How to Prepare Your Cards for Press Using Scribus

Transcription

1 How to Prepare Your Cards for Press Using Scribus This Tutorial is Divided into Sections: 1. What do I Need? What is Scribus? 2. How to start a new document with Scribus (the template explained) 3. What you need to know before you begin (more about recommended file specifications) 4. Creating Master Pages with Scribus 5. Adding Additional Pages with Scribus 6. Adding Text with Scribus 7. Formatting Text 8. Adding Art 9. Color Management 10. Prefl ight Verifi cation 11. Exporting your Scribus fi le as print-ready PDF 12. PDF/X-1a compliance with Adobe Acrobat Pro 13. Tips and Things to Remember 14. I need more help! What do I Need? This tutorial will offer you some advice on how to use Scribus to create your content and prepare print-ready PDF fi les for DriveThruCards. It will address how to set up one digital fi le so that both sides of the card are printed in full color. The screenshots shown in the tutorial use Scribus for Mac and Adobe Acrobat Professional X. If you are using a different version of the software some of the instructions and screenshots may be slightly different, but hopefully you can fi nd the right feature in your software version. What is Scribus? Scribus is an Open Source program that brings professional page layout to Linux/UNIX, Mac OS X, OS/2 Warp 4/eComStations and Windows desktops. It is available for free at At the time of this revision (10/30/2013), the current, stable version of Scribus (1.4.3) does not support export to the PDF/X-1a format, which is the format most professional printing services require. There are two ways to work around this. The first way is to set up your document in Scribus 1.4.3, and then download the newest, unstable release (which at this time is 1.5) to export your document, because the 1.5 release does support export to the PDF/X-1a format. The other way is to set up your document in Scribus 1.4.3, and then use the preflight tools in the PDF editor, Adobe Acrobat Professional, to make your PDF/X-1a compliant. If you do not have Acrobat Pro, you can download a trial version from the Adobe website: 1

2 How to start a new document with Scribus This is the beginning of the step-by-step process for creating a new document for your cards Please note: For your convenience, we have created a template fi le to make your work easier. You can fi nd this template under the Card Printing section of your Publisher Menu, on your Account page at DriveThruCards. Starting your new file from a template First, open Scribus. Then, in the File pull-down menu, navigate to where you have saved your downloaded template fi le. Open it. Click the Windows pull-down and open the Properties window. Let s take a look at this template. What are all these lines? The pink area is the safety area for your text, logos and any important images. If any of these elements run outside of this area, it risks being trimmed off when the cards are cut after printing. The white area edged by the dotted black line is called the trim line. Literally, this is approximately where the paper will be cut or trimmed off after the cards are printed. The blue space is the bleed area. Background images or color must extend to this line in the fi le, which you can see is outside of the paper trim line. This ensures that there is no unprinted white margin around the edges of your fi nished cards. This is required. The bleed must measure ⅛ (0.125 ) past the trim line on all four sides. Including the bleed, your fi nal size should measure 2¾ by 3¾ (2.75 by 3.75 ). The trim area should measure 2½ by 3½ (2.5 by 3.5 ). The safe area should measure ⅛ (0.125 ) inside the trim line on all four sides. The total safe area measures 2¼ by 3¼ (2.25 by 3.25 ). bleed area If your art does not bleed, include a white or black area that will extend to this edge. Do not set a die-cut for round corners in the layout. The fi nal PDF fi le must not have crop marks. trim line Every thing outside the dotted line will be cut off. safe area All text, important images, and logos should remain inside this pink area. 2

3 What you need to know before you begin More about the recommended specifications The order of your document pages for correct front-to-back printing Please create one file for your entire deck of cards. The order of the cards in the fi nal PDF will be the order of the fi nished cards in their packages. To set up your fi le, you must order the pages with one card back and then one card front for each card in the deck. See the screenshot to the right for a sample view of what your multi-page document should begin to look like. In this screenshot, the document layout has been set to double-sided in Scribus. This will make it very easy to design and apply master pages for the correct card front and back pages, which we will cover next in this tutorial. Cards do not need to have a common border color between their fronts and backs. Your image files need to be high resolution The images you will be using for your cards, regardless of front or back placement, need to be high resolution, which is at least 300 dpi. The physical size of the image at 300 dpi needs to be at least the same size as the printed card or larger. page 1 page 2 page 3 For example, if your background image is 300 dpi with a physical size of 3 by 4, you are good to go since that is larger than the card. If your background image is 300 dpi but measures 1½ (1.5 ) by 2, then you have a problem. To scale up this image to meet the size of the actual printed card, your image will be degraded because the physical size of the image is not large enough. page 4 page 5 72 dpi 150 dpi 300 dpi page 6 page 7 3

