THINK HUNGARY, MORE THAN EXPECTED. Tourism in hungary with Final Data

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1 THINK HUNGARY, MORE THAN EXPECTED Tourism in hungary 2014 with Final Data

2 FaCTs & Figures International Tourist Arrivals in the World (million; 2014/2013) Europe (581.7; +2.7%) Africa (55.8; +2.6%) Americas (180.9; +8.0%) Asia and the Pacific (263.3; +5.4%) Middle East (51.1; +5.4%) Source: UNWTO Facts & Figures about Hungary Territory 93,030 km 2 Population 9,877,365 (1 January 2014) Population density km 2 Capital Budapest Capital's population 1,744,665 (1 January 2014) Neighbouring countries Austria, Slovakia, Ukraine, Romania, Serbia, Croatia, Slovenia Form of government Republic Official language Hungarian 37.1% Roman Catholic, 11.6% Calvinist, Religion 2.2% Lutheran, 1.8% Greek Catholic, 1.9% other denomination, 18.2% unaffiliated 1 January, 15 March, Easter Monday, Holidays Whit Monday, 1 May, 20 August, 23 October, 1 November, December Time zone GMT + 1 hour Currency Forint (HUF), 1 EUR = HUF GDP 2014* 137,038 million USD (31,864 billion HUF) GDP 2014/2013* (volume index) +3.6% GDP per capita 2014* 13,894 USD (3,231 HUF) Internet penetration 74.5% International airports Budapest, Debrecen, Sármellék Membership in international tourism organisations UNWTO, ETC, V4, China CEECs, DCC * Preliminary data. Source: Internet World Stats, HCSO The Economic Impact of Tourism in Hungary Direct Impact Direct and Indirect Impact GDP (billion HUF) 1, % 9.0% Employment (000s persons) % 11.3% (Tourism Satellite Account, 2011) Balance of Travel /2013 Receipts (million EUR) 4,041 4, % Expenditure (million EUR) 1,437 1, % Balance (million EUR) 2,605 2, % Source: MNB 2 Tourism» In Hungary 2014» Facts & Figures

3 Summary Data 1 Main Data on Hungarian Tourism /2013 Number and Expenditure of Tourists Number of inbound tourists (000s) 14,836 17, % Same-day tourists 5,803 7, % Overnight tourists 9,034 10, % Expenditure of inbound tourists (million HUF) 890,944 1,070, % Same-day tourists 54,345 75, % Overnight tourists 836, , % Number of domestic overnight tourists (000s)* 14,378 14, % Expenditure of domestic overnight tourists (million HUF)* 263, , % Number of outbound tourists (000s)** 8,192 8, % Expenditure of outbound tourists (million HUF)** 394, , % Arrivals and Guest Nights at Commercial Accommodation*** Domestic Arrivals (000s) 4,497 (3,133) 5,022 (3,478) +11.7% (+11.0%) Guest nights (000s) 10,986 (7,553) 12,082 (8,182) +10.0% (+8.3%) Average length of stay (nights) 2.4 (2.4) 2.4 (2.4) 1.5% ( 2.4%) International Arrivals (000s) 4,388 (3,870) 4,618 (4,036) +5.2% (+4.3%) Guest nights (000s) 11,983 (10,015) 12,351 (10,274) +3.1% (+2.6%) Average length of stay (nights) 2.7 (2.6) 2.7 (2.5) 2.1% ( 1.7%) Arrivals (000s) 8,885 (7,003) 9,640 (7,514) +8.5% (+7.3%) Guest nights (000s) 22,968 (17,568) 24,434 (18,457) +6.4% (+5.1%) Average length of stay (nights) 2.6 (2.5) 2.5 (2.5) 2.0% ( 2.1%) Arrivals and Guest Nights at Other Accommodation Domestic Arrivals (000s) % Guest nights (000s) 2,339 2, % Average length of stay (nights) % International Arrivals (000s) % Guest nights (000s) 1,333 1, % Average length of stay (nights) % Arrivals (000s) 1,063 1, % Guest nights (000s) 3,672 4, % Average length of stay (nights) % Commercial Accommodation Gross Revenues Domestic accommodation fee (million HUF) 61,090 71, % International accommodation fee (million HUF) 105, , % accommodation fee (million HUF) 166, , % Food & beverage (million HUF) 67,066 71, % Other revenue (million HUF) 65,348 71, % revenue (million HUF) 299, , % * In some cases, estimated data can be inaccurate due to the small sample size. Data referring to the years were revised on the 5 th March 2015 on the basis of the Census ** Estimated data can be inaccurate due to the small sample size. *** () from which in Hotels. Tourism» In Hungary 2014» Summary Data 1 3

