FLORAL FOAM PRODUCTS FROM FLORACRAFT: FACT SHEET Artesia, The Floral Spa and Desert Foam Dry Floral Foam

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1 FLORAL FOAM PRODUCTS FROM FLORACRAFT: FACT SHEET Artesia, The Floral Spa and Desert Foam Dry Floral Foam Professional looking results are easy to achieve when arranging fresh, dried or silk flowers using floral foams from FloraCraft. There are two types: Artesia The Floral Spa, wet foam for use with fresh flowers and Desert Foam Dry Floral Foam for permanent botanicals and dried arrangements. Both come in many shapes and sizes to fill just about any container. Here s a description of each: Artesia, The Floral Spa This quick, even soaking, floral foam offers longer flower life with optimum ph for floral health. The foam s superior density provides a firm grip to hold stems securely. Artesia holds a great deal of water. A standard 3- by 4- by 9-inch brick holds about 2 quarts of water, keeping your flowers fresh longer. Available in a variety of shapes and forms, Artesia has many uses. Here s an overview of products available: Foam Bricks: These 3- by 4- by 9-inch rectangles are available in four densities. Suggested retail price for the bricks is $1.99. Cages: Available in four sizes, these floral arranging pieces are made from high quality plastic filled with Artesia wet foam. There are two sizes with handles for use with easels or to hang from candelabras, church pews, topiaries, wedding arches and more. In addition, FloraCraft offers two closed back cages with solid plastic backs. These can be used for sympathy arrangements or for centerpieces and other party decorations. The Petite Cage with Handle, measures by by 3.25-inches and has a suggested retail price of $3.99. The Superior Cage with Handle is 7.5- by 5- by inches and has a suggested retail price of $5.99. The Sympathy Cage Closed Back measures 9.5- by by 3.25-inches and has a suggested retail price of $7.99. The Sympathy Grande Cage Closed Back is by 7- by 3.75-inches and has a suggested retail price of $ more- * STYROFOAM is a trademark of The Dow Chemical Company.

2 FloraCraft Wet and Dry Foam Fact Sheet Page 2 Spheres: Available in 3-, 4-, 6- and 8-inch diameters ready for your fresh floral topiaries, container arrangements and any other creation you design. Suggested retail price range from $0.99 to $6.99 depending on size. Discs: At 5.75-inches in diameter and inches deep, this shape is perfect for bowls and other round containers. Suggested retail price is $2.99. Mug Plug: This small, deep disc fits perfectly into most coffee mugs for a pretty floral display in a keepsake container. The inch diameter by 3.75-inch deep disc has a suggested retail price of $1.99. Cones: Available in two sizes, 9-inch and 12-inch, these make the perfect base for a tree filled with flowers or floral topiary. Suggested retail price is $2.99 for the 9-inch and $3.99 for the 12-inch cone. Designer Blocks: These blocks fit oblong containers for centerpieces and standard arrangements. The Small Designer Block is by 6- by 9-inches and has a suggested retail price of $3.99. The large Designer Block, which measures 6- by 9- by 12-inches, has a suggested retail price of $8.49. Designer Dome Foam: These domed shaped rectangles offer double the design surface area for deeper insertion of stems, resulting in more secure arrangements. The domes come in two sizes to fit FloraCraft s Ultimate Saddles. The single is 4- by 6- by 9-inches. Suggested retail price is $6.99. The double is 4- by 5- by 18-inches long. Suggested retail price is $ Designer Spots : Use these small floral arrangers to add a touch of fresh flowers to your design applications. Each Designer Spot has a large opening on top center that can hold a candle taper. The sturdy plastic cages are a fresh spring green, an organic color that blends beautifully with fresh flowers and greenery. Each cage features eyelet tabs for easy hanging or attachment to wreaths, swags, gift packages and other surfaces. Filled with Artesia wet foam, Designer Spots keep your fresh flowers looking beautiful longer. The Grande Designer Spot with Foam is inches in diameter and 3-inches tall. It has a suggested retail price of $3.99. The Petite Designer Spot with Foam is inches in diameter and inches tall with a suggested retail price of $2.99. Desert Foam Dry Floral Foam Desert Foam is dry floral foam for use with silk and dried floral arrangements. From blocks and bricks to half spheres, discs and cones, Desert Foam is available in many shapes and sizes. Most shapes are available in green or brown, Premium Desert Foam, to match your arrangement. Bricks: This versatile shape works with many containers to provide a secure base for arranging dried and silk flowers. Available in green or brown, the brick is 3- by 4- by 8-inches and has a suggested retail price of $3.49. A half-brick at 4- by 4- by 3-inches is also available in brown only with a suggested retail price of $2.99. Cubes: A perfect shape to fit round and square containers, these cubes are ideal for flower arranging. Cubes come in three sizes in green or brown. The 6-inch cube has a suggested retail price of $4.49. Suggested retail price for the 8-inch cube is $9.99 and the 12-inch cube has a suggested retail price of $ Blocks: Available in two sizes in either brown or green, these 2-inch deep blocks are easy to cut and shape to fit your arrangement. The 2- by 4- by 12-inch size has a suggested retail price of $2.99 and the 2- by- 12- by 18-inch size has a suggested retail price of $ more- * STYROFOAM is a trademark of The Dow Chemical Company.

