ADC 94 TH ANNUAL AWARDS CEREMONY AT THE NEW WORLD CENTER WINNERS
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1 ADC 94 TH ANNUAL AWARDS CEREMONY AT THE NEW WORLD CENTER WINNERS
2 ADVERTISING GOLD: 11 CUBES CRAFT (PRESS AND BROADCAST)/ ART DIRECTION McCafe for McCafe to Leo Burnett Stages for Penguin China to Y&R Beijing SM Eco Bag for SM Prime Holdings Inc (Philippines) to Lowe Inc. CRAFT (PRESS AND BROADCAST)/ DIRECTION Two for One Tickets, for Du to Leo Burnett Dubai CRAFT (PRESS AND BROADCAST)/ CINEMATOGRAPHY Made by Sweden, Winter s Tale for Volvo Car Sweden to Forsman & Bodenfors INTEGRATED Inglorious Fruits and Vegetables for Intermarché to Marcel I Will What I Want for Under Armour to Droga5 RE2PECT for Jordan Brand to Wieden+Kennedy New York POSTER/ BILLBOARD FOR ADVERTISING/ OUTDOOR Departure Board for Amnesty International to Leo Burnett London Flashback for Berlin Tourismus & Kongress GmbH to BBDO Group Germany GmbH TV/ FILM/ COMMERCIAL Two for One Tickets for Du to Leo Burnett Dubai STUDENT GOLD STUDENT THESIS ADVERTISING Google remind to Emiliano Salmón, Gerardo Saavedra and Antonio Fragoso, Miami Ad School Mexico City SILVER: 17 CUBES COPYWRITING/ BROADCAST Two for One Tickets - Too Complicated for Du to Leo Burnett Dubai CRAFT (PRESS AND BROADCAST)/ ART DIRECTION Drawn by Numbers for Westdeutsche Lotterie GmbH & Co. OHG to BBDO Group Germany GmbH
3 ADVERTISING CRAFT (PRESS AND BROADCAST)/ DIRECTION There is no bigger Prize than Sharing for National Lottery to Leo Burnett Madrid CRAFT (PRESS AND BROADCAST)/ CINEMATOGRAPHY 1914 for Sainsbury s to AMVBBDO INTEGRATED Kombi Last Wishes for Volkswagen do Brasil to AlmapBBDO Homeless Fonts for Arrels Fundacion to The Cyranos//McCann POSTER/ BILLBOARD FOR ADVERTISING/ POINT OF PURCHASE Iceberg for A.W. Faber-Castell (HK) Ltd. to Ogilvy & Mather Group HK A Cut Above for Zhang Xiao Quan Kitchen Knife to Y&R Beijing POSTER/ BILLBOARD FOR ADVERTISING/ OUTDOOR Human Traffic Sign for Shanghai General Motors to Lowe Inc. Apple Store, West Lake - About the Artist for Apple, Inc. to Apple, Inc. SM Eco Bag for SM Prime Holdings Inc (Philippines) to Lowe Inc. PRESS ADVERTISING/ MAGAZINE ADVERTISEMENT Poachers Campaign for WWF to Leo Burnett Sydney TV/ FILM/ COMMERCIAL The Big Leap for Lacoste to BETC TV/ FILM/ NONBROADCAST COMMERCIAL #LikeAGirl for Procter & Gamble/Always to Leo Burnett, Toronto, Chicago, London & Holler STUDENT SILVER POSTER/ BILLBOARD FOR ADVERTISING/ OUTDOOR Verizon Truck Back to Eunhye Kim, School of Visual Arts PRESS ADVERTISING/ MAGAZINE ADVERTISEMENT Soothes Your Voice to Daria Rustambekova, Francesca Van Haverbeke and Eniola Falase, Miami Ad School Europe STUDENT THESIS A Stronger You to Taejun Park and Nobuaki Nogamoto, School of Visual Arts
4 ADVERTISING BRONZE: 12 CUBES CRAFT (PRESS AND BROADCAST)/ ART DIRECTION FULL ID - Let Them Know Who You Are for NetShoes to DM9DDB CRAFT (PRESS AND BROADCAST)/ DIRECTION The Game Before the Game for Beats by Dre to R/GA CRAFT (PRESS AND BROADCAST)/ TITLE DESIGN Marco Polo Time Sequence for Netflix / The Weinstein Group to The Mill INTEGRATED Let Your Ears Be Loved for Sennheier to McKinney Social Savvy Burglar for AllState to Leo Burnett Chicago POSTER/ BILLBOARD FOR ADVERTISING/ OUTDOOR MIC - Moby Dick for Penguin China to Y&R Beijing TV/ FILM/ COMMERCIAL Lebron James for Nike to Wieden+Kennedy 1914 for Sainsbury s to AMVBBDO TV/ FILM/ NONBROADCAST COMMERCIAL Gymkhana 7: Wild in the Streets for Hoonigan to Logan & Sons World s Greatest Victory Dance for Sony Playstation to BBH New York TV/ FILM/ TELEVISION SMALL BUDGET #TBT TV Campaign for Mars Chocolate North America/Twix Bites to BBDO New York STUDENT BRONZE POSTER/ BILLBOARD FOR ADVERTISING/ OUTDOOR FIFA World Cup Who Will Win? to Man Ki Kim and Yung Hyuk Lee, School of Visual Arts
5 ADVERTISING MERIT: 3 WINNERS INTEGRATED The Obvious Choice for Hotels.com to CP+B The World s First Mosquito Repellent Newspaper for Ceylon Newspapers (Pvt) Ltd to Leo Burnett Solutions Inc TV/ FILM/ TV COMMERCIAL Oh My Lord for Sopalin to Leo Burnett France