4 summary DaTa 2 Guest Nights by Type of Accommodation (share) 2014/2013 Hotels 17,567,972 18,456, % +5.1% 5 star hotels 849, , % +7.4% 4 star hotels 6,442,663 7,439, % +15.5% 3 star hotels 2,765,365 3,055, % +10.5% Spa hotels 1,890,241 2,016, % +6.7% Boarding houses 1,396,333 1,615, % +15.7% Community hostels 1,348,980 1,567, % +16.2% Bungalows 1,024,574 1,152, % +12.5% Camping sites 1,630,613 1,641, % +0.7% 22,968,472 24,433, % +6.4% Figures of hotels include one and two star hotels and hotels without category designation. The change in the number of the guest nights at the four and three-star hotels and also at the boarding houses, community hostels and bungalows was well above the country average. Western Transdanubia A = 10.6%; +5.3% N = 11.2%; +5.1% Central Transdanubia A = 4.4%; +11.4% N = 4.0%; +9.9% Arrivals and Guest Nights by Tourist Region (2014; 2014/2013) Budapest and the Central Danube Region A = 42.3%; +7.6% N = 37.8%; +5.2% Northern Hungary A = 9.0%; +13.2% N = 8.3%; +13.1% Northern Great Plain A = 6.9%; +10.9% N = 7.4%; +8.5% Lake Balaton A = 15.4%; +5.2% N = 20.3%; +3.1% Southern Transdanubia A = 4.1%; +6.2% N = 3.9%; +5.1% Lake Tisza A = 1.1%; +15.9% N = 1.1%; +9.2% Southern Great Plain A = 6.3%; +18.1% N = 6.1%; +14.8% A = Arrivals, N = Guest nights Geographical concentration is typical of Hungarian tourism: 69.2% of total guest nights are registered in the Budapest and the Central Danube, the Lake Balaton and the Western Transdanubia tourist regions. Share of Domestic and International Guest Nights by Tourist Region (%, at Commercial Accommodation) Lake Balaton Budapest and the Central Danube Region Southern Great Plain Domestic International Southern Transdanubia Northern Great Plain Northern Hungary Central Transdanubia Western Transdanubia Lake Tisza 0% 20% 40% 60% 80% 100% Country average: domestic: 49.4%, international: 50.6%. 4 Tourism» In Hungary 2014» Summary Data 2

5 Summary Data 3 Monthly Breakdown of Guest Nights at Commercial Accommodation 20% 18% Domestic 16% International 14% 12% 10% 8% 6% 4% 2% 0% I. II. III. IV. V. VI. VII. VIII. IX. X. XI. XII. Seasonality is typical of Hungarian tourism: most of the guest nights were generated in July and August (14.7% and 16.1%, respectively). Inbound tourism is less seasonal than domestic tourism. Number of Guest Nights by Tourist Region Domestic International Lake Balaton 3,180,245 1,768,649 4,948,894 Budapest and the Central Danube Region 1,765,398 7,463,771 9,229,169 Southern Great Plain 1,146, ,335 1,484,516 Southern Transdanubia 739, , ,570 Northern Great Plain 1,259, ,081 1,819,348 Northern Hungary 1,687, ,242 2,031,325 Central Transdanubia 687, , ,775 Western Transdanubia 1,406,075 1,321,080 2,727,155 Lake Tisza 210,738 66, ,924 12,082,346 12,351,330 24,433,676 Every six out of ten (60.4%) international guest nights are registered in the Budapest and the Central Danube Region, 14.3% are registered in the Lake Balaton tourist region. Most Visited Hungarian Settlements* Domestic International 1. Budapest (939) Budapest (7,214) Budapest (8,153) 2. Hajdúszoboszló (508) Hévíz (661) Hévíz (987) 3. Siófok (500) Bük (406) Hajdúszoboszló (804) 4. Zalakaros (337) Hajdúszoboszló (296) Siófok (707) 5. Hévíz (327) Sárvár (280) Bük (680) 6. Gyula (319) Balatonfüred (235) Balatonfüred (544) 7. Balatonfüred (309) Siófok (207) Sárvár (452) 8. Sopron (297) Győr (174) Zalakaros (429) 9. Bük (274) Eger (112) Sopron (382) 10. Eger (259) Szeged (101) Eger (371) * () Number of guest nights at commercial accommodation units (000s). The spas and the Lake Balaton are also popular destinations after Budapest among the visitors. Tourism» In Hungary 2014» Summary Data 3 5

