Tablet Media and Creative Guidelines. April 2014

Transcription

1 Tablet Media and Creative Guidelines 2014 April 2014

2 TABLE OF CONTENTS Platform Overview Page 2 Consumer Subscription Overview Page 4 Digital Edition Guidelines Page 5 Advertising Production Guidelines Page 8 Digital Edition Pricing Page 11 Digital Edition Production Fees/Advertising Opportunities by Device Page 13 Digital Edition Terms and Conditions Page 18 Metrics and Research Page 19 Space Close and On-Sale Dates Page 21 Advertising Material Specifications Page 27 Digital Edition Insertion Order Page 28 1

3 CONDÉ NAST ON THE TABLET Condé Nast Digital Editions are available on multiple tablet devices, providing consumers with an enhanced reading experience. DIGITAL EDITIONS 2014 April

4 DIGITAL PUBLISHING & DISTRIBUTION Digital Edition PDF itunes Amazon.com Barnes & Noble Google Other Devices / Other Devices Allure * Architectural Digest Bon Appétit Condé Nast Traveler * * Glamour * * Golf Digest GQ Lucky Self The New Yorker Zinio Only * * Vanity Fair * * Vogue Zinio Only Wired Brides ** ** Details Golf World Teen Vogue W Next Issue Media = IOS support for all brands on Android 10 ; Zinio=*Only available on 7 & 10 (10 excludes The New Yorker) Android tablets; **PDF editions available on both IOS and Android. The New Yorker and Vanity Fair are available on the 3 ** ** ** ** ** ** ** **

5 SUBSCRIPTION OVERVIEW DIGITAL EDITION ONLY: SINGLE COPIES AND SUBSCRIPTIONS Condé Nast digital single copies and subscriptions are available from a number of online storefronts. PRINT AND DIGITAL EDITION: ALL ACCESS In August 2013, Condé Nast announced an exclusive All Access partnership with Amazon where consumers can easily purchase, manage and renew their print and digital magazine subscriptions through Condé Nast and Amazon websites.* *Currently available for Vogue, Glamour, Allure, Bon Appétit, GQ, Self, Lucky, Golf Digest, Vanity Fair, Condé Nast Traveler and Wired 4

6 CONDÉ NAST DIGITAL EDITION GUIDELINES R&D Condé Nast remains in an R&D phase, during which we will explore and learn about every aspect of this new medium. CIRCULATION Condé Nast Digital Edition subscriptions and single-copy sales are counted in each brand s AAM paid circulation. Condé Nast follows the AAM Ruling, effective March 21, 2011, which directs that, for Digital Edition circulation to be credited towards a brand s rate base (and to be considered a replica for AAM reporting purposes), any national advertiser in that title s print edition must be given the opportunity to advertise in the national digital replica edition. DISTRIBUTION Condé Nast s Digital Editions are available on multiple devices, on page 3. Advertising opportunities are available on most devices (see page 15-18) ADVERTISING To advertise in the Digital Edition of a given brand, a client must also advertise in the corresponding print edition of that issue. Additionally, the same brand and product must be advertised in both print and digital editions. In order to advertise in the national Digital Edition with a static or standard ad in that same month for no incremental fee, an advertiser must provide an insertion order for the Digital Edition (see Page 28) and materials for that Digital Edition. Opt-in for the Digital Editions is universal, and applies to all of a brand s Digital Editions across all devices. For those brands with a PDF version: An advertiser must indicate that they do not want to appear in the brand s PDF version. Opt-out, as above, is universal and applies to all of a brand s PDF versions across all devices. If advertisers need assistance to produce the necessary digital materials, the advertiser may contract with Condé Nast to produce those materials for an additional fee. Advertiser inclusion applies for both full-page and fractional ads (see Page 8). Restrictions may apply for regional advertisements (see Page 8). Advertisers may run an advertisement with an activated web enabled or other interactive feature in Digital Editions for an additional fee. 5