4 Creating Master Pages with Scribus Master Pages allow you to place borders, text and other information just once in the file. Then those elements will appear on all of the pages you select, in the exact same spot. It s very useful for recurring items, like repeating card backs. First, go to the Insert menu and select Insert Image Frame. Then click and drag to place a frame for your master page image. You can set the frame size in the Properties window using the X,Y, Z tool, or you can manually resize it by clicking and dragging the blocks or handles on the Image Frame box. The Properties window will be used often, so you may want to leave it open while you work in your file. handles Here s a tip! If you select Snap to Guides from the Page menu before you resize your Image Frame, the box should automatically align (or snap) right to the guides already set up in the template for the safe area, trim, or bleed. 4

5 Creating Master Pages (continued) Double-click on the box, then select the graphic to import. Use the Image tool in the Properties window to size the image to the box simply by clicking the Scale to Fit Frame Size button. Make sure to tick the check box for Proportional to ensure the graphic is not stretched. Once you have the page set the way you would like, go to the Page pull-down menu and select Convert to Master. Name the master page, then save it. You can save as either a left- or right-hand page: right could be the back of the card, left could be the front. If you can t select items on the page with your cursor, check to make sure that your document layers are not locked. To do this, pull down the Windows menu and select Layers. The Layers palette will open. If the box under the lock icon is checked, uncheck it. The items you are trying to select should be available to you now. 5

6 Creating Master Pages (continued) To apply the new master page to the document, go to the Page pull-down menu, then select Apply Master Page. Select the master you just made and the correct pages to apply it to. You can select all pages, only odd or only even pages, or just a specifi c page range in the document. You can also click on the page(s) you wish to convert while holding down the Shift key, pulling down the Page menu, and selecting Apply Master Page. All the pages you chose should autoformat. If you zoom out to view multiple pages of the document, it would look something like this: Here s a tip! You may want to turn on the Rulers Relative to Page option in the View pull-down menu. It automatically sets the ruler s zero point to the upper left-hand corner of each page as you work. 6

7 Adding Text with Scribus First, add your text frame to the page. Pull down the Insert menu and select Insert Text Frame. Your cursor will change from an arrow to crosshairs with a text icon. Click and hold down your mouse, then drag the crosshairs across the page to draw your text frame. To place text, open the fi le with your text content, select the text you want to place, and copy it. Go back to your Scribus fi le and click on the fi rst page inside the text area, right-click on it and then choose Paste to import and place all the text you selected. It will not be formatted but it will all be there. Here s a tip! If the same text appears throughout the entire document in the same place, you can also make that as part of a Master Page. What does that mean? If you paste more text than the text frame can hold, a little crossed red box will appear in the lower right corner to alert you. 7

8 Adding Additional Pages with Scribus To add additional pages to your document, pull down the Page menu and select Insert. You will be able to dictate the number of pages to add, where in the document to add them, and even which Master Pages to apply. Do not change the Page Size information in the next dialog box. The Move Objects with their Page option ensures that objects stay on their assigned pages when those pages change position in the document. Although turned on here, it may not be desirable at all times. When active, if you add an odd number of pages in the middle of the document, your left-hand card back pages will become righthand pages but will retain the card back master images. 8

9 Formatting Text with Scribus Expand the Text menu in the Properties Window. Right-click to select all of the text on your page, then set the basic font and size for the body text. Justify text by selecting it all and clicking the Left Justify Text box in the menu. Explore the Text menu. It has many options for formatting text: color, effects, tracking, kerning, and line spacing. Once you have the body text adjusted, you can go through and set the headers by selecting them and setting their attributes, just as you did with the body text. If you have a lot of text to format you may want to set global body and header styles. To do this, click the Edit pull-down menu and select Styles. 9

