VII FORUM ON ELITE SPORT ASPC, PARIS AUG 31, 2011

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Cornelius Cain
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1 VII FORUM ON ELITE SPORT ASPC, PARIS AUG 31, 2011

2 OVERVIEW OF TRAINING CENTER SYSTEMS WORLDWIDE Government Funded Private Hybrid partial government some commercial

3 U.S. OLYMPIC TRAINING CENTERS FUNDING SOURCES Donor / Sponsors Corporate Licensing / Royalties Philanthropy Other

4 EXPENSE BREAKDOWN OF TRAINING CENTERS 17% 0 33% 18% 7% 19% 6% Programs Housing Facili,es Opera,ons Food / Nutri,on Services (Medical / Strength)

5 GUIDING PRINCIPLES OF FUNDING Customized Approach: - Understand the opportunities, challenges, athletes, coaches, NGBs, and other key personnel and what makes each sport unique Prioritized Investment: - Oversee and allocate USOC resources across NGBs and directly to athletes Efficient use of resources: - Work with NGBs to increase capabilities and create opportunities for NGBs and athletes Partnership: - Throughout all areas not just sport

6 USE OF SCIENCE AND MEDICINE Applied Focus - Solve problems based on needs of athletes and coaches - Utilization of tools for assessment and feedback - Build skills outside of technical realm Primary areas - Strength & Conditioning - Physiology - Technology/Biomechanics - Sport Psychology - Sport Dietetics Integrated as part of the overall performance strategy with the sport

7 KEY INGREDIENTS TO HIGH PERFORMANCE SUCCESS Leadership - Consistency and continuity, focused Athletes - Talent identification, proficient in core competencies, motivation Coaching - Experience, proven record of success, communication Training Strategy - Fundamentals and use of Sport Science - Training assessment vs. international peer group Business Strategy - Understandable, complete competition ladder - International assessment

8 SITUATION ASSESSMENT - ATHLETIC PERFORMANCE The U.S. has demonstrated strong athletic performance, finishing at the top of the medal count in both the Summer and Winter Games. " Team USA Overall Ranking and Medals" Olympic Games" Olympic Winter Games" 1st" 1996" 2000" 2004" 2008" 1st" 2010" 2nd" 1992" 2nd" 2002" 2006" 3rd" 1988" 3rd" Below 3rd" # of Medals:" % of Medals:" 94" 108" 101" 94" 102" 110" 13%" 13%" 12%" 10%" 11%" 12%" Below 3rd" # of Medals:" % of Medals:" 1992" 5th" 1994" 5th" 1998" 6th" 11" 13" 13" 34" 25" 37" 6%" 7%" 6%" 15%" 10%" 14%"

9 DESPITE FLAT FUNDING LEVELS AND DECREASED HEADCOUNTS, THE OTCs CONTINUE TO PROVIDE SERVICE TO AN EXPANDED USER BASE Olympic Training Center Expenses OTC Headcount & Usage ( User Days Headcount OTC Expenses USOC Total Expenses OTC Headcount Trend User Days Headcount 0

10 MEDICAL CLINIC USAGE IS RISING AT LEVELS THAT ARE NOT SUSTAINABLE GIVEN CURRENT STAFFING LEVELS YTD patient encounters are up 95.2% in 2011 compared to the same period last year Medical Clinics Visits 2011 v Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

11 2011 PROJECTED OTC USAGE 34% increase projected if current usage trends continue (based on user days) % Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2010 Total # of User Days YTD 2011 Total # of User Days YTD Lineal(2011 Total # of User Days YTD)

12 THE MAJORITY OF 08/10 OLYMPIC MEDALISTS CAME FROM NGBs THAT PRIMARILY TRAINED OUTSIDE OF THE OTC SYSTEM Highly Reliant on the OTCs Number of Medalists By Sport ( 08/ 10) Less Reliant on the OTCs Top 10 NGBs 10 # of Medalists Fencing Shoo,ng Wrestling Judo Mod Pentathlon Triathlon WeightliWing Archery Canoe & Kayak Primary Training LocaAon Colorado Springs Chula Vista Field Hockey Bobsled Biathlon Lake Placid Luge Skiing- Snowbrd Gymnas,cs ParAal OTC 1 Cycling Rowing Speedska,ng Sailing Ice Hockey Official USOT Sites 2 Volleyball Water Polo Sync Swimming Badminton Diving Independent FaciliAes Curling Swimming Athle,cs Basketball Soccer Equestrian Tennis Various Taekwondo Figure Ska,ng Boxing Table Tennis

13 USOC OLYMPIC TRAINING CENTERS ASSESSMENT US Olympic Training Centers are contributing to athlete progression There is an opportunity for tighter controls through allocations, funding, and access Additional longer term opportunities identified: Differentiate services based on skill levels Expand USOC official Training Sites Initiate more discipline on investments and use

14 FUTURE Aggressively pursue additional revenue generating programs Balance of elite athlete and community support will shift Seek out the most efficient means to provide world-class service and venues for elite athletes Build partnerships with community venues and development of Olympic Training Sites

15 REVENUE OPPORTUNITIES Resident athlete fees Short term programming Performance Services Special Events Non Sport Sport Related Competitions Educational Olympic Experiences Private

16 SUMMARY OF CHALLENGES Revenue generation Skills / capability issues Elite Performance vs Commercial Impact on environment Increasing demand Priorities and tightened control Staff retention Burn out and talent loss Training Center mission is evolving

17 OPPORTUNITIES FOR THE ASPC Push programming to member sites Cost savings Revenue generating Exchanges Sports / Athletes Staff Drive creative partnerships Education systems / universities

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