Among the Best & Brightest You are a MOTOSTAR!

Transcription

1 MOTOSTAR Announcement Brochure, 2007 Among the Best & Brightest You are a MOTOSTAR!

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3 A commitment to high-performance business practices, the power of Motorola and extraordinary Among the Best & Brightest You are a MOTOSTAR!

4 Motorola Excellence recognizes star dealers whose high-performance business practices reflect the power of Motorola. You have achieved stellar results in the past year. Your dealership is one of the best in the business. Your achievements have earned you the right to call yourself a MOTOSTAR for 2007, the highest recognition offered through Motorola Excellence. The MOTOSTAR logo is your customers assurance that your dealership is a trusted guide to finding the right direction through the broad range of possible communications solutions. The MOTOSTAR designation announces that you have the financial accountability and best practices to put you ahead of your competitors and in the front ranks of Motorola dealers across North America. You have worked hard to bring the best to your customers; in return, Motorola Excellence provides you with the benefits and business support tools you can use to continue your brilliant performance in the coming year. By becoming a MOTOSTAR, you are now positioned to profit from unique financial advantages as well as innovative sales and marketing support to maximize your return on investment and continue to shine for your customers. A CONSTELLATION OF BENEFITS ONLY FOR MOTOSTARS Motorola has put together a number of benefits and tools to help you maintain your position as an industry all-star. Financial advantages to raise profits including: Rebate credits Premier Purchase Program discounts Motorola Co-op marketing credits Sales and marketing support help sustain your MOTOSTAR status with: MOTOSTAR recognition Free demo equipment Preferred customer service Affiliate programs Marketing materials Rise above internet noise with special placement on Motorola.com When customers come to Motorola.com and use the dealer locator, they ll realize that they can expect the best from your dealership because you are a MOTOSTAR.

