ProVida Visual Guidelines. Version 1, October, Current

Transcription

1 ProVida Visual Guidelines Version 1, October, Current

2 Contents Section 1: The Brand Introduction... 1 The Brand Center... 2 Writing Principles... 3 Section 2: Basic Design Elements Introduction... 5 Basic Design Elements... 6 Logo... 7 Logo Prohibitions... 8 Identity Band... 9 Signature/Slug Color Typography Photography Snoopy Graphic Grid Section 3: Application Introduction Brochures and Collateral Co-branding Business Cards Letterhead Forms Envelopes Signage PowerPoint

3 The Brand: Introduction MetLife values our reputation as being financially strong, trustworthy and easy to do business with. Here, in the ProVida Visual Guidelines, you ll find how we ll make our communications consistently look, sound and feel like a MetLife company. ProVida is the MetLife mark in use by our pensions business in Chile. These guidelines for using ProVida are aligned with the MetLife enterprise identity standards. This ensures that no matter which MetLife brand name is being used from our brand architecture (MetLife, MetLife Alico, MetLife Amplico, Metropolitan Life, ProVida), we will convey a consistent look, feel and tone to all materials developed. This document gives guidance on the core parts of our marketing and communications activities. If you have any questions, or feel you need additional advice or guidance, please contact the Global Brand and Marketing department.

4 The Brand: The Brand Center The MetLife Brand Center is where you find in great detail how to design your communications to reflect the look, the sound and the MetLife personality of being caring, inventive, motivating, optimistic, professional and dependable across all media. The Brand Center offers downloads of: Our Logos Guidelines and Standards Brand Application Examples Peanuts Usage Guidelines and Artwork Note: The ProVida logos are available for download in multiple formats on the MetLife Brand Center. The following naming convention describes the logo: ProVida 1 _color space 2.file type 3 1. ProVida logo as distinct from the MetLife logo 2. color space; - 0K = white or knock out - K = black - 4C = blue from a CMYK process color build (for desktop or offset printing) - RGB = blue from a red/green/blue build (for web or video) = Spot PMS 285 blue (for offset printing) 3. file type; either a vector as an.ai or.eps (scalable) or a raster as a.jpg or.png (not scalable) 2

5 The Brand: Writing Principles We make sure that the benefits of a product or offering are clear to the customer. While we are financial experts, our customers may not be. Therefore, we do not use jargon. Clear language helps create trust. We are optimistic, offering solutions, not problems. We do not use scare tactics. Together, graphics and copy help communicate that ProVida is caring, inventive, motivating, optimistic, professional and dependable. The words we use are as important as the way we look. Given that we speak in many languages and to various cultures, we, as a global brand, must be sensitive to the differences across the many societies in which we do business. But wherever we do business, ProVida is clear, consistent and correct. We make sure that the benefits of a product or offering are clear to the customer. While we are financial experts, our customers may not be. Therefore, we do not use jargon. Clear language helps create trust. We are optimistic, offering solutions, not problems. We do not use scare tactics. Of course, different situations will demand different types of language. Think about who you are talking to in each piece of communication. Your message should focus on the specific need of the audience. A good way to test copy is to read it aloud. Does it flow easily as you speak it? It should be friendly, informative, clever and well-organized. 3

6 The Brand: Writing Principles Make it easy for the customer to: Scan Understand Act Customers need to know right away why they received a communication. We do this by: Prioritizing the key message Structuring information in a logical order Using clear and intuitive headings and subheadings Supporting messages with charts, tables and infographics Customers need to understand their benefits and how to use them. We do this by: Writing how a customer would speak Finding the appropriate tone Defining and explaining complicated terms and concepts Anticipating questions and proactively addressing any issues Customers need to know what to do next. We do this by: Providing a clear call to action Emphasizing the right information Providing clear contact information Using visual cues such as the action icon These writing principles are abridged from a more expansive guideline that is specific to the writing and organizing of content. These are included here as foundation to the design principles. Note: Guidelines on global brand voice, personality and messaging are accessible on the MetLife Brand Center. 4

7 The Basic Design Elements: Introduction The basic design elements are a simple set of graphics, which are used to create all our communications. Consistent application will strengthen our global brand identity.