6 DIGITAL GOLD: 13 CUBES BRANDED CONTENT AND ENTERTAINMENT/ DIGITAL VIRAL VIDEO #LikeAGirl, for Procter & Gamble/Always to Leo Burnett, Toronto CRAFT IN DIGITAL/ ART DIRECTION BODA-RIDE for Bascule Inc./ Nippon Television Network Corporation to Bascule Inc. Absolut #Nextframe for the Absolut Company to Sid Lee Amsterdam DIGITAL EXPERIENCES/ INSTALLATION MegaFaces for MegaFon to iart Hibiki Glass for Suntory Holdings Limited to HAKUHODO Kettle Inc. House of Mamba for Nike to AKQA London & Shanghai SOCIAL CONTENT/ COMMUNITIES Airbnb Create for Airbnb to R/GA I Will What I Want - Gisele Bundchen for Under Armour to Droga5 SOCIAL CONTENT/ SOCIAL NETWORK PLATFORM EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project for EA Sports - Google to Grow Interactive SOCIAL CONTENT/ ADVERTISING THROUGH SOCIAL NETWORKS Build GLA on Instagram for Mercedes-Benz USA to Razorfish New York SOCIAL CONTENT/ PUBLIC-SERVICE - NON-PROFIT Incomplete Bios for Fundacion Paniamor to Leo Burnett Costa Rica STUDENT GOLD SOCIAL CONTENT/ ADVERTISING THROUGH SOCIAL NETWORKS IKEA s Relationship Status for IKEA to Sudarshan Waghmare, Lisa Marie Conzen and Marcelo Duarte, Miami Ad School Europe STUDENT THESIS Athlete Avatar to Nyong Ha Chang, Hwa Young Jung, Ho Yun Son, School of Visual Arts
7 DIGITAL SILVER: 10 CUBES BRANDED CONTENT AND ENTERTAINMENT/ DIGITAL INTERACTIVE FILM Assassin s Creed Unity for UBISOFT EMEA to Sid Lee Paris APPS/ GPS - LOCATION TECHNOLOGY S-Drive for Samsung to Leo Burnett Sydney APPS/ SERVICE/ UTILITIES Beats Music for Beats Music to R/GA DIGITAL EXPERIENCES/ INSTALLATION The Dancing Traffic Light for Daimler AG, Smart - MM to BBDO Group Germany GmbH GAMES/ ONLINE GAMES The Most Serious Game Ever for SNCF to TBWA/PARIS GAMES/ AUGMENTED REALITY TrailScape for Merrell to Hill Holliday MOBILE/ MOBILE WEBSITE EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project for EA Sports/ Google to Grow Interactive MOBILE/ MOBILE ADVERTISING Wake Up & Smell The Bacon for Kraft Foods/Oscar Mayer to 360i Protection Ad for NIVEA to FCB Brasil SOCIAL CONTENT/ COMMUNITIES Kombi Last Wishes for Volkswagen to AlmapBBDO STUDENT SILVER WEBSITE TrueColors to Saurabh Kakade and Eniola Falase, Miami Ad School Europe
8 DIGITAL BRONZE: 7 CUBES BRANDED CONTENT AND ENTERTAINMENT/ WEB COMMERCIAL Enhance Your Lighting for GE to BBDO New York Misty Copeland: I Will What I Want for Under Armour to Droga5 CRAFT IN DIGITAL/ USE OF TECHNOLOGY Pay Per Laugh for Teatreneu to The Cyranos//McCann GAMES/ ALTERNATE REALITY The Game Report for Bytro Labs GmbH to Serviceplan Group GmbH MOBILE/ MOBILE ADVERTISING Photobomb for PHD Bikes a.s./ Harley Davidson to Y&R Prague SOCIAL CONTENT/ SOCIAL NETWORK PLATFORM Netflix Social Media for Netflix to MUH-TAY-ZIK HOF-FER STUDENT BRONZE STUDENT THESIS Goal Machine to Jeong Ye-Ji, Dongduk Women s University MERIT: 3 WINNERS APPS/ SPORTS The Pursuit for Equinox to R/GA DIGITAL EXPERIENCES/ EVENT Eye Play the Piano for The University of Tsukuba s Special Needs Schools to Shota Hatanaka SOCIAL CONTENT/ NETWORK PLATFORM #LikeAGirl for Procter & Gamble/ Always to Leo Burnett, Toronto
9 MOTION GOLD: 6 CUBES ANIMATION Beyond Years for The New York Times to Freddy Arenas Barrios Happiness is a Movement for Coca-Cola to The Cyranos//McCann CINEMATOGRAPHY Changes for Samsung to Leo Burnett Chicago SPECIAL EFFECTS The Left Behinds for Freeview to Leo Burnett London TYPOGRAPHY HomelessFonts for Arrels Fundacion to The Cyranos//McCann STUDENT GOLD STUDENT THESIS Something Important to Nai-Wei Liu, School of Visual Arts SILVER: 16 CUBES ANIMATION Silent for Dolby to Creative Artists Agency The Berryfly Effect for Oasis to WIZZdesign The Left Behinds for Freeview to Leo Burnett London PwC Extraordinary Challenges for PwC to Deutsch ART DIRECTION Project Guyana for Costa Sunglasses to Giant Ant DIRECTION Two For One Tickets - Too Complicated for Du to Leo Burnett Dubai Fan for Car One to Leo Burnett Argentina
10 MOTION #LikeAGirl for Procter & Gamble/ Always to Leo Burnett, Toronto Sony - BE MOVED Campaign for Sony to Anonymous Content EDITING #LikeAGirl for Procter & Gamble/ Always to Leo Burnett, Toronto SPECIAL EