Business Summer School. Transylvania International. Receive 5 ECTS! FACULTATEA DE. Let s do business, but also experience the fairytales!

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1 B U FACULTATEA DE S 1994 I N S E FACULTATEA DE SBUSINESS Transylvania International Business Summer School Receive 5 ECTS! Let s do business, but also experience the fairytales!

2 Faculty of Business The Faculty of Business has become over time through excellence in learning and development, one of the leading business school in the South East Regional with connections to local and international businesses. It is why business schools around the world choose to partner with us and have developed double and joint degrees. In 2015 the school also received the international accreditation from NIBS (the Network of International Business Schools. 2

3 Meet some of our professors: Professor Dr. Smaranda Adina Cosma Smaranda teaches lectures of Principles of marketing, Destination marketing, Marketing strategies, Hotel marketing and International Marketing. She was invited professor at HTW Chur, University of Applied Sciences, Switzerland. Her scientific competences are supported by 11 books and over 110 scientific papers. She leads of and participate in the implementation teams of 16 research grants and projects. She is the initiator and coordinator of the professional and personal development program Days of Cluj Hospitality, dedicated to the undergraduates in Business Administration in Hospitality Services, taking place twice a year starting from 2012 and director of the project International Hospitality Summer School of the Faculty of Business, organised in partnership with the Romanian American University, Bucureşti and Ştefan cel Mare University, Suceava starting from Assistant Professor Dr. Aurelian Sofica Aurelian is a lecturer in Human Resource Management and Leadership, at Babeș-Bolyai University, Cluj-Napoca, Faculty of Business, with extensive teaching and training experience. His professional identity was built in the business, NGO and public environment and encompasses a 3D perspective over the social construction of Romanian reality. Aurelian developed outstanding multicultural skills in international teaching assignments. He is a visiting lecturer at Ecole de Management de Normandie since 2012, teaching for bachelor and master level students. The most recent roles Aurelian assumed are: co-owner of a German-Romanian start-up and team member in a research program developed by Hull Business School, UK. 3

4 Programme Tuesday 9 th of August Arrival in Cluj Accommodation in Sport XXI Dormitory Wednesday 10 th of August All courses will take place at the Faculty of Business, Horea Street No Registration for the programme Welcome from the Dean of the Faculty Administrative issues for the duration programme Destination Marketing Key points to be discussed: developing strategies for cities and regions Lunch break Destination Marketing / Event Marketing: Case studies Thursday 11 th of August Advertising and Branding Lunch Avertising and Branding: Case studies Receiving Team Project Assignment 4

5 Friday 12th of August Company visit Project Management workshop Saturday 13 th of August and Sunday 14 th of August Optional trip around Transylvania => organised by partner agency Monday 15 th of August Communication and Presentation interactive seminar Working on Assingments and Q & A with professors Tuesday 16 th of August Business Leadership Archetype Leadership styles Wednesday 17th of August HRM recruitment and selection strategy Lunch HRM and Marketing Open Doors at company (Business Services / IT Company) Thursday 18 th of August company visit production company Lunch Working on assingments Friday 19 th of August Presentation of projects I Presentation of projects II Saturday 20 th of August DEPARTURE 5

6 Costs of the programme Tuition for the programme: 180 euro which includes lunch plus materials for the programme Accommodation in shared dormitories: 112 euro ( ) Optional programmes: Transylvania trip: 120 euro includes accommodation, lunch, dinner, transportation and guide Includes visits to: Sibiu, Alba-Iulia, Brașov. See the fortified churches and castles of Transylvania! Experience Dracula at home! Untold Festival: Est. cost for one day pass: 40 euro; full pass 100 euro 140 euro. More information available at untold.com Accommodation in shared dormitories for the festival -> 20 euro / night. 6