8 Alisciamet experio restrumque por andundae quiatiur rempe lanis molorio officab orepedit fugitat quibusdam aut volor abore nus sit adipicium nimus inctur, nim evenda init audaerum et lab ipsandit, quatur, ut alitatur? Qui quod qui as que asperum ut hit fugit officip ienisin veriatus sit dolupta dolor reribusda nihit aut plat exped ut reium que vellaborum volorum re, atistio nempor aut quat aborporeped quam alitem harciam, sitati ditas sita con eos si coribus, volupta dolupta dis dolorib ustibus earchiciatlabo. Alisciamet experio restrumque por andundae quiatiur rempe lanis molorio officab orepedit fugitat quibusdam aut volor abore nus sit adipicium nimus inctur, nim evenda init audaerum et lab ipsandit, quatur, ut alitatur? Qui quod qui as que asperum ut hit fugit officip ienisin veriatus sit dolupta dolor reribusda nihit aut plat exped ut reium que vellaborum volorum re, atistio nempor aut quat aborporeped quam alitem harciam, sitati ditas sita con eos si coribus, volupta dolupta dis dolorib ustibus earchiciatlabo. Alisciamet experio restrumque por andundae quiatiur rempe lanis molorio officab orepedit fugitat quibusdam aut volor abore nus sit adipicium nimus inctur, nim evenda init audaerum et lab ipsandit, quatur, ut alitatur? Qui quod qui as que asperum ut hit fugit officip ienisin veriatus sit dolupta dolor reribusda nihit aut plat exped ut reium que vellaborum volorum re, atistio nempor aut quat aborporeped quam alitem harciam, sitati ditas sita con eos si coribus, volupta dolupta dis dolorib ustibus earchiciatlabo. Alisciamet experio restrumque por andundae quiatiur rempe lanis molorio officab orepedit fugitat quibusdam aut volor abore nus sit adipicium nimus inctur, nim evenda init audaerum et lab ipsandit, quatur, ut alitatur? Accabo. Nienditin niet laborum quibusam facius, quiatus veribus sequasp elitate nducimpore, ullore voluptatis modic tem quaestemqui reriatem sus ditiatures estiatissit vent mo magniae soluptas ad ut od ut dipicid que et pariati odi dis est labor mi, il id quam, saecaborem es dolorem postrum cori num arupis experupti quis anditam sitatis everatus eum escitas quatiorem et provid eium duciur adit. Alisciamet experio restrumque por andundae quiatiur rempe lanis molorio officab orepedit fugitat quibusdam aut volor abore nus sit adipicium nimus inctur, nim evenda init audaerum et lab ipsandit, quatur, ut alitatur? Nienditin niet laborum quibusam facius, quiatus veribus sequasp elitate nducimpore, ullore voluptatis modic tem quaestemqui reriatem sus ditiatures estiatissit vent mo magniae soluptas ad ut od ut dipicid que et pariati odi dis est labor mi, il id quam, saecaborem es dolorem postrum cori num arupis experupti quis anditam sitatis everatus eum escitas quatiorem et provid eium duciur adit. Alisciamet experio restrumque por andundae quiatiur rempe lanis molorio officab orepedit fugitat quibusdam aut volor abore nus sit adipicium nimus inctur, nim evenda init audaerum et lab ipsandit, quatur, ut alitatur? Qui quod qui as que asperum ut hit fugit officip ienisin veriatus sit dolupta dolor reribusda nihit aut plat exped ut reium que vellaborum volorum re, atistio nempor aut quat aborporeped quam alitem harciam, sitati ditas sita con eos si coribus, volupta dolupta dis dolorib ustibus earchiciatlabo. Alisciamet experio restrumque por andundae quiatiur rempe lanis molorio officab orepedit fugitat quibusdam aut volor abore nus sit adipicium nimus inctur, nim evenda init audaerum et lab ipsandit, quatur, ut alitatur? Qui quod qui as que asperum ut hit fugit officip ienisin veriatus sit dolupta dolor reribusda nihit aut plat exped ut reium que vellaborum volorum re, atistio nempor aut quat aborporeped quam alitem harciam, sitati ditas sita con eos si coribus, volupta dolupta dis dolorib ustibus earchiciatlabo. Alisciamet experio restrumque por andundae quiatiur rempe lanis molorio officab orepedit fugitat quibusdam aut volor abore nus sit adipicium nimus inctur, nim evenda init audaerum et lab ipsandit, quatur, ut alitatur? Qui quod qui as que asperum ut hit fugit officip ienisin veriatus sit dolupta dolor reribusda nihit aut plat exped ut reium que vellaborum volorum re, atistio nempor aut quat aborporeped quam alitem harciam, sitati ditas sita con eos si coribus, volupta dolupta dis dolorib ustibus earchiciatlabo. Alisciamet experio restrumque por andundae quiatiur rempe lanis molorio officab orepedit fugitat quibusdam aut volor abore nus sit adipicium nimus inctur, nim evenda init audaerum et lab ipsandit, quatur, ut alitatur? Qui quod qui as que asperum ut hit fugit officip ienisin veriatus sit dolupta dolor reribusda nihit aut plat exped ut reium que vellaborum volorum re, atistio nempor aut quat aborporeped quam alitem harciam, sitati ditas sita con eos si coribus, volupta dolupta dis dolorib ustibus earchiciatlabo. Alisciamet experio restrumque por andundae quiatiur rempe lanis molorio officab orepedit fugitat quibusdam aut volor abore nus sit adipicium nimus inctur, nim evenda init audaerum et lab ipsandit, quatur, ut alitatur? Accabo. Nienditin niet laborum quibusam facius, quiatus veribus sequasp elitate nducimpore, ullore voluptatis modic tem quaestemqui reriatem sus ditiatures estiatissit vent mo magniae soluptas ad ut od ut dipicid que et pariati odi dis est labor mi, il id quam, saecaborem es dolorem postrum cori num arupis experupti quis anditam sitatis everatus eum escitas quatiorem et provid eium duciur adit. Alisciamet experio restrumque por andundae quiatiur rempe lanis molorio officab orepedit fugitat quibusdam aut volor abore nus sit adipicium nimus inctur, nim evenda init audaerum et lab ipsandit, quatur, ut alitatur? Nienditin niet laborum quibusam facius, quiatus veribus sequasp elitate nducimpore, ullore voluptatis modic tem quaestemqui reriatem sus ditiatures estiatissit vent mo magniae soluptas ad ut od ut dipicid que et pariati odi dis est labor mi, il id quam, saecaborem es dolorem postrum cori num arupis experupti quis anditam sitatis everatus eum escitas quatiorem et provid eium duciur adit. Alisciamet experio restrumque por andundae quiatiur rempe lanis molorio officab orepedit fugitat quibusdam aut volor abore nus sit adipicium nimus inctur, nim evenda init audaerum et lab ipsandit, quatur, ut alitatur? Alisciamet experio restrumque por andundae quiatiur rempe lanis molorio officab orepedit fugitat quibusdam aut volor abore nus sit adipicium nimus inctur, nim evenda init audaerum et lab ipsandit, quatur, ut alitatur? Qui quod qui as que asperum ut hit fugit officip ienisin veriatus sit dolupta dolor reribusda nihit aut plat exped ut reium que vellaborum volorum re, atistio nempor aut quat aborporeped quam alitem harciam, sitati ditas sita con eos si coribus, volupta dolupta dis dolorib ustibus earchiciatlabo. Alisciamet experio restrumque por andundae quiatiur rempe lanis molorio officab orepedit fugitat quibusdam aut volor abore nus sit adipicium nimus inctur, nim evenda init audaerum et lab ipsandit, quatur, ut alitatur? Qui quod qui as que asperum ut hit fugit officip ienisin veriatus sit dolupta dolor reribusda nihit aut plat exped ut reium que vellaborum volorum re, atistio nempor aut quat aborporeped quam alitem harciam, sitati ditas sita con eos si coribus, volupta dolupta dis dolorib ustibus earchiciatlabo. Alisciamet experio restrumque por andundae quiatiur rempe lanis molorio officab orepedit fugitat quibusdam aut volor abore nus sit adipicium nimus inctur, nim evenda init audaerum et lab ipsandit, quatur, ut alitatur? Alisciamet experio restrumque por andundae quiatiur rempe lanis molorio officab orepedit fugitat quibusdam aut volor abore nus sit adipicium nimus inctur, nim evenda init audaerum et lab ipsandit, quatur, ut alitatur? Nienditin niet laborum quibusam facius, quiatus veribus sequasp elitate nducimpore, ullore voluptatis modic tem quaestemqui reriatem sus ditiatures estiatissit vent mo magniae soluptas ad ut od ut dipicid que et pariati odi dis est labor mi, il id quam, saecaborem es dolorem postrum cori num arupis experupti quis anditam sitatis everatus eum escitas quatiorem et provid eium duciur adit. Alisciamet experio restrumque por andundae quiatiur rempe lanis molorio officab orepedit fugitat quibusdam aut ienisin veriatus sit dolupta dolor reribusda nihit aut plat exped ut reium que vellaborum volorum re, atistio nempor aut quat aborporeped quam alitem harciam, sitati ditas sita con eos si coribus, volupta dolupta dis dolorib ustibus earchiciat Labo. Alisciamet experio restrumque por andundae quiatiur rempe lanis molorio officab orepedit fugitat quibusdam aut volor abore nus sit adipicium nimus inctur, nim evenda init audaerum et lab ipsandit, quatur, ut alitatur? Qui quod qui as que asperum ut hit fugit officip ienisin veriatus sit dolupta dolor reribusda nihit aut plat exped ut reium que vellaborum volorum re, atistio nempor aut quat aborporeped quam alitem harciam.alisciamet experio restrumque por andundae quiatiur rempe lanis molorio officab orepedit fugitat quibusdam aut volor abore nus sit adipicium nimus inctur, nim evenda init audaerum et lab ipsandit, quatur, ut alitatur? Alisciamet experio restrumque por andundae quiatiur rempe lanis molorio officab orepedit fugitat quibusdam aut volor abore nus sit adipicium nimus inctur, nim evenda init audaerum et lab ipsandit, quatur, ut alitatur? ProVida Visual Guidelines The Basic Design Elements Logo Identity Band 8 x.5x 2.65 x 3.5 x Basic Elements Here is a simple overview of the visual elements that make the ProVida brand immediately recognizable. Over the next few pages each of the elements are explained individually..5x 1.5x 1.5x Note: ProVida s identity band guidelines were established around picas as a unit of measure. Color Palette Typography 8 x 2.65 x Frutiger Bold.5x Frutiger Roman Frutiger.5x Light 3.5 x conversion: 0p3 = (0.25 pica) = 1.0mm 0p6 = (0.50 pica) = 2.1mm 1p0 = (1.00 pica) = 4.2mm 1p6 = (1.50 pica) = 6.3mm 2p0 = (2.00 pica) = 8.5mm 1p 1p6 2p 1.5x 1.5x Photography Snoopy Graphic Grid Alisciamet experio restrumque Alisciamet experio restrumque Alisciamet experio restrumque Alisciamet experio restrumque 6

