World Leading Activities OTA

Transcription

1 World Leading Activities OTA Victoria s International Exchange, 2012

2 Colonial Tramcar Restaurant 848 Reviews A must include activity for visitors to Melbourne, especially those from overseas. The whole experience is fun, the food quality is great and the attention given is second to none. 1

3 321 Reviews Excellent tour and our guide was fantastic. She was well informed on how to taste and enjoy wines of the region! Great day tour! 2 Australian Wine Tour Company

4 Melbourne Sports Tours 42 Reviews WONDERFUL time. We played tennis on Margaret Court Arena - my friends are jealous! Sammy was a great guide.

5 OTAs : More than just a sales channel Marketing & Brand Trusted international brand Existing customers & large audience Detailed product information with user reviews, photos and video Click to edit Master title style Advanced online marketing capability (SEO, SEM, social) Sales distribution and channels Many devices Partnerships Affiliate Programs Education & Awareness Discover new categories and services Call centres Attractions and Recommendations Database Online, pre-travel and in destination cross selling Support International Toll Free Customer Care 24/7 and customer service portal Technology Online sales Last minute sales Excess inventory deals Social sites integration

6 Viator: The Leader in Destination Activities The leading global online seller of tours and activities Click Curated to edit selection Master title of products style from prescreened operators 10,000+ tours and activities in over 800 destinations Over 4 million web visitors each month A trusted brand to travellers, local operators and distribution partners worldwide Experiencing rapid growth since 2005 Headquartered in San Francisco Offices in London, Las Vegas and Sydney 150+ employees and growing 5

7 Market-leading Consumer Websites 350,000+ traveller submitted reviews, photos and videos Exclusive products and deals, Click with best to edit prices Master guaranteed title style Trip planning tools including expert information on 4,000+ attractions, suggested itineraries, maps and videos Facebook integration for easy membership and sharing Active engagement with consumers on all major social platforms Professionally translated; localised for 9 key markets Ability to transact in five currencies 9 local language sites : French Portuguese German Dutch Spanish Danish Swedish Japanese Norwegian More to come.

8 Market-leading Mobile Offerings Viator is with the traveller at all times Apps for iphone, ipad, and Android; Click Mobile to edit websites Master in title 6 languages, style optimised for all smartphone devices Viator honoured by Apple for its industryleading mobile efforts with 2 Best Travel Apps of 2011 awards on itunes Over 300,000 downloads for iphone app Top Consumer Benefits: Ability to find attractions and tours nearby based on the device GPS Ability to book same day, or within hours of start time, utilising e-vouchers Access to last-minute deals Full access to Viator s traveller reviews, high-res photos and full-screen videos

9 Viator s Expanding Partner and Affiliate Network Click to edit Master title style and over 2,000+ active partners

10 Enhanced Selling Efforts in Viator Customer Contact Center Call Center sales channel at all-time high Over 30 agents in Las Vegas-based team Comprehensive Click to edit Master training title program style ensures core knowledge of global product range Multilingual staff support 4 languages 24 / 7 live agent availability in 2013 Upselling and cross selling when handling inbound calls Live agents further enables mobile and indestination offerings Supplier-led training sessions and agent incentive plans strongly encouraged

11 Viator Supplier Connectivity Platform Key functions: Review future and past bookings Click Ability to to edit open Master or close title inventory style Ability to cancel and amend bookings Run sales reports and manifests Monitor and respond to traveller reviews Key benefits: Efficient management of last-minute inventory Reduction in administrative needs; eliminates back-and-forth interaction Access to data to identify booking trends Faster time to market with targeted deals Viator booking API available for suppliers interested in deeper integration

12 New in 2012: Viator Video Viator in-house video team shot 500+ hours of high quality footage of tours and Click activities to edit Master title style All videos hosted by Viatorcontracted talent and professionally produced 250+ premium HD videos in the pipeline, with more to come in 2013 Premium video product launches on Viator.com November 2012 Video content proven to drive improved traffic and conversion

13 Viator Brand Advertisement Campaign Print and online campaign across world leading magazines, newspapers and websites including Frommers, Fodors, TripAdvisor, Kayak, HomeAway Click to edit Master title style Travel & Leisure Magazine Conde Nast Traveler Budget Travel National Geographic Traveler New York Times New Yorker United Airlines Hemispheres Delta Sky

14 Working with Viator What are we looking for? Trusted operators Unique experiences (a point of difference) Regular Click departures to edit Master & availability title style Multi lingual tours Experience based multi day products (regional exposure) How to succeed on Viator High quality unique experiences Happy customers => great reviews => best seller Last minute availability Upload Member only Deals Provide high quality photos and video Manage availability using extranet or API Co-funded marketing promotions Read customer reviews and act on consumer feedback Encourage our customers to submit reviews and photos Next Steps If you re interested in becoming a supplier or partner, visit viator.com for more information

15 Viator: Global Platform for Tours & Activities Distribution Click to edit Master title style Suppliers Choose Viator for: Large and growing sales volume Global affluent customer base Distribution through top brands via Viator partner program Effective online, offline, and social marketing that drive real results Access to customers in-destination via mobile platforms Expert live sales agents for cross-selling Easy-to-use supplier connectivity tools for effective management of pricing, inventory and customer support Reliable and timely electronic payment RESULTS! 14

16 Go West Tours Thanks for listening! 330 Reviews This was our first day tour with you and boy, did we hit the jackpot! Lee, our guide was amazing. The day was absolutely superb. 15