InnoTrain CSR - Corporate Social Responsibility in VET

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1 InnoTrain CSR - Corporate Social Responsibility in VET DE/09/LLP-LdV/TOI/

2 Project Information Title: InnoTrain CSR - Corporate Social Responsibility in VET Project Number: DE/09/LLP-LdV/TOI/ Year: 2009 Project Type: Status: Marketing Text: Summary: Transfer of Innovation completed DE-Germany "InnoTrain CSR" has helped to integrate strategic knowledge and practical skills on Corporate Social Responsibility as a qualification in VET. "InnoTrain CSR" has transfered missing CSR knowledge into enterprises by qualifying trainers especially in SMEs and training institutes. Companies more and more tend to orientate themselves on the basic principles of Corporate Social Responsibility (CSR) and thereby are able to create competitive advantages. Around 75 percent of the companies asked in an analysis among SMEs that has been carried out in the frame of an EU financed project by GILDE in Germany, France and Poland, believe in an increasing importance of CSR in the future. But it is quite often the case that CSR strategies still are a topic on the level of management and decision makers only. Sustainably successful companies however show a range of CSR involvement over the whole stuff. Furthermore research by GILDE has shown main barriers of CSR in companies in the field of missing practical knowhow about the topic on the side of their human resources. The InnoTrain CSR project thereforee has aimed to: 1. Enable to involve all employees into the CSR issues and strategy of their organization due to an integration of CSR knowledge in the vocational education and training activities. 2. Support strategic knowledge, operative qualifications and personal development of participants on CSR qualifications. 3. Communicate CSR, which is often regarded as a too complex issue, in a more practiceorientated way and by flexible formats in VET such as seminars, Internet and educational films. Description: The methodology of the project has consisted of two main parts: 1. CSR qualification compendium including educational films developed in Germany, Great Britain, Portugal and Hungary. 2. Adoption and dissemination of the compendium in VET all over Europe by the partner organizations. According to the methodology several steps have been undertaken starting with best practice selection workshops for CSR companies in order to develop educational films on CSR. It has shown up as most important for the project consortium to integrate different CSR approaches of existing companies into a broad and comprehensive view of the overall strategic CSR spectrum demonstrated by European enterprises. Therefore, CSR study visits have been undertaken followed by film work with following companies: 1. Hanning & Kahl (Germany) CSR Best-Practice-Company in the category CSR at the working place 2. Praktiker (Hungary) CSR Best-Practice-Company in the category CSR in the market 2

3 Project Information 3. Valorsul (Portugal) CSR Best-Practice-Company in the category CSR in the environment 4. Pritchard Englefield Solicitors (UK) CSR Best-Practice-Company in the category CSR in the community The educational films about CSR companies in the states of the project partnership have been undertaken by professors and students in media production at the University of Applied Sciences Ostwestfalen-Lippe. In terms of quality management, the project partnership has ensured strategic consultations of the film team in order to create a consistent and coherent compendium along the differences of the national best practice examples demonstrated in the CSR movies, the CSR modules and other forms of online and offline media. The films about CSR and the CSR Compendium have been published under They have been developed by integrating project partners and best-practicecompanies. Further main activities during the project have been to adopt and disseminate the CSR qualification compendium in vocational education and trainings carried out by the project partners in their states including additional dissemination around further European states by their networks. Already during the project duration as well as after finalizing "InnoTrain CSR", the project has shown broad impact on the national VET systems. A great number of renewed organisations have asked for the CSR training material and seminars. Last but not least, the German project partners of "InnoTrain CSR" have been asked by the Federal Ministry on Labour and Social Affairs to carry out a 3 years qualification project on CSR which also relies on "InnoTrain CSR" materials. The new project aims to make 50 small and medium sized enterprises become CSR companies. Themes: Sectors: Product Types: Product information: *** Labor market *** Quality *** Intercultural learning *** Sustainability *** Lifelong learning *** Recognition, transparency, certification *** Vocational guidance *** Enterprise, SME *** Ecology *** Equal opportunities ** Higher education ** Continuous training *** Education ** Public Administration and Defence; Compulsory Social Security ** Professional, Scientific and Technical Activities ** Other Service Activities ** Information and Communication DVD modules teaching material website The products and results of the project have been presented in a comprehensive CSR qualification compendium designed in flexible modules and for varying learning situations in vocational education and training. 3

