The Boogie Board ewriter. August 2012

Transcription

1 The Boogie Board ewriter August 2012

2 Kent Displays Inc., Introduction Kent Displays is a global leader in The design, development and sale of cutting edge consumer electronics products based on flexible Reflex display technologies featuring the award winning Boogie Board ewriter product line The research, development, and manufacturing of no power display technologies for consumer and OEM markets Established in 1993 Improv Electronics was launched in 2010 as the consumer products unit of Kent Displays

3 What is a Boogie Board ewriter? o The Boogie Board LCD ewriter is the revolutionary, paperless, p electronic alternative to memo pads, sketchbooks, sticky notes, and dry erase boards. o Write memos, leave messages, create To Do lists, draw pictures, jot down ideas, make quick calculations, play games, keep score, practice handwriting/math even diagram the winning play!

4 How Does the Boogie Board ewriter Work? 1.Create images by applying pressure to the Reflex LCD writing surface. The affected liquid crystals stand-up to reflect ambient light. 2.Use the included stylus or almost any other instrument even your finger! 3.Create intricate drawings with different line thicknesses just like paper and pen. 4. Push the erase button to clear your image. 5. Ultra low power consumption. The sealed 3v battery in Boogie Board 8.5 ewriter* provides over 50,000 erase cycles that s 20 erases per day for 6 years! 6. All plastic construction (including the LCD) is durable and shatter-proof Requires No Power to Create or Retain Image 2 *Boogie Board 10.5 ewriter includes replaceable batteries. *Boogie Board Rip includes rechargeable batteries. 2

5 Why do consumers buy Boogie Board o Each Boogie Board could save a Tree One Boogie Board tablet over its life time will save 50 reams of A 5 paper, which would save a Tree o Cost Saving 50,000 Post-It Notes costs about $500, while Boogie Board with 50,000 erases costs just $40 o Its intuitive & enjoyable It is light, shatter proof & simple to use Its stylish & fashionable Its fun to write & erase & brings a smile on your face

6 Paper-like Writing and Drawing Experience o Smooth, immediate response to pressure (no lag) o Responds to variable pressure (allows shading) o Replicates feel of writing with pencil on paper More fun than paper and pen (increases engagement in learning/work activities)

7 Where Can You Use the Boogie Board ewriter? o Thin and lightweight, you can use your Boogie Board tablet almost anywhere! Leave one on your desk at home, office, or school Mount one to your refrigerator or filing cabinet Take it with you to the grocery store or mall Bring it to the field or court

8 Boogie Board Trends Home 100% 90% 80% Family tasks (to do lists, grocery list, messages) 70% Kids play and homework Drawing and sketching 60% Business Boogie Board in US Retail 50% Daily tasks and assignments 40% Phone messages Meeting notes 30% Education 20% Teaching and study aid Mathematics ti and writing skills 10% Art, drawing and sketching 0% Design Concept sketching Presenting ideas Home Education Business Design

9 Competitive Overview ewriters Pen & Paper Tablets ereaders Graphic Input Device Witi Writing Experience Price Eco Friendly Battery Life Resolution

10 National & International Distribution

11 Boogie Board around the World in Retail Thailand Korea Taiwan UK UK Japan Singapore Japan Netherlands Taiwan F France

12 Boogie Board ewriter Success Story Strong Global Demand 9 unique country websites in local languages global media mentions Sold in 25 countries (and counting!) Top Holiday Seller 2010 Amazon.com 2011 sales nearly 2x 2010 Award-winning Flexi Most Innovative Display Product Nortech Innovation Award Computer Times Editor s Choice Award

13 Positive Media Reviews* "Can t think of any better way to stop using paper p post it notes Mobile Magazine Infinite LCD Fun Softpedia A battery powered notepad as convenient as the real thing Popular Science Simply awesome in the hands of anyone who likes to doodle or take notes. GadgetReview Feels magical the way the ink flows out of the stylus on to the screen Gadgeteer May revolutionize the way people take notes The Plain Dealer "the 21st century answer to a whiteboard Geek.com * For Original i Boogie Board LCD Tablet

14 Current Boogie Board ewriter Family Introduced November 2011 Boogie Board 8.5 LCD Writing Tablet The original Boogie Board tablet that t started t a revolution! 8.5 LCD writing surface Ultra light (4 oz.) and thin (1/8 ) Numerous accessories Nine exciting colors Boogie Board 8.5 LCD Writing Tablet for Binders Ideal for students, professionals and coaches who use binders to stay organized. 8.5 LCD writing surface Holes for 2, 3 and 4 ring binders Ultra light (4 oz.) and thin (3/16 ) Built-in stylus holder Boogie Board 10.5 LCD Writing Tablet Nearly 50% more writing area than Boogie Board 8.5 tablets LCD writing surface Ultra light (4 oz.) and thin (1/8 ) Erase lock switch Replaceable batteries (2 AAAA) Charm loops Built-in stylus holder Boogie Board Rip LCD Writing Tablet Record your image and preserve it on your PC Connects easily to your PC Internal memory stores dozens of images Rechargeable batteries Mini USB port Erase lock switch Built-in stylus holder

15 Boogie Board Accessories Boogie Board Neoprene Sleeve* Protect your tablet and prevent unwanted screen marks. For 8.5, 105, & Rip ewriters Sewn-in stylus holder (stylus not included) * ewriter not included Boogie Board Stylus Holder/Magnet Kit* Keeps stylus with your 8.5 & 10.5 ewriter, mounts ewriter directly to magnetic surfaces. Stylus holder also slides over erase button to prevent accidental erasure Magnets compatible with 8.5 / ewriters and message center Boogie Board Message Center* Attach to almost any hard surface and slide your tablet in and out to take it on the go. For 8.5 ewriter Attaches with magnets, double-sided adhesive strips (included) or screws Reversible cork / metallic insert (custom engraving g available) Plastic stylus and built-in holder

16 BB 8.5 Gen 2 Q Colors Graphite/black Red Blue Design Enhancements Sleek metallic design Improved stylus and holder Improved erase button Stylus stand feature Non slip underneath Internal mounting magnets Replaceable battery coin cell