Model of cooperation between a technology park and strategic tenant on the example of

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1 Model of cooperation between a technology park and strategic tenant on the example of Technopolis

2 Technopolis group today is Biggest STP in Europe Unique concept 18 campuses under one chain OULU KUOPIO JYVÄSKYLÄ LAPPEENRANTA TAMPERE ST. PETERSBURG GREATER HELSINKI 1,300 company customers with 20,000 experts About 608,000 m2 ready or under construction Listed in Nordic exchange since 1999 ( the first globally) Fast growing and profitable Market cap some 232 meur International ownership Source Technopolis

3 Why Technopolis became successful? First in Scandinavia early enough (estb. 1982) Private independent entity PPP funding, guarantees PR policy Right aim growth & profit Managers Anchor company (Nokia) University collaboration Invest in premises (own concept, enough space of land) New business services (telefax) Networking Clustering Programs Public financing companies - FOCUS of TP vs. FDI Stock Exchange Fast expansion in the best locations

4 Organizational Model Board Service Providers Service Providers CEO Real Estate Management Office Management Services Organization Development Sales & Marketing Development Services Facility Management Development of new projects Office Management Service Developer Customer Service Coordinators HR ICT Key Account Managers Sales Managers Incubation: - Business Dev. Advisors - New Services Open Innovation Finance Marketing Manager Regional Development * Management Team

5 Technopolis strategies Good locations in growing hubs Well balanced knowledge-intensive client mix Corporate and/or public sector and/or academic anchors Experienced, skilled and well connected local teams in the Parks Net sales growth 10 % on average per annum What this means in practice?

6 Strategic customers in Technopolis Right profile of small, SMEs and big companies Idenfied anchor clients (biggest ones) Always also public side tenants (research, municality services, universities) Organic growth is important and it clients need development prograns for their growth Locations to attract interesting clients Experienced and active teams to keep contacts with client and develop cooperation

7 Source Technoplis

8 Cooperation Learn to know your clients Deep understanding of their business Build confidential and reliable relations Build different groups of clients Remember classification (A,B,C) Have a data base & CRM Have a good follow/up system Build a physical environment that supports cooperation and interaction Different interest groups are also your clients STP should take an active role

9 Challenges In the beginning you don t necesseraly don t know who will become the strategic tenant The needs differ amoung different groups The biggest client brings the income, but don t need so much the STP service Think which companies are the most potential for growth scalable products good team good experience high ambitious level high commitment also to STP active networker

10 How deep is the chasm? Universities Research institutes Public Sector STP bridging the gap Companies Entrepreneurs

11 Cooperation models 1. With research and universities -joint R&D projects with companies - testing environments and platforms (living labs) - commercialiazation services - diploma work for students - recruitment services for companies - connections between research and companies - fundraising for projects Case: RFIDLabFinland and Electria Pilot Factory

12

13 Univ.&Research institutes Software & Integration Devices & Applications Tag manufacturers Network Operators Implementors Founder

14 Cooperation models 2. with SMEs and start-ups - cluster programs, mini-clusters, inter-disciplinary clusters - fundraising ( public and private) - matchmaking events - development of their business skills - networks - internationalization

15 Examples from Technopolis, Access services Networking Tools Show & Share Matchmaking Access Calendar Booster Events Access Matchmaking Access Profile Access Workshop CEO Roundtables Cluster, geographic & thematic Events Money Talks Forums with Access International Networks National Networks Local Networks Source Technoplis

16 Cooperation models 2. with big companies - testing envinronments - search for interesting start-ups - matchmaking - spin-offs Case: Innovation Mill

17 Understand Innovation Collaboration Inside Hi-Tech Industry Hi-Tech Industry is outsourcing industry It is turbulent industry with many young companies Big companies keep only processes of branding, image, sales, marketing, logistics, and core R&D

18 Case: Innovation Mill Open innovation platform, 3 years program, started 3/2009 Nokia is offering their unused ideas and IPRs into use Includes patents, patent applications, demonstration and valueted ideas Technopolis, Nokia and Tekes are looking for users Potential utilizers are evaluated by a Board IPRs transfered to accepted users for free Applicants to develop specific fields like energy, wellbeing etc. Part of the program is financing instruments (5meur) f.ex. market surveys Financing from government agency Tekes and cities Technopolis as a coordinating role

19 Results Nokia Innovation Mill Concept Innovation Mill got first award at national competition of innovations (Junior chamber of commerce) Results (May 2009 October2010): Over 2000 ideas evaluated Created 24 new companies Collected over 10 million venture investments Planned to expand the concept of Innovation Mill to other big corporations in Finland

20 Support of Business Growth MoneyTalks Forum Companies 1732 VCs 203 Angels 127 Universities 17 Public Financiers 2

21 Otaniemi Marketing Ltd/ Regional promotion and branding Source: Otaniemi Marketing

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24 Cooperation with different interest groups; roles and rules Discovery of Ideas Expert Evaluations of Ideas Potential Incubation Profitable Growth Preincubation Internationalization Global Aalto Innovation Center VTT Ventures Spinno Business Incubator Aalto Startup Center Finpro Universities and VTT Research also through innovation centers Technopolis Nokia Innovation Mill Veturi Business Incubator Technopolis Ventures SHOKs Business Cluster Research Culminatum Cluster programs Technopolis

25 The power of networking A lot of events Structured or informal, both are needed More multi-disciplinary the better WALK AND TALK! SEE AND TO BE SEEN! LEARN FROM EACH OTHER!

26 Growth of Networked vs non-networked companies Source: Tekes & EK

27 International Competitiveness of Finland Ranking System Rank World Economic Forum (2010) 7 Lisbon review (2010) 2 Innovation and R&D(2010) 1 Enterprise environment (2010) 2 Transparency International (2009) 6 PISA Program for International Student Assessment Science (2010) 2 World competitiveness yearbook (2009) 7 European Innovation Scoreboard global innovation performance (2010) 3

28 Thank You! Address: Technopolis Innopoli, Tekniikantie , Espoo, Finland

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