9 The Basic Design Elements: Logo The ProVida name as expressed in the logo is the single most important visual component in establishing the brand presence. Our logo is a clear, strong, timeless presentation of our name. Clear Space Using the appropriate amount of space around our logo will help create a positive impression and impact. Clear space Minimum size This size should be applied to only the smallest of applications such as business cards where space is at a premium. Color 1p3 pica A minimum amount of clear space must always surround the ProVida logo, separating it from other elements such as headlines, text or imagery. The protected area is equal to the cap height of the ProVida P and is proportional to the size of the logo being used. Minimum Size Careful consideration should be given when determining the size of the ProVida logo. When it is too small it can be ineffective. The minimum size for the logo should be 1p3 pica (5.3mm) for the height of the P in ProVida. Color The preferred color for the ProVida logo is Pantone 285. Acceptable alternatives are for the logo to be reversed out in white or reproduced in black. Do not use the logo in any other color. PMS 285 CMYK C = 89 M = 43 Y = 0 K = 0 RGB R = 0 G = 106 B = 182 Note: The ProVida logo should include the SM service mark. 7

10 The Basic Design Elements: Logo Prohibitions Do Not: knock out the logo through images or any color other than black or PMS 285 Specific Prohibitions To maintain the integrity and clarity of our brand, do not modify the ProVida mark in any way or associate it with conflicting elements. At left are some examples of executions that are prohibited. confine the logo in any shape or box other than the identity band outline the logo color the logo other than PMS 285, Black or White Una compañía use multiple colors Una compañía use gradients Una compañía alter the relationship of ProVida to MetLife Una compañía use just the ProVida portion attempt to recreate the logo lock-up Una compañía 8

11 The Basic Design Elements: Identity Band 8 x Standard A4 Non-bleed for desktop printing Identity Band It is important for the identity band to maintain consistent placement and proportions across communications. The identity band is primarily used on brochures, folders and other multipage documents. It is preferred for use for single page communications if content space allows for it. Where space does not allow, see the standard for Signature/Slug on page x.5x.5x 3.5 x For a standard A4 brochure (with a portrait orientation), the band height is 4p4 picas. The non-bleed gutter area is equal to one P height. 1.5x 1.5x The ProVida logo always appears on the left with Snoopy on the right. The identity band can be used in PMS 285 blue, black or as a transparent band. Standard A4 Full bleed Snoopy s size should be 3.5x the P. The white of Snoopy s feet should be aligned with the baseline of the ProVida logo. 8 x For desktop printing or electronic delivery formats (i.e., PDF) shorten the identity band on the left side by x.5x.5x 3.5 x Note: The proportions of the ProVida band and elements within it differ from the standard MetLife lock up. Use of Snoopy is recommended but optional. 1.5x 1.5x 9

12 The Basic Design Elements: Identity Band Use the tables below to determine the appropriate band size for other proportions. In all cases, to establish the proper placement, the band should be placed four band heights from the top of the page, as shown on page 9. Note: A poster s structure is inverted to give emphasis to the image area with the identity band and logo as a signature. ProVida s identity band guidelines were established around picas as a unit of measure. conversion: 0p3 = (0.25 pica) = 1.0mm 0p6 = (0.50 pica) = 2.1mm 1p0 = (1.00 pica) = 4.2mm 1p6 = (1.50 pica) = 6.3mm 2p0 = (2.00 pica) = 8.5mm 101mm x 228mm (pocket brochure) Cover Size to Band Height Ratio Portrait Square Landscape Doc. Size Band Doc. Size Band Doc. Size Band (mm) (picas) (mm) (picas) (mm) (picas) 76 x 127 3p 76 x 76 3p 127 x 76 3p 114 x 152 3p 101 x 101 3p 152 x 114 3p 127 x 178 3p4 127 x 127 3p4 178 x 127 3p4 101 x 228 3p4 152 x 152 3p4 228 x 101 3p4 152 x 228 4p 178 x 178 4p 228 x 152 4p 203 x 254 4p 203 x 203 4p 254 x 203 4p A4 210 x 297 4p4 228 x 228 4p4 297 x 210 4p4 228 x 305 4p4 254 x 254 4p4 305 x 228 4p4 254 x 330 5p4 305 x 305 5p4 330 x 254 5p4 297 x 432 5p4 381 x 381 5p4 432 x 297 5p4 406 x 508 7p4 508 x 508 7p4 508 x 406 7p4 457 x 610 8p4 610 x 610 8p4 610 x 457 8p4 508 x 762 9p4 762 x 762 9p4 762 x 508 9p4 381mm x 381mm (poster) 210mm x 297mm (standard brochure) No identity band in this logo set should be shorter than 3p 10

13 The Basic Design Elements: Signature/Slug Signature/Slug This diagram reflects the recommended size, weight and placement of the text for the back of an A4 brochure. It is based around the variable x, which represents the height of the ProVida P used on the accompanying front cover. Standard A4 Back Cover Legal Copy: Frutiger Roman 6/8 Legal Name: Frutiger Bold 9/12 Address: Frutiger Roman 9/12 PROJ-TRAC XXXXXXXXXX[0000] 2013 METLIFE, INC. L0000X0X0[exp0008] PEANUTS 2013 Peanuts Worldwide AFP Provida S.A. Agustinas 640 Santiago, Chile 1.5x 2x 2x 2x 11

