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2 Editorial Calendar half No. Publication Date Closing Date Editorial Calendar 1 February 2 January 14 Bread & flour (cereals) Foodservice & catering Clothing Food safety, hygiene, traceability Light products Trade show: Copenhagen Food Fair, Bella Center, February (DK) Trade show: Biofach, Nürnberg, February (D) 2 March 2 February 9 Foods for Eastern Bread & flour (cereals) Foodservice & catering Coffee & tea Packaging Equipment for the kitchen Poultry Meat and meat products Trade show: ProWein, Düsseldorf, March (D) 3 April 15 March 23 Foodservice & catering Spices and ingredients Convenience foods Organic foods Alcoholic Beverages Light products Trade show: Hørkram fair, Fredericia, April (DK) 4 May 26 April 28 Food and beverages for the summer Bread and flour Foodservice and catering Desserts Seafoods Food Safety Hygiene Traceability

3 Editorial Calendar half No. Publication Date Closing Date Editorial Calendar 5 August 31 August 13 Foodservice & catering Clothings Food safety, hygiene & traceability Breakfast products Meat and meat products Organic foods/ecology 6 September 28 September 10 Poultry Meat and meat products Bread and flour Foodservice and catering Convenience foods Spices and ingredients Equipment for the kitchen Trade show: Anuga, Cologne, October (F) 7 October 20 September 29 Foods and beverages for christmas Tobacco Foodservice and catering Hot beverages like coffee and tea Convenience food Meat and meat products Trade show: International Food Contest, Herning, November 3-4 (DK) Trade show: Hørkram fair, Copenhagen, November 4-5 (DK) 8 December 7 November 11 Seafoods Bread & flour (cereals) Foodservice & catering Desserts Food safety, hygiene and traceability Beer, wine & spirits Please notice that the editorial deadline is 8 days earlier than the closing date for adverts. Subject to alterations without notice. This list will be updated on a regular basis. Newest version on

4 Advertisement Formats and Prices Format W H (mm) Price - 4 colours 1/1 page /2 page vertical /2 page horizontal /3 page /4 page vertical /4 page horizontal /8 page Front cover Back cover* Spread www-advertisement All prices in K. *Borderless. 3 mm extra for cutting on all 4 sides Valid to December 31, Repeat Discount**: 3 insertions -5% 5 insertions -10% 8 insertions -15% www - 5 insertions -5% www - 8 insertions -10% Turnover Discount**: At K % At K % At K % At K % At K % ** Turnover/quantity or repeat discounts are achieved regardless which of TechMedia s 16 journal magazines the advertisement/s are placed in. These discounts cannot be combined with other discounts. Other Prices: Print to edge/bleed + 10% Special Placement + 10% Advertisement space, mm price E 5,10 Inserts: Please obtain quotation Advertisement Cancellation Deadline: 30 days prior to the Advertisement deadline. Advertisement prices are exclusive of VAT and any expense related to completing the advertisement material. Reservations are made for misprints, price or expense changes. Contact Information: Advertisement Morten Weihrauch Bookings: Tel: Advertisement Anni Jensen Material: Tel: /1 page 1/2 page - vertical 1/2 page - horizontal 1/3 page Address 1/4 page - vertical 1/4 page - horizontal 1/8 page Back cover Front cover

5 Technical Information Magazine Specifications: Format Colour Publisher Information: Publisher Editorial Advertisements TechMedia A/S Naverland 35 DK-2600 Glostrup Tel: Fax: Klaus Hansen DJ, Cand. Brom Tel: Morten Weihrauch Tel: Advertisement Anni Jensen Material Tel: Print Subscription PE Offset A/S Tømrervej 9 DK-6800 Varde Kasper Mundt-Nielsen Tel: A4 CMYK No. of columns 4 Column height Column width Column spacing Print to edge (borderless) Print Specifications: Print Technique Paper 265 mm 43 mm 4,5 mm W 210 H 297 mm + 3 mm trimming Offset, Europa scale 115 g Profigloss Electronic Advertisement Material General: Data quantities <10 mb can be ed to the recipient. Data quantities >10 mb must be submitted via our FTP server. Please contact Anni Jensen on for a username and password. We work in the PC environment using the following tools: InDesign, Illustrator, Photoshop and Flash. We use the following fonts: Adobe PS. As a starting point, the used fonts are to be submitted; they can be included in a PDF or vectored before submission. PDF: PDF s are to be submitted in print quality 300 dpi. TechMedia A/S is not liable for errors in the submitted PDF material. Advertisement Text: Text for advertisements can be submitted in a Word document or written in an . Photos: Photos are to be submitted in print quality 300 dpi in TIFF format (file name.tif) or J-PEG format (file name.jpg). Photos submitted in lower than the requested quality can be used, however TechMedia A/S cannot be held responsible for the quality. Photos from the internet are usually not of print quality. Graphics and Logos: As a starting point, graphics and logos are to be submitted in Illustrator-EPS format (file name.eps) or AI (file name.ai). Alternatively, material can be submitted in PDF format (file name.pdf), TIFF format (file name.tif) or J-PEG format (file name.jpg). Logos from the internet are usually not of print quality. Contact: We value good customer communications and are willing to mentor and offer advice within our areas of expertise. Should we on receipt of advertisement material have any doubts or questions regarding the material or quality, we always contact the customer. For questions regarding advertising in Scandinavian Food & Drink, please contact Anni Jensen, tel: or via

