Takeya Glass Water Bottles the healthier way to hydrate

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1 TAKEYA DEBUTS FASHIONABLE/FUNCTIONAL ECO-FRIENDLY GLASS WATER BOTTLES AT NATURAL PRODUCTS EXPO EAST, BOOTH NUMBER 1866 Takeya Glass Water Bottles the healthier way to hydrate HUNTINGTON BEACH, Calif. Takeya USA is set to introduce two revolutionary Glass Water Bottle collections, and with them, a healthier way for all Americans to hydrate. Takeya s portable and stylish designs are eco-friendly and deliver fresh taste without plastic or metal flavors. The reusable Glass Water Bottles, made from naturally organic and recyclable materials, will greatly reduce the millions of accumulated plastic water bottles in U.S. landfills and are free of any toxic chemicals. Characterized by uncomplicated beauty and functionality, Takeya design evokes beauty, efficiency and balance. Detailed company and product information is available at Takeya s innovative Glass Water Bottles will be available at specialty and online retailers in several sizes with colorful silicone jackets that feature see-through windows for checking fluid levels. The patented silicone jackets also provide a soft, non-slip grip and protection from accidental breakage. They are derived from Takeya Japan s extensive expertise in producing silicone accessories for popular video game consoles worldwide. Both the silicone jackets and water bottles are dishwasher safe. Takeya has developed two fresh and fashion-forward glass water bottle collections in response to the growing need to produce products that help reduce waste, said John Lown, president of Takeya USA. In addition to the pure taste and more environmentally friendly hydration, Takeya s glass water bottles are free of any toxic chemicals which may cause cancer. Takeya Modern Glass Water Bottle The Modern s streamlined design ideal for carrying in a purse or bag is fashionable, tall and sophisticated, reflecting the lifestyle of an active urban dweller. Available in 16oz and 18oz sizes with a wide mouth for easy drinking, an airtight twist cap and easy-carry loop. The Modern comes in soft colors ice green, ice pink, ice blue, natural and black mist with suggested retail price of $19.99 and $ Takeya Classic Glass Water Bottle The Classic Glass Water Bottle is inspired by the iconic American milk bottle, with substantial walls and a smooth rounded spout. Available in 16oz and 22oz sizes with bright colored silicone jackets, the Classic comes in green, cobalt blue, purple, black and fuchsia with suggested retail price of $19.99 and $ The Classic design makes a bold statement about the importance of healthy hydration.

2 About Takeya USA Takeya (pronounced tah-kay-ya) USA, a subsidiary of Takeya Japan, is a manufacturer of innovative food and beverage containers. Building upon 50 years of design expertise, the company enriches consumer s lives by using modern ideas, a rich palette of colors, foodsafe materials, unique functionality and high-quality craftsmanship. Takeya provides real solutions that save the American consumer money, are eco-friendly and promote a healthy lifestyle. More information is available at ### Press Contacts: Mike Kingsbury, Jennifer Hernandez, Johanna Phillips, MKM Mike@teammkm.com; Jennifer@teammkm.com; Johanna@teammkm.com (714)

3 TAKEYA INTRODUCES LIMITED EDITION PINK GLASS WATER BOTTLE IN SUPPORT OF LIVING BEYOND BREAST CANCER Debuting in time for National Breast Cancer Awareness Month, Takeya s distinctive eco-friendly bottle also makes a great Holiday gift item HUNTINGTON BEACH, Calif. Takeya USA today announced limited edition pink glass water bottles in support of Living Beyond Breast Cancer (LBBC) a national non-profit organization to support breast cancer survivors. Takeya s distinctive pink bottle embossed with the international symbol of breast cancer awareness is set to debut prior to national breast cancer awareness month in October through Mother s Day 2011 and will be available online at Partial proceeds will benefit LBBC. Takeya is excited to partner with Living Beyond Breast Cancer and help call attention to and support breast cancer survivors, said John Lown, president of Takeya USA. In addition to the pure taste and more environmentally friendly hydration, Takeya s glass water bottles are free of any toxic chemicals which may cause cancer. Earlier this year, Takeya introduced two revolutionary Glass Water Bottle collections Classic and Modern and with them, a healthier way for all Americans to hydrate. Takeya s portable and stylish designs are eco-friendly and deliver fresh taste without plastic or metal flavors. The reusable Glass Water Bottles, made from naturally organic and recyclable materials, will greatly reduce the millions of accumulated plastic water bottles in U.S. landfills and are free of any toxic chemicals. Takeya s signature pink bottle features a streamlined modern design ideal for carrying in a purse or bag that is fashionable, tall and sophisticated, reflecting the lifestyle of an active urban dweller. The bottle is available in a 16oz size with a wide mouth for easy drinking, an airtight twist cap and easycarry loop. The suggested retail price is $ All Takeya glass water bottles feature patented silicone jackets that include see-through windows for checking fluid levels and soft, non-slip grip and protection from accidental breakage. They are derived from Takeya Japan s extensive expertise in producing silicone accessories for popular video game consoles worldwide. Both the silicone jackets and water bottles are dishwasher safe. Living Beyond Breast Cancer, founded in 1991, is a national nonprofit organization dedicated to empowering all women affected by breast cancer to live as long as possible with the best quality of life. Programs and services include: an educational website, lbbc.org; the toll-free Survivors Helpline at (888) 753-LBBC (5222); national conferences; free teleconferences; networking programs; quarterly newsletters; publications for medically underserved women; healthcare-provider trainings; recordings; and the Paula A. Seidman Library and Resource Center.