6 DomesTiC Tourism Domestic Guest Nights by Type of Accommodation (share) 2014/2013 Hotels 7,553,047 8,182, % +8.3% 5 star hotels 94, , % +23.7% 4 star hotels 2,501,196 3,075, % +23.0% 3 star hotels 1,291,221 1,417, % +9.8% Spa hotels 809, , % +11.6% Boarding houses 1,043,936 1,236, % +18.5% Community hostels 1,028,197 1,169, % +13.7% Bungalows 804, , % +14.6% Camping sites 555, , % +2.9% 10,985,589 12,082, % +10.0% Figures of hotels include one and two star hotels and hotels without category designation. The change in the number of the domestic guest nights at five and four star hotels, furthermore in boarding houses and bungalows was well above the average. Domestic Guest Nights and Accommodation Fee by Tourist Region (2014; 2014/2013) Western Transdanubia N = 11.6%; +7.1% AccFee = 11.3%; +10.1% Central Transdanubia N = 5.7%; +12.0% AccFee = 6.6%; +14.9% Lake Balaton N = 26.3%; +7.3% AccFee = 25.3%; +18.8% % Southern Transdanubia N = 6.1%; +6.7% AccFee = 5.8%; +15.2% Budapest and the Central Danube Region N = 14.6%; +10.0% AccFee = 17.5%; +15.5% Northern Hungary N = 14.0%; +13.3% AccFee = 15.6%; +27.7% Northern Great Plain N = 10.4%; +9.2% AccFee = 8.8%; +14.0% Lake Tisza N = 1.7%; +11.4% AccFee = 1.3%; +18.7% Southern Great Plain N = 9.5%; +18.7% AccFee = 7.9%; +21.8% N = Guest nights, AccFee = Accommodation Fee Geographical concentration is less typical of domestic tourism: 54.9% of domestic guest nights were registered in the Lake Balaton, the Budapest and the Central Danube and the Northern Hungary tourist regions. Motivation of Domestic Tourists (1 3 Nights; 4+ Nights) Entertainment, recreation, sports (28.5%; 60.1%) VFR (57.7%; 27.9%) Wellness (3.6%; 4.6%) Work for hobby (4.4%; 3.3%) Study trip with school (0.7%; 1.9%) Conference, congress, business trip, exhibition, fair (2.8%; 0.7%) Cultural or sport event (1.6%; 0.6%) Other tourist motivation (0.8%; 0.7%) 1 3 Nights 4+ Nights The HCSO investigates only overnight domestic trips with tourist motivation. Due to the small sample size hiking and city break is included in Entertainment, recreations, sports. 6 Tourism» In Hungary 2014» Domestic Tourism