3 FloraCraft Wet and Dry Foam Fact Sheet Page 3 Half Balls: This half sphere is the perfect shape for floral arranging in most round containers. Available in green or brown, there are three sizes to fit many different containers. There is a 4-inch diameter by 2-inch tall half ball with a suggested retail price of $1.99. The 5-inch round by 2.5-inch tall half ball has a suggested retail price of $3.99 and the largest at 8 inches in diameter by 4 inches tall has a suggested retail price of $ Discs: Cut to fit round bowls and containers, this 4-inch diameter by 2-inch tall disc comes in green or brown. Suggested retail price is $1.99 per disc. Mug Plug: Perfectly sized for mugs or smaller arrangements, this dry foam piece comes in green. It is 2-5/8 inches wide and 3-3/4 inches tall with a suggested retail price of $1.49. Cones: This versatile shape offers limitless possibilities from Christmas trees to harvest creations to topiaries, cones are a classic floral shape. Available in either brown or green, the cones are 9 inches tall by 4 inches in diameter at the base. Suggested retail price is $4.49. Creative Ideas for Using Wet and Dry Foam Products The possibilities are endless when crafting and decorating with foam products. Find lots of ideas for floral arrangements made from silk, dried and fresh flowers at The site can also be accessed via the FloraCraft website at FloraCraft Based in Ludington, Michigan, family-owned FloraCraft is the largest fabricator of STYROFOAM Brand Foam for the floral and craft industry. FloraCraft offers products, education and inspiration for crafters and florists with traditional and new shapes in all foams, including wet and dry varieties, specialty foams, straw products, glues and cutters, floral accessories and specialty products. Visit the FloraCraft website at for more information and for crafting and floral design ideas, how-to instructions and inspiration. # # # # * STYROFOAM is a trademark of The Dow Chemical Company.

4 FloraCraft FLORAL ACCESSORIES: FACT SHEET FloraCraft offers a full line of floral accessories to lend a polished, professional look to handmade creations. Acrylic Water gives a realistic look to silk or dried floral creations; Submersible LED Light Globes add a romantic glow to clear vases; and Water Beads give color and support to fresh or silk floral arrangements. Here are descriptions of the product line: Acrylic Water: Keep your dried and silk floral arrangements in place while lending an authentic, live look to your creations by setting in Acrylic Water. This two-part, clear, hardsetting gel can be added to your favorite clear vase on top of decorative rocks or marbles. Add your arrangement and allow hours for the gel to set. The finished product is beautiful and life-like. Suggested retail price for 8 ounces of Acrylic Water is $ Submersible LED Light Globes: Here s a bright idea for floral arrangements! These 1½ -inch crystal-like lights glow in any of seven different color settings in shades of pink, blue, and green. Or, you can choose the change color option for a continuous light show with LED lights rotating from color to color. These glowing spheres add ambiance, light and charm to floral centerpieces, buffet tables, Water Beads and anywhere you want to add a little light and color. LED light batteries have a lifespan of 16 to 20 hours when used continuously on a solid color and four to six hours when set to rotate from color to color. Change the color with the push of a button. Lights come two to a package for a suggested retail price of $8.99. Water Beads: Beautiful and useful Water Beads provide a base for your floral arrangements. These tiny beads hold up to 100 times their weight in water. Soak them in water and one little package makes 1½ quarts of decorative beads, each ½ inch in diameter. A new take on floral marbles, these gel-like beads provide a translucent and lovely effect while making floral arranging a snap. Choose clear beads or one of eight vibrant colors: Red, orange, yellow, green, turquoise, blue, purple or pink. For a dramatic look, layer different colors. You can even add Submersible LED Lights for a glowing ambience. Water Beads work with fresh cut flowers and silk arrangements. Simply cover silk stems with plastic wrap before inserting. Water Beads can be stored dry and reused. Non-toxic Water Beads come in 14 gram (.49 ounce) packs and have a suggested retail price of $2.99. Get three times the fun with 42 gram value packs of water beads in clear or one of two color assortments: pink, purple and blue or yellow, orange and red. Value packs have a suggested retail price of $ more-