14 Ci solorer epudipiducid eaquis doluptatur simenis nis mos et fugiatis ipienis coraeperum ipiende dolum quaepra tiorit lis volorem et pore sum eumquame vella est ut modit ipsandunto cullendion re niatum erunt qui omni ut occus sa pelibus est, offictiis aliquis inctatibust vel intiurecea nobitiore nit dolupisto tendio? Ci solorer epudipiducid eaquis doluptatur simenis nis mos et fugiatis ipienis coraeperum ipiende dolum quaepra tiorit lis volorem et pore sum eumquame. Ci solorer epudipiducid eaquis doluptatur simenis nis mos et fugiatis ipienis coraeperum ipiende dolum quaepra tiorit lis volorem et pore sum eumquame. Ci solorer epudipiducid eaquis doluptatur simenis nis mos et fugiatis ipienis coraeperum ipiende dolum quaepra tiorit lis volorem et pore sum eumquame. Ci solorer epudipiducid eaquis doluptatur simenis nis mos et fugiatis ipienis coraeperum ipiende dolum quaepra tiorit lis volorem et pore sum eumquame. Ci solorer epudipiducid eaquis doluptatur simenis nis mos et fugiatis ipienis coraeperum ipiende dolum quaepra tiorit lis volorem et pore sum eumquame. ProVida Visual Guidelines The Basic Design Elements: Color Primary PMS 285 White Color The primary color palette for ProVida consists of white and Pantone 285. At left are additional secondary colors that are pre-approved for use. Secondary C:89 M:43 Y:0 K:0 R:0 G:106 B:182 PMS 152 C:0 M:51 Y:100 K:1 R:237 G:125 B:19 PMS 200 C:0 M:100 Y:63 K:12 R:197 G:14 B:53 C:0 M:0 Y:0 K:0 R:255 G:255 B:255 PMS 7404 C:0 M:9 Y:100 K:0 R:255 G:217 B:62 PMS 124 C:0 M:28 Y:100 K:0 R:232 G:162 B:2 PMS 583 C:23 M:0 Y:100 K:17 R:161 G:174 B:20 PMS 377 C:45 M:0 Y:100 K:24 R:103 G:145 B:32 PMS 284 C:55 M:19 Y:0 K:0 R:92 G:158 B:216 PMS 660 C:90 M:57 Y:0 K:0 R:14 G:89 B:168 PMS 441 C:6 M:0 Y:7 K:9 R:209 G:219 B:210 PMS 443 C:12 M:0 Y:12 K:30 R:150 G:165 B:156 PMS 521 C:27 M:47 Y:0 K:0 R:168 G:126 B:182 PMS 667 C:52 M:49 Y:0 K:14 R:96 G:96 B:153 Always allow white space for balancing the page and for ease of readability. Application of color should be well considered, compliment photos and aid the reader s understanding of visual data. Using PMS 285, and one additional color (as well as black) can create a comfortable visual rhythm while adding too many colors can create visual chaos. Using tints and shades (adding white or black) of the secondary palette is acceptable. PMS 1807 C:0 M:100 Y:96 K:28 R:163 G:14 B:21 PMS 146 C:0 M:43 Y:100 K:33 R:161 G:96 B:9 PMS 562 C:85 M:0 Y:50 K:31 R:0 G:115 B:98 PMS 647 C:100 M:56 Y:0 K:23 R:0 G:68 B:131 PMS 5487 C:35 M:0 Y:16 K:54 R:72 G:104 B:104 PMS 520 C:64 M:100 Y:12 K:0 R:102 G:32 B:113 Note: PMS 200 (red) should be used sparingly as it can overwhelm the page. PMS 1817 PMS 463 PMS 3305 PMS 296 PMS 446 PMS 518 C:0 M:90 Y:100 K:66 R:90 G:15 B:0 C:30 M:56 Y:100 K:37 R:108 G:68 B:20 C:100 M:0 Y:61 K:61 R:0 G:69 B:54 C:100 M:46 Y:0 K:70 R:0 G:34 B:68 C:21 M:0 Y:23 K:75 R:60 G:72 B:64 C:70 M:100 Y:55 K:25 R:71 G:25 B:57 Samples Main Headline Subhead with more depth Business Category Main Headline Subhead with more depth Business Category Lorem Ipsum plaget unam vertias majorum. Ci solorer epudipiducid eaquis doluptatur simenis nis mos et Ci solorer epudipiducid eaquis doluptatur simenis nis mos et fugiatis ipienis coraeperum ipiende dolum quaepra tiorit lis fugiatis ipienis coraeperum ipiende dolum quaepra tiorit lis volorem et pore sum eumquame vella est ut modit ipsandunto volorem et pore sum eumquame vella est ut modit ipsandunto cullendion re niatum erunt qui omni ut occus sa pelibus est, cullendion re niatum erunt qui omni ut occus sa pelibus est, Lorem Ipsum plaget unam vertias majorum. Ci solorer epudipiducid eaquis doluptatur simenis nis mos et fugiatis ipienis coraeperum ipiende dolum quaepra tiorit lis volorem et pore sum eumquame vella est ut modit ipsandunto cullendion re niatum erunt qui omni ut occus sa pelibus est, offictiis aliquis inctatibust vel intiurecea nobitiore nit dolupisto tendio? plaget unam vertias majorum. Lorem Ipsum plaget unam vertias majorum. Ci solorer epudipiducid eaquis doluptatur simenis nis mos et fugiatis ipienis coraeperum ipiende dolum quaepra tiorit lis volorem et pore sum eumquame vella est ut modit ipsandunto cullendion re niatum erunt qui omni ut occus sa pelibus est, offictiis aliquis inctatibust vel intiurecea nobitiore nit dolupisto tendio? Ci solorer epudipiducid eaquis doluptatur simenis nis mos et fugiatis ipienis coraeperum ipiende dolum quaepra tiorit lis volorem et pore sum eumquame vella est ut modit ipsandunto cullendion re niatum erunt qui omni ut occus sa pelibus est, offictiis aliquis inctatibust vel intiurecea nobitiore nit dolupisto tendio plaget unam vertias majorum. offictiis aliquis inctatibust vel intiurecea nobitiore nit dolupisto offictiis aliquis inctatibust vel intiurecea nobitiore nit dolupisto tendio? Ci solorer epudipiducid eaquis doluptatur simenis nis tendio? Ci solorer epudipiducid eaquis doluptatur simenis nis mos et fugiatis ipienis coraeperum ipiende dolum quaepra mos et fugiatis ipienis coraeperum ipiende dolum quaepra tiorit lis volorem et pore sum eumquame vella est ut modit tiorit lis volorem et pore sum eumquame vella est ut modit ipsandunto cullendion re niatum erunt qui omni ut occus sa ipsandunto cullendion re niatum erunt qui omni ut occus sa pelibus est, offictiis aliquis inctatibust vel intiurecea nobitiore pelibus est, offictiis aliquis inctatibust vel intiurecea nobitiore nit dolupisto tendio. Ci solorer epudipiducid eaquis doluptatur nit dolupisto tendio. 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15 The Basic Design Elements: Typography Frutiger Family ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ) ;:? ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ) ;:? ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ) ;:? ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ) ;:? Minion Family ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ) ;:? ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ) ;:? ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ) ;:? Preferred Standard MetLife typefaces for branded print communications (advertising and product collateral) are the Frutiger and Minion families. Every effort should be made to maintain brand consistency across all customer touch-points using the preferred typefaces. It is strongly recommended that vendors, business units or individuals who regularly create professional communications on our behalf aquire the proper typefaces from the proper source. Frutiger Frutiger is a contemporary, approachable sans serif typeface. It is flexible, as it is available in italic, condensed and a variety of weights. AQUIRE IT HERE: cfm?store=ols-us&event=displayfontpackage&code=1762 Minion Minion is a classic serif typeface that complements Frutiger. While Frutiger is approachable, Minion suggests trust. Minion is available in italic and a variety of weights. Like Frutiger, Minion is easy to read and flexible. AQUIRE IT HERE: cfm?store=ols-us&event=displayfontpackage&code=1719 Note: Many different providers offer typefaces with the same name. They do not, however, have the same characteristics and can cause serious font software conflicts. Only use the fonts properly purchased from Adobe. 13

16 The Basic Design Elements: Typography Arial Family ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ) ;:? ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ) ;:? ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ) ;:? Times New Roman Family ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ) ;:? ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ) ;:? ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ) ;:? Minimum Standard Arial and Times New Roman should be used for desktop users and admin personnel who create communications developed in s and Microsoft Office applications, and for whom acquiring Frutiger and Minion is impractical. These fonts, while less desirable than Frutiger or Minion, represent a minimum standard that is not burdensome as they are pre-installed on all PC and Mac computers. Arial Arial is a utilitarian sans serif typeface. When Frutiger is not available it is acceptable to substitute it with Arial. Times New Roman Times New Roman is a utilitarian serif typeface. When Minion is not available it is acceptable to substitute it with Times New Roman. Note: When creating communications in Microsoft Office or applications regardless of the font you use, the display of that information will be driven by the end users available fonts. Therefore, if the communication is intended to be distributed for reading and not for editing it is better to save and send it as a PDF which will retain all its formatting characteristics. 14

