Creative Size Accepted File Formats GIF/JPEG Size Rich Media Size Animation Length Looping

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1 AE Web Site Banner Specifications Creative Size Accepted File Formats GIF/JPEG Size Rich Media Size Animation Length Looping 728 X 90 GIF, JPG, SWF, animated GIF 40k 40k : X 250 GIF, JPG, SWF, animated GIF 40k 40k : X 600 GIF, JPG, SWF, animated GIF 80k 80k : X 600 GIF, JPG, SWF, animated GIF 40k 40k : X 120 GIF, JPG, SWF, animated GIF 40k 40k : X 92 GIF, JPG, SWF, animated GIF 40k 40k : X 400 GIF, JPG, SWF, animated GIF 80k 40k :15 4 Frames per second (FPS): Flash ads may not exceed 18FPS. 12FPS is preferred. The deadline for standard.jpg,.gif and animated.gif files is 5 business days prior to the start of the campaign. The deadline for rich media creative is 10 business days prior to the start of the campaign. Audio is not accepted in flash ads. AE emagazine and enews Banner Specifications Creative Size Accepted File Formats GIF/JPEG Size Rich Media Size Animation Length Looping 728 X 120 GIF, JPG, animated GIF 40k 40k : X 600 GIF, JPG, animated GIF 40k 40k : X 120 GIF, JPG, animated GIF 40k 40k :15 4 Flash ads are not accepted on the emagazine or enews. Please note that Outlook 2007 does NOT support animated GIFs. We suggest making the first frame of your animated banner a standalone banner so your ad will still carry the intended marketing message.

2 Flash Banner Details Flash banners may not be used in the emagazine or enews. Steps for inserting clicktag - ActionScript 2.0 : 1. Create a new layer and move it to the very top of all layers. 2. Draw a color filled box, the exact dimensions of the banner, and convert it to a button. 3. Adjust the Color attribute of the button symbol. Set the Color Alpha attribute to 0% so the button is invisible. 4. Make sure the button symbol is on the first frame of the timeline and make sure it remains on the timeline for the entire animation. If it doesn t span the entire timeline, your banner will only be clickable at certain times. 5. Select the button symbol you created and open the Actions Palette (F9). Paste the actionscript code below into the actions palette box. The ActionScript code below cannot be on a frame, it must be attached to the button symbol itself. on (release) { if (clicktag.substr(0,5) == http: ) { geturl(clicktag, _blank ); 7. Export your file as a.swf. Steps for inserting clicktag - ActionScript 3.0 : 1. Create a Button. If the button is not already on the stage, drag it to the stage. 2. Give the button an instance name (mybutton) on the stage. 3. Right click on the first key frame for the layer that contains the button (in the timeline pane). From the context menu select Actions (this will open the Actions Frame for that layer). 4. Place the click tag ActionScript (listed below) in the Actions Frame. NOTE: The code is case-sensitive. Please implement it EXACTLY as shown below. // ActionScript 3.0 /* Requires * - Button symbol on Stage with instance name mybutton */ mybutton.addeventlistener(mouseevent.click, buttonsymbol_click); function buttonsymbol_click(evt:mouseevent):void { var clicktag:string = loaderinfo.parameters.clicktag; // Check for malicious code injections, //only use URLs if they begin with http: or https: if ((clicktag.substr(0, 5) == http: ) (clicktag.substr(0, 6) == https: )) { var req:urlrequest = new URLRequest(clickTAG); navigatetourl(req, _blank ); 5. Set button symbol s alpha color property to 0%. 6. Export your file as a.swf.

3 AE Web Site Banner Sizes Width x Height - Max File Size - 40k Leaderboard x 90 Sidebar x 250 Roadblock Skyscraper x 600 Roadblock Bottom Leaderboard x 120 Featured Microsite Leaderboard x x x x x x 120 (Banners not to scale.)

4 AE emagazine and enews Banner Sizes Width x Height - Max File Size - 40k Leaderboard x 120 Skyscraper x 600 Speedbump - Banners on the emagazine and enews may only be JPG, PNG or animated GIF images. If you decide to use an animated GIF, please note that Outlook 2007 does NOT support animated GIFs. We suggest making the first frame of your animated banner a standalone banner so your ad will still carry the intended marketing message. 150 x x 120 (Banners not to scale.)

5 BANNER ADS AE Web Site Banner Locations Home Page View from the Top Featured Articles Auto Industry News Small Business Tips Summit Updates Industry F&I Sales Product & Technology Dealer Profile AiGA Notes BANNER AD RATES Type Size Rate Leaderboard 728 x 90 $2,000 / Month Sidebar x 250 $1,750 / Month Sidebar x 250 Sidebar x 250 $1,250 / Month *Group buy discount is available. Call for details. Banner design is available. Contact your advertising rep to see how AE s creative team can bring your marketing message to life.

6 BANNER ADS AE emagazine and enews Banner Locations Leaderboard Skyscraper 1 Skyscraper 2 Intro Speedbump Featured Article Speedbump Small Business Tips Speedbump 1 Small Business Tips Speedbump 2 Auto Industry News Speedbump 1 Auto Industry News Speedbump 2 BANNER AD RATES Type Size Rate Leaderboard 728 x 120 $2,500 / Month Skyscraper x 600 $2,000 / Month Skyscraper x 600 $1,750 / Month Intro Speedbump Featured Article Small Business 1 Small Business 2 Industry News 1 Industry News 2 *Group buy discount is available. Call for details. continued...

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