Peter Yu April Reinvigorating Product Strategy
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1 Peter Yu April 2016 Reinvigorating Product Strategy
2 Contents Introduction Market Trends Connecting the Dots Reinvigorating Your Product Strategy Summary 2 Public Copyright 2016 Multek. All Rights Reserved.
3 Introduction - Company Top 20 PCB Company (Prismark 2016) Founded includes acquired businesses with legacy dating to 1950 s Apollo missions Offices in 15 countries, including factories in China, US & Philippines Headquartered in Hong Kong, R&D labs in Silicon Valley & China Wholly-owned by Flex (Nasdaq: FLEX), but independently managed Flex (formerly Flextronics) is a 26B USD global leader in design, manufacturing, distribution & aftermarket services Headquartered in San Jose, California, with 200,000 employees across 30 countries Provides downstream intelligence and vertical integration advantages to Multek Both companies excel in the development of innovative technologies, sketch to scale thinking, and state-of-the-art manufacturing 3 Public Copyright 2016 Multek. All Rights Reserved.
4 Multek Serves All Markets and the Digitalization of Everything is Driving Growth Telecommunications & Networking Mobility Connected Home Server/Storage Automotive Security/Aerospace Commercial Energy Industrial Computing Medical Semiconductor Equipment 4 Public Copyright 2016 Multek. All Rights Reserved.
5 Printed Circuit Boards: a 1-slide Primer 5 Public Copyright 2016 Multek. All Rights Reserved.
6 Average World GDP per Capita ($ USD) Industrial Age Modern Age Information Age Intelligence Age 10,000 1,000 2x every 100 years 2x every 40 years 2x every 25 years 2x every 15 years Source: World Bank, Maddison Project, De Long- UC Berkeley
7 The Intelligence Age is Defined by IoT The Intelligence of Things is an evolving ecosystem of smart, connected devices, machines and systems that interact to deliver greater capabilities, efficiencies, and experiences changing the way we live, work and play. --Flex 7 Public Copyright 2016 Multek. All Rights Reserved.
8 Connected Cars Number of vehicles with embedded connectivity* 23M in M in % CAGR *Source: IHS Automotive Research 8 Public Copyright 2016 Multek. All Rights Reserved.
9 Healthcare Consumer Energy Transportation Agriculture $2 Trillion $1 Trillion $500 Billion $200 Billion $100 Billion 10-20% chronic disease cost reduction 100% connected device growth 2.5-5% operating cost savings 25% vehicle damage cost reduction 10-20% yield increase in application * *Potential Economic Impact in 2025 Source: McKinsey Global Institute, Machina Research 9 Public Copyright 2016 Multek. All Rights Reserved.
10 Market & Technology Trends are Intersecting to Create New Opportunities Shifting Markets Technology Trends Break-through Products Miniaturization Density Speed Smart motorcycle helmets Fitness watches Self-driving, electric vehicles Wearable metronomes Diagnostic toothbrushes Smart contact lenses and more...
11 M2M Communications is Seen as the 3 rd Wave of Mobile Telecom Growth Analysts see machine-to-machine (M2M) communications as the third wave of mobile telecom growth, following cellular voice and basic data. M2M is a key enabler of IoT By 2023, M2M should exceed 10% of service revenues and a much larger proportion of service profits Source: BofAML 11 Public Copyright 2015 Multek. All Rights Reserved.
12 Opportunity is Literally All Around Us simply connect the dots By 2020, the Intelligence of Things will bring 50 billion connected devices to market, creating US$7.1T in total addressable market value. (versus an estimated 10 billion connected devices today) IDC Public Copyright 2016 Multek. All Rights Reserved.
13 Strategy helps Connect the Dots Across Industries & Technologies INDUSTRIES TECHNOLOGIES Telecom 5G Computing Sensors/M2M Automotive Energy Self-driving Electric Vehicles PCB s Automation / Assembly 13 Public Copyright 2016 Multek. All Rights Reserved.
14 Connecting the Dots in Digital Health $5.7B in 2015 $97B in % CAGR INDUSTRIES TECHNOLOGIES Wearables Patches/Tattoos NFCs (Near Field Communications) Mobile Medical Smart Wearable Patches Printed Electronics Source: Park Associates, GSMA Research 14 Public Copyright 2016 Multek. All Rights Reserved.
15 Connecting the Dots in Wearables 72M in M in % CAGR INDUSTRIES TECHNOLOGIES Footwear Mobile Apps Assembly & Testing Software Fitness Smart Running Shoes Flexible Circuits Automation Source: IDC Worldwide Quarterly Wearable Device Tracker Public Copyright 2016 Multek. All Rights Reserved.
16 The Digitalization Era Time to Reinvigorate Your Product Strategy Connectivity is an enabler to win Basic Human Needs Self-actualization Creativity, Problem Solving, Authenticity, Spontaneity Abraham Maslow 1943 Esteem Self-Esteem, Confidence, Achievement Social needs Friendship, Family Safety and Security 2015 Physiological needs (survival) Air, Shelter, Water, Food, Sleep, Sex Connectivity (Wifi, bluetooth ) 16 Public Copyright 2016 Multek. All Rights Reserved.
17 Benefits of Digitalizing Products Turn Bad Products into Good Products Extend Existing Products Launch New Products BCG Matrix Booz Product Lifecycle Bain Adjacency Map Digitalization offers differentiation, can be game-changing, and keeps you at the forefront of innovation 17 Public Copyright 2016 Multek. All Rights Reserved.
18 Technologies Enabling Digitalization RipStop TM Flexible Circuits 18 Public Copyright 2016 Multek. All Rights Reserved.
19 Technologies Enabling Digitalization Novaclad TM Technology eskin TM - enabling electronic communication 19 Public Copyright 2016 Multek. All Rights Reserved.
20 Leverage Partners who Understand Technology Trends Across Verticals Markets Trends Density Speed Miniaturization Multek Solutions Tools & Methods: Technology Platform New Characteristics / Featuring HDI, Signal Integrity, ELIC, Rigid-flex, etc. New Materials Thermal Management, High-speed Materials, etc. New Processes Printed Electronics, Direct Metallization Talent & Interconnect Technology Centers: Worldwide Network of Field Application Engineers Predictive Modeling Advanced Measurement and Materials Development Reliability & Evaluation IP Generation Early Engagement Model Interconnect Technology Centers in Silicon Valley & China Technology Roadmap Companies Americas Asia Europe Rest of World 20
21 Summary The Intelligence of Things is changing the way we live, work and play Those who connect the dots can gain break-through strategies Using enabler technologies and experienced partners can make the difference New market and technology trends are opening doors to many opportunities Digitalization reinvigorates products but requires creativity and know-how 21 Public Copyright 2016 Multek. All Rights Reserved.
22 Video
23 Thank You!
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