Growth through sustainability: paths to corporate responsibility for companies and institutions

Transcription

1 Growth through sustainability: paths to corporate responsibility for companies and institutions Strategies for sustainability and communication plans

2 SUSTAINABILITY: OUR TARGET In 2015 our agency will be 30 years old. We started our activity when communication was not considered a profession yet. We got in contact with companies, got involved with their projects, and often, also with their dreams. With passion and curiosity we learned to deal with institutions and communicate with lots of different enterprises. Often, our role was to create links between actors who did not want to get in contact or even felt hostility towards each other. This task has not been easy: we have been sometimes successful and when we have not, we have learnt a valuable lesson for our growth. Every day, we go on studying and trying to understand the expectations of stakeholders and their interests to find common points and solutions in every situation. This has been important, especially in the last few years, when the crisis has defined new priorities and aims for everybody. In this framework, we have understood that sustainability is going to turn into a paradigm of compulsory change for all companies: companies core and focus are shifting towards society as a whole and the market is going to be composed not only of customers but also of stakeholders, able to influence business strategies, as well as customers are able to influence bids. There will be no longer companies that take from the society (human and natural resources and funds), but organizations that will give solutions to the society. We think that this different way to approach sustainability, focused on social issues, will ensure a real competitive advantage in the economic scenarios of the coming years. On this path - momentous and complex - we too are growing through our daily commitment and our network, constantly nourished and renewed with skills and contributions from experts of the world of consulting, administration, businesses, universities.

3 AND A NEW BEGINNING Today, Chiappe Revello gives support to companies and organizations to identify personalized roadmaps for the integration of sustainability in business plans, create and manage stakeholder relations and communication. Our approach: Dialogue and debate on governance themes: analysis of the institutional scenario and market, mapping of stakeholders and players, on-going monitoring of reputation and positioning, analysis of risks and opportunities, analysis of the company s impact on stakeholders and on the local and national socio-economic system Collection and analysis of economic, environmental and social data by conducting research studies or using web-based management tools involving our partners Stakeholder involvement by organizing events and implementing integrated dialogue and tailor-made monitoring instruments for the company or organization Networking: setting up relational systems for the creation and consolidation of partnerships to promote joint projects between the public and the private sector and investors Coaching and support in the internationalization process of SMEs, including involvement in projects connected to the European cohesion policy

4 OPERATIONAL AREAS INSTITUTIONS SUSTAINABILITY ISSUES AND PROJECTS Monitoring of institutions and legislation Political Intelligence Lobbying and public affairs Creation of Public Private Partnerships LOCAL COMMUNITIES AND MEDIA Establishing local presence (territorial investigations, analysis of the local communities and media political scenario, operational support) Reputation management (research and web monitoring) Mapping of stakeholders and positions Stakeholders and local communities involvement campaigns (events, forums, seminars) Creation of multimedia communication tools Media relations and web-based campaigns Educational programs for youth Collaboration with universities and research institutes Projects for the promotion of smart cities and technological innovation Support in the definition of internal and external sustainability objectives Analysis and management of internal and external stakeholders involvement processes Analysis of risks and opportunities Materiality analysis and support in the use of economic, social and environmental performance indicators Drafting and realization of reports for companies, associations, public administration Training and public engagement possibilities for employees (non-profit organizations, sustainable transport, etc.) Management of internal and external communication processes (online and offline) Management of social networks

5 THE REGIONAL NETWORK Trento Trieste Turin Milan Padua Genoa Florence Bologna Ancona Main Offices Correspondents and partners Perugia L Aquila Rome Naples Bari Cagliari Palermo

