Improving indoor app coverage

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1 Improving indoor app coverage Launch Commercial Presentation Improving Indoor App Coverage Commercial in confidence Ericsson AB Page 1

2 Improving indoor app coverage Capitalizing on Indoor Opportunities Ericsson s Indoor Small Cell Solutions Ericsson Networks Software 16A New Indoor Services, Business Models, and Ways of Working Improving Indoor App App Coverage Commercial in confidence in confidence Ericsson Ericsson AB 2015 AB Page 2 Page 2

3 Everyone & everything is connecting Subscriptions/lines, subscribers (billion) % Of the world s population (> 6 years of age) will have a mobile phone by % Of mobile subscriptions will be for mobile broadband by the end of 2020 Mobile subscriptions Mobile broadband subscriptions Fixed broadband subscriptions Mobile PCs, tablets & mobile router subsriptions Mobile subscribers 26 billion Connected devices by 2020 Improving Indoor App Coverage Commercial in confidence Ericsson AB Page 3 Improving Indoor App Coverage Commercial in confidence Ericsson AB Page 3

4 Everyone is using apps FACEBOOK 700 Minutes of use / month FACEBOOK INSTAGRAM INSTAGRAM YOUTUBE SNAPCHAT Android smartphones MARCH 2015 MARCH SNAPCHAT YOUTUBE Cellular data / month (MB) Improving Indoor App Coverage Commercial in confidence Ericsson AB Page 4 Improving Indoor App Coverage Commercial in confidence Ericsson AB Page 4 Source: Ericsson Analysis

5 Everyone is inside 90% 36% of our time is spent indoors 4 in 10 users satisfied with overall indoor cellular connectivity experience of users are satisfied with the indoor cellular network when using data heavy apps like video streaming Improving Indoor App App Coverage Commercial Commercial in confidence in confidence Ericsson Ericsson AB 2015 AB Page 5 Page 5 Source: Ericsson ConsumerLab

6 Today s indoor cellular challenge 100> Outside-in coverage from macro tower is not enough Low bandwidth and poor coverage Mbps 0,25 0 Obvious dead zones Improving Indoor App Coverage Commercial in confidence Ericsson AB Page 6 Improving Indoor App Coverage Commercial in confidence Ericsson AB Page 6 Indoor App Coverage Downlink Speed

7 Why cellular for indoor? Demanding subscribers Challenging indoor environments Wi-Fi alone is not sufficient Superior app coverage, voice services, and full mobility required for business critical applications Need both Cellular and Wi-Fi to offer a differentiated service Improving Indoor App Coverage Commercial in confidence Ericsson AB Page 7 Improving Indoor App Coverage Commercial in confidence Ericsson AB Page 7

8 shifting focus to address the indoor market OPERATOR PRIMARY FOCUS < > 2015 Outdoor Macro Network Macro Radio & Antenna Venues & Largest Buildings DAS Variety of buildings (Small, Medium, Large) Small Cells NEW SMALL CELL TECHNOLOGIES > OPENS THE DOOR FOR MILLIONS OF ADDITIONAL BUILDINGS Improving Indoor App App Coverage Commercial in confidence in confidence Ericsson Ericsson AB 2015 AB Page 8 Page 8

9 Ericsson for Indoor High Performing Small Cell Solutions for Variety of Deployments Unique Software to further increase indoor performance Innovative Services to Guarantee Success Improving Indoor App App Coverage Commercial in confidence in confidence Ericsson Ericsson AB 2015 AB Page 9 Page 9

10 indoor Small cell solutions DAS Radio Dot System Feature parity, capacity, and high data speeds for medium-large venues RDS Building Size RBS 6402 Performance, flexibility and simplest deployment for small venues Pico Outside-in Number of Buildings Improving Indoor App App Coverage Commercial in confidence in confidence Ericsson Ericsson AB 2015 AB Page 10 Page 10

11 BOOSTING INDOOR PERFORMANCE HOW CAN WE PUSH THE PERFORMANCE FURTHER? 5X 0 INCREASE IN THROUGHPUT DROPPED CONNECTIONS 4MIN EASY INSTALL Radio Dot System and RBS 6402 delivering superior indoor performance worldwide but demands on network will continue to grow Capacity and functionality added with software-only upgrade Improving Indoor App Coverage Commercial in confidence Ericsson AB Page 11 Improving Indoor App Coverage Commercial in confidence Ericsson AB Page 11

12 indoor app coverage enhancements INTRODUCING ERICSSON NETWORKS SOFTWARE 16A 30% FASTER DOWNLINK DATA SPEEDS 200% FASTER UPLINK DATA SPEEDS GREATER ENERGY EFFICIENCY OF SMALL CELLS UTILIZATION OF UNLICENSED SPECTRUM Improving Indoor App App Coverage Commercial in confidence in confidence Ericsson Ericsson AB 2015 AB Page 12 Page 12

13 LTE Downlink enhancements 150Mbps (Cat-4) 300Mbps (Cat-6) 450Mbps (Cat-9) 450 Mbps Peak Supported Today 600Mbps (Cat-11) 600 Mbps Peak supported with Ericsson Networks Software 16A enabled by 256 QAM encoding Carrier Improving Indoor App App Coverage Commercial in confidence in confidence Ericsson Ericsson AB 2015 AB Page 13 Page 13 Enables faster download speeds for video and social networking apps