7 DIGITAL EDITION LAYOUT AND GUIDELINES for 7 & 10 DEVICES Digital materials must be submitted for all Digital Edition ads, applies to all Digital Editions. IF YOU BUY YOU GET THIS IN HORIZONTAL 10 ONLY YOU GET THIS IN VERTICAL 7 and 10 Single Page Requires tablet creative and materials Can use same creative or new creative. Requires tablet materials Spread 2 Pages Same or new spread creative Requires tablet materials New Stack Creative. Requires tablet materials 2 vertically scrolling pages 4-Page Insert Requires tablet creative and materials New Stack Creative. Requires tablet materials 4 vertically scrolling pages 6

8 DIGITAL EDITION LAYOUT AND GUIDELINES FOR PDF REPLICA As PDF replica editions are published in the same layout as the printed issue, all navigation is horizontal and all pages appear in portrait orientation only. There are no stacks as with the Digital Edition. Our PDF REPLICA edition is served on multiple devices, through various partners. Please see the DIGITAL PUBLISHING & DISTRIBUTION chart on page 3. No new materials are required for this edition, as we utilize the original supplied files from the print edition.* *Supplied insert units are entitled to participate in the PDF replica edition. It is recommended to submit a 300 DPI PDF-x/1a of the finalized creative via or FTP to ensure the highest quality possible on various platforms and devices. If a PDF is not received by the specified due date, Condé Nast will scan directly from the printed materials to appear in our PDF edition. Please or FTP your file to your main production contact. DIGITAL EDITIONS 2014 April 2014 (First Gen Amazon Kindle Shown Above). 7

9 ADVERTISING PRODUCTION GUIDELINES How advertising units will be handled in Digital Edition layouts Full Page Ads, 1-to-1 ad page conversion: For each ad page running in a brand s printed edition, advertisers are entitled to one static ad page in a brand s Digital Edition/PDF edition. Fractional Ads: Management of fractional ads will be handled by each brand publisher and may vary by brand. Regional Ads: Regional ads running in less than 15% of circulation cannot run in a brand s Digital Edition. Regional ads running in more than 15% will be allowed to run nationally in that brand s Digital Edition at the brand publisher s discretion. Copy Splits: Copy splits are not available Digital Edition positioning is broadly derived from the printed edition. However, due to variables unique to Digital Editions and the different tablet devices, there will be some variability as to how ads are presented in Digital Editions. Positioning is ultimately at the discretion of Condé Nast brands. Below are guidelines how positions are typically treated. Cover 4 Cover 3 Cover 2 Multi-page Units (Gatefolds, ROB Spreads, Advertorial Units, Inserts) Scent Strips/ BRCs Ad creative will run in the first ad position following the first well article. Ad creative will run in the next ad position following the Cover 4 position. Ad creative will run in the first position following the front editorial cover. Creative units will run as a stack. Cover Gatefold units will run horizontally. Scent strip ads and BRCs have the option of running a web enabled ad with no additional media fees. 8

10 ADVERTISING PRODUCTION GUIDELINES (con t.) Maximum number of Premium, Premium Plus or Custom advertising units: Condé Nast will allow up to 15 Premium, Premium Plus or Custom ads in a single Digital Edition. Digital Edition ad creative: Advertisers may run creative in a brand s Digital Edition that is different from the creative in the corresponding print edition as long as the same brand and product are advertised in both editions. An advertiser can run different creative in a brand s 10 and 7 editions, but the same creative must run on all devices of the same size. For PDF versions, the creative that runs in the print edition will run in the PDF version and cannot be changed. Ad separation: Competitive separation, as defined in print, cannot be guaranteed in the Digital Edition because ads are laid out both vertically and horizontally and readers can navigate in a nonlinear fashion. Inclusion of URL: User expectations for Digital Editions is that URL hotspots in digital environments will be enabled. Advertisers in Condé Nast Digital Editions must activate any URL hotspots in their creative or remove inactive URLs from their advertisement in the horizontal and vertical navigation. URLs: For a single fee of $5,000, advertisers can include up-to 5 URL hotspots across any area of the total ad unit, with the same URL, or up to a maximum of 5 separate URL s across those hotspots, regardless of orientation and device. The identified number of tap areas must be consistent across all devices. Due to OS compatibility, all URL's cannot go to every destination. The Apple ios does not allow for any Adobe Flash content to be displayed, whereas Flash content and functionality may vary on the Android OS. Third-party tracking and/or redirects in advertiser URLs: Advertisers may include redirect tracking on URLs. Embedded pixel tracking is not allowed. Advertiser metadata: Each brand retains the right to edit/alter metadata, as appropriate, subject to final approval from advertisers or their agencies. If advertisers do not supply complete metadata information, Condé Nast retains the right to include the name of the advertiser within the metadata information listing. URLs are not permitted in the metadata. Advertiser-provided Premium/Premium Plus/Custom advertising units: Advertisers may provide fully designed and coded ad creative. Condé Nast must review the code of an ad, prior to delivery to Transmit, for a $1,500 fee. If there are technical/ functionality issues, Condé Nast can can fix the issues for an additional fee (fee TBD). Disclaimers: URL s included in the disclaimer copy will be allowed to run without being activated. Advertisers who choose to activate the URL s within the disclaimer will be charged the appropriate web enablement fee(s). See above. 9