7 inbound Tourism International Guest Nights by Type of Accommodation (share) 2014/2013 Hotels 10,014,925 10,274, % +2.6% 5 star hotels 755, , % +5.4% 4 star hotels 3,941,467 4,364, % +10.7% 3 star hotels 1,474,144 1,637, % +11.1% Spa hotels 1,080,749 1,112, % +3.0% Boarding houses 352, , % +7.5% Community hostels 320, , % +24.2% Bungalows 219, , % +4.6% Camping sites 1,074,805 1,069, % 0.5% 11,982,883 12,351, % +3.1% Figures of hotels include one and two star hotels and hotels without category designation. The change in the number of international guest nights at four and three star hotels, furthermore at boarding houses and community hostels was well above the average. International Guest Nights and Accommodation Fee by Tourist Region (2014; 2014/2013) Western Transdanubia N = 10.7%; +3.0% AccFee = 8.3%; +6.0% Central Transdanubia N = 2.3%; +5.0% AccFee = 2.0%; +9.6% Lake Balaton N = 14.3%; 3.6% AccFee = 9.3%; +7.3% Southern Transdanubia N = 1.7%; 0.1% AccFee = 1.1%; +8.4% Budapest and the Central Danube Region N = 60.4%; +4.1% AccFee = 72.3%; +13.0% Northern Hungary N = 2.8%; +12.1% AccFee = 1.9%; +18.2% Northern Great Plain N = 4.5%; +6.9% AccFee = 2.7%; +14.6% Lake Tisza N = 0.5%; +2.6% AccFee = 0.3%; 3.3% Southern Great Plain N = 2.7%; +3.4% AccFee = 2.1%; +5.8% N = Guest nights, AccFee = Accommodation Fee Hungarian inbound tourism is strongly concentrated geographically: 85.4% of the foreign guest nights were registered in the Budapest and the Central Danube, the Lake Balaton and the Western Transdanubia tourist regions. Motivation of International Travellers (1 3 Nights; 4+ Nights) VFR (21.0%; 27.7%) Recreation (8.7%; 22.4%) Health tourism* (4.1%; 18.3%) City break and round trip (21.5%; 17.6%) Business trip, exhibition, fair (10.5%; 3.3%) Cultural or sport event (2.6%; 2.7%) Conference, congress (0.8%; 0.3%) Other tourist motivation (3.9%; 3.4%) Transfer (0.5%; 0.1%) Shopping (18.3%; ) Other non tourist motivation (8.1%; 4.2%) 1 3 Nights 4+ Nights * Including wellness, medical treatment in spas, dental tourism, plastic and other surgery. tourist motivation: 73.1% and 95.7%, respectively. non tourist motivation: 26.9% and 4.3%, respectively. Tourism» In Hungary 2014» Inbound Tourism 7

8 Markets 1 Arrivals and Guest Nights at Commercial Accommodation Arrivals Guest Nights / /2013 Austria 294, % 772, % Belgium 84, % 246, % Croatia 42, % 78, % the Czech Republic 218, % 635, % Denmark 43, % 164, % Estonia 6, % 15, % Finland 52, % 154, % France 151, % 394, % Germany 555, % 2,010, % Greece 41, % 109, % Ireland 24, % 66, % Italy 238, % 641, % Latvia 7, % 15, % Lithuania 9, % 18, % Luxembourg 3, % 8, % the Netherlands 119, % 407, % Norway 48, % 152, % Poland 234, % 594, % Portugal 16, % 39, % Romania 231, % 433, % Russia 188, % 762, % Serbia 66, % 131, % Slovakia 154, % 341, % Slovenia 28, % 54, % Spain 139, % 327, % Sweden 79, % 224, % Switzerland 65, % 190, % Turkey 57, % 125, % Ukraine 113, % 230, % United Kingdom 297, % 754, % Europe 3,762, % 10,389, % from which: EU 27 3,121, % 8,591, % Asia 451, % 948, % from which: China 89, % 160, % India 14, % 36, % Israel 77, % 256, % Japan 68, % 146, % Republic of Korea 98, % 129, % Africa 19, % 59, % America 340, % 842, % from which: Brazil 32, % 81, % Canada 34, % 93, % USA 233, % 572, % Australia and Oceania 43, % 111, % from which: Australia 33, % 87, % foreign 4,617, % 12,351, % domestic 5,022, % 12,082, % 8 Tourism» In Hungary 2014» Markets 1