10 Formatting Text (continued) In the windows that open you can set the headers (Character Styles) and the body text (Paragraph Styles). Once you have set your styles, select the text to convert, then choose the new style. It will now appear under the Style Settings in the Text tool. Formatting text Paragraph and Character styles can save you a lot of time in the long run. Things to avoid as you style text in your document: Widows: One single word or line at the bottom of a column of text Orphans: One single word or line at the top of a column of text Hyphens between columns of text Remember! The body text will be small, so use a font that is easy to read and without many flourishes. Industry standard size is 10 to 12 points for type size, and 12 to 14 points for leading (or line spacing). Leading is usually 2 points more than the type size. 10

11 Adding Art with Scribus To add art or graphics, fi rst add an Image Frame by clicking the Insert menu and choosing Insert Image Frame. A tab will attach to the cursor. Click and drag it across the page to make a box to place the art in. You can also size the box in the Properties window using the X, Y, Z, tool. Before you begin to move the text out of the way, next make sure the Text Frame is not locked. You can simply double-click the text and make sure the Is Locked option is not checked. You can also fi nd it under the Item drop-down menu. Don t forget to resize the Text Frame out of the way, using the Arrow or Select Item tool from the horizontal toolbar above your document window. toolbar 11

12 Adding Art (continued) Double-click on the Image Frame and then fi nd the image to place. Your selected graphic will be placed in the Image Frame box at its full size, which is 100%. It may need to be resized or scaled using the Image tab in the Properties window. With the image selected, you can look at the Image tab and see all of the size and scale information for that picture. By simply clicking the Scale to Frame Size button, the graphic will fi ll the frame. If the Proportional option is selected, the graphic will scale in proportion and not stretch. If the graphic is larger in width or height than can proportionally fi t in the frame, it will fi t to the smaller measure. The Scale command can also be found under the Item drop-down menu; it s called Adjust Image to Frame. 12

13 Color Management in Scribus With your document open, find and open your Scribus application Preferences. There will be many preferences you can set, such as non-printing guide appearances and document hyphenation. Scroll down to and click open the Color Management options. Click to activate color management in the document. Make sure that the color profiles for CMYK images, CMYK Solid Colors, and Printer are all set to SWOP Press. Then click to activate Simulate Printer on Screen, and click to activate Mark Colors out of Gamut. Finally, click the OK button at the bottom to save and apply your changes. Going forward, a neon green color will appear on your document pages, showing you where any colors appear that are over the ink management limit relevant to the color profiles you ve assigned in this menu list. 13

14 Preflight Verification in Scribus Once again, open your Scribus Preferences. Scroll down to and select Preflight Verifier options. Make sure to check all of the top boxes above the image resolution settings. For the lowest and highest allowed image resolutions, set the lowest at 220 dpi and the highest at 2400 dpi. 220 dpi is the lowest possible number for color images while 2400 dpi is the highest image resolution for black and white bitmapped images. (Continuous grayscale images fall into the 220 dpi preference for color images.) If you plan to insert PDF images into your document, uncheck and deactivate the Check for placed PDF files option. Do check and activate Check for GIF images. (For print, the preferred linked or embedded image file formats you should be using are TIF and EPS file formats.) Verify! Now you can open the Preflight Verifier pane from the Windows menu and run a preflight report. In this pane, you can check your entire document for potential errors based on your previously set preferences, like checks for overflowing page text, missing pages, or placed GIF files. It will give you a list of all pages and all images and if they pass or fail the preflight verification. This gives you a chance to fix a lot of mistakes before the file is sent to the printer. 14

15 Exporting Your Scribus File as a Print-Ready Color PDF When your card deck is complete and set up as you would like it, you are now ready to export your fi le as a print-ready PDF. Choose the File pull-down menu, then Export, then Save as PDF. Set the following specifi cations in the next series of four windows, then click Save when they are complete: General Tab Make sure All Pages are selected in the Export Range. Check the box next to Maximum Image Resolution. Make sure the Maximum Image Resolution is set to 2400 dpi. Fonts Tab Make sure to embed all fonts. Click the Embed All button. 15