11 ADVERTISING IN DIGITAL EDITIONS There are five levels of advertising opportunities in Condé Nast s Digital Editions. 1 STATIC An advertiser in the print edition will appear in that issue s Digital Edition as a standard/static ad if the advertiser provides Condé Nast with a signed insertion order directing the publisher to include the print ad in the Digital Edition (see Page 28). There is no additional cost to run a standard ad as the cost is included in the print buy. This opportunity does require new materials (see page 5). 2 WEB ENABLED This allows advertisers the ability to connect the reader with the advertiser s website or the website of a retail partner of the advertiser PREMIUM Condé Nast has developed a suite of interactive opportunities that are available to advertisers. PREMIUM PLUS Condé Nast has developed a suite of further-enhanced interactive advertising opportunities that are available to advertisers. CUSTOM Our Digital Editions offer the opportunity to enhance ads with interactive functionality, above Premium/Premium Plus opportunities, providing advertisers with the ability to customize their ad experiences. 10

12 TABLET MEDIA FEES & FREQUENCY DISCOUNTS 2014 GROUP 1: GQ, THE NEW YORKER, VANITY FAIR, VOGUE and WIRED Tablet Media frequency discounts are available by running in multiple Digital Editions or running multiple ads. Any combination of Web Enabled, Premium, Premium Plus and Custom ads count across all 2014 Condé Nast Digital Edition issues, within a given contract year. Tablet Media Frequency Discounts AD OPPORTUNITIES TABLET MEDIA FEE Per Issue, Per Element (excludes production)* FREQUENCY 1X 3X 6X 9X 12X 18X Web Enabled $5,000 $5,000 $4,850 $4,750 $4,600 $4,450 $4,350 Premium $25,000 $25,000 $24,250 $23,750 $23,000 $22,250 $21,750 Premium Plus $45,000 $45,000 $43,650 $42,750 $41,400 $40,050 $39,150 *All rates are net. Each additional insertion requires a separate insertion order. Investments in Apps (as opposed to Digital Editions) are sponsorships and do not earn frequency discounts. 11

13 TABLET MEDIA FEES & FREQUENCY DISCOUNTS 2014 GROUP 2: ALLURE, ARCHITECTURAL DIGEST, BON APPÉTIT, CONDÉ NAST TRAVELER, GLAMOUR, GOLF DIGEST, LUCKY and SELF Tablet Media frequency discounts are available by running in multiple Digital Editions or running multiple ads. Any combination of Web Enabled, Premium, Premium Plus and Custom ads count across all 2014 Condé Nast Digital Edition issues, within a given contract year. Tablet Media Frequency Discounts AD OPPORTUNITIES TABLET MEDIA FEE Per Issue, Per Element (excludes production)* FREQUENCY 1X 3X 6X 9X 12X 18X Web Enabled $5,000 $5,000 $4,850 $4,750 $4,600 $4,450 $4,350 Premium $15,000 $15,000 $14,550 $14,250 $13,800 $13,350 $13,050 Premium Plus $35,000 $35,000 $33,950 $33,250 $32,200 $31,150 $30,450 *All rates are net. Each additional insertion requires a separate insertion order. Investments in Apps (as opposed to Digital Editions) are sponsorships and do not earn frequency discounts. 12

