MSc/PG Dip/PG Cert. International Business International Business with Marketing International Business with Human Resource Management

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1 Management School MSc/PG Dip/PG Cert International Business International Business with Marketing International Business with Human Resource Management University of Stirling Management School

2 This course provides students with an opportunity to learn and understand how business is conducted in an international arena, in particular focusing on the development of managerial skills necessary to survive and thrive in an interconnected world. The MSc International Business offers a choice of pathways, allowing students to specialise in marketing or human resource management. It provides a solid foundation for a highly successful career by developing problem-solving and critical thinking abilities within the context of trading across national boundaries. Prior to studying the MSc International Business I had worked for 7 years in Indonesia. The course provided the transferrable skills that I will be able to implement in the real business world. The city of Stirling has been warm and welcoming. You will not get any environment like this, both campus and city, to study in the UK. Especially for the Asian future students, the western life may be different in some perspectives, but you do not have to worry because the people here will help you to adapt easily. Indriyanti Nuryanto, Indonesia, 2015 By the end of this course, students have a nuanced understanding of operating across economies, currencies and regulatory frameworks. In addition, they are better equipped to engage with stakeholders from different cultures and work effectively in a team that is scattered in different geographic regions. The International Business with Human Resource Management pathway is ideally suited to individuals who wish to blend their interests in general business strategy with the management of people. The International Business with Marketing pathway enables students to develop marketing expertise that will enable them to thrive in a global business context.

3 Why study International Business at Stirling? 1. Research ranking: International recognition In the Research Excellence Framework (REF2014) the University of Stirling Management School was ranked among the Top 25 in the UK for Business and Management. 2. Career-relevant course pathways The flexible modular course structure offers you the opportunity to focus on one of three disciplines within an international context. The core modules will ensure that you are exposed to essential theory necessary for a solid foundation in the discipline, while your selection of optional modules allows you to shape your MSc International Business to suit your unique career aspirations with pathways in either Human Resource Management or Marketing. 3. International business contacts The course, and the University as a whole, attracts students from around the UK and the globe. This presents invaluable opportunities to build a network of international contacts for your future career. 4. Leading edge content The MSc International Business emphasises ethical and environmental issues, which are increasingly important within the global business environment. You will qualify with evidence-based insights on major threats and opportunities for international businesses and, as a result, will be attractive to potential employers. 5. Industry Engagement Students will have the chance to enhance their career opportunities by participating in work-based multi-disciplinary projects designed to prepare them for the next step on the career ladder. Students will work with an external company or organisation tackling a critical business challenge. This will provide an opportunity to integrate and apply the knowledge and skills developed during their Master s degree. These projects usually last three months, running from May/ June to September. Project based work experience allows you to develop your technical, personal and key transferable skills whilst gaining a detailed insight into the dynamics of particular business sectors.

4 What is International Business? International Business is the specialisation of core business subjects, adding theoretical and practical dimensions relevant to operating in an increasingly globalised economy. Foundation content, from accountancy and finance to strategic management, is explored in the context of international regulatory frameworks and business practices. Marketing, an increasingly powerful strand of business activity, is acutely sensitive to national and cultural issues. Stirling came recommended as an excellent city to live as a student. Stirling has provided me with the skills necessary for a successful business career in an international environment. Having peers from all over the world allows you to step out of your personal boundaries and experience what a real international workplace will be like and provides you with confidence for the future. With the international environment you soon become a cohesive group that engages in activities outside the coursework which offers interesting insights in cultures from all around the world. Jannes Peemoller, Germany 2015 Analytical and problem-solving skills are developed from multi-cultural and multi-national perspectives. Students are exposed to the challenges and opportunities that result from globalisation. An MSc International Business from Stirling is designed to develop deep understanding of different approaches to managing businesses across national boundaries and create awareness of new trading blocs and the pressures they inflict on businesses and managers. Postgraduate education in International Business equips graduates to work in roles that require an understanding of how businesses are financed and taxed in different jurisdictions as well as other legislative issues that must be taken into account. A strong emphasis on responsible management covering ethical and environmental issues of relevance to commercial operators with international interests is a major strength of this course. For further information on the course content visit:

5 About the course The MSc in International Business is a one-year full-time course. You can specialise in Marketing, or Human Resource Management. Two semesters of taught modules are followed by a supervised dissertation. Teaching includes lectures, workshops, study visits and practical case study exercises. Assessment is carried out through a mixture of coursework and examinations. Career opportunities Highly qualified individuals with a multi-faceted understanding of business opportunities and risks are in high demand among organisations with global operations. As the world is increasingly interconnected, even graduates who choose to remain at home will find that a broad business degree with an international flavour will set them apart from other employment-seekers. The proven ability to work in a multi-cultural team is an added advantage for individuals seeking careers at higher management levels in organisations with stakeholders in other countries. The University of Stirling Management School has built a considerable reputation for world-class management and business education, and the MSc International Business provides you with excellent preparation for a wide range of careers in the private, public and voluntary sectors. Our alumni are found in key roles across organisations. Employers have included the World Wildlife Fund, Lufthansa, RBS, Proctor & Gamble, Ernst & Young, EBSCO Publishing and Accenture. Preparing business leaders of the future Postgraduate education at The University of Stirling Management School goes beyond textbooks and lecture rooms by also focusing on professional and personal development. Our unique Flying Start Leadership programme, at the start of the academic year, equips students with the awareness, knowledge and techniques essential for building a successful career. These range from practical skills, like effective public speaking, to developing ways to work under pressure in difficult situations and manage conflict

