THAILAND DOING BUSINESS IN THAILAND

Transcription

1 THAILAND DOING BUSINESS IN THAILAND APRIL

2 TABLE OF CONTENTS 1. LINEAR TRANSFER AUTOMATION INC. 2. THAI AUTO SECTOR 3. DOING BUSINESS IN THAILAND MAGNA STORY SUMMIT STORY 4. CONCLUSION KEY STRATEGIES KEY TAKE-AWAYS 2

3 LINEAR TRANSFER AUTOMATION INC. 3

4 ABOUT LINEAR WE ARE A LEADING GLOBAL SUPPLIER OF SERVO TRANSFER SYSTEMS, DE-STACK FEEDERS AND TANDEM LINE - TURNKEY WE PROVIDE SUPERIOR SERVICE & TRAINING WE ARE COMMITTED TO THE HIGHEST QUALITY, PERFORMANCE AND COMPETITIVE COST 5 REASONS TO INVEST IN LINEAR AUTOMATION 1. SPEED / UPTIME 2. FLEXIBILITY 3. 24/7 SUPPORT 4. PROJECT MANAGEMENT 5. COMPETITIVE PRICING / PERFORMANCE GUARANTEE 4

5 OUR PRODUCT 1. FRONT & REAR, FR-CLASS 2. THROUGHT THE WINDOW, W-CLASS 3. TITAN SERIES 4. MD-CLASS (MULTI-DIRECTIONAL) 5. TANDEM / PRESS CELL INTEGRATION 6. BLANK DE-STACK FEEDER 7. TOOLING & TURNKEY PROJECT 8. TRANSFER OPTIONS SUCH AS: AUTOMATIC TRANSFER BAR LOAD/UNLOAD SYSTEM STATIONARY OR REMOVABLE PARKING POST TEACH PENDANT CONTROL PRESS PAD INSTALLATION DIE ANALYSIS, ETC. 5

6 GESTAMP, TN (1320T, 216 x100 ), FR-Class,

7 MI, USA, LTS-2000, FR-Class 7

8 MI, USA, TWIN RAM, W-Class,

9 THAI AUTOMOTIVE INDUSTRY OVERVIEW 9

10 LOCATION OVERVIEW OF MAJOR MANUFACTURERS 10

11 MAJOR OEMs 11

12 ACTUAL PRODUCTION, SALES & EXPORT Month Production Domestic Wholesales Export (CBU) Month Production Domestic Wholesales Export (CBU) January 236, ,817 86,697 February 229, ,910 94,527 March 256, , ,742 April 170, ,673 67,641 May 231, ,848 86,577 June 217, ,018 96,182 July 201,481 98,258 82,710 August 193, , ,065 September 194,737 94, ,253 October 185,117 88,989 96,844 November 182,818 93,483 96,006 December 158, ,921 87,961 Total ,456,291 1,330,680 1,119,205 January 162,652 68,508 81,025 February 173,506 71,669 97,171 March 181,334 83, ,313 April 126,730 73,260 69,804 May 148,011 69,681 94,788 June 160,542 73, ,946 July 151,339 69,527 91,785 August 140,797 68,835 89,550 September 164,299 69,137 97,570 October 159,760 70,850 93,413 November 158,038 73, ,591 December Total ,727, ,317 1,038,956 12

13 LOOKING TOWARDS

14 DOING BUSINESS IN THAILAND MAGNA & SUMMIT GROUP 14

15 MAGNA AUTOMOTIVE THAILAND (MAT) EXECUTIVE DIRECTOR & COUNTRY GENERAL MANAGER Magna Automotive Thailand Ltd. Location: Amata Nakhorn Industrial Estate Park Established: 2009 Customers: AAT, Ford, Toyota, Honda China, Isuzu Product: Bumper Beam, Sub-assy, latch, others 15

16 CHALLENGES AND SOLUTIONS SETTING UP A COMPANY (TYPE OF BUSINESS) UNDERSTANDING THE DOCUMENTATION & PROCESS FINDING EMPLOYEES / OFFICE / FACTORY / PLACE TO LIVE DECIDING ON THE MODE OF TRANSPORTATION POLITICAL CHANGE COUP D ETAT RED SHIRT VS YELLOW SHIRT AIRPORT CLOSURE WORK BALANCE WORK VS. ET WORK VS. FAMILY ALL OF THE ABOVE! CREATE A TRUSTED AND RELIABLE TEAM 16