5 2 FloraCraft Floral Accessories Fact Sheet Floral accessories are distributed by FloraCraft. Based in Ludington, Michigan, familyowned FloraCraft is the largest fabricator of foam for the floral and craft industry. FloraCraft offers products, education and inspiration for crafters and florists including foams in traditional and new shapes as well as wet and dry floral varieties, a full line of decorative straw products, craft and floral tools and accessories and educational kits. Visit the FloraCraft website at for more information and for crafting and floral inspirations and how-to instructions. ####

6 FLORACRAFT FLORAL TOOLS: FACT SHEET FloraCraft offers a full line of floral tools to create beautiful, decorative floral arrangements and wreaths. FloraCraft has the job covered from start to finish: Begin with a moss-covered foam base. Next, use wire cutters, floral wire and floral tape to put your arrangement together. Finally, add finishing touches such as decorative corsage pins, display your creation on a wreath hanger and keep it fresh with silk plant cleaner. Here are descriptions of the product line: Wreath Hangers Traditional Wreath Hangers: These 13-inch long hangers hook over the door to provide a sturdy, quick method of displaying a wreath. They fit most doors and they re great for doors with windows, too! Available in clear and rubbed bronze, the hooks are versatile and make it a snap to hang a welcoming wreath or swag indoors or out. Suggested retail price for each is $3.99. Floral Connections & Cutters Floral Wire Stem Wire: Available in green or white, these 18-inch lengths of stiff wire lend support and length to individual stems and contribute to the creation of beautiful fresh, silk and dried flower bouquets and arrangements. Insert a wire into each flower head and wrap the remaining wire around the stem for added support. These versatile wire stems are great for other crafting uses too. Each 24-pack of wire stems has a suggested retail price of $1.49. Floral Wire Paddle Wire: These paddle-shaped spools of wire, available in green and bright silver, offer support and length to individual stems. The wire is easy to bend and shape and works well for securing floral materials to wreaths. Craft uses beyond floral arranging are as numerous as the wire is flexible. Green or bright silver, 26-gauge wire is available in a 270-foot length for a suggested retail price of $1.99. Floral Tape: Available in dark green or white, this self-sealing tape wraps tightly and easily around floral stems or wire for added support and around multiple stems to join them. This ½-inch wide tape comes in 60-foot rolls. Suggested retail price is $1.99 per roll or $3.49 for a pack of three rolls (green only). -more-