4 We are thrilled to team up with Takeya USA for the launch of the Pink Bottle in support of breast cancer awareness month, said Jean Sachs, MSS, MLSP, chief executive officer of Living Beyond Breast Cancer. We thank them for partnering with us their generosity and commitment allows us to focus on our mission and help women affected by breast cancer. About Takeya USA Takeya (pronounced tah-kay-ya) USA, a subsidiary of Takeya Japan, is a manufacturer of innovative food and beverage containers. Characterized by uncomplicated beauty and functionality, Takeya design evokes beauty, efficiency and balance. Building upon 50 years of design expertise, the company enriches consumer s lives by using modern ideas, a rich palette of colors, food-safe materials, unique functionality and high-quality craftsmanship. Takeya provides real solutions that save the American consumer money, are eco-friendly and promote a healthy lifestyle. More information is available at ### Press Contacts: Mike Kingsbury, Jennifer Hernandez, Johanna Phillips, MKM Mike@teammkm.com; Jennifer@teammkm.com; Johanna@teammkm.com (714)

5 TAKEYA OPENS SHOP IN SOUTHERN CALIFORNIA, LAUNCHES JAPANESE-INSPIRED HIGH-QUALITY ACRAGLASS FOOD & BEVERAGE COLLECTION Follow-up mid-summer launch features fashionable/functional eco-friendly real glass water bottles that eliminate poor taste and reduce landfill waste HUNTINGTON BEACH, Calif. Takeya USA, a subsidiary of Takeya Japan, is bringing 50 years of Japanese-inspired design innovation to Southern California. Based in Huntington Beach, Takeya launched its innovative AcraGlass food and beverage collection into the U.S. marketplace earlier this year. Using only the finest materials and state-of-the-art manufacturing techniques, Takeya designs specifically for the American consumer using Japanese influence. Detailed company and product information is available at Takeya s debut AcraGlass line features brilliant glass-like clarity that doesn t stain or hold odors like typical plastics. A durable and high temperature acrylic, it is BPA-free (non-toxic), dishwasher safe and handles hot and cold temperatures. Developed by Takeya to meet its exacting standards, AcraGlass looks and acts like glass and is FDA approved. Takeya is the only company in the world currently offering AcraGlass products. Takeya USA was founded by CEO and President, John Lown. Lown brings more than two decades of innovation and design experience to the company. Prior to joining Takeya, John created FloTool and sold millions of innovative fluid handling products to the automotive aftermarket. He then founded Snapware Corporation in 1994 and grew the company into a highly recognized international brand of home storage solutions; selling the firm in August of Lown designed Snapware s patented snapping dry food storage container which captured a BusinessWeek Bronze medal in Lown has brought a passion for designing and marketing everyday home products that people enjoy to Takeya (he holds 35 patents to date), and is the driving force behind its U.S. push. American consumers have come to know and appreciate Japanese design for its simple beauty, practical functionality and the healthy benefits that promote a balanced lifestyle, said Lown. Takeya is committed to enriching people s lives by bringing this fresh, new look to everyday beverage container solutions. Characterized by uncomplicated beauty and functionality, Takeya design evokes beauty, efficiency and balance. Takeya achieves this by using a rich palette of colors, clean elegant lines, space-saving design, food-safe materials and high quality, leak-proof craftsmanship. Products already in the U.S. marketplace include Tea makers, Flash Chill Iced Tea makers, Fruit Infusion, Swirl cups and Airtight Jugs (Lown holds a design patent on the Tea makers, which are airtight and can be stored on their sides). Later this summer, Takeya is set to introduce two revolutionary Glass Water Bottle collections: Classic and Modern. Made from pure glass, the Classic s substantial glass walls and smooth rounded spout were inspired by the iconic milk bottle while the Modern s

6 design is more streamlined; fashionable, tall and sophisticated. Designed to keep drinking water pure and fresh, an added benefit is to help Mother Nature by reducing the accumulation of millions of plastic bottles in landfills across the U.S. Takeya s reusable Glass Water Bottles will be available in several sizes with colorful silicone jackets that feature see-through windows for checking fluid levels. The patented silicone jackets also provide a soft, non-slip grip and protection from accidental breakage. They are derived from Takeya Japan s extensive expertise in producing silicone accessories for popular video game consoles worldwide. Both the silicone jackets and water bottles are dishwasher safe. Takeya products are available at specialty retailers and online. Suggested retail prices vary from $3.99 for a two-pack of SWIRL wine cups to $39.99 for the Flash Chilled Iced Tea Maker. About Takeya USA Takeya (pronounced tah-kay-ya) USA, a subsidiary of Takeya Japan, is a manufacturer of innovative food and beverage containers. Building upon 50 years of design expertise, the company enriches consumer s lives by using modern ideas, a rich palette of colors, foodsafe materials, unique functionality and high-quality craftsmanship. Takeya provides real solutions that save the American consumer money, are eco-friendly and promote a healthy lifestyle. More information is available at ### Press Contacts: Mike Kingsbury, Jennifer Hernandez, Johanna Phillips, MKM Mike@teammkm.com; Jennifer@teammkm.com; Johanna@teammkm.com (714)

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