Winners (Direct Lions)

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1 Cat. No Entry No Title Client Product Entrant Company Country Prize A01 (Food & Drinks ) A01/ BREWTROLEUM HEINEKEN NEW ZEALAND A01/ THE FAIREST NIGHT OF ALL DB EXPORT COLENSO BBDO Auckland Gold Lion AB INBEV ANDES BEER DEL CAMPO SAATCHI & SAATCHI Buenos Aires A01/ #LEBIGSWIM HEINEKEN KRONENBOURG 1664 OGILVY & MATHER LONDON ARGENTINA A02 (Fast Moving Consumer Goods ) A02/ ADVICE WIPES TOMMEE TIPPEE TOMMEE TIPPEE ADVICE WIPES A02/ #DADDO PANTENE PANTENE HAIR CARE McCANN NEW YORK GREY NEW YORK Gold Lion A03 (Durable Consumer Goods) A03/ THE BABY STROLLER TEST-RIDE BY STROLLERS BABY STROLLERS FCB CHICAGO A05 (Retail, e-commerce, Restaurants & Fast Food Chains) A05/ #OPTOUTSIDE REI REI VENABLES BELL & PARTNERS San Francisco Gold Lion A05/ LE BON LIDL DISCOUNT FOOD INGO Stockholm SWEDEN A05/ BEES CAN FIND SUGAR WHERE YOU LEAST SUSPECT IT NÁŠ GRUNT NÁŠ GRUNT - SHOPS WITH HONEST PRODUCTS FROM NATURAL INGREDIENTS McCANN ERICKSON PRAGUE CZECH REPUBLIC A05/ SUGAR DETOX INTERMARCHÉ INTERMARCHÉ MARCEL Paris FRANCE Gold Lion A06 (Travel, Transport & Leisure) A06/ THE SWEDISH NUMBER 1 of 7 SWEDISH TOURIST ASSOCIATION TOURISM INGO Stockholm SWEDEN Grand Prix

2 A06/ VAN GOGH BNB ART INSTITUTE OF CHICAGO VAN GOGH "BEDROOMS" EXHIBIT LEO BURNETT CHICAGO A07 (Media & Publications) A07/ UNFORGOTTEN SOLDIERS SKY TELEVISION HISTORY CHANNEL DDB GROUP NEW ZEALAND Auckland A08 (Financial Products & Services) A08/ FAST FORWARD. GEICO INSURANCE THE MARTIN AGENCY Richmond A08/ POCKET MONEY EQUAL FUTURE ANZ ANZ BANK TBWA MELBOURNE AUSTRALIA A09 (Business Products & Services) A09/ ENDLESS POSSIBILITIES GETTY IMAGES GETTY IMAGES ALMAPBBDO São Paulo BRAZIL A11 (Corporate Image) A11/ THE PAYBACK DINNER RECLAME AQUI RECLAME AQUI GREY BRAZIL São Paulo BRAZIL A12 (Public Health & Safety) A12/ MANBOOBS MACMA BREAST CANCER DAVID Buenos Aires ARGENTINA Gold Lion 2 of 7

3 A13 (Public Sector & Awareness Messages) A13/ CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK BREAST CANCER. PINK RIBBON BREAST CANCER DDB GROUP Berlin A13/ REWORD HEADSPACE REWORD WEB APPLICATON LEO BURNETT MELBOURNE AUSTRALIA A14 (Charities & Appeals) A14/ LEGALLY BRIDE KAFA WOMEN'S RIGHTS NGO A14/ THE ART HEIST FOR GOOD A14/ SAVING AFRICA'S LAST WILD RHINOS, BY POISONING THEM. LEO BURNETT BEIRUT LEBANON WATERISLIFE CHARITY DEUTSCH New York RHINO RESCUE PROJECT WILDLIFE CONSERVATION OGILVY & MATHER VIETNAM Ho Chi Minh City VIETNAM B02 (Dimensional Mailing) B02/ THE TEAR- OPEN-MAILING FOR "MEIN KAMPF - RACISM" GESICHT ZEIGEN! AN ASSOCIATION ENCOURAGING PEOPLE TO STAND RACISM IN GER MEIN KAMPF - RACISM OGILVY Frankfurt B03 (Use of Ambient Media: Small Scale) B03/ PROTECTIVE BUCKET LA FABRIL PERLA SOFT GREY BRAZIL São Paulo BRAZIL B03/ SUGAR DETOX INTERMARCHÉ INTERMARCHÉ MARCEL Paris FRANCE B04 (Use of Ambient Media: Large Scale) B04/ UNFORGOTTEN SOLDIERS SKY TELEVISION HISTORY CHANNEL DDB GROUP NEW ZEALAND Auckland 3 of 7