16 Exporting as a Print-Ready Color PDF (continued) Color Tab Make sure the Intended Output is set to Printer. Check the box next to Convert Spot Colors to Process Colors. Pre-Press Tab Check the Use Document Bleeds box. The printer does not accept PDFs with any printer marks, so leave those options unchecked. 16

17 PDF/X-1a compliance with Adobe Acrobat Pro After exporting your PDF from Scribus, open it in Acrobat Pro. Expand the Tools Pane from the top left corner to expose the different tool options. Expand the Print Production Tools at the very bottom of the tools list. Click to open the Prefl ight dialog box. There will be many options for fi x-ups to run. Expand the PDF/X Compliance options and choose Convert to PDF/X-1a (SWOP), then click the Analyze and Fix button. The dialog box will run a report of fi xes and changes made to the document. When the fi x-up is complete, a green check mark will appear if the fi x-ups are successful. If the fi x-ups have failed, a red X mark will appear. In either case, you can check the report for details about errors and warnings. Note: If you are using an older version of Acrobat Pro, you can fi nd Prefl ight under Print Production in the Advanced pull-down menu at the top of your screen. If you can t fi nd it, try searching for the location using Prefl ight as a key word in the Acrobat Help Menu. Check for compliance! After you ve run prefl ight fi x-ups, it s best to verify the document s compliance. To do this, click on the PDF document icon in the left-hand sidebar. It will expand a pane detailing conformance standards and output intent. Confi rm that the standard is PDF/X-1a:2001 and that the output intent is SWOP v2. Click the Verify Conformance link. This will run a quick check on the fi le and tells you if the fi le passes or fails compliance. 17

18 What do I do next? Once you have your fi nished the print-ready PDF of your entire card deck, it s time to upload them! Log in to your DriveThruCards account and go to the CARD PRINTING section of your publisher menu on the Account page. Use the Upload and manage printed card fi les tool. This tool will walk you through the process of uploading your print PDF fi le and ordering a physical proof of your cards. You might also fi nd it helpful to follow our Walkthrough for entering new card titles, located under the TITLE MANAGEMENT section. 18

19 Tips and Things to Remember About Specifications All images must be 300 dpi/ppi resolution. The physical size of the image should at least be the size as it appears on the card. All images should be CMYK. Do not use RGB or Lab colors. The colors may shift unpredictably during the export to printready PDF process. Preferred image formats are TIFF or EPS files. Refrain from using JPG or PNG files, which are more suitable for web publishing. Header fonts shouldn t be ridiculously large. The optimal range is 24 pts to 14 pts. Body Fonts should be 10 pts to 12 pts. Line spacing or leading is usually 2 points more than the font size. In making your text fit into small spaces, avoid Tracking your text more or less than 20%. It will look too squished or too loose. I Need More Help! I have questions that aren t covered here... To contact Publisher Services, please brian@onebookshelf.com. Brian will do his best to help you and answer any questions you have that are not covered in this tutorial. Your questions will help us improve this tutorial, so it answers more questions for everyone. If you have decided that you don t care to do your own file layout, you can find people with professional skills and contract them to create your print files. The cost of this work depends on how much of the work you do yourself before handing it over. We can recommend someone for layout if you would like. Please contact Publisher Services for details. You can also fi nd freelance layout professionals at sites like Avoid widows and orphans: leaving a single word at the end of a paragraph or a single line at the top or bottom of a column of text. Black text should be made with a 100% black swatch, with total CMYK values of 0% Cyan (C), 0% Magenta (M), 0% Yellow (Y), and 100% Black (K). Black elements should NOT be built in Registration black or with the 100% black swatch used for text. They should be built out of Rich black. For best results, we recommend the CMYK values of 60% Cyan (C), 40% Magenta (M), 40% Yellow (Y), and 100% Black (K). CMYK total value should NOT exceed 240%. Text should be at least from the trim edge. Embed all fonts used in the document (all font families used, including all screen and printer fonts). Do not add information or printer marks such as crop marks, web-press comments, etc. 19