6 Course structure There are three pathways for MSc International Business students, with degree outcomes specialising in various subject areas. All students study the same core modules - the main difference is in the elective modules studied in second semester. If you choose either the Marketing or Human Resource Management degree pathways, then you will prepare your dissertation based on that pathway. Semester 1 Multinational Enterprises in the 21st Century This module introduces students to the international business and the opportunities and threats that exist within the changing global environment through the study of Multinational Enterprises (MNEs) in the 21st century. The module will be particularly useful for students interested in working in multinationals or those interested in understanding its operations. Managing Across Cultures Introduces the concepts used in managing different activities in international organisations. This module will help students to develop an appreciation of the different cultures and how this will impact on the way business is conducted and managed in different parts of the world. Responsible Business in a Global Economy You will develop an in-depth understanding of the theories and concepts of business ethics and social responsibility and be able to critically reflect upon the external and internal factors that shape responsible business practice. Students examine contemporary ethical issues in business practices in an international and interconnected setting enabling them to appreciate the broader social and political environment in which business operates. Semester 2 Research Methods and International Business Dissertation You will evaluate published international business research in terms of relevance, key messages and assumptions and define practical international business research problems and from these generate and clarify practical research questions of tractable scope. Students design practical research & development projects to get answers to these questions using appropriate methods, instruments and techniques to generate data that is analysed appropriately with due attention to validity and reliability. They also write an evidence based argument that provides the answer to the question. Business in Europe and the Competing Economies This module will draw on the theories discussed in the first semester and enable the students to strengthen their understanding of the context and operation of international business in Europe and the competing economies such as the BRIC nations. Students will also critically reflect on the dynamics of these regions within the global market place and identify some of the key issues and challenges faced by the European and Asian businesses and societies. International Strategy By combining a lecture and seminar programme with relevant, focused group presentations, individual assignment and an end of semester examination, module participants will become versed and practised in addressing the complexity of strategic management within organisations. They will learn to manage and analyse relevant information about organisations and their strategic issues in a clear, sound and explicit way. Information on some of the most common funding and scholarship opportunities that are available to you can be found here: ac.uk/39 or

7 There are a wide number of electives offered on the MSc International Business course and depending on your pathway you can choose from the list below For further information on the core modules as well as the elective module options please visit Elective Modules for MSc International Business MSc International Business students may take two modules from any of the nine elective modules. Brand Marketing, Entrepreneurial Marketing, Sport Marketing, Retail Marketing, Leadership and Decision Making, Current Challenges in HRM, Developing International Managers, Managing Change and People, International Banking and Development of Finance Elective Modules for MSc International Business with Human Resource Management MSc International Business with Human Resource Management (HRM) students take one compulsory HRM module: Current Challenges in HRM and one HRM elective from a choice of three: Developing International Managers Managing People and Change Leadership and Decision Making Elective Modules for MSc International Business with Marketing MSc International Business with Marketing students may select one compulsory Marketing module from a choice of two and one elective module from a choice of two. One of the following compulsory modules: Retail Marketing or Brand Marketing and one of the following elective modules: Marketing or Sport Marketing Entrance requirements You should have at least a second-class Honours degree from a UK university, an equivalent professional qualification or relevant experience. Applicants without these formal qualifications but with significant appropriate/relevant work experience are encouraged to apply. If English is not your first language you must provide evidence of your proficiency. For details of English language requirements for this course, visit: Fees, funding and scholarships The University of Stirling Management School is committed to investing in academically talented students. There are various categories of funding available to support the cost of your studies at the University of Stirling This course benefits from the Making the Most of Masters(MMM) programme, aimed at building links between Universities and Employers. The MMM provides opportunities for MSc International Business Students to undertake Work Based Projects. These projects are usually 3 months in length running from May/June to September across a range of sectors. The projects, which are an integral part of the students academic programme, address real needs within an organisation. Projects can be from any discipline and economic area

8 Postgraduate study On Campus Taking advantage of Scotland s pristine natural scenery, the University of Stirling is an inspiring and peaceful place to study. Postgraduate students are offered campus accommodation and work areas conducive to working towards successful completion of a Master s degree. The University offers extensive indoor and outdoor sports facilities, a shopping precinct and arts centre. We have a large team of librarians and IT specialists available for one-to-one guidance with research skills and use of the University s high-tech learning environment. Assistive technologies are available for students with disabilities. Student and alumni support The University of Stirling Graduate School will support you in making the most of your time at Stirling ensuring you develop your skills and, crucially, your employability within a rich academic environment. We have excellent links with major employers in business and industry, and our academic schools and careers service work closely with these to prepare work and professional practice opportunities. Our relationship with students does not stop at graduation: we maintain and build links with our extensive network of alumni. We facilitate social and networking events for our former students in the UK and elsewhere Contact information Course Administrator Telephone: UK+44 (0) Stirling Management School Student satisfaction The University of Stirling Management School is one of the UK s leading business schools, consistently achieving high satisfaction ratings in national student surveys. The University of Stirling is among Scotland s top three universities and the UK s top 10 in recognised measures of student feedback. Research excellence We are building our global reputation for academic excellence through a wide range of international research and education delivery partnerships. Stirling Management School has established successful international partnerships in several regions, including Asia and the Middle East. We are exploring additional sustainable overseas partnerships in order to attract the world s best academics to work with us and the most talented students to enrol on our courses. Accreditation and affiliation We are a member of the Association of Business Schools; the European Foundation for Management Development; in partnership with the Chartered Management Institute and are signatories to the Principles for Responsible Management Education. A number of of our taught programmes are recognised and accredited by professional bodies, including: the CFA (MSc in Investment Analysis); ACCA, CIMA and ICAS (BA Accountancy); and the CiM (MSc Marketing). The University of Stirling is a charity registered in Scotland, number SC For a list of photographers who have contributed to the University of Stirling photo library, visit: This publication can be made available in different formats. Please contact Student Recruitment and Admissions for further information: Join our

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