9 Markets 2 Arrivals and Guest Nights at Hotels Arrivals Guest Nights / /2013 Austria 245, % 600, % Belgium 67, % 176, % Croatia 39, % 69, % the Czech Republic 178, % 514, % Denmark 35, % 105, % Estonia 5, % 12, % Finland 48, % 144, % France 134, % 341, % Germany 462, % 1,479, % Greece 40, % 106, % Ireland 20, % 54, % Italy 220, % 587, % Latvia 7, % 13, % Lithuania 7, % 14, % Luxembourg 2, % 7, % the Netherlands 84, % 212, % Norway 46, % 146, % Poland 160, % 364, % Portugal 14, % 35, % Romania 198, % 359, % Russia 179, % 737, % Serbia 60, % 118, % Slovakia 119, % 259, % Slovenia 23, % 42, % Spain 132, % 307, % Sweden 74, % 210, % Switzerland 58, % 165, % Turkey 53, % 114, % Ukraine 104, % 213, % United Kingdom 274, % 689, % Europe 3,243, % 8,479, % from which: EU 27 2,640, % 6,787, % Asia 430, % 893, % from which: China 87, % 149, % India 13, % 33, % Israel 75, % 250, % Japan 67, % 140, % Republic of Korea 89, % 111, % Africa 18, % 55, % America 311, % 764, % from which: Brazil 25, % 63, % Canada 29, % 82, % USA 220, % 537, % Australia and Oceania 32, % 80, % from which: Australia 23, % 59, % foreign 4,036, % 10,274, % domestic 3,477, % 8,182, % Tourism» In Hungary 2014» Markets 2 9

10 Commercial Accommodation Commercial Accommodation Capacity Units Rooms Beds 2014/2013 (beds) Hotels 1,042 59, , % 5 star hotels 10 2,230 4, % 4 star hotels ,923 44, % 3 star hotels 158 9,440 22, % Spa hotels 32 4,926 11, % Boarding houses 1,081 11,815 30, % Community hostels ,894 49, % Bungalows 421 7,679 25, % Camping sites , % 3,186 93, , % Figures of hotels include one and two star hotels and hotels without category designation. (31 July 2014) Commercial Accommodation Gross Revenues Accommodation Food & Beverages Other (incl. breakfast) million HUF Hotels 168,075 60,083 68, ,108 5 star hotels 19,303 8,048 5,426 32,777 4 star hotels 65,423 23,070 34, ,133 3 star hotels 18,136 5,495 8,657 32,288 Spa hotels 16,995 5,302 13,290 35,587 Boarding houses 9,169 10,204 1,205 20,578 Community hostels 4, ,879 Bungalows 4, ,409 Camping sites 3, , ,685 71,987 71, ,045 Figures of hotels include one and two star hotels and hotels without category designation. Accommodation fee in hotels increased by 12.9% compared to 2013, similar to the commercial accommodation average. Of these, domestic accommodation fee grew by 17.7%, and foreign accommodation fee by 11.6%. Domestic accommodation fee increased above average at boarding houses (+28.5%), bungalows (+26.7%) and fourstar hotels (+26.6%). Accommodation fee per guest night was 7,763 HUF at commercial accommodation, and 9,106 HUF in hotels. Commercial Accommodation Room Occupancy Rates Hotels Spa hotels Boarding houses Community hostels Bungalows Camping sites* 11.0% 51.6% 62.0% 26.7% 20.0% 29.3% 0% 10% 20% 30% 40% 50% 60% 70% Average: 43.5% * Occupancy rate of tent places. 10 Tourism» In Hungary 2014» Commercial Accommodation