4 Project Information The compendium contains: 1. CSR training modules: Educational modules on CSR for VET; designed for seminars with an overall length of 480 minutes; available in the project languages German, English, Portuguese and Hungarian. 2. CSR educational films: Documentary films on best practice examples of real existing CSR companies in the partnership s states available in the project languages. Projecthomepage: 3. CSR online platform and master DVD. 4

5 Project Contractor Country/Region: Organization Type: GILDE GmbH Gewerbe - und Innovationszentrum Lippe-Detmold Detmold Detmold DE-Germany public institution Contact Person Address: Telephone: Fax: Rolf Merchel Bad Meinberger Str. 1 Detmold DE-Germany 0049 (0)5231 / (0)5231 / merchel@gildezentrum.de 5

6 Coordinator Country/Region: Organization Type: GILDE GmbH Gewerbe - und Innovationszentrum Lippe-Detmold Detmold Detmold DE-Germany public institution Contact Person Address: Telephone: Fax: Rolf Merchel Bad Meinberger Str. 1 Detmold DE-Germany 0049 (0)5231 / (0)5231 / merchel@gildezentrum.de 6

7 Partner Partner 1 Country/Region: Organization Type: German-British Chamber of Industry & Commerce London Inner London UK-United Kingdom chamber Partner 2 Country/Region: Organization Type: Arbeitsgemeinschaft Partnerschaft in der Wirtschaft e.v. Kassel Kassel DE-Germany association/non-governmental organisation Partner 3 Country/Region: Organization Type: Nemet-Magyar Ipari es Kereskedelmi Kamara Budapest Észak-Magyarország HU-Hungary chamber Partner 4 Country/Region: Organization Type: Deutsche Angestellten Akademie Sachsen Dresden Dresden DE-Germany continuing training institution 7

8 Partner Partner 5 Country/Region: Organization Type: CECOA - Centro de Formacao Profissional para o Comercio e Afins Vocational Training Center for Trade Lisbon Lisboa PT-Portugal continuing training institution 8

9 Project Files CSR Compendium_complete_EN.pdf test CSR Kompendium_komplett_DE.pdf CSR oktatas_hu.pdf FILM_CSR and the environment.mov FILM_CSR at the marketplace.mov FILM_CSR at the workplace.mov FILM_CSR in the community.mov Formacao em RSE_PT.pdf 9

10 Products 1 InnoTrain CSR - Corporate Social Responsibility (CSR) in vocational education and training (VET) 10

11 Product 'InnoTrain CSR - Corporate Social Responsibility (CSR) in vocational education and training (VET)' Product Type: Title: InnoTrain CSR - Corporate Social Responsibility (CSR) in vocational education and training (VET) Marketing Text: The CSR Compendium includes 4 educational films and 80 CSR modules. Description: The CSR Compendium contains following films: 1. Hanning & Kahl (Germany) CSR Best-Practice-Company in the category CSR at the working place 2. Praktiker (Hungary) CSR Best-Practice-Company in the category CSR in the market 3. Valorsul (Portugal) CSR Best-Practice-Company in the category CSR in the environment 4. Pritchard Englefield Solicitors (UK) CSR Best-Practice-Company in the category CSR in the community In addition, the CSR compendium consists of 80 CSR modules in 8 chapters built upon each other. They discuss the process chain of CSR from its conception to its implementation in VET. Each module contains a summary of the topic, detailed information and additional references. Moreover, exercises to particular modules have been designed to provide trainers with didactic material. Overview about the chapters of the CSR Compendium: 1. What is Corporate Social Responsibility (CSR)? 2. Facts & Figures about CSR 3. CSR interfaces within the company 4. Strategies and tools for CSR 5. Fields of action of CSR 6. Communication of CSR 7. Practical examples for CSR 8. CSR in simple steps Target group: Trainers in VET; small and medium-sized enterprises (SMEs); large companies Result: Shortly, the CSR Compendium will be available in den German, English, Hungarian and Potuguese. Area of application: Vocational education and training (VET) Product Languages: English product files CSR Compendium_complete_EN CSR Compendium_complete_EN.pdf &prd=1 11