4 B04/ GIGA SELFIE TOURISM AUSTRALIA B04/ VAN GOGH BNB ART INSTITUTE OF CHICAGO B04/ SURVIVAL BILLBOARD B04/ THE BABY STROLLER TEST-RIDE BY MICROSOFT STROLLERS SIGHTSEEING TBWA\HAKUHODO Tokyo JAPAN VAN GOGH "BEDROOMS" EXHIBIT XBOX / TOMB RAIDER LEO BURNETT CHICAGO McCANN LONDON Gold Lion BABY STROLLERS FCB CHICAGO B04/ CALL BRUSSELS VISIT BRUSSELS VISIT BRUSSELS AIR Brussels BELGIUM B05 (Use of Broadcast) B05/ LE BON LIDL DISCOUNT FOOD INGO Stockholm SWEDEN B05/ #DADDO PANTENE PANTENE HAIR CARE GREY NEW YORK B06 (Use of Print or Standard Outdoor ) B06/ COMING SOON RAISING THE ROOF RAISING THE ROOF B06/ THE DAILY CATCH LEO BURNETT TORONTO CANADA METRO THE DAILY CATCH SERVICEPLAN Munich B06/ MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland Gold Lion C01 (Use of Digital Platforms) C01/ DONATION ICONS OXFAM DONATION ICONS RKCR/Y&R London C02 (Use of Mobile ) C02/ SLOW DOWN GPS C02/ THE SWEDISH NUMBER C02/ DONATE THE BARS IF INSURANCE INSURANCE FORSMAN & BODENFORS Gothenburg SWEDISH TOURIST ASSOCIATION SWEDEN TOURISM INGO Stockholm SWEDEN ATADOS BLACK BARS J. WALTER THOMPSON BRAZIL São Paulo BRAZIL 4 of 7

5 C02/ IN-A-SNAP LOWE'S LOWE'S BBDO New York C03 (Use of Social Platforms) C03/ #COMEONIN THE SYDNEY C03/ THE HASHTAG 500 C03/ CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK BREAST CANCER. NASCAR PINK RIBBON THE SYDNEY MOTOR SPORTS/AUTO RACING BREAST CANCER C03/ MANBOOBS MACMA BREAST CANCER DDB Sydney AUSTRALIA OGILVYONE NEW YORK DDB GROUP Berlin DAVID Buenos Aires ARGENTINA C04 (Response / Real-time Activity) C04/ #COMEONIN THE SYDNEY C04/ #WHOISTHEKIN G BURGER KING FRANCE THE SYDNEY DDB Sydney AUSTRALIA FOOD BUZZMAN Paris FRANCE C05 (Co-Creation & User Generated Content ) C05/ STRAIGHT OUTTA BEATS BY DRE. BEATS BY DRE. R/GA HUSTLE Los Angeles Gold Lion C05/ MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland C06 (Use of New Technology) C06/ DONATION ICONS C06/ THE FIELD TRIP TO MARS OXFAM DONATION ICONS RKCR/Y&R London LOCKHEED MARTIN GENERATION BEYOND McCANN NEW YORK 5 of 7

6 D01 (Use of Data) D01/ SEA HERO QUEST D01/ THE NEXT REMBRANDT D01/ DONATE YOUR DATA DEUTSCHE TELEKOM DEUTSCHE TELEKOM SAATCHI & SAATCHI London ING ING J. WALTER THOMPSON AMSTERDAM WAOO FIBRE BROADBAND THE NETHERLANDS UNCLE GREY Copenhagen DENMARK E01 (Acquisitions) E01/ BREWTROLEUM HEINEKEN NEW ZEALAND E01/ THE SWEDISH NUMBER SWEDISH TOURIST ASSOCIATION DB EXPORT COLENSO BBDO Auckland Gold Lion TOURISM INGO Stockholm SWEDEN E02 (Retention) E02/ THE FAIREST NIGHT OF ALL AB INBEV ANDES BEER DEL CAMPO SAATCHI & SAATCHI Buenos Aires E02/ HAGGLERS AB INBEV ANDES BEER DEL CAMPO SAATCHI & SAATCHI Buenos Aires ARGENTINA ARGENTINA E03 (Launch / Re-launch) E03/ SURVIVAL BILLBOARD MICROSOFT XBOX / TOMB RAIDER McCANN LONDON E03/ RAINBOWS DORITOS DORITOS GOODBY SILVERSTEIN & PARTNERS San Francisco E03/ MA PLACE EST DANS LA SALLE PRODISS ENTERTAINMENT FRED & FARID PARIS FRANCE Gold Lion E03/ SUGAR DETOX INTERMARCHÉ INTERMARCHÉ MARCEL Paris FRANCE Gold Lion F02 (Art Direction / Design ) F02/ LIVE VINES LOWE'S LOWE'S BBDO New York F02/ UNFORGOTTEN SOLDIERS F02/ LIFE IS ELECTRIC SKY TELEVISION HISTORY CHANNEL DDB GROUP NEW ZEALAND Auckland PANASONIC PANASONIC DENTSU INC Tokyo JAPAN 6 of 7

7 F03 (Experience Design) F03/ THE FIELD TRIP TO MARS LOCKHEED MARTIN GENERATION BEYOND F03/ VAN GOGH BNB ART INSTITUTE OF CHICAGO F03/ THE REAL ICE COLD COCA- COLA. F03/ THE BABY STROLLER TEST-RIDE BY F03/ LIFESAVER BACKPACK VAN GOGH "BEDROOMS" EXHIBIT COCA-COLA. COCA-COLA OGILVY & MATHER COLOMBIA Bogotá STROLLERS LUKI McCANN NEW YORK LEO BURNETT CHICAGO Gold Lion COLOMBIA BABY STROLLERS FCB CHICAGO CHILDREN FRUIT SNACK J. WALTER THOMPSON COLOMBIA Bogotá COLOMBIA G01 (Integrated Campaign led by Direct ) G01/ #OPTOUTSIDE REI REI VENABLES BELL & PARTNERS San Francisco Gold Lion G01/ MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland Gold Lion G02 (Low Budget Campaign) G02/ PAY WITH A CUPCAKE G02/ CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK BREAST CANCER. ZAPPOS ZAPPOS.COM MULLENLOWE Boston PINK RIBBON BREAST CANCER DDB GROUP Berlin Total Entries: 75 7 of 7

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