Strategic Planning for the Changing Healthcare Environment
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1 Strategic Planning for the Changing Healthcare Environment Richard D Wagner, FHFMA, CPA Partner Firm-Wide Director of Medical Professional Services w w w. e i d e b a i l l y. c o m Agenda What is changing Types of practices Hospital Practice Groups Key tips for next 2 3 years What should your plan include So What is changing? PQRS MIPS Bundle Payments ACOs Risk Sharing Gain Sharing EHR Systems Continued cuts in payments Continued changes in coding Higher patient co-pays / deductibles 1
2 So What is changing? Advanced Alternative Payment Models (APMs) Higher fines for False Claims Act Requirement to look for overpayments and return States beefing up reviews on unclaimed property (credit balances) Types of practices Independent Practices Small, single specialty Large, single specialty Large, multi-specialty Hospital Practice Groups National System employment Concierge Practice Knowledgeable Practice Manager Why look back on the slide about what is changing Physicians need to spend their time seeing patients, we usually can t bill for what the practice manager does A good practice manager can make more than they are paid for the practice 2
3 Spend money on technology You need technology that works for you not the other way around You need to be able to sort and pull data/reports in many different ways windows based ease of use Look to the future when purchasing a system Wayne Gretzky Skate to where the puck is going to be not where it is at It needs to have mobile technology if possible or headed that way Volume, Volume, Volume How much of your business right now and for the next year or two is based on anything other than volume? There are exceptions but not many Is the incentive offered worth the work to get it? Until we have major payment changes and not just different trials, volume will rule and in some specialties it may always be the rule Monthly Management Reports Worked RVUs By Provider By Payor Comparisons across the providers Payments at 100% of Charge Denials, detect issues in processes Non-contractual write-offs Accounts Receivable aging by CURRENT payor Make sure self pay balances are moved to self pay 3
4 All Locations Per Visit Averages Feb 15 to Jan 16 $ $ $ $ $ $80.00 $ $ $ $ $ $ $ $ $ $ $ $ $ revenue per visit cost per visit $ $99.46 $ $ $ $ $ $ $ $ $ $86.55 Avg cost for 12 months $ $ $ $ $ $ $ $ $ $ $ $ Average revenue 12 months $ $ $ $ $ $ $ $ $ $ $ $ Leverage with payors Bring like types of services together Pull together a large group Dominate a geographic area Become the preferred provider to the public Expand your services What types of services can you legally add to your operations? If you only make money on patients personally seen you will have to see more and more or change to a risk model 4
5 Billing / Coding How much time and money do you spend on this? Controls your cash flow Becoming more and more complicated You have to deal with more self pay issues Do you outsource this process If you do how to do you monitor this process? How do you write the contract to protect your self and incentivize the contractor to work your claims? Specialty Service Outreach Program Are you going out to the rural market? Who goes and when? Can you make money on this type of service? Should you place providers in strategic locations, rather than traveling? Hospital Practice Groups Where are your incentives? Worked RVUs Quality issues Population Health Are there really any? 5
6 Hospital Practice Groups Are your employment contracts up to date Have you split wrvu pay Call pay In Hospital pay Medical Director pay Administrative time Do you mention Following System EHR inititives Documentation for PQRS or MIPS Working with the system on any population health issues Hospital Practice Groups Does your group operate like an independent group? Is there a physician lead board? Can they add ancillaries to increase the revenue of the group Do they control or have input on expansion of providers and locations? They need to act like entrepreneurs and not factory workers Hospital Practice Groups Who contracts with the payors for the clinic group(s) If the system, do they give on physician fees in favor of in hospital fees? Are they involving the physicians when contracting for risk? Is there a group meeting on each contract before negotiations take place? 6
7 Key Planning Tips for next 2 3 years Unless you are one of very few with a high percentage of risk Volume, Volume, Volume make money while you can Prepare for risk even under the current volume related systems run the reports to look at how risk would be handled internally (this will get you prepared but not change your current cash flow) Look for more services to add to your practice, you can t just keep seeing more and more patients it is about number of services on each patient Key Planning Tips for next 2 3 years If you only provide Primary Care Do you need to work for a system? Can you create a group large enough to leverage payors? Can you add ancillaries? Can you dominate a geographic area? Do you need to be part of a multi-specialty group? Have you considered Concierge or Urgent Care? Key Planning Tips for next 2 3 years Need for more and better market data Have you computed the number of available patients and compared to number of providers based on average numbers each provider can handle too many or few providers? Do you who is your competition or potential competition Have you studied the populations estimates and potential services needed by your population What payors are contracted with most of your potential patients 7
8 Key Planning Tips for next 2 3 years Direct contracting If there are large employers in the area Can you provide urgent care Specialty areas - can you direct contract for specific services Can you do physicals onsite? Can you work with them to contract with a better/different payor if needed? Can you be a part of lowering their overall medical cost? Ben Franklin If you fail to plan, you plan to fail Outline your process for planning Know where you fit in your market who do we serve? What is your market s population base and what services is this population base going to need in the next 5 10 years What services do you currently provide in office, how does that compare to what your population base needs? How many providers do you have and what is their current base of patients are they overrun or underutilized? 8
9 Outline your process for planning Are you preparing for risk based contracts without actually changing your services How can you increase the volume in total and per patient How are you reacting to higher co-pays and deductibles Are you looking at forming larger groups (risk and leverage) Do you have the right technology to produce necessary reports to manage in today s world? Practice Manager At least 1/3 of your time should be devoted to looking to the future based on today s results and anticipated changes, rather than just reacting to what comes up Data, Data, Data Questions? This presentation is presented with the understanding that the information contained does not constitute legal, accounting or other professional advice. It is not intended to be responsive to any individual situation or concerns, as the contents of this presentation are intended for general informational purposes only. Viewers are urged not to act upon the information contained in this presentation without first consulting competent legal, accounting or other professional advice regarding implications of a particular factual situation. Questions and additional information can be submitted to your Eide Bailly representative, or to the presenter of this session. w w w. e i d e b a i l l y. c o m 9
10 Thank You! Richard D Wagner rwagner@eidebailly.com w w w. e i d e b a i l l y. c o m 10
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