TV-Anytime Metadata for IPTV

Transcription

1 Internatinal Telecmmunicatin Unin ITU-T TV-Anytime Metadata fr IPTV Han-kyu Lee ETRI, Krea

2 Mtivatins(1) Media cnsumptin envirnment becmes diverse and mre cmplex. 2

3 TV-Anytime Frum TV-Anytime Frum 40 cmpanies frm Asia, Eurpe and USA Cntent Hlders, CE manufacturers, bradcasters, telecm peratrs, etc. Funded in Sep T be platfrm agnstic abut digital bradcast delivery mechanisms (ARIB, ATSC, DVB etc.) and the Internet 3

4 Status f TV-Anytime Phase 1 PVR-based applicatins in a uni-directinal bradcast envirnment Enable search, select, acquire and rightful use f audi and vide Specificatins - finished in 2002 Phase 2 Tward a wrld beynd TV (i.e., beynd audi plus vide) Build digital entertainment and infrmatin-rich lives arund a digital hub Including targeting, redistributin and new cntent types Phase 2 final, July

5 TVA Phase 1: What yu want, when yu want it! ITU-T 5

6 TV-Anytime Spec. : Phase 1 prgram title, genre, summary, critic s review Cntent Creatr Fr Advanced EPG Nn-linear Navigatin lcatin (bradcast time & channel), usage rules, delivery parameters Cntent Prvider Fr Advanced EPG user preferences, usage histry, persnal bkmarks Cnsumer Fr Persnalized Cnsumptin Cntent Descriptin metadata Prgram ID Instance Descriptin metadata Prgram ID Cnsumer metadata Prgram ID Prgram CRID 6

7 TV-Anytime Spec. : Phase 2 (1) Beynd the TV services and envirnments interactive and persnalized media cnsumptins at IPTV envirnment Segment-based cnsumptins Create virtual prgrams Highlights viewing Indexes and chapters e.g. fr nn-linear navigatin Insertin f pre-recrded/cached related cntent, such as target advertising 7

8 TV-Anytime Spec. : Phase 2 (2) A cncept f Virtual Prgram 8

9 TV-Anytime Specificatins(4) ITU-T Package-based cnsumptins A cllectin f cntent cmpnents by means f gruped item elements 9

10 TV-Anytime Business Mdels(1) Phase 1 Cntent replacement r update Cnsumer will want t chse whether a new recrding f cntent replaces existing cntent that is ut f date. Preference-based capturing r filtering Cnsumer will allw PDR t autmatically capture cntent based n their viewing behaviur. Remte cntrl f PDR Cnsumer allw a service prvider t remtely cntrl the functinality f their PDR. NDR service Cnsumer will want t be able t stre their persnal cntent n netwrk strage devices. 10

11 TV-Anytime Business Mdels(2) Phase 2 Cntent sharing r redistributin Cnsumer will want t make available sme f their recrdings and infrmatin t anther users. On-lined interactive package Cnsumer wants their PDR t capture a interactive package that cntains applicatins, data, text, vide, audi and links t ther nline cntent. Synchrnus r alternative playback f enhancing cntent Cnsumer wants t capture enhancing cntent in advance s that they are available n device fr synchrnus r alternative playback. Device-adaptive cntent service Cnsumer wh subscribes t cntent service prvider wants t be sure that cntent is apprpriate t each r all f their devices. 11

12 Develpments(1) ETRI has develped Persnalized TV system and service based n TV-Anytime technlgies. At 2004 and 2005, a trial test f metadata service ver terrestrial bradcasting channel C-wrk with EBS, a Krean bradcasting service prvider. At 2006, ETRI is c-wrking t test metadata service ver digital cable bradcasting envirnment C-wrk with C&M Cmmunicatins, a Krean MSO f DCATV. 12

13 Develpments(2) Structural diagram f Persnalized TV service Authring Tl Transmissin server and Return channel server Set-tp bx and mbile PDR 13

14 Cnsideratins n Metadata fr IPTV Metadata fr IPTV requires T be cmpatible with metadata f current bradcasting services T supprt varius prfile fr varius cnsumptin envirnment T prmte services attractive t cnsumers T make user easy t access and cnsume IPTV services 14

15 Cnsideratins n Metadata fr IPTV TV-Anytime metadata is best ne t be cmpatible with existing bradcasting service. Beynd existing bradcasting service, TV-Anytime metadata supprts extended media service prper fr IPTV. Interactive Rich media service related t main AV prgram Easy access and cnsumptins f media service is essential fr IPTV Persnalized and targeting service 15

16 Thanks fr yur attentins 16