7 2 FloraCraft Floral Tools Fact Sheet Floral Picks: These 6-inch bamboo picks, dyed green, provide strength and stability to floral material that is being arranged into floral foam. Simply twist the attached wire around the flower stem close to the flower head, and insert the pick into your arrangement. Suggested retail price is $5.99 for 120 picks. Floral Pins: Use these long (1¾-inch) U-shaped pins to secure moss or other cover foliage to floral foam. These sturdy pins are great for anchoring other craft and floral materials too. Suggested retail price is $1.99 for a pack of 100. Wire Cutter: Trim artificial flower stems, wire, vines and branches with these handy 6½ - inch cutters. Compact and sturdy, the cutters have easy-to-grip, rubber handles. Keep this cutter on hand for all your craft and floral projects! Suggested retail price is $6.99. Finishing Touches: Spanish Moss: This natural material provides a beautiful cover for foam foundations in plant arrangements and also covers soil in live plants, providing a beautiful finish and helping the plant retain moisture. Spanish moss is available in natural, an earthy blend of tan and brown, or a fresh green dyed version. The 125-cubic-inch bag in dyed or natural has a suggested retail price of $2.49. The larger 250-cubic-inch package has a suggested retail price of $4.49. Corsage Pins: Corsage pins from FloraCraft offer a beautiful way to secure flowers to clothing. Featuring a pearly white round head, these 2-inch pins are a pretty way to keep corsages in place. They can also be used for securing ribbon to foam, foliage and wreaths and for use in other craft projects. The pins come in re-closeable boxes of 90 and have a suggested retail price of $5.49 per pack. Silk Plant Cleaner: Keep silk plants looking beautiful and clean with this handy spray cleaner. This non- toxic spray eliminates dirt and dust from your silk flower arrangements and requires no rinsing or wiping. Use on dried flowers and holiday foliage (without lights please!). Suggested retail price is $6.49 for a 22-ounce spray bottle. Floral tools are distributed by FloraCraft. Based in Ludington, Michigan, family-owned FloraCraft is the largest fabricator of foam for the floral and craft industry. FloraCraft offers products, education and inspiration for crafters and florists including foams in traditional and new shapes as well as wet and dry floral varieties, a full line of decorative straw products, craft and floral tools and accessories and educational kits. Visit the FloraCraft website at for more information and for crafting and floral inspirations and how-to instructions. ####

8 GALA BOUQUET HOLDER FROM FLORACRAFT : FACT SHEET The Gala Bouquet Holder offers beautiful possibilities for weddings and other events. Designed to hold fresh flowers, it can be used to make bouquets, floral centerpieces, accents and even kissing balls or pomanders. Gala Bouquet Holder for Fresh Flowers: Bouquets look their best longer, thanks to the large Artesia water reservoir. Created by a floral designer, the Gala Bouquet Holder offers 360 o of surface for flower placement. Large openings allow for fuller arrangements and design ports on the bottom make it easy to create natural cascades and round bouquets. Handles offer ergonomic comfort and resemble fine crystal. A loop in the bottom of each handle allows for ribbon accents or for inverted hanging. The Gala Bouquet Holder is available in two sizes. Suggested retail price for the 4- by 9¾-inch holder is $ The 3-by-7¼-inch bouquet holder has a suggested retail price of $8.99. New packaging offers a clear view of the bouquet holder on three sides. Gala Bouquet Holders are distributed by FloraCraft. Based in Ludington, Michigan, family-owned FloraCraft is the largest fabricator of foam for the floral and craft industry. FloraCraft offers products, education and inspiration for crafters and florists including foams in traditional and new shapes as well as wet and dry floral varieties, a full line of decorative straw products, craft and floral tools and accessories and educational kits. Visit the FloraCraft website at for more information and for crafting and floral inspirations and how-to instructions. ####

9 FLORACRAFT WIRE EASELS: FACT SHEET FloraCraft, long a leading supplier to the floral and crafting industries, offers a full line of powder-coated steel wire easels for use displaying floral arrangements and other décor items under the Design It: brand. FloraCraft has easels ranging in size from tabletop models at 18 inches to those 6 feet tall. The newest model folds for convenient storage and travel. Design It: Wire Easels: Tabletop and floor models range in height from 18- to 72-inches. Easels 42 inches and taller feature a crossbar support to provide added stability and support. Easels collapse flat for storage and travel. Available from your local wholesaler. Design It: Fold n Go Wire Easels: As the name implies, the Fold n Go Wire Easel folds up completely for convenient storage and moving. The easel s patented Fold n Lock mechanism securely locks it into the open position. A crossbar, 9 inches from the top, provides stability and support for arrangements. Easels come in three sizes: 48-, 54- and 60-inch heights. Based in Ludington, Michigan, family-owned FloraCraft is the largest fabricator of foam for the floral and craft industry. FloraCraft offers products, education and inspiration for crafters and florists with traditional and new shapes in all foams, including wet and dry varieties, specialty foams, straw products, glues and cutters, floral accessories and specialty products. Visit the FloraCraft website at for more information and for crafting and floral design ideas, how-to instructions and inspiration. ####