More information

Brand Guide External

Brand Guide External Brand Guide External Table of Contents Brand Statement....2 Logos..................................... 3 The Children s Institute Logos Logo Usage Component Logos Color Palette...............................

More information

Nomenclature... 4.2 For the University and its various schools... 4.2

Nomenclature... 4.2 For the University and its various schools... 4.2 The University of Northern Colorado Signature Standards Table of Contents Introduction................................................. 1.1 Letter from the president........................................

More information