17 ProVida Visual Guidelines The Basic Design Elements: Photography Photography The MetLife image style is a particularly important way of reflecting our personality. Keep the following in mind while selecting imagery: Cover images should be light and bright with an open, uncluttered feeling of space. Interesting crops and dynamic angles reinforce a leading and agile point of view. Be sure that the subject matter is crisply in focus. The color and tonality of images used should complement the attributes demonstrated by the MetLife color palette. Natural lighting and colors are best for demonstrating these attributes. Photography is the recommended imagery for ProVida communications. However, it is important to recognize that not all communications require the use of imagery. Typography and color can also be effectively used to convey core brand messages. Photographs of people can be very effective. As we have demonstrated, however, it is not always necessary to use the entire body or even the face of an individual when suggesting the human aspect. When choosing photographs of people, look for realistic interpretations of situations rather than images that are posed or staged. Images should connect and involve the viewers, and communicate that ProVida understands its customers. Note: The Image Library is a resource for images that are pre-approved, royalty free, and on-brand. The Image Library can be accessed by visiting the website 15

18 ProVida Visual Guidelines The Basic Design Elements: Photography Consumers Dynamic lifestyle images are used when communicating with our consumer audiences. People are positive and optimistic, engaging in an active lifestyle appropriate to specific products or campaigns. Images should reflect your local market where appropriate. Images should look real, not overly posed or staged. Agents, Brokers and Partners Committed professional images are used when communicating with our corporate audiences. We show people reflecting our culture and personality. They should appear practical, dedicated and hardworking. People are captured in action and wearing relaxed business attire. Images should reflect your local market where appropriate. Images should look real, not overly posed or staged. Wealth Management Seek to use bigger worldview images to depict cityscapes shot from wide angles and to demonstrate the broader global outlook of our business. 16

19 ProVida Visual Guidelines The Basic Design Elements: Photography 3. When choosing photographs of people, look for realistic interpretations of situations rather than images that are posed or staged. Images should connect and involve the viewers, and communicate that ProVida understands its customers Do Not: 1. use cliché image concepts 2. depict overly risky or unrealistic behavior 3. depict overly negative outlooks 4. u se images that don t connect with the reader by creating too much distance or lack of engagement use very posed imagery 6. depict unrealistic situations 7. use illustration other than Peanuts. 8. use overly dark complex images 9. use trivial global concepts or illustration 17

20 292586_L01.indd 1 12/1/09 12:05:29 AM ProVida Visual Guidelines The Basic Design Elements: Snoopy Snoopy Snoopy serves as an ambassador for MetLife, and provides an approachable quality that is important to the brand. The use of Snoopy in a prominent manner sends a powerful and positive visual signal. The pose shown here, Ambassador Snoopy, has been selected as the corporate icon that is used in combination with the ProVida logo (e.g., in the identity band). Ambassador Snoopy Snoopy may be used in other poses as an illustration to convey specific messages, used alone or with the other Peanuts characters. Please keep in mind that Snoopy cannot interact with himself, therefore do not use more than one Snoopy pose within the same page or spread Calendar of Events Net Unrealized Appreciation should you roll company stock into an IRA? understanding the net unrealized appreciation (NUA) strategy. the steps your MetLife representative An Overview Do you own company stock in your company retirement plans? Many employers offer company stock as an investment option in their qualified benefit plans. As a result, when a large component of an employee s 401(k) (or other qualified plan) is made up of company stock that is highly appreciated from the original cost basis, rolling that stock into an IRA may not be the best course of action. There is a strategy called Net Unrealized Appreciation, under IRC 402(e) (4), which could help you benefit from potential tax advantages. What is Net Unrealized Appreciation? As a simple definition, Net Unrealized Appreciation (NUA) is the difference between the market value of the shares at the time of distribution and their corresponding cost basis. The NUA strategy allows you to pay ordinary income taxes on the cost basis of the shares at the time of distribution, and defer all tax on the appreciation until the shares are actually sold. Then, the Net Unrealized Appreciation is taxed at long-term capital gains rates and any appreciation generated after distribution is taxed at the applicable capital gains rate based on the holding period. Clearly, this strategy works best when the market value of the stock at distribution is significantly higher than the average cost basis. 1 The FIRsT step: lump sum distribution The lump sum distribution is the distribution or payment of the employee s entire account balance from all qualified plans of the same type sponsored by the employer, which becomes payable: a. On account of an employee s (other than a self-employed individual) separation from service b. On account of death c. After a self-employed individual has become disabled (as defined by the tax law) d. After attainment of age 59½ To employ the NUA strategy, employees with highly appreciated company stock in their 401(k) or other qualified retirement plan will only qualify if all of the assets are distributed within a calendar year. No balance can be left (including all other investments) or the entire amount distributed becomes taxable at ordinary income tax rates. The second step: transfer the shares to a non-qualified account The NUA strategy requires an employee to pay ordinary income tax on the cost basis of company stock at the time of distribution. To do this, the shares must be directly transferred from the employer plan to a taxable account. This is an in-kind distribution of the shares, not cash to the employee. The other assets and investments can be rolled income tax-deferred into an IRA. The ThIRd step: pay long-term capital gains tax on the NUA at time of sale After the shares are distributed and held in a non-qualified brokerage account, a new holding period begins. At the time of sale, the net unrealized appreciation is taxed as a long-term capital gain. Additional appreciation above the NUA will be taxed as short- or long-term capital gains, depending on how long the client held the shares following distribution from the plan. 2 3 will need to take IRA Note: Only one iteration of the same character per spread, including the cover. Notice how Ambassador Snoopy is NOT present in the identity band since he is featured in the primary art in the examples. Do Not: alter the color of any Peanuts artwork flip or change the orientation of any Peanuts artwork alter the linework of any Peanuts artwork Example 1 Example 2 18

21 The Basic Design Elements: Snoopy 2.5 x P minimum Snoopy The relationship of Peanuts characters to the ProVida logo itself is extremely important. The pose shown here, Ambassador Snoopy, is the only pose that is used in combination with any ProVida logo (e.g., in the identity band). Using this pose in the context of the identity band is the preferred relationship. The attachment of Snoopy (and/or other character) to the logo diminishes both brands. When the identity band is not appropriate, the minimum acceptable space between the logo and Ambassador Snoopy is 2.5 times the P height of the ProVida logo. Do not lock up any Peanuts characters with the logo. Do Not: create any direct interaction between any Peanuts character and the ProVida logo. Art from Peanuts Art Bank cb_12c.ai 19

22 The Basic Design Elements: Snoopy Standard A4 Back Cover PROJ-TRAC XXXXXXXXXX[0000] 2013 METLIFE, INC. L0000X0X0[exp0008] PEANUTS 2013 Peanuts Worldwide Legal Copy: Frutiger Roman 6/8 AFP Provida S.A. Agustinas 640 Santiago, Chile Peanuts Copyright, Usage and Approval MetLife companies use Snoopy through an agreement with Peanuts Worldwide. Our agreement states that all uses of Snoopy and Peanuts characters must be approved in advance by Peanuts Worldwide. The agreement also states that copyright credit must always be assigned to Snoopy or any of the other Peanuts characters. One of the three options featured here must be used at all times. On large, two-sided applications, such as brochures and pocket folders, Snoopy should be used with the copyright notice, PEANUTS [Year] Peanuts Worldwide, included elsewhere in the document (e.g., the back cover) and must appear on one line. On smaller applications or one-sided collateral, it is acceptable to use Snoopy with a concise copyright notice, [Year] Peanuts or PNTS in the least obtrusive location on the piece in type 6 points or smaller. On small applications it is acceptable to use [Year] Peanuts. On extremely small applications it is acceptable to use PNTS. Note: All uses of Snoopy and other Peanuts characters must be sourced from the Peanuts art bank and submitted to MetLife Global Brand and Peanuts Worldwide for approval. For access to the art bank and more robust Peanuts guidelines (i.e. Peanuts Tipsheet and Peanuts Dimensional Shading Guidelines) visit the MetLife Brand Center. 20