14 TABLET PRODUCTION FEES & FREQUENCY DISCOUNTS 2014 GROUPS 1 & 2: GQ, THE NEW YORKER, VANITY FAIR, VOGUE and WIRED; ALLURE, ARCHITECTURAL DIGEST, BON APPÉTIT, CONDÉ NAST TRAVELER, GLAMOUR, GOLF DIGEST, LUCKY and SELF Production frequency discounts will be available to advertisers running in multiple Digital Editions or running multiple ad opportunities. Any combination of Web Enabled, Premium, Premium Plus and Custom ads count across all 2014 Condé Nast Digital Edition issues, beginning with January. FREQUENCY AD OPPORTUNITIES PRODUCTION FEE 1X Insertion Each additional insertion Fee will apply per insertion (per title, per issue) Premium $5,000 - $10,000 Production Fee $1,000 Premium Plus $8,000 - $25,000 Production Fee $1,000 Custom Case by Case Basis Production Fee $1,000 13

15 OPPORTUNITIES BY DEVICE Enhanced advertising opportunities exist on every device on which Condé Nast is publishing Digital Editions. For those opportunities that exist on the Apple ipad but are not currently available on other devices, an alternative enhanced ad will be offered for an additional production fee based on final scope. Other Devices STATIC itunes Amazon.com Google Play Static Ad Static Ad Web Enabled PREMIUM Audio Only Brand Mosaic Data Capture Interactive Hotspots (tap to reveal more information) How-To Lesson Pathfinder Save the Date Scrolling Ad Single Subtle Animation 14

16 OPPORTUNITIES BY DEVICE PREMIUM Other Devices itunes Amazon.com Google Play Slideshow Swipe & Reveal :30 Video PREMIUM PLUS Branded World Cruise Control Customizable 360 Customized Product Experience Drag & Drop Customizer Dynamic Perspective Light Table Make Your Mark Media Gallery 15

17 OPPORTUNITIES BY DEVICE PREMIUM PLUS Other Devices itunes Amazon.com Google Play Panoramic View Photo 360 Photo Explorer Pinnable Collage Pop-Up Store Product Generator Puzzle Play Puzzle Video Recipe Generator Scent Strip Shoppable Video Slide and Match 16

18 OPPORTUNITIES BY DEVICE Other Devices PREMIUM PLUS itunes Amazon.com Google Play Smart Ad Social Feedback + Video Tap & Reveal Virtual Tour Watch & Interact :60 video (in-line & full-screen) 17

19 DIGITAL EDITION TERMS & CONDITIONS The Terms & Conditions contained within relevant Condé Nast Digital Edition current rate cards apply to all Digital Edition advertising units. All Condé Nast corporate contracts prevail. Rates are for January December 2014 issues. Rates are subject to change in Tablet multi-media premiums and web enabled media contribute and may earn corporate discounts. Web Enabled ads will work only when connected to the Web via WiFi or 3G. Condé Nast will not accept tracking pixels. If, after authorizing production work, an advertiser cancels a Digital Edition insertion, the advertiser will be responsible for all production charges incurred by Condé Nast. If cancellation comes after the ad closing date, the advertiser is responsible for full production and space fees for the insertion. Opt-in for the Digital Editions is universal, and applies to all of a brand s Digital Editions across all devices. For those brands with a PDF version, an advertiser must indicate that they do not want to appear in the brand s PDF version. Opt-out of PDF versions, as with Digital Editions, is universal and applies to all of a brand s PDF versions across all devices. 18

20 DIGITAL EDITION METRICS AND RESEARCH Since tablet launch, Condé Nast has been leading the industry both in terms of content development and user engagement insights. Spring 2012 Condé Nast worked closely with MPA to develop commonly accepted metrics Worked with Adobe to create metrics software with Adobe s Omniture division As of July 2011, Condé Nast has included Digital Edition single-copy sales and Digital Edition subscription sales in each brand s AAM statement. Starting with the January 2012 issues, Condé Nast will be supplying the following metrics: AAM Total Digital Circulation Total Tablet Issue Readers Single-copy Sales and Digital Subscribers Issues Opened by Individual Readers Total Sessions per Issue Total Number of Times an Issue was Accessed Total Time Spent per Reader per Issue Average Number of Sessions per Reader per Issue Time Spent, on Average, with an Issue Across the Total Audience Average Number of Times Each Reader Accessed the Issue 19

