Stationery Overview. Please note: All of the stationery items can be ordered online at: STATIONERY SYSTEM G:1.

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1 Title Line 1 Title Line 2 direct cell Parker Hannifin Corporation Division/Group/Department Name Address Line 1 Address Line 2 office ext fax Stationery Overview The Parker stationery system has been designed to provide consistency and flexibility. To help ensure this consistency, guidelines and templates have been developed for the production of letterheads, business cards, envelopes, fax covers, news releases, compliments slips, note pads, note cards and mailing labels. Templates for these items are available online at: These stationery items can also be ordered directly from this site. The Parker logo and the Parker gold bar are two elements that are found across most of the stationery items except where twocolor printing is not an option, for example the memo and fax cover sheet. TYPOGRAPHY The typeface families used in the stationery system are a variety of weights and should not be changed (see chapter E for more details). PRINTING All stationery items should be printed offset lithography except for fax cover sheets and memos, which can be desktop printed. PAPER STOCK The paper stock selected for printing stationery materials should be bright white, uncoated and free of any watermarks. Parker Hannifin Ltd Division/Group/Department Name Address Line 1 Address Line 2 office +00 (0) fax +00 (0) Parker Hannifin Corporation Division/Group/Department Name Address Line 1 Address Line 2 office fax Name Please note: All of the stationery items can be ordered online at: STATIONERY SYSTEM G:1

2 Business Cards All business cards contain the two identity elements, the Parker logo and the Parker gold bar. The new business card dimension allows for consistency across Parker s global market. All of Parker will use one universal size business card: 3.346" x 2.126", 85 mm x 54 mm. This size is based on the ISO 7810 ID-1: the international standard for identification and credit cards provided by the International Organization for Standardization. The Parker business card uses several weights of the Helvetica family to assist in highlighting important information such as name and contact information. OTHER LANGUAGES When address and contact information is necessary in other languages that use western characters such as German or Spanish, the descriptors cell, direct, etc., should be translated into the local language. When translation is necessary into non-western characters such as Cyrillic or Asian, a double sided card should be produced with English on one side and the translation on the reverse side. Please ensure that the Parker URL address is incorporated in both languages. All business cards should be produced using offset lithography to ensure consistent color and quality. Always reproduce using the template provided at Business cards must be printed on a bright white, uncoated card weight paper stock. Name Title Line 1 Title Line 2 Maximum Character Count for an Individual s Address is 12 Characters (this does not ) direct cell Parker Hannifin Corporation Division/Group/Department Name Address Line 1 Address Line 2 office ext fax Business Card (US Business Card Content) (3.346" x 2.126" / 85 mm x 54 mm) G:2 STATIONERY SYSTEM

3 Business Cards continued Name Title Line 1 Title Line 2 direct +00 (0) mobile +00 (0) Parker Hannifin Ltd Division/Group/Department Name Address Line 1 Address Line 2 office +00 (0) ext fax +00 (0) European Business Card Content Name Title Line 1 Title Line 2 direct cell Parker Hannifin Corporation Division/Group/Department Name Address Line 1 Address Line 2 office ext fax Approved Sub-Brand Business Card Example The Global Leader in Motion and Control Technologies Business Card Back STATIONERY SYSTEM G:3

4 Letterhead Window for Addressee Information Custom Logo and Address Placement Example Parker Hannifin Corporation Division/Group/Department Name Address Line 1 Address Line 2 office fax Parker Hannifin Ltd Division/Group/Department Name Address Line 1 Address Line 2 office +00 (0) fax +00 (0) US Letterhead (8.5" x 11") A4 Letterhead (210 mm x 297 mm) G:4 STATIONERY SYSTEM

5 Letterhead continued All letterheads contain the two identity elements, the Parker logo and the Parker gold bar. US letterhead: 8.5" x 11" A4 letterhead: 210 mm x 297 mm The Parker letterheads use Helvetica Regular for the address information. All letterheads should be produced using offset lithography to ensure consistent color and quality. Always reproduce using the template provided at Letterheads must be printed on a bright white, uncoated text weight paper stock. PRE-PRINTED STATIONERY In order to allow flexibility for international specifications, it is recommended that the A4 letterhead is initially imprinted with the Parker gold bar in large quantities. The Parker logo and contact information can be repositioned to follow local guideline specifications. LEGAL COPY Please ensure that all necessary country legal requirements, such as registration offices and directors, are included in the document. STATIONERY SYSTEM G:5

6 Business Envelopes Commercial No. 10 (Regular & Tinted) Booklet 6½ (Regular & Tinted) Booklet 9½ (Regular & Tinted) Commercial No. 10 Window (Regular & Tinted) C5 Envelope Booklet 13 (Regular, Tinted, Woven & Woven Tinted) C4 Envelope G:6 STATIONERY SYSTEM

