Voice, Deliberation, Resistance and Persuasion Through Networked Journalism
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1 Voice, Deliberation, esistance and Persuasion Through Networked Journalism Paper presented at the IAMC 2015 conference in Mont, Canada, July 12-16, 2015 Dr Debra Adams Journalism, Media and Communications Faculty of Creative Industries Queensland University of Technology Brisbane, Australia
2 Introduction International collective case study networked online news journalism News media models Independent: OhmyNews International (OMNI) (citizen journalism resource since 2010) Commercial: News Corp Australia (formerly News Limited) and the Guardian (hybrid model) Public Service: British Broadcasting Corporation (BBC) Theoretical framework Fourth Estate Deliberation Participation
3 Fourth Estate Deliberation Participation Theoretical Framework Serve public interest easoning Equality of access Independent Mutual cooperation Interactivity Truthful and Trustworthy Investment of time Foster engagement Accurate and Transparent Diversity of interests Harness collective intelligence Abide by journalism law and ethics Share information and knowledge Conversational Watchdog: monitor the powerful Evaluation Blogs/columns/comment forums Protect free speech Enhance understanding of complex issues Collaboration
4 News Media Business Models News Corp Australia Commercial, profit driven, maximises returns for shareholders Guardian Scott Trust, commercial, maximises returns to sustain journalism BBC Licence fee paid by UK households, commercial returns only to sustain international audience access OMNI Advertising, journalism school fees, tipping, and audience sponsorship
5 Independent News Media OhmyNews International South Korea: citizen journalism Founded 1999 by Oh Yeon-Ho, a reporter/political activist Motivated by a desire for a free press (in place of entrenched censorship), social change, political stability, increased citizen engagement with political debate, and enhance democratic values
6 OMNI: professional/amateur news production Journalism produced by ordinary citizens and professional journalists stable of professional journalists edited citizen copy In 2010 OMNI ceased to operate as a news provider high costs, over-stretched resources became a resource for citizen journalism
7 Commercial Media: News Corp Australia CEO upert Murdoch 2005 acknowledged slow to react to digital technologies Online news environment interactivity between reporters and readers trust 2008 intensify online presence First priority - increase interactivity with online advertising encourage people to become paying subscribers increase profits
8 News Corp Australia Most popular NCA columnist/blogger Andrew Bolt (Herald Sun) Main aims: engage people with political issues influence public opinion affect the public debate challenge the status quo/popular opinion provide readers with evidence when they are not being told the truth (Bolt, 2009).
9 Andrew Bolt (2009) said: News Corp Australia columnist/blogger wanted to make sure Australian Prime Minister Kevin udd s insane emissions trading policy was stopped Used persuasive speech to: Influence public opinion Promote personal view on correct policy approach
10
11 Commercial (Hybrid) The Guardian Traditionally a print publication online migration from 1995 blogs since 2000 editorial content produced by professional journalists and others
12 The Guardian Networked Journalism Editor-in-Chief Alan usbridger (2010) said readers want to: make their own decisions express their own priorities create their own content articulate their own views learn from peers and traditional sources of authority
13 The Guardian Networked Journalism In response, the Guardian aims to: innovate and engage collaborate on as many levels as is possible content, ideas, people (everybody) this involves interaction between the newsroom, the public, and other entities maintain relevance to public interest create interactive environments
14 The Guardian Journalist/Blogs Editor Kevin Anderson (2008) provided journalists with guidance on ways to generate engaged, collaborative public responses: frame purposeful questions explain why the public needs to know explain how the public can fill the knowledge gaps manage anti-social responses provide reasoned arguments provide a diversity of views
15 Public Service British Broadcasting Corporation (BBC) UK s oyal Charter guarantees the corporation s independence Funded by UK public Serves public interest Equality of access to news services
16 Launched in 1997 read only market BBC Television BBC Online 2006 BBC s third medium radio, tv, online BBC News restructured its daily operations to include online More scope to: expand connections with audience better reflect public s shared experience express greater diversity of opinion and expertise
17 BBC Deliberative Environments Comment forum attached to a story about the assassination of Pakistan s Prime Minister Benazir Bhutto Were the participants deliberative? Horrocks (2008) said: little understanding and moral respect between participants disrespect reached crisis stage more people recommended others read posts attacking Islam (the religion as a whole), more often and highly than other posts comments were not inclusive of opposing viewpoints
18 BBC Dilemma Imbalance of viewpoints What impact did the forum have on public debate? Only 0.2 percent of five million daily visitors choose to comment across the BBC website Would it be seen as being representative of BBC news values? The BBC has to trust the public to draw its own conclusions during debates on all topics
19 Should it influence the BBC s editorial direction of this topic? We cannot just take the views that we receive via s and texts and let them dictate our agenda. Nor should they give us a slant around which we should orient our take on a story. At their best, they are an invaluable information resource and an important corrective to groupthink (Horrocks, 2008).
20 Did it add value to the conversation? Journalists were able to extract thoughtful and surprising views and opinions buried deep in the forum, for the newsroom s own editorial purposes (Horrocks, 2008).
21 Conclusion The ways in which the different models of news, studied here, approach their service to the public interest, which involves giving voice through deliberation, participation, collaboration and networking, are governed by the values and interests of the particular organisation and defined by their distinctive business models.
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