11 spa hotels Spa Hotels /2013 Domestic Arrivals (000s) % Guest nights (000s) % Average length of stay (nights) % International Arrivals (000s) % Guest nights (000s) 1,081 1, % Average length of stay (nights) % Arrivals (000s) % Guest nights (000s) 1,890 2, % Average length of stay (nights) % The HCSO publishes data only of those operating spa hotels that are registered by the Department of Public Health, the Office of the Chief Medical Officer. The data for wellness hotels are not published by HCSO since Spa hotels have a share of 3.0% of bed places offered by the commercial accommodation establishments. 5.9% of guests arrive at these facilities which means a share of 8.3% of guest nights. 6.3% of domestic arrivals and 7.5% of domestic guest nights are registered at the spa hotels. Health tourism is an important motivation also for international travellers: spa hotels receive 5.3% of arrivals and 9.0% of guest nights. In spa hotels, 44.8% of the guest nights are generated by domestic travellers. The average length of stay at spa hotels is above the commercial accommodation average. Gross Revenues in Spa Hotels /2013 Domestic accommodation (million HUF) 5,103 6, % Foreign accommodation (million HUF) 9,379 10, % Food & Beverages (million HUF) 4,917 5, % Other (incl. breakfast) (million HUF) 12,194 13, % (million HUF) 31,593 35, % Main Source Markets in Spa Hotels (Nights; Share; 2014/2013) Germany (255,672; 23.0%; 6.8%) Russia (246,723; 22.2%; +5.7%) Austria (106,937; 9.6%; +8.1%) the Czech Republic (73,578; 6.6%; +17.1%) Slovakia (35,165; 3.2%; +26.0%) Romania (33,211; 3.0%; +7.9%) Poland (31,718; 2.9%; +46.5%) Israel (25,806; 2.3%; 39.1%) Ukraine (24,349; 2.2%; +7.6%) Italy (24,257; 2.2%; +8.9%) Other (255,296; 22.9%; +4.9%) Tourism» In Hungary 2014» Spa Hotels 11

12 Budapest Commercial Accommodation Capacity in Budapest Units Rooms Beds 2014/2013 (beds) Hotels ,735 41, % 5 star hotels 5 1,502 3, % 4 star hotels 51 6,853 14, % 3 star hotels 41 2,626 5, % Boarding houses , % Community hostels 43 1,613 5, % Bungalows % Camping sites % ,075 50, % Figures of hotels include one and two star hotels and hotels without category designation. (31 July 2014) Arrivals and Guest Nights in Budapest Commercial Accommodation Hotels / /2013 Domestic Arrivals (000s) % % Guest nights (000s) % % Average length of stay (nights) % % International Arrivals (000s) 3, % 2, % Guest nights (000s) 7, % 6, % Average length of stay (nights) % % Arrivals (000s) 3, % 3, % Guest nights (000s) 8, % 7, % Average length of stay (nights) % % 13.5% of commercial accommodation bed places are located in Budapest. The capital receives 36.4% of the arrivals and 33.4% of the guest nights at commercial accommodation. Regarding domestic tourism, this means a share of 9.5% of arrivals, and a share of 7.8% of guest nights. The international importance of the capital is highlighted by the fact that Budapest has a share of 65.6% of international guests, and a share of 58.4% of international guest nights. Average occupancy rates in Budapest were 62.7% at commercial accommodation and 65.2% in hotels in Commercial Accommodation Gross Revenues in Budapest Accommodation Food & Beverages Other (incl. breakfast) million HUF Hotels 87,969 26,170 27, ,909 Boarding houses Community hostels 1, ,707 Bungalows Camping sites ,399 26,370 28, , Tourism» In Hungary 2014» Budapest

13 Lake Balaton Commercial Accommodation Capacity at the Lake Balaton Units Rooms Beds 2014/2013 (beds) Hotels ,105 34, % 5 star hotels % 4 star hotels 21 3,023 7, % 3 star hotels 28 2,860 7, % Boarding houses 131 1,673 4, % Community hostels 45 1,916 8, % Bungalows 127 2,845 9, % Camping sites , % , , % Figures of hotels include one and two star hotels and hotels without category designation. (31 July 2014) Arrivals and Guest Nights at the Lake Balaton Commercial Accommodation Hotels / /2013 Domestic Arrivals (000s) 1, % % Guest nights (000s) 3, % 2, % Average length of stay (nights) % % International Arrivals (000s) % % Guest nights (000s) 1, % 1, % Average length of stay (nights) % % Arrivals (000s) 1, % 1, % Guest nights (000s) 4, % 3, % Average length of stay (nights) % % 33.1% of commercial accommodation bed places are located in Lake Balaton tourist region. 15.4% of all guests spend 20.3% of guest nights at the lake. Regarding domestic tourism, this means a share of 22.4% of arrivals, and a share of 26.3% of guest nights. Lake Balaton is also popular among international visitors: the lake and its surroundings have a share of 7.7% of international guests, and a share of 14.3% of international guest nights. Average occupancy rates at the Lake Balaton were 44.7% at commercial accommodation and 48.8% in hotels in Commercial Accommodation Gross Revenues at the Lake Balaton Accommodation Food & Beverages Other (incl. breakfast) million HUF Hotels 23,974 7,481 13,794 45,249 Boarding houses ,642 Community hostels 1, ,813 Bungalows 1, ,769 Camping sites 1, ,376 29,220 8,449 14,180 51,848 Tourism» In Hungary 2014» Lake Balaton 13