6 OUR HISTORY Founded in Genoa in 1985 Office in Rome since 1990 Correspondent in Brussels since 1992 More than 20 years of international experience through worldwide communication networks (from 1987 to 2000 with GCI / Grey Group, since 2001 with MS&L, and then Publicis Groupe till 2010, today member of Kreab Gavin Anderson Omnicom Group) ISO 9001 certification since 2007 and code of ethics since 2012 DEVELOPMENT AND SPECIALIZATION 18 employees (Rome and Genoa), besides collaborators on the territory and specialized professionals Correspondents in most Italian regions Consolidated expertise in the corporate area and public affairs Focus on sustainability in the last 5 years Specialized skills in several business areas (environment, energy, transport, infrastructure, large retailers, pharma, public and private healthcare, research & innovation, green economy and public administration) Membership in important professional associations and foundations (Confindustria on regional and national level, Italian Federation of Public Relations Fe.r.p.i, Il Chiostro, CSR Manager Network, Eticlab, Foundation for sustainable development FSS)

7 CREDENTIALS Environment, Energy and Industry ABB Acqualatina Agritre Tozzi Group Alpiq AMIU Asja Ambiente Autogas Nord Boero British Gas Castalia Ecolmar Cementir Commissario Delegato per l Acna Consorzio Depurazione Acque Savona Consorzio GAIA Consorzio Smaltimento Rifiuti Astigiano Costa Crociere Crown Imballaggi Duferco Duferdofin Nucor E.on Edison Endesa ENEL Energia Ambiente Ferrania Group FIBE GDF Suez Geofor GNL Italia (Snam Group) Hera Group Iren Iris Acqua Mossi & Ghisolfi Mtre Next Energy Omya Pietro Mazzoni Ambiente Porto Petroli Genova Saceccav Siemens Industry Sogeas ATO idrico 8 Sorgenia Suominen Syndial TAL Oil Terna Tetrapak TG Energie Rinnovabili Tirreno Power Tractebel TRE Tozzi Renewable Energy TRM Torino Transport and infrastructures Abitcoop Aeroporti di Roma AMT Genova Ansaldo Breda Arriva Autostrade Centropadane Bombardier Centostazioni CIAS Sinport Airport Services Cociv COMSA Coopsette Duferco Sviluppo Evergreen Ferrovie Lione Torino Forum Invest Geasar Gesap Marina degli Aregai Marina Genova Aeroporto Mariotti San Giorgio Prà Distripark Europa RFI SBB Cargo Italy Sinport PSA Group Stadio del Nuoto di Albaro Sogaer TAV Tecnis Transpadana Trenitalia UCI Cinemas Virgin Active VTE Healthcare/Research and ICT ASG Conductors A.O. Ospedali San Martino ASL 4 Chiavari Associazione Fibrosi Cistica Astra Zeneca Bayer Italia Boehringer Ingelheim Di.M.I. Università di Genova DLTM Distretto Ligure delle Tecnologie Marine Elsag Datamat Facoltà di Medicina Università di Genova Fidas Fresenius Fondazione Pfizer Genzyme Investor AB KOS (CIR Group) Iclas (Villa Maria Group) Linear Seawind Società Italiana Ipertensione Arteriosa Tecnologie sanitarie Vitrociset Public bodies Agenzia In Liguria ARE Agenzia Regionale per l Energia ARPAL Autorità Portuale della Spezia Centri per l Impiego Provincia di Lucca Comune di La Spezia Comune di Genova MIUR PON La scuola per lo sviluppo Provincia di Genova Provincia di Lucca Regione Liguria Università degli Studi di Genova Food and large retailers Auchan Esselunga Madi Ventura Nutelleria Valtrebbia Acque Professional studios, Associations and Foundations Assomineraria Confindustria Genova Confindustria Energia Confindustria Piemonte Federazione Gomma Plastica Fondazione Colombo Fondazione Garrone Genova 2004 Legacoop Liguria Managers Italia Meddoc (European project) Ordine dei Ragionieri Commercialisti Studio Ghibellini

8 CONTACT Rome Chiappe Revello Piazza di Firenze, Rome tel fax cra@chiapperevello.it Rossana Revello: President Antonella Covati: Corporate Communication Coordinator Ester Benigno: Public Affairs Coordinator Genova Chiappe Revello Via Fiasella, 1/ Genoa tel fax Milan Operational desk c/o Italia Brand Group Via Melzi D Eril, Milan tel fax Strategies for sustainability and communication plans