23 Alisciamet experio restrumque por andundae quiatiur rempe lanis molorio officab orepedit fugitat quibusdam aut volor abore nus sit adipicium nimus inctur, nim evenda init audaerum et lab ipsandit, quatur, ut alitatur? Qui quod qui as que asperum ut hit fugit officip ienisin veriatus sit dolupta dolor reribusda nihit aut plat exped ut reium que vellaborum volorum re, atistio nempor aut quat aborporeped quam alitem harciam, sitati ditas sita con eos si coribus, volupta dolupta dis dolorib ustibus earchiciatlabo. Alisciamet experio restrumque por andundae quiatiur rempe lanis molorio officab orepedit fugitat quibusdam aut volor abore nus sit adipicium nimus inctur, nim evenda init audaerum et lab ipsandit, quatur, ut alitatur? 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Qui quod qui as que asperum ut hit fugit officip ienisin veriatus sit dolupta dolor reribusda nihit aut plat exped ut reium que vellaborum volorum re, atistio nempor aut quat aborporeped quam alitem harciam, sitati ditas sita con eos si coribus, volupta dolupta dis dolorib ustibus earchiciatlabo. Alisciamet experio restrumque por andundae quiatiur rempe lanis molorio officab orepedit fugitat quibusdam aut volor abore nus sit adipicium nimus inctur, nim evenda init audaerum et lab ipsandit, quatur, ut alitatur? Qui quod qui as que asperum ut hit fugit officip ienisin veriatus sit dolupta dolor reribusda nihit aut plat exped ut reium que vellaborum volorum re, atistio nempor aut quat aborporeped quam alitem harciam, sitati ditas sita con eos si coribus, volupta dolupta dis dolorib ustibus earchiciatlabo. 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24 Application: Introduction You ve seen the basic elements. Here s how we put them to use in brochures and collateral material, business cards and letterhead and envelopes, as well as , forms, signage and PowerPoint.

25 Application: Brochures and Collateral Information Area Main Headline Subhead with more depth Business Category Information Area The information area contains the brochure s headline and, if necessary, subhead. This placement is generally used for product-specific material. Identity Band Refer to page 24 for more about information area specifics. Identity Band The identity band is one of the key elements of the ProVida visual identity. The band, in PMS 285, contains the ProVida logo and Snoopy as a brand icon. Image & Messaging Area Lorem Ipsum plaget unam vertias majorum. Refer to pages 9-10 for more about the identity band specifics. Image and Messaging Area The lower portion of the brochure is reserved for imagery and typographic message area. Alternate placement of headline text when appropriate can occur in this area. Refer to page 25 for more image and messaging area specifics and options. Border It is recommended to use a non-bleed border as it gives greater presence to the imagery and brand bar, as well as creating a uniform look with pieces that are reproduced from desktop printers which cannot print full bleed. Border 23

26 Application: Brochures and Collateral Business Category Information Area To ensure brand consistency and messaging impact, please follow the suggested guidelines. 8 x.75x.5x Main Headline Subhead with more depth Headline We recommend that headlines remain short, simple and engaging, consisting of three to five words x Subhead Subheads, if needed, should offer further explanation. 8 x.75x.5x 1.5x Headline: 30/32 Frutiger Bold Main Headline Subhead with more depth Subhead: 21/21 Minion Regular 1.5x Top Descriptor: 11/13 Frutiger Bold Business Category Top Descriptor The information found in the top descriptor can be either a business category or a product/service name. The top descriptor provides an opportunity to communicate these names in a prominent manner without attaching them to the ProVida logo. Specifications The diagram reflects the recommended size, weight and placement of the text on a standard A4 cover. The headline and subhead are set flush left with the ProVida logo, 2.5x from the left edge of the page, where x represents the height of the ProVida P. The top descriptor is set flush right, 2.5x from the right edge, and aligned with Snoopy x 1.5x 1.5x 24

27 ProVida Visual Guidelines Application: Brochures and Collateral Image Area Options Business Category Business Category Business Category Main Headline Main Headline Main Headline Subhead with more depth Subhead with more depth Subhead with more depth Lorem Ipsum plaget unam vertias majorum. Lorem Ipsum Lorem Ipsum plaget unam vertias majorum. plaget unam vertias majorum. Lorem Ipsum Ci solorer epudipiducid eaquis doluptatur simenis nis mos et fugiatis ipienis coraeperum ipiende dolum quaepra tiorit lis volorem et pore sum eumquame vella est ut modit ipsandunto cullendion re niatum erunt Ci solorer epudipiducid eaquis doluptatur simenis nis mos plaget unam vertias majorum. et fugiatis ipienis coraeperum ipiende dolum quaepra tiorit lis volorem et pore sum eumquame vella est ut modit qui omni ut occus sa pelibus est, offictiis aliquis inctatibust vel intiurecea nobitiore nit dolupisto tendio? ipsandunto cullendion re niatum erunt qui omni ut occus sa pelibus est, offictiis aliquis inctatibust vel intiurecea nobitiore nit dolupisto tendio? Business Category Business Category Main Headline Subhead with more depth Business Category Main Headline Main Headline Subhead with more depth Subhead with more depth Image and Messaging Area There are several options with regard to the way an image can occupy the cover. From full coverage top to bottom (so long as the image doesn t break at the identity band in a disconcerting manner) to using only a portion of the available space. As long as the image respects the underlying grid, the proportions should create pleasing and balanced arrangements. Header typography color should be of significant color contrast. The background imagery should not interfere with the legibility of the header information. Category Copy or additional elements should alignbusiness to the Main 5Headline underlying x 5 grid. Subhead with more depth Lorem Ipsum plaget unam vertias majorum. Lorem Ipsum Lorem Ipsum Lorem Ipsum plaget unam vertias majorum. plaget unam vertias majorum. Ci solorer epudipiducid eaquis doluptatur simenis nis mos et fugiatis ipienis coraeperum ipiende dolum quaepra tiorit lis volorem et pore sum eumquame vella est ut modit ipsandunto cullendion re niatum erunt qui omni ut occus sa pelibus est, offictiis aliquis inctatibust vel intiurecea nobitiore nit dolupisto tendio? Ci solorer epudipiducid eaquis doluptatur simenis nis mos et fugiatis ipienis coraeperum ipiende dolum quaepra tiorit lis volorem et pore sum eumquame vella est ut modit ipsandunto cullendion re niatum erunt qui omni ut occus sa pelibus est, offictiis aliquis inctatibust vel intiurecea nobitiore nit dolupisto tendio? plaget unam vertias solorer epudipiducid eaquis doluptatur simenis nis mos majorum. Ciet fugiatis ipienis coraeperum ipiende dolum quaepra tiorit lis volorem et pore sum eumquame vella est ut modit ipsandunto cullendion re niatum erunt qui omni ut occus sa. Business Category Business Category Main Headline Subhead with more depth Lorem Ipsum plaget unam vertias majorum. Ci solorer epudipiducid eaquis doluptatur simenis nis mos et fugiatis ipienis coraeperum ipiende dolum quaepra tiorit lis volorem et pore sum eumquame vella est ut modit ipsandunto cullendion re niatum erunt qui omni ut occus sa pelibus est, offictiis aliquis inctatibust vel intiurecea nobitiore nit dolupisto tendio? Business Category Main Headline Main Headline Subhead with more depth Subhead with more depth 2013 plaget unam vertias majorum. plaget unam vertias majorum. Lorem Ipsum Lorem Ipsum Lorem Ipsum plaget unam vertias majorum. plaget unam vertias majorum. Ci solorer epudipiducid eaquis doluptatur simenis nis mos et fugiatis ipienis coraeperum ipiende dolum quaepra tiorit lis volorem et pore sum eumquame vella est ut modit ipsandunto cullendion re niatum erunt qui omni ut occus sa pelibus est, offictiis aliquis inctatibust vel intiurecea nobitiore nit dolupisto tendio? Image & Messaging Area 25