17 AUTO INTERIOR PRODUCT RAYONG (AIPR) SUMMIT AUTO GROUP 17

18 MAIN PRODUCT LINE: NVH, INJECTION, PAINT SHOP AND ASSEMBLY GENERAL MANAGER, OPERATIONS SUMMARY 70 rai or 120,000 sqm Approx employees Various Interior Products AAT, Ford, GM, Suzuki 18

19 CHALLENGES & SOLUTIONS CHAIN OF COMMAND NEED NEW ORGANIZATIONAL CHART LABOR SHORTAGES HR ISSUES (DRUG, LOVE & GAME) MUST CREATE TRANSPARENCY FEAR & THREAT MUST BUILD RESPECT, TRUST & ACCOUNTABILITY 19

20 NATURAL DISASTER THE FLOOD 20

21 OTHER FACTORS ATTITUDE TOWARDS WORK NEED TO CREAT A GOOD, RESPECTABLE & PROFESSIONAL WORKING PLACE POOR COMMUNICATION WITH EMPLOYEES & CUSTOMERS HAVE A STAND DOWN PARTS DEFECT AND DELAY NEED TO UNDERSTAND THE PROBLEM & PROCESS UNEXPECTED INCREASE IN VOLUME + TAKING ON PARTS FROM OTHER REGIONS & COMPANIES LOW CAPACITY & UNABLE TO OUTSOURCE ISO / TS16949 CERTIFICATION & 5 S CREATE AN INDPEDENT, ACCOUNTABLE & FAMILY ORIENTED TEAM 21

22 CONCLUSION 22

23 KEY STRATEGIES VISIT THAILAND UNDERSTAND THE BATTLE FIELD (TYPE OF BUSINESS, OPPORTUNITIES, CHALLENGES, TAXES, LOCATION, ETC.) GOVERNMENT PARTICIAPTION JOINT VENTURE OR LIMITED LIABILITY COMPANIES LIABILITY COMPANY UNLIMIITED PARTNERSHIP, GENERAL OR LIMITED UNDISCLOSED PARTNERSHIP SOLE PROPRIETORSHIP OR INCORPORATION SUBSIDUARIES/BRANCHES/REPRESENTATIVE OFFICE TRUSTS AND OTHER FIDUCIARY ENTITY DOCUMENTATIONS: WORK PERMIT / VISA / PERMANENT RESIDENT TAX RECEIPT & TAX DOCUMENTATION IMPORT / EXPORT 23

24 KEY STRATEGIES (cont ) CREAT A PRODUCT PORTFOLIO ROADMAP KNOW YOUR CAPABILITIES & PRODUCT UNDERSTAND YOUR COMPETITORS BRING NEW TECHNOLOGY / PROCESS HYDROFORMING / ROLL FORMING / HOT STAMPING RECYLCE TECHNOLOGIES ELECTRIC VEHICLE PARTS / PRECISION MACHINING COMPLEX STAMPING & PROCESS COMPLEX ASSEMBLIES (IE. IP) AUTOMATION HOT PRESS, COLD PRESS FIND A PARTNER OR GO ALONE HIRE LOCAL STAFF (AT LEAST 2 OR MORE) PLAN TO EXPORT YOUR PRODUCT 24

25 KEY STRATEGY TO YOUR SUCCESS: LOCATION, LOCATION, LOCATION Ayudhaya Honda Automobile (Thailand) Chachoengsao Toyota Motor Thailand Isuzu Motors (Thailand) Bangkok Bangchan General Assembly Thai Honda Manufacturing Samutsakorn Thai Rung Union Car Samutprakarn Toyota Motor Thailand Isuzu Motors (Thailand) Nissan Automobile Thai Swedish Assembly (Volvo) Hino Motors (Thailand) Thonburi Automotive Assembly (Hyundai, Mercedes, Tata Motor) Rayong Auto Alliance (Thailand) General Motors (Thailand) BMW Manufacturing (Thailand) Suzuki Motor Ford Motor 25

26 KEY TAKE-AWAYS CHANGE IS HARD EXPECT THE UNEXPECTED PLAN AHEAD KNOW YOUR SURROUNDING BRING IN NEW TECHNOLOGY / PRODUCT / PROCESS BE CALM, BE COOL AND BE COLLECTIVE BE MINDFUL OF: RISING COST LABOR SHORTAGES FACTORY LOCATION / SIZE POLITICAL CHANGE NATURAL DISASTER CULTURE / RELIGION 26

27 THANK YOU! JERRY SUYAVONG, Vice President, Asia Linear Transfer Automation Inc. 1: 2: LINE: jerry.suyavong 27