21 DIGITAL EDITION METRICS AND RESEARCH (con t.) Web Enabled, Premium and Premium Plus advertisers will receive the following additional metrics and a comparison of these metrics to the issue average: Total Ad Readers The Number of Unduplicated Readers that Viewed the Ad Total Ad Engagements The Total Number of Times the Ad was Viewed Average Time Spent per Ad Average Number of Sessions per Reader per Issue The Average Time a Reader Spends with the Ad Each Time it is Viewed Average Number of Times Each Reader Accessed the Issue Reporting: Metrics will be reported ten weeks after an issue goes on sale for monthly magazines, seven weeks after on sale for weeklies. Condé Nast will report one unified number for all devices on which a brand appears for a given issue. We will not break out metrics by device. Metrics are available through the individual Condé Nast brands. 20

22 ON-SALE AND CLOSING DATES 2014 JANUARY FEBRUARY MARCH APRIL MAY JUNE ALLURE ARCHITECTURAL DIGEST BON APPÉTIT CONDÉ NAST TRAVELER GLAMOUR GOLF DIGEST Space Close On-Sale Space Close On-Sale Space Close On-Sale Space Close On-Sale Space Close On-Sale Space Close Dates subject to change. On-Sale

23 ON-SALE AND CLOSING DATES 2014 JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER ALLURE ARCHITECTURAL DIGEST BON APPÉTIT CONDÉ NAST TRAVELER GLAMOUR GOLF DIGEST Space Close On-Sale Space Close On-Sale Space Close On-Sale Space Close On-Sale Space Close On-Sale Space Close Dates subject to change. On-Sale

24 ON-SALE AND CLOSING DATES 2014 GQ LUCKY SELF VANITY FAIR VOGUE WIRED JANUARY Space Close On-Sale FEBRUARY Space Close On-Sale MARCH Space Close On-Sale APRIL Space Close On-Sale MAY Space Close On-Sale JUNE Space Close On-Sale Dates subject to change. 23

25 ON-SALE AND CLOSING DATES 2014 GQ LUCKY SELF VANITY FAIR VOGUE WIRED JULY Space Close On-Sale AUGUST Space Close On-Sale SEPTEMBER Space Close On-Sale OCTOBER Space Close On-Sale NOVEMBER Space Close On-Sale DECEMBER Space Close On-Sale Dates subject to change. 24

26 ON-SALE AND CLOSING DATES 2014 THE NEW YORKER JANUARY JANUARY 6 JANUARY 13 JANUARY 20 JANUARY 27 Space Close On-Sale FEBRUARY FEBRUARY 3 FEBRUARY 10 FEBRUARY 17 & 24 Space Close On-Sale MARCH MARCH 3 MARCH 10 MARCH 17 MARCH 24 MARCH 31 Space Close On-Sale APRIL APRIL 7 APRIL 14 APRIL 21 APRIL 28 Space Close On-Sale MAY MAY 5 MAY 12 MAY 19 MAY 26 Space Close On-Sale JUNE JUNE 2 JUNE 9 & 16 JUNE 23 JUNE 30 Space Close On-Sale Dates subject to change. 25

27 ON-SALE AND CLOSING DATES 2014 THE NEW YORKER JULY JULY 7 & 14 JULY 21 JULY 28 Space Close On-Sale AUGUST AUGUST 4 AUGUST 11 & 18 AUGUST 25 Space Close On-Sale SEPTEMBER SEPTEMBER 1 SEPTEMBER 8 SEPTEMBER 15 SEPTEMBER 22 SEPTEMBER 29 Space Close On-Sale OCTOBER OCTOBER 6 OCTOBER 13 OCTOBER 20 OCTOBER 27 Space Close On-Sale NOVEMBER NOVEMBER 3 NOVEMBER 10 NOVEMBER 17 NOVEMBER 24 Space Close On-Sale DECEMBER DECEMBER 1 DECEMBER 8 DECEMBER 15 DECEMBER 22 & 29 Space Close On-Sale Dates subject to change. 26

28 MATERIAL SPECIFICATIONS 27

29 DIGITAL EDITION INSERTION ORDER FORM 28

30 For more information, please contact your Condé Nast brand salesperson, Condé Nast Media Group Partnership Director or visit condenast.com. 29