Czech Airlines. promotion possibilities

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2 Czech Airlines promotion possibilities

3 Passenger profi le Czech Airlines passengers gender (in %) Female 54% Male 46% Passenger age structure (in %) % 33% 26% 17% 11%

4 Airplanes used by Czech Airlines 9 Airbus A319 for short and medium-haul, up to 135 seats AIRBUS A Airbus A ATR for short-haul up to 48 seats 3 ATR for short-haul, seats OK-GFR

5 Destinations operated by Czech Airlines Almaty Amsterdam Athens Barcelona Berlin Bibao Billund Bologna Bordeaux Bratislava Brussels Budapest Bucharest Copenhagen Cork Düsseldorf Frankfurt Gdańsk Gothenburg Hamburg Karlovy Vary * Košice Kristiansand Kiev Linköping Liverpool Madrid Milano Moscow Nice Oslo Ostrava Paris Perm Porto Poznań Rome Rostov on Don Samara Seoul St. Petersburg Stavanger Stockholm Strasbourg Stuttgart Tel Aviv Växjö Venice Warsaw Yekaterinburg Yerevan * operated from Moscow a St. Petersburg

6 Advertising options At check-in Advertising on boarding passes On board Marketing materials in seat pockets Marketing materials distributed by the crew In-flight video Headrests in Economy Class Headrests in Business Class Food tray sampling Paper napkins Refreshing towels Paper cups Stickers on bins

7 Promotion possibilities at check-in

8 Advertising on boarding passes The passenger receives the printed boarding pass at the check-in counter. The advertising space is on the reverse side of the pass, which remains with the passenger. Ads may only be placed on boarding passes for flights operated from Prague. Minimum number of pieces pcs Technical specifi cations format: printable pdf dimensions: mm Deadline for the delivery of the materials min. 6-8 weeks before the campaign

9 Promotion possibilities on board

10 Marketing materials for seat pockets Leaflets placed in seat pockets on all aircraft in Czech Airlines fleet. They are in the pocket together with the Czech Airlines in-flight magazine and safety instructions. May be placed in both Business and Economy class. Average visibility PAX/week* Minimum advertising period 1 week Technical specifi cations max. size A4 Deadline for the delivery of the materials 1 week before launching the campaign * PAX - passengers on a segment (from point A to point B)

11 Marketing materials distributed by the crew Leaflets distributed by the crew on board. They may be distributed in Economy and/or Business class on all flights operated by Czech Airlines. Particulary flights where the leaflets will be distributed may be selected. Average visibility PAX/week* Minimum advertising period 1 week Technical specifi cations max. size A4, we recommend the DL Deadline fot the delivery of the materials 1 week before launching the campaign * PAX - passengers on a segment (from point A to point B)

12 In-flight video The screens are placed in Business and Economy class. The video can be shown without sound, only with subtitles. Length of the spot to be agreed. Spots are exchanged once in two months**. Average visibility PAX/2 months** Minimum advertising period 2 monthse* Technical specifi cation analog or digital Betacam (PAL format) Deadline for delivery of the materials 4 weeks before launching the campaign * PAX passengers on a segment (from point A to point B) ** The campaign are as follows: January February; March April; May June; July August; September October; November December

13 Headrests in Economy class They are placed on all Czech Airlines seats. The ad may be located on front and/or back part. Average visibility PAX/month* Minimum advertising period 1 month Technical specifi cations format: printable pdf size: mm, to be resolved individually Deadline for the delivery of the materials 6 w eeks before launching the campaign * PAX - passengers on a segment (from point A to point B)

14 Headrests in Business class They are placed on all Czech Airlines seats. The ad may be located on front and/or back part. Average visibility PAX/month* Minimum advertising period 1 month Technical specifi cations format: printable pdf size: mm, to be resolved individually Deadline for the delivery of the materials 6 weeks before launching the campaign * PAX - passengers on a segment (from point A to point B)

15 Food Tray Sampling Food trays are used for serving refreshments on all flights in the Business Class cabin and on long-haul flights in the Economy Class cabin. Available advertising opportunities: fold-out brochures of a credit-card size, chocolate samples, small gifts. Clients can select flights where they wish to distribute their promotion materials.* Average visibility PAX/month** Minimum advertising period 1 month Technical specifi cations to be resolved individually Deadline for the delivery of the materials 2 weeks before launching the campaign * Sampling placement on selected routes only is subject to additional costs ** PAX - passengers on a segment (from point A to point B)

16 Special promotion possibilities

17 Paper napkins Paper napkins are served to passengers with beverages and some meals. They are used in both Economy and Business Class on board all Czech Airlines aircraft. Average visibility PAX/week* Minimum advertising period 1 week Estimated use pcs/week Technical specifi cation format: printable pdf rozměry: mm (folded)** Deadline for the delivery of the materials 12 weeks before launching the campaign * PAX passengers on a segment (from point A to point B) ** the size of an unfolded napkin: 250 mm x 250 mm

18 Refreshing towels They are meant for passengers in Economy Class on longer flihts. On all Czech Airlines flights, the refreshing towels are available in Economy Class lavatories. One side of the towel envelope is reserved for advertising. Average visibility PAX/week* Minimum advertising period 1 month Estimated use pcs/month Technical specifi caton format: printable pdf size: mm Deadline for the delivery of the materials 3 weeks before launching the campaign * PAX passengers on a segment (from point A to point B)

19 Paper cups They are used to serve hot beverages (tea, coee) in Economy Class. The entire cup surface may be used for advertising. Average visibility PAX/month* Minimum advertising period 1 month Estimated use pcs/month Technical specifi cation format: printable pdf Deadline for the delivery of the materials 24 weeks before launching the campaign * PAX passengers on a segment (from point A to point B)

20 Stickers on bins The bins on board may be used for your add. The bins are above passenger seats. Add can be placed on bins of all Czech Airlines fleet or on selected aircrafts by agreement. Average visibility all fleet PAX/6 months* Minimumum advertising period 6 months Technical specifi cation to be resolved individually Deadline for the delivery of the materials to be resolved individually * PAX passengers on a segment (from point A to point B)

21 Promotion possibilities aircraft branding

22 Aircraft exterior branding The aircraft exterior may be used for brand communication (i.e. using the entire aircraft surface), or for co-brand communicaton with CSA (using a part of the aircraft only). Advertisements may be applied by painting or sticker. Minimum advertising period 12 months Technical specifi cation Painting or sticker to be resolved individually Deadline for the delivery approx. 2 months before the scheduled painting or sticker

23 Offer of media outside the aircraft board direct mail to OK PLUS members banners on homepage czechairlines.com average visibility in Czech Republic /month, Czech republic and abroad /month Technical specifi cation King size banner: px Service banner: px format: jpg, gif, swf presentation on the Czech Airlines events

24 Adds in v in-flight magazine Review A prestigous lifestyle magazine with international scope trilingual (Czech, English, Russian) and issued every other month. Distribution: free on all Czech Airlines flights, the most signifi cant hotels in Czech Republic, travel agencies, restaurants, Czech Airlines offices abroad, Czech centres in Czech Airlines destinations. Technical specifi cations Circulation: copies Number of pages: 100 Format: mm Binding: V2 Inner page: 90g LWC Novapress Cover: 220g křída mat + 1/0 UV lak Colour: 4/4 CMYK

25 Contacts Jitka Kolářová Marketing Manager tel: Czech Airlines APC Building, Airport Ruzyně, Praha 6, Czech Republic