12 product files

13 Events DAA Seminar on CSR for Medical Assistents Date Description This CSR seminar has been an innovative contribution to the professional field of medicine by introducing CSR to the students. 18 persons have attended the CSR seminar of DAA in Halle. Target audience Public Contact Information Time and place Students Closed event Halle, Seminar on Corporate Citizenship and Social Responsibility Date Description Presentation of the CSR situation in Portugal and presentation of the CSR project InnoTrain Target audience CSR-Supervisor and people interested in companies and organizations in Portugal - 90 participants Public Event is open to the public Contact Information Time and place CECOA - Centro de Formação Profissional para o Comércio e Afins Rua da Sociedade Farmacêutica, 3 PT Lisboa ; Porto 13

14 Events Project Conference Date Description Target audience Public Contact Information Time and place Presentation of the CSR concept, the project InnoTrain CSR and the testing and functional due to the different projects within the DAA, ie of Branch network of Saxony-Anhalt (South) and Saxony Representatives of the INT GmbH, Society for the Promotion of vocational and social integration and the DAA GmbH Sachsen-Anhalt and Saxony South, which are active in various projects including the promotion of Existenz-/Unternehmensgründungen and development professionals - 31 participants Closed event DAA GmbH Blumenstraße Dresden ; Schkopau (Halle) Project Management Meeting Date Description Target audience Public Contact Information Time and place Exchange of innovative training content using the structures of the ESF program BIWAQ, presentation of course content, structure and benefits of learning letters / the compendium, which is developed in Inno Train CSR. Vote on the transfer of results in the cooperation network Experts of 5 different educational institutions in the Free State of Saxony Closed event DAA GmbH Blumenstraße Dresden , Leipzig 14

15 Events National Network meeting "and training" of the DAA GmbH Date Description Information disseminators of the DAA and DAA Hamburg headquarters offices, and leaders in education and training on the contents of the CSR project InnoTrain nationwide. Advice of possible forms of dissemination within the DAA federal structures and cooperation networks Target audience Public Contact Information Time and place Executives of the DAA Closed event DAA GmbH Blumenstraße Dresden ; Kassel Federal Network Meeting "Collaborative Research" of the DAA GmbH Hannover Date Description Target audience Public Contact Information Time and place Presentation of the program "Lifelong Learning - Leonardo da Vinci" information from project managers about the contents of the project "Inno Train CSR. Evaluation of opportunities for transfer of results nationwide, following the testing by the branch network of Saxony-Anhalt (South) and Saxony. Pre-information requirements of course management and learning consultants. AnhörenUmschrift Executives of the DAA nationwide Closed event DAA GmbH Blumenstraße Dresden ; Hannover 15

16 Events CSR-workshop Date Description Target audience Public Contact Information Time and place Information about the project. Collection of practical examples. Discussion about activities of the German-Hungarian Chamber of Commerce and Industry in CSR Managers of German companies in Hungary Event is open to the public DUIHK Lövöház utca 30 H-1024 Budapest ; Budapest Event branch network of Saxony-Anhalt Süd / Saxony Date Description Target audience Public Contact Information Time and place The project has been presented with joint testing, at which locations to test the learning letters should be carried out. Pre-information requirements of course management and learning consultants. Executives of the branches Closed event DAA Sachsen, Blumenstraße Dresden Dresden 16

17 Project Tags The project belongs to the following group(s): Best Projects ( 13

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