7 Business Envelopes continued In order to allow for various postal service regulations, the Parker identity elements have been kept to a minimum. All envelopes include the Parker logo. Parker business envelopes are available in the following sizes: Commercial No. 10 = 9.5" x 4.125" Booklet 6½ = 6" x 9" Booklet 9½ = 9" x 12" Booklet 13 = 10" x 13" C4 Envelope = 229 mm x 324 mm C5 Envelope = 162 mm x 229 mm The Parker envelopes use Helvetica Regular for the address information. All envelopes should be produced using offset lithography to ensure consistent quality. Always reproduce using the template provided at Envelopes must be printed on a bright white, uncoated text weight paper stock. STATIONERY SYSTEM G:7

8 Mailing Label Area for Addressee Information All labels contain the two identity elements, the Parker logo and the Parker gold bar. The Parker gold bar serves as a divider between the Parker address information and the addressee information. 4" x 3.333" The Parker labels use Helvetica Regular for the address information. All labels should be produced using offset lithography to ensure consistent color and quality. Always reproduce using the template provided at Labels must be printed on a bright white, matte coated adhesive label stock. Once the labels are produced, the addressee information should be imprinted below the Parker gold bar. G:8 STATIONERY SYSTEM

9 Note Pad All notepads contain the two identity elements, the Parker logo and the Parker gold bar. 5.5" x 8.5" The Parker notepads use Helvetica Regular for the individual s contact information. The A note from... is set in Utopia Regular. The individual s name is set at a larger size to establish prominence. All notepads should be produced using offset lithography to ensure consistent color and quality. Always reproduce using the template provided at www. parkerid.com. Notepads must be printed on a bright white, uncoated text weight paper stock. STATIONERY SYSTEM G:9

10 Note Card Folded Note Card All note cards contain three identity elements, the Parker logo, tagline and the Parker gold bar. 5.5" x 4" folded, 5.5" x 8" flat The Thank You. is set in Utopia Semibold. Any additional copy on the front of the card should be set in Utopia Regular. All note cards should be produced using offset lithography to ensure consistent color and quality. Always reproduce using the template provided at www. parkerid.com. Note cards must be printed on a bright white, uncoated card weight paper stock. G:10 STATIONERY SYSTEM

11 Note Card Envelope The note card envelope does not contain any of the Parker identity elements. 5.75" x 4.375" The address information is set in Utopia Regular. All note card envelopes should be produced using offset lithography to ensure consistent quality. Always reproduce using the template provided at Note card envelopes must be printed on a bright white, uncoated text weight paper stock. STATIONERY SYSTEM G:11

12 Memo US Memo (8.5" x 11") A4 Memo (210 mm x 297 mm) Since most memos will be produced and distributed electronically, the Parker identity elements have been kept to a minimum. The Parker logo is the only identity element that is included on the memo. US memo: 8.5" x 11" A4 memo: 210 mm x 297 mm The Parker memos use Arial Regular for the address information. The Memo identifier is also set in Arial Regular. The Subject: is set in Arial Bold. All memos will be laser printed. Always reproduce using the template provided at Memos must be printed on a bright white, uncoated text weight paper stock. G:12 STATIONERY SYSTEM

13 Fax Cover Sheet US Fax Cover Sheet (8.5" x 11") A4 Fax Cover Sheet (210 mm x 297 mm) Since most fax cover sheets will be produced and distributed electronically, the Parker identity elements have been kept to a minimum. The Parker logo is the only identity element that is included on the fax cover sheet. US fax: 8.5" x 11" A4 fax: 210 mm x 297 mm The Parker fax cover sheets use Arial Regular for the address, recipient, contact and date information. The Fax identifier is also set in Arial Regular. All fax cover sheets will be laser printed. Always reproduce using the template provided at Fax cover sheets must be printed on a bright white, uncoated text weight paper stock. STATIONERY SYSTEM G:13

14 News Release US News Release (8.5" x 11") A4 News Release (210 mm x 297 mm) All news releases contain the two identity elements, the Parker logo and the Parker gold bar. US fax: 8.5" x 11" A4 fax: 210 mm x 297 mm The Parker news releases use Arial Regular for the header section. The News Release identifier is also set in Arial Regular. The headline should be set in Arial Bold. News releases can be distributed conventionally or electronically. Always reproduce using the template provided at News releases must be printed on a bright white, uncoated text weight paper stock. Please note: For further details on writing news releases, see pages H:16 - H:19. G:14 STATIONERY SYSTEM

15 Compliments Slip All compliments slips contain the two identity elements, the Parker logo and the Parker gold bar. 200 mm x 90 mm The Parker compliments slip uses Helvetica Regular for the address and contact information. The With Compliments identifier and the URL address are set in Helvetica Regular. All compliments slips should be produced using offset lithography to ensure consistent color and quality. Always reproduce using the template provided at Compliments slips must be printed on a bright white, uncoated card weight paper stock. STATIONERY SYSTEM G:15

16 Notes

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