14 LTE 256 QAM in downlink 16A ENHANCEMENT 256 QAM Downlink Benefit Delivers ~ 30% throughput gain in good coverage areas. 64-QAM 256-QAM More efficient use of spectrum Hz 6 bits / symbol 8 bits / symbol Higher DL peak rate (up to 600 Mbps) Up to 30% GAIN IN THROUGHPUT Improving Indoor App Coverage Commercial in confidence Ericsson AB Page 14 Improving Indoor App Coverage Commercial in confidence Ericsson AB Page 14

15 LTE Uplink Enhancements Major increase in demand for video uploads via mobile apps 150Mbps (64QAM) Mobile network requires better uplink speeds to keep up with pace 100Mbps (16QAM) 50Mbps (16QAM) 75Mbps (64QAM) Improving Indoor App App Coverage Commercial in confidence in confidence Ericsson Ericsson AB 2015 AB Page Page 15 Carrier Ericsson Mobility Report June 2015

16 16A Uplink enhancements Up to 200% GAIN Uplink Carrier Aggregation Double peak bit rate Up to 100% higher user throughput Increased cell capacity 64 QAM Uplink Up to 50% higher peak bit rate and user throughput in good radio conditions 16-QAM 64-QAM Hz 4 bits / symbol 6 bits / symbol Improving Indoor App App Coverage Commercial in confidence in confidence Ericsson Ericsson AB 2015 AB Page 16 Page 16

17 Lte-u UNLOCKS UNLICENSED SPECTRUM FOR INDOOR LTE APP COVERAGE LTE ADVANCED ON LICENSED & UNLICENSED SPECTRUM LTE licensed spectrum for performance LTE-U Unlicensed LTE unlicensed spectrum for speed boost Carries additional data payload LTE MACRO 4% of the 5 GHz band provides up to 150 Mbps speed increase LTE Small Cells LTE efficiencies on unlicensed spectrum LTE Primary Carrier Licensed Spectrum LTE Secondary Carrier Unlicensed Spectrum Improving Indoor App App Coverage Commercial in confidence in confidence Ericsson Ericsson AB 2015 AB Page 17 Page 17

18 cell sleep mode for energy efficiency AUTOMATIC ACTIVATION AND DE-ACTIVATION DESIGNED FOR MULTI CARRIER SITUATIONS ZZZZZ CAN BE CONTROLLED ON A PER CELL BASIS SHIFT FROM ALWAYS ON TO ALWAYS AVAILABLE REDUCES OVERALL POWER CONSUMPTION Improving Indoor App App Coverage Commercial in confidence in confidence Ericsson Ericsson AB 2015 AB Page 18 Page 18

19 Flexible service & business models HIGH TOUCH DEPLOY & INSTALL WITH ERICSSON SMALL CELLS TOOL KIT - Helpful tools for installation - Easy to deploy hardware OPERATOR INVOLVEMENT DEPLOY, OPTIMIZE WITH ERICSSON SMALL CELL SERVICES - Strategic network analysis - Design and integration services - Optimize, audit, and monitor LOW TOUCH UTILIZE ERICSSON SMALL CELLS AS A SERVICE - Ericsson holds full ownership of network - Realize new markets with limited effort - Simplify sales, mitigate risk Improving Indoor App App Coverage Commercial in confidence in confidence Ericsson Ericsson AB 2015 AB Page 19 Page 19

20 Go-to-market alternatives VARS & SYSTEM INTEGRATORS OPERATORS PROPERTY OWNERS, REAL ESTATE MGMT BUILDERS Improving Indoor App App Coverage Commercial in confidence in confidence Ericsson Ericsson AB 2015 AB Page Page 20

21 Enabling a superior mobile experience Mbps 100> ,25 0 Improving Indoor App App Coverage Commercial in confidence in confidence Ericsson Ericsson AB 2015 AB Page 21 Page 21 Indoor App coverage Downlink Speed

22 enterprise services opportunities for operators COMMUNICATION FOR THE ENTERPRISE MANAGEMENT & INTERACTION Mobile UC Video Communication Web communication Self-Service CLOUD FOR THE ENTERPRISE Managed Enterprise Cloud Enterprise Mobility Management CONNECTIVITY FOR THE ENTERPRISE Cloud based push-to-talk Partner on-boarding Management of Cloud-based Offerings Radio Dot System RBS 6402 Wi-Fi Virtual Enterprise Gateway Real-time Customer Experience Management ENABLERS FOR ENTERPRISE SERVICES Virtual IMS Virtual EPC Improving Indoor App Coverage Commercial in confidence Ericsson AB Page 22 Improving Indoor App Coverage Commercial in confidence Ericsson AB Page 22

23 NEW SERVICE OFFERINGS & MARKET OPPORTUNITIES THE BUILDING BLOCKS IMPROVED INDOOR APP COVERAGE ERICSSON INDOOR SMALL CELLS SERVICES ERICSSON INDOOR SMALL CELLS ERICSSON NETWORKS SOFTWARE 16A Improving Indoor App App Coverage Commercial in confidence in confidence Ericsson Ericsson AB 2015 AB Page 23 Page 23

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