14 MICE Tourism Conferences in Hungary Number Share International Hungarian International Hungarian Corporate 697 1, % 75.3% Associations % 17.0% Other % 7.7% 1,020 1, % 100.0% Source: Hungarian Tourism Ltd. Hungarian Convention Bureau Europe is the most significant venue of international conferences with a market share of 54.0%. From which Hungary has a market share of 2.1% (source: ICCA). Number of conferences 1,020 Average number of participants 149 Average length of stay Geographical breakdown Destinations The most important themes Nationality of meeting planners Participating nations Main Characteristics of International Conferences in Hungary 3.5 days 77% Budapest, 23% countryside 4.4% Szeged, 2.7% Balaton and surroundings, 1.8% Pécs, 1.0% Debrecen 30.8% medical science, 14.6% economics, 10.8% pharmacy, 10.8% information technology, 6.9% academic 56.9% Hungarian, 7.2% British, 5.9% American, 4.5% German, 2.4% French, 2.4% Italian, 2.2% Belgian, 1.8% Czech, 1.1% Dutch, 15.6% other 44.6% Hungarian, 35.4% German, 27.7% Austrian, 26.2% Italian, 25.4% French, 22.3% British, 22.3% American, 18.5% Czech, 18.5% Russian, 17.7% Belgian International conferences: corporate or association meetings with at least 50 participants that include foreigners. Providing data is voluntary, the results reflect the information made available by service providers. Source: Hungarian Tourism Ltd. Hungarian Convention Bureau Budapest's Rank by ICCA (Number of Conferences; Rank) (6th Place) (6th Place) (6th Place) (13th Place) (18th Place) (11th Place) (20th Place) (17th Place) (17th Place) Source: ICCA / Hungarian Tourism Ltd. Hungarian Convention Bureau Budapest maintained its position as the number 17 destination for association congresses and outranked such important conference venues like Stockholm (19.), Sydney (25.), Munich (26.) or Warsawa (39.). More than 1.2 million persons arrived with MICE tourism purpose (conference, congress, and business trip, exhibition, fair) to Hungary in 2014, they spent altogether 4.0 million days in the country. Their total spending reached billion HUF (source: HCSO 2014). 14 Tourism» In Hungary 2014» MICE Tourism

