Numi Launches Organic Puerh Tea! P.O. Box Oakland, CA phone: web/

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1 Numi Launches Organic Puerh Tea! NUMI P.O. Box Oakland, CA phone: web/

2 Revolutionary New Tea Category! Organic Puerh Tea nourish & energize First to market with four delicious organic Puerh blends in teabag form. Puerh Tea is an ancient healing tea known for its health benefits and rich taste. Picked from old wild tea trees, the leaves undergo a fermentation process.

3 Wild Crafted Ancient Healer 2000 years ago, tea was transported by horse caravans along 5 main tea horse roads. The first and most traveled road began in the village of Pu erh (pronounced pu-err), in Southwestern China. Numi s organic Puerh Tea is made from broad leaf tea found in this pristine and remote area of the Yunnan mountains. The maturity of these tea trees makes them optimal for the secret fermentation process and yields superior taste compared to younger pruned bushes. Numi s co-founder sources directly from the gardens. Numi s Puerh is picked from 500 year old tea trees. Most Puerh is of lesser quality and uses pruned bushes.

4 Why so Wise? Puerh is processed differently than traditional white, green, oolong and black teas which are oxidized. Puerh goes through a fermentation process. Puerh is considered to be a living tea. After the leaves are picked, they are piled into heaps, covered with burlap, dampened frequently for 60 days and rotated every 10 days. The tea is then dried and compressed into bricks for aging, or left loose which is what Numi uses in it s tea bags. Its taste is rich, smooth, slightly sweet with hints of malt.

5 Why so Tasty? Puerh has a bold earthy flavor, smooth and slightly sweet with hints of malt. Puerh s rich and deep flavor is the healthy alternative to coffee. Numi s Puerh is of the highest quality & taste. Many Puerh s simply taste moldy. Numi s 4 Puerh blends are unique, innovative and delicious. Consistent with all our teas, our full leaf, organic Puerh tea blended with only real ingredients yields the purest most premium Puerh on the market.

6 Why so Treasured? Puerh may undergo an aging process whereby the leaves are compressed into bricks or cakes, then wrapped and stored in cool dry caves. A Puerh Brick can be aged for months, years, even decades often increasing its medicinal properties and taste. Puerh teas are classified by year and region of production much like wine. The best Puerh s are so highly prized that a single aged brick can cost thousands of dollars.

7 Why so Vital? The old wild tea trees & Puerh s special fermentation process acts on the tea to elevate levels of antioxidants (polyphenols & catechins), vitamins & other beneficial nutrients. Puerh may lower cholesterol and blood pressure which can decrease the risk of heart disease and stroke. Puerh may aid in cancer prevention due to its catechin content which shows very high antioxidative capacity. Purported in Asian cultures to aid digestion and rejuvenate life energy. * These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure or prevent any disease.

8 Anecdotal Health Benefits Because Puerh is a secret and treasured tradition, there are vast findings on the health benefits of Puerh some published studies and others anecdotal. Other than the previous page of findings on Numi s Puerh, we have found the following on Puerh in general: It is said the Last Emperor s mother, known as the Beautiful Countenance, cured her gout from drinking Puerh. She then popularized Puerh to the masses. Some studies show Puerh is high in Statin. Statin is one of the leading drugs purchased in the U.S. to reduce cholesterol and Puerh may contain it naturally.

9 Anecdotal Health Benefits - Digestion The ripening and aging process may support the existence of probiotics and digestive enzymes which help with the reduction of gas, bloating, indigestion and heartburn. Furthermore these microbes assist the body in breaking down proteins, carbohydrates, fiber and fat thus aiding in weight loss. In Chinese cultures, Puerh is drunk with Dim Sum as a digestif for its ability to break down fat.

10 Anecdotal Health Benefits - Energy It is said that the roots of the wild old tea trees bring forth potent life energy, known in Asian cultures as Qi (Chi). People are claiming a sustained energy with Puerh. Catechins as well as this inherent said Chi can boost blood flow, help the body's circulation, and maintain blood sugar levels thus reducing sugar cravings. Like Kambucha, many are claiming an unexplainable addictive need to consume Puerh. They feel better, have a sustained energy, less sugar cravings, and have lost weight.

11 Not just another tea, a Revolutionary NEW Category! Puerh Tea is the new category of tea, providing new flavors to the market, elevating the tea experience. Puerh Tea is growing in popularity for it s unique taste, vast health benefits and aging process. Puerh is a premium gourmet tea, already known to specialty tea drinkers. Puerh s rich and deep flavor is the healthy alternative to coffee drinkers. Numi pioneered Rooibos, Honeybush and Flowering Tea to the U.S. market.

12 Numi Organic Puerh Tea nourish & energize Four delicious organic Puerh blends in elegant eye-catching packaging featuring co-founder s photography Emperor s Puerh Straight black Puerh malty, rich & bold SRP: $8.99-$9.99 Magnolia Puerh Magnolia scented green tea & Black Puerh blend deep floral earthiness Chocolate Puerh Organic Black Puerh, real chocolate nibs, real vanilla beans, orange peel, cinnamon, nutmeg & rooibos velvety, rich & vanilla Mint Puerh Organic green Puerh tea, Organic Morroccan mint fresh, vibrant & smooth

13 Puerh Tea will appeal to: Emperor s Puerh: Those looking to give up coffee. This tea is robust, dark, aromatic and hearty. Less caffeine than coffee and much healthier. Magnolia Puerh: Those who know tea, appreciate the art and history of it and love floral delicacy. Chocolate Puerh: Those looking for sinful decadence with very few calories & fat. A perfect dessert tea. Mint Puerh: Those who love green tea and aspire to be healthier with every choice.

14 Puerh Shipper Item #10197 UPC: Case Count: 48/16 ct.

15 Aged Puerh Brick Coming in Spring Compressed Loose Tea for Connoisseurs Gets better as it ages 12 portions that break off Each can be steeped 3-4 times Small Counter display holds 6 Puerh Bricks. Same size of a box; can be slotted in tea shelf next to Puerh Tea bags

16 Puerh Tea The Numi Difference: The only full Organic Puerh Tea Bag Line currently offered. Numi has developed a relationship with the farmers who have been cultivating Puerh for over 40 years and generations. They are Puerh Pros. Numi uses premium full leaf organic tea to ensure smooth, soothing flavors. We use only 100% real ingredients, so real Magnolia Flowers, real Chocolate nibs not natural or artificial flavorings. This yields a purity of taste. We use the wild harvested old trees that are up to 500 years old. Not the pruned bushes that most use which tastes like hay. Our Puerh is certified organic, sourced directly from the gardens of origin. Numi uses eco- friendly packaging: 85% post-consumer waste, shrink wrap free, printed with soy based inks and biodegradable tea bags. We have the Purest Puerh on the Planet. Enjoy!

17 Puerh Sell Sheet for Buyers History Health Flavors Shipper Scannable UPC s

18 Pocket-Sized Consumer Brochure History Health Flavors