6 General Information Editorial Objective: The magazine, Scandinavian Food & Drink, is all about food and people in the food business. The magazine brings the latest news about foods and beverages and trends in the horizon. The magazine also brings inspiration to its many readers. So of course foods and beverages are in focus. Our target readers are for example hotels, restaurants, cafés, bars, catering centres, canteens, catering companies and retailers all places where food is a big issue in the job. It is a business to business magazine. 18% 1% 1% 1% 1% 33% 10 reasons for choosing Scandinavian Food and Drink: 1 The targetgroup of Scandinavian Food & Drink are the food service segment, i.e. hotels, restaurants, cafés, bars, catering, canteens and retailers. 2 The readership of Scandinavian Food and Drink consists of well educated and experienced professionals working as decision makers in the food business. 3 Scandinavian Food & Drink brings news and informations quickly. The wide spectred editorial line secures high level of interest. 4 Scandinavian Food & Drink writes about the latest food and beverages and trends on the food market. 5 Scandinavian Food & Drink takes active part in the general food debate. 6 The state of the art layout of Scandinavian Food & Drink is a benefit to both readers and advertisers who tend to use it as a work of reference. 7 Scandinavian Food & Drink is close to the action both nationally and internationally. 8 Scandinavian Food & Drink is edited by professionals for professionals. 9 Scandinavian Food & Drink offers full coverage of all major national and international trade Shows, confe-rences and seminars. 10 Scandivian Food & Drink offers professional assistance in media planning and layout. 41% Readership profile: n 33% Foodservice, Catering centres, catering and canteens n 4% Industry n 41% Hotels, restaurants, cafés, bars etc. n 18% Public institutions, nursing homes, research institutions, education institutions and different organizations n 1% - 67 Breweries and other manufacturers of beverages n 1% - 68 Advertising agencies n 1% - 56 Private persons and Food Technologists n 1% - 91 Nordic countries Printed circulation per issue: 6638 Online readers per month: %

7 Online Solutions food-drink.dk is a free website, updated weekly (every Tuesday) with food business news collected during the latest week. The news on are written by the food editors from TechMedia, and covers the whole food business in general which gives the readers a quick update. food-drink.dk newsletter The site is supported by a newsletter also called fooddrink.dk. This newsletter is mailed every week to the subscribers. The newsletter is free of charge, and the newsletter presents the weekly news, which is also available on the free site, Foodwire.dk Foodwire is a paysite ( where subscribers can read the daily news on the food area. Foodwire is targeted to the whole food business in general, and the food editors of TechMedia supplies Foodwire with news every single day. The content is very actual and presenting a short overview of what had happened on the food area during the day. Same price on all 3 banner sites: Type Size Rate price/month Max file sizes: Max file sizes: W H (px) No animation** Animated*** Topbanner 1* KB 80 KB Topbanner 2* KB 80 KB Topbanner 3* KB 80 KB Topbanner 4* KB 80 KB Sidebanner type KB 40 KB Sidebanner type KB 60 KB Sidebanner type KB 80 KB Sidebanner type KB 100 KB *There can only be one Topbanner in the food-drink.dk newsletter **Single image (non-animated) - JPEG/GIF/PNG ***GIF/SWF (15 sec.) All prices in K. Valid until December 31, Media Discount: 1 media -0% 2 medias -25% 3 medias -33,33% It is possible to combine booth media- and repeat-discount Repeat Discount: 1 month - 0% 2 months -4% 3 months -8% 4 months -12% 5 months -16% 6 months -20% 12 months -30% Material: Web site: JPEG, GIF, PNG og SWF. Newsletter: JPEG, GIF og PNG. When forwarding banner materials please include links and possible tags Contact Information: Banner booking: Tomas Thordarson Tel:

8 Online Solutions Top banner food-drink.dk newsletter food-drink.dk Side banner Side banner

9 Online Solutions Top banner Side banner foodwire.dk

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