5 2007 Excellence Award MOTOROLA and the Stylized M logo are registered in the U.S. Patent and Trademark Office. All other product or service names are the property of their respective owners Excellence Award MOTOROLA and the Stylized M logo are registered in the U.S. Patent and Trademark Office. All other product or service names are the property of their respective owners Excellence Award MOTOROLA and the Stylized M logo are registered in the U.S. Patent and Trademark Office. All other product or service names are the property of their respective owners. Proud To Be A 2007 MOTOSTAR The Best & Brightest, {Name the power of Dealership}, of Motorola and extraordinary A 2007 MOTOSTAR Proud To Be A 2007 MOTOSTAR The Best & Brightest, A MOTOSTAR the power of Motorola, and extraordinary 2007 MOTOSTAR status exclusive recognition for Motorola s highest performing dealerships has been awarded to {Name of dealership} in acknowledgement of our: ABILITY to answer customer challenges Direct Mail Sample Direct Mail Sample COMMITMENT to two-way radios and emerging technologies STABILITY to deliver solutions for many years to come EXPERTISE in assessing and addressing customer needs STAFF trained to match specific solutions to customer requirements FOCUS on tracking and understanding evolving customer needs KNOWLEDGE in serving local markets AWARENESS of customer concerns For stellar guidance and support services, contact us: Dealership Name Address Line MOTOSTAR A Symbol Of Excellence At {Name of Dealership} Proud To Be A 2007 MOTOSTAR The Best & Brightest, A 2007 MOTOSTAR 2007 MOTOSTAR Symbol to high-performance Of Excellence business practices, At {Name of Dealership} Sample Address Line 2 Phone Number Web Address Dealer Ad Sample the power of Motorola, and extraordinary Direct Mail Sample Direct Mail Sample Web Sample CUSTOMERS WILL SEE WHY YOU RE THE BEST AND BRIGHTEST IN {Name THE of Dealership}, BUSINESS Proud To Be A MOTOSTAR Here s What This Means for You Your achievement of MOTOSTAR status {Name of dealership} has achieved 2007 MOTOSTAR recognition, awarded exclusively to Motorola s highest performing dealerships. When you see the MOTOSTAR logo, you know for sure you can count on our: ABILITY to answer customer challenges for 2007 communicates to customers COMMITMENT to two-way radios and emerging technologies STABILITY to deliver solutions for many years to come EXPERTISE in assessing and addressing customer needs that you are one of Motorola s most STAFF trained to match specific solutions to customer requirements FOCUS on tracking and understanding evolving customer needs capable KNOWLEDGE in serving local markets accomplished dealer AWARENESS of customer concerns For stellar guidance and support services, contact us: partners. To more fully explain the Dealership Name Address Line 1 Address Line 2 importance Phone Number of MOTOSTAR status Web Address to your customers and to help you align your resources for maximum impact we ve developed a family of customizable marketing support elements for print, electronic media and radio. MOTOSTAR A Symbol Of Excellence At {Name of Dealership} The MOTOSTAR designation is awarded to Motorola s highest performing dealerships. {Name of dealership} is a 2007 MOTOSTAR in your area, and the MOTOSTAR logo assures you that at {Name of dealership}, you will benefit from our: ABILITY to answer customer challenges COMMITMENT to two-way radios and emerging technologies STABILITY to deliver solutions for many years to come EXPERTISE in assessing and addressing customer needs STAFF trained to match specific solutions to customer requirements FOCUS on tracking and understanding evolving customer needs KNOWLEDGE in serving local markets AWARENESS of customer concerns For stellar guidance and support services, contact us: Dealership Name Address Line 1 Address Line 2 Phone Number Web Address 2007 MOTOSTAR A Symbol Of Excellence At {Name of Dealership} the power of Motorola, and extraordinary Print on Demand Fast, Easy, Customizable Print on Demand provides you with an online resource to quickly and easily customize for the following pieces: Advertisements Direct Mail s For these three mediums, Print on Demand will allow you to choose: Graphic layouts you simply click on the one that works for you Headlines that reflect different perspectives upon your 2007 MOTOSTAR achievement Bullet points to highlight the unique advantages of working with your dealership Photography to match your specific market(s) Proud To Be A 2007 MOTOSTAR 2007 MOTOSTAR A Symbol Of Excellence At {Name of Dealership} Print on Demand also stores additional marketing materials that you can use at your discretion, including a: Press release Radio script Web page After downloading these documents, you can add your dealership s contact information so that customers will always know where to go for MOTOSTAR-quality service and support. After you add this contact information, the radio script, press release and web page may then be used as is to help you get the word out about your MOTOSTAR status..

6 The MOTOSTAR logo is a sign to customers that your dealership delivers the highest levels of service and support. Proudly announce your achievement of 2007 MOTOSTAR status with: Award plaques Window decals MOTOSTAR pins MOTOSTAR uniform patches MOTOSTAR t-shirts These and other announcement materials can be found in your MOTOSTAR announcement package. You can order additional items through the Promotion Company of Illinois at Details about all of the available marketing materials are included in the 2007 MOTOSTAR Benefits & Usage Guidelines, which can be accessed two ways: Print on Demand > Motorola Library > MOTOSTAR MOL > Resource Center > Marketing Information > Motorola Excellence. Downloadable MOTOSTAR logos and customizable marketing materials can be accessed at Print on Demand > Motorola Library > MOTOSTAR All items conform to standard co-op policy and are reimbursable at 50% from your co-op fund.

7 Your achievement of MOTOSTAR value measurements translates directly into clear customer benefits Your ability to achieve the value measurement of Growth Milestones Market Penetration Financial Performance Brand Commitment Sales Force Readiness Market Visibility Territory Management Customer Response Signals Customers that Your Dealership has the ABILITY to answer customer challenges with Motorola solutions COMMITMENT to stand behind two-way radios while offering new technologies to meet emerging requirements STABILITY to deliver Motorola solutions for many years to come EXPERTISE to assess and address customer needs with integrated products and services STAFF trained in the latest Motorola products and services, with the knowledge to match specific solutions to customer requirements FOCUS on tracking and understanding evolving customer needs KNOWLEDGE to serve local markets in ways that only a member of the community can do AWARENESS to stay in touch with customer concerns and fine-tune business practices to meet new challenges

8 Motorola, Inc E. Algonquin Road Schaumburg, IL