28 Application: Co-branding ProVida Superior Example Main Headline Subhead with more depth Business Category ProVida Equal Example Co-branding There are often business or legal requirements that suggest or dictate the use of third party logos, for reasons such as a joint offering, partnership, or an endorsement. Lorem Ipsum plaget unam vertias majorum. ProVida Subordinate Example ABCco. logo Lorem Ipsum plaget unam vertias majorum. ABCco. logo Ci solorer epudipiducid eaquis doluptatur simenis nis mos et fugiatis ipienis coraeperum ipiende dolum quaepra tiorit lis volorem et pore sum eumquame vella est ut modit ipsandunto cullendion re niatum erunt qui omni ut occus sa pelibus est, offictiis aliquis inctatibust vel intiurecea nobitiore nit dolupisto tendio? ProVida Superior Third-party logos of subsidiaries and partners are clearly subordinated to the ProVida logo and should be placed in a way that they compete as little as possible with the ProVida logo. The other logo should be placed in the lower right corner of the brochure, in a size approximately 50% of the ProVida logo. The ProVida logo with Snoopy should appear in the identity band in its standard position. ProVida Equal The ProVida logo should not appear in the identity band, but should be rendered in MetLife Blue (or other acceptable color) and aligned with the other company s (or companies ) logos at the bottom corner of the brochure. Preferable placement is for the ProVida logo to appear in the lower right of the page. ABCco. logo ProVida Subordinate In instances where the ProVida logo is subordinate to another company s logo, the preferred positioning is the lower right hand corner of the page. Lorem Ipsum plaget unam vertias majorum. Ci solorer epudipiducid eaquis doluptatur simenis nis mos et fugiatis ipienis coraeperum ipiende dolum quaepra tiorit lis volorem et pore sum eumquame vella est ut modit ipsandunto cullendion re niatum erunt qui omni ut occus sa pelibus est, offictiis aliquis inctatibust vel intiurecea nobitiore nit dolupisto tendio? 26

29 Application: Business Cards 1p 10p6 1p 4p 1p6 1p3 1p 2p6 1p9 1p6 1p Maximillian Longname Assistant Vice President Department Name Additional line if required PNTS 10p6 AFP Provida S.A. Agustinas 640 Santiago, Chile Tel Cell Fax p reverse side options blank is default It is recommended that Snoopy appear as a brand ambassador on business cards. Only the Brand Ambassador pose for Snoopy is permitted. Only one iteration of Snoopy per card. If used on the front, do not use on the reverse and vice versa. Up to eight lines for address and contact information can be accommodated underneath the ProVida logo on the right side of the card. Phone numbers and Web addresses are separated from the address block by a full line space. Reverse Side While the default card has a blank reverse side, printing is permissible where appropriate. For instance, dual language cards use identical layout front and back in the appropriate language. 4p 1p3 1p 2p6 Maximillian Francisco de Longname Jr. Sr. Financial Services Executive Registered Representative CA Insurance Lic. # Service since 1965 Chairman s Council 3 times President s Conference 12 times AFP Provida S.A. Agustinas 640 Santiago, Chile Tel Cell Fax max.longname@provida.cl Ambassador Snoopy ASSOCIATION LOGO Service since 1965 Chairman s Council 3 times President s Conference 12 times GROUP G MEM BER! If space on the front does not permit room for the Snoopy Brand Ambassador it is recommended that that art appear on the reverse within a PMS 285 blue field. Additional messaging (using the same typographic standards set forth for the front side) on the reverse side may be appropriate pending legal approval. 1p9 Life insurance and annuities offered by Metropolitan Life Insurance Company, New York, NY Investment Advisory Services and Mutual Funds offered by MetLife Securities, Inc., New York, NY Member NASD, SIPC Typography Employee Name: 9/9 Frutiger Black Job Title/Dept. Name: 7/8 Frutiger Roman MetLife Affiliate: 7/8 Frutiger Bold Contact Info: 7/8 Frutiger Roman Awards: 6/7.5 Frutiger Bold Certifications: (not shown here) 5/8 Frutiger Bold optional text with awards, member affiliations and disclosure 27

30 Application: Letterhead 3x 3x November 22, 2014 Ms. Jane Smith Agustinas 640 Santiago, Chile Dear Jane Smith, We re here to help. Please call or visit us at provida.cl You ve taken an important step in providing financial stability for yourself and your loved ones. We re happy you chose MetLife as your partner in meeting your insurance needs for today and your future. Please review your policy carefully This is a level premium non-participating whole life insurance policy. Premiums are payable for a specified period. In the first two policy years, the Policy provides a limited benefit for a non-accidental death and a full benefit for an Accidental Death. In the third policy year and beyond the full Face Amount will be used to determine the Policy Proceeds. If the Insured dies while the Policy is in force, we will pay the Policy Proceeds to the Beneficiary. We must receive due proof of the Insured s death. Any payment will be subject to all of the provisions of the Policy. Your representative Information Jennifer Lengthymonicker Business Name Tel: name@business.com 2x ProVida enterprise stationery plays an important role in communicating the ProVida brand image. Our stationery communicates a clear, unified and consistent image. This page features the standard corporate A4 letterhead shown at 60% of the actual size. When letterhead is used in customer correspondence, it is recommended that the legal name of the company from which the correspondence is issued be used in the address line. This will facilitate customer recognition when the standard double window envelope is used. Right to examine policy Please read the Policy. You may return the Policy to our Designated Office within 31 days from the date it was delivered. If you return it within this period, we will refund any premium paid and the Policy will be void from the start. The Policy is a legal contract between the Owner and MetLife Investors USA Insurance Company. This policy has a limited graded death benefit in the first two policy years. Please read your contract carefully. All content shown in this example is for demonstration purposes only. The requirements for usage of affiliate names, addresses and phone numbers, professional designations, footnotes and required/prohibited terms are complex. Please consult with your legal department for the requirements applicable to you. We re here to help Please don t hesitate to contact our Customer Service Center at 56-2-MET-5000, Monday through Friday, 9:00 a.m. to 6:00 p.m. EST if you have any questions regarding this policy. Personalized letterhead is an approved variation. Telephone and fax numbers are approved options for business stationery. Sincerely, Jennifer Lengthymonicker Preferred 28