15 Széchenyi Recreation Card & Quality Marks Széchenyi Recreation Card /2013 Number of accepting units 51,807 58, % Number of card holders (person) 907,760 1,055, % Amount of grant (000s HUF) 67,783,448 75,915, % Accommodation subaccount (000s HUF) 13,647,597 14,966, % Catering subaccount (000s HUF) 44,564,946 51,202, % Leisure subaccount (000s HUF) 9,480,904 9,746, % Expenditure (000s HUF) 67,914,677 72,858, % Accommodation subaccount (000s HUF) 13,484,792 13,988, % Catering subaccount (000s HUF) 45,221,368 49,439, % Leisure subaccount (000s HUF) 9,208,516 9,430, % The Széchenyi Recreation Card is a cafeteria element. The electronical voucher card has three subaccounts (accommodation, catering, leisure) (see Government Decree No. 55/2011 (IV.12.) on the Rules of Issuance and Use of the Széchenyi Recreation Card). Guests at commercial accommodation can also pay from the catering or the leisure subaccount. Source: Ministry for National Economy Since its launch (4 th July 2011), card holders have paid altogether billion HUF by Széchenyi Recreation Card, of which 66.8% (123.5 billion HUF) belonged to the catering, 20.3% (37.6 billion HUF) to the accommodation, and 12.9% (23.8 billion HUF) to the leisure subaccount. (Billion: 1,000.0 million.) Széchenyi Recreation Card at Commercial Accommodation Units /2013 Number of units accepting Széchenyi Recreation Card 1,560 1, % from which: in hotels % Revenues from Széchenyi Recreation Card (000s HUF) 15,313,362 16,338, % from which: in hotels (000s HUF) 13,159,805 14,012, % Hotel (Hotelstars) Quality Marks Service Mark Partner Rural accommodation (room, apartment, guest house, camping site) Private room, apartment Camping site Holiday resort (bungalows) Youth hostel Bath Water tourism stop Star Sunflower Hungarian Hotel and Restaurant Association Hungarian Federation of Rural and Agrotourism Number of Service Providers 407 1,031 Crown Nat. Assoc. of Private Room Providers 20 Star Hungarian Campsites Organisation 26 I., II. class Hungarian Campsites Organisation 9 Rucksack Hungarian Youth Hostels Association 3 Star Hungarian Baths Association 21 Oar Hungarian Canoe Federation 12 Source: Ministry for National Economy, July 2015 Tourism» In Hungary 2014» Széchenyi Recreation Card & Quality Marks 15

16 REPRESENTATIVES OF THE HUNGARIAN TOURISM LTD. ABROAD AUSTRIA ungarn-tourismus.at BENELUX nl.gotohungary.com CHINA cn.gotohungary.com the CZECH REPUBLIC cz.gotohungary.com FRANCE fr.gotohungary.com GERMANY ungarn-tourismus.de ITALY it.gotohungary.com JAPAN jp.gotohungary.com NORTHERN EUROPE gotohungary.com POLAND pl.gotohungary.com ROMANIA ro.gotohungary.com RUSSIA vengria.ru SINGAPORE gotohungary.com SLOVAKIA madarsko.sk SPAIN es.gotohungary.com UKRAINE ua.gotohungary.com UNITED KINGDOM uk.gotohungary.com UNITED STATES OF AMERICA gotohungary.com ABBREVIATIONS USED IN THE PUBLICATION China CEECs: China Central and Eastern European Countries Tourism Coordination Centre, DCC: Danube Competence Center, ETC: European Travel Commission, HCSO: Hungarian Central Statistical Office, MNB: Magyar Nemzeti Bank (the central bank of Hungary), UNWTO: World Tourism Organization, V4: European Quartet/Visegrád Four countries. TERMS USED IN THE PUBLICATION Commercial Accommodation: hotels, boarding houses (previously guesthouses), bungalows, community hostels (previously tourist hostels and youth hostels) and camping sites according to the Act CLXIV of 2005 on Trade and 239/2009 (X.20) Government Decree. Other Accommodation: accommodation used for accommodation services, but not defined as commercial accommodations, are separate buildings not only used for accommodation services, the number of the rooms is up to eight and the number of the beds is up to sixteen. (According to the 239/2009 (X.20.) GD, other accommodation is to be used instead of private accommodation.) The publication is based on 2014 data of the HCSO. The publication is also available in Hungarian. Hereby we would like to thank the Hungarian Central Statistical Office for its contribution. HUNGARIAN TOURISM LTD. As the national tourism marketing organisation, main objective of the Hungarian Tourism Ltd. is promoting Hungary s tourism attractions and services to increase the receipts from incoming and domestic tourism. This publication can be downloaded from the travel trade pages of» gotohungary.com Cover: House of Parliament (the Visitor Centre opened on the renewed Kossuth Square in 2014). IMPRINT Free copy Published by the Hungarian Tourism Ltd., H 1027 Budapest, Kacsa utca Design: WOW Stúdió Kft. For more information please visit» gotohungary.com