31 Application: Forms 3x 3x A Your Equity Advantage Variable Universal Life Annual Statement For the period April 27, 2010 April 26, 2011 Summary of policy values As of 04/27/2010 As of 04/26/2011 Policy cash value $ $2, Less: Surrender charge 1, , Cash surrender value $0.00 $ Total net death benefit $125, $127, We re here to help. Please call or visit us at provida.cl Your policy information as of 04/26/2011 Owner John Smith Insured John Smith Benefi ciary Primary Jane Smith, spouse Contingent James Smith, son Your representative Information Jennifer Lengthymonicker Business Name Tel: x The application form shown here is a sample of how the branding on a form or invoice might look. This is not prescriptive and should be used as appropriate for your local market. Keep in mind the following: Keep layout clean and simple Allow space around logo and heading Check boxes should be indicated by a single key line Use only PMS 285 (and halftones) and black Forms should be functional, do not overuse icons or imagery Surrender charge The surrender charge only applies if the policy is lapsed or surrendered during the surrender charge period. Partial surrender charges apply to partial surrenders and face decreases. This value also includes any applicable Monthly Coverage Expense Charge due at that time. Total net death benefit The Total Net Death Benefit amount includes the base policy death benefit and any applicable rider amounts less any loan balance, including any accrued interest. Death proceeds will be reduced by any monthly deductions in default as defined in the policy. Assignee None Policy number MLU Policy date 04/27/2009 Maturity date 04/27/2094 Current policy status Premium paying Face amount $125, Defi nition of life insurance test Guideline Premium Test Death benefi t option B Please don t send payments to the address below. You ll receive a separate bill for the premium amount due. Monthly planned premium $ MetLife Auto & Home PO Box Philadelphia PA #BWNMDRP #BSPJSQSB/////1S9# John Middle Doe 1 Golden Street Somewhere CA Riders and benefi ts as of 04/27/2010 Overloan Protection Rider Active Guaranteed Minimum Death Benefit Option: to age 65 Monthly premium requirement: $67.50 As of 04/26/2011 Same Automated investment strategy as of 04/27/2010 Rebalancer As of 04/27/2010 Same See the glossary on page 5 for many of the insurance terms used throughout this statement. Page 1 of 6 Preferred 29

32 Application: Envelopes 2p 5.5p 1.5p 2p 6P AFP Provida S.A. Augustina 640 Santiago, Chile Una compañía For personalized administrative and sales agency correspondence, the preferred envelope types are standard security, or standard with a single window as shown in the sample at left. Up to three address lines are permitted on envelopes. Build address lines from the top down. Personal names are permitted for ProVida sales agents. Use of an approved business name of a sales agency is optional. All content shown in this example is for demonstration purposes only. The requirements for usage of affiliate names, addresses and phone numbers, professional designations, footnotes and required/prohibited terms are complex. Please consult with the Legal Department or Corporate Ethics and Compliance for the requirements applicable to you. 30

33 Application: Signage 7" FRO N T V IE W Scale: 1" = 1'-0" 1/2 thick satin finish aluminum dimensional letters, sand blasted returns, pin-mounted as required Sample Specification The foundation of the ProVida signage program is the clear presentation of the ProVida name as represented by the logo. The preferred color for the ProVida logo is MetLife Blue (Pantone 285). Acceptable alternatives are for the logo to be in metallic or reversed out in white. There may be instances where local regulations or leasing agreements may dictate the color and size of signage in a specific location. Such cases should be addressed on a case-by-case basis. MetLife s signage standards are maintained and implemented by MetLife s Corporate Real Estate Department. All signage must be approved by Corporate Real Estate prior to installation. Note: Full Environmental Branding Guidelines are available on the MetLife Brand Center. E LE VATIO N Scale: 1/4" = 1'-0" 31

34 Application: PowerPoint Lorem Ipsum Plaget Unam Volupta susaper spedipi ciliqui dent. Lorem Ipsum Plaget Unam PNTS PowerPoint presentations should use the same sound design principles as any other communication. The logo should be presented in a clear and uncluttered way, preferably within the identity band along with Snoopy for the cover page. On subsequent pages the identity band is modified to align to the top of the page as a header. Snoopy is removed so as not to be distracting from the content. Aim for consistency Limit number of typefaces, colors, type sizes Use bold type for emphasis only Keep a common visual horizon Avoid slides that jump during projection Make it readable If you show it, make sure your audience can read it Avoid most animation and special effects Charts and Graphs Label your charts/graphs appropriately Use chart effects sparingly, if at all (data is the story in a graph or chart) Make bars and columns wider than the spaces between them Avoid vibrating fill patterns, such as contrasting lines, wave patterns and crisscrosses Presentations are speech support, not the speech Tell a story Keep it simple Avoid unnecessary words, graphs and images Make sure the audience can clearly read everything you put on the screen 32

35 Application: Preferred Signature Configuration Jennifer Lengthymonicker Vice President Global Brand and Marketing Augustinas 640, Santiago, Chile T M The elements of an signature are: Name Title Department Location or mailing address Office phone (including country code, preceded by the + symbol) Mobile phone (including country code, preceded by the + symbol) address Do Not: Just as your business card is a representative of you and ProVida, your signature is just as important. In a global company, the ability to quickly identify the sender, their role, and alternate means of contact is critical. Your signature should be relevant to your business function and there should be no attempt to brand your messages with logos, icons, clip art or quotations. The preferred layout for the signature is to be one line. If this is not an option, your information should separate after name, title, department, as seen in the example. The proper font for messages is either Arial or the Default Sans Serif. Under no circumstances use highly stylized fonts such as Papyrus, Comic Sans or Curlz. Its size should be appropriate to the audience. Generally, 11 pts. is a good reading size for everyone. Smaller than 7 pts. is illegible and larger than 16 pts. is uncomfortable to read for most people. use clip art add logos or other departmental level marks or artwork use overly stylized typefaces whose form and size is difficult to read use colored text except to emphasis key information add Peanuts artwork Temodipi enducia tiasper esequaerit quam ressent quatiusam quos alit, sit hicil iunto blam este eatemporae ea quiae. Ihillit odiatias nem autemequibusam unt plabores in re ni qui archillab idelest, aut officipsunt. Quatiusam quos alit, sit hicil iunto blam este eatemporae ea quiae. Ihillit odiatias nem. Cearia volupta tincim que nulparis expe dolupta turion plab intenese non etureni magnimagnis alignis esed modit as aut voluptatur? Ruptatio volore perferunt debit, seraes sandelis esedt quatiusam quos alit, sit hicil iunto blam este eatemporae ea quiae. Sam! Sam Lengthymonicker Vice President Line of Business Phone: Note: Your signature should be professional and viewed as an extension of the ProVida brand. It is recommended for a signature to solely include the elements above unless local regulation and policy requires otherwise. Adding logos and Peanuts imagery runs the risk of the user distorting, pixelating, misappropriating or otherwise representing the brand in a less than ideal manner. 33

36 Application: You can configure your Outlook mail file to automatically add a signature to every you send using the following steps. 1. Starting with a new , select Signature 1 2. In the Signatures and Stationary window select the Signature tab 3. Click on New, then select and name that signature; for example Full Formal Signature Full Formal Signature jlengthymonicker1@provida.cl Jennifer Lengthymonicker Vice President Global Brand and Marketing Augustinas 640, Santiago, Chile T M jlengthymonicker1@provida.cl 4. Type your information in the Edit Signature field 5. Style your information. The prefered font is Arial at 12 pts. Select the B to bold your name and the T and M indicating your phone number information. Insert a simple line divider with one space on either side between information points. 6. Click OK. Your signature will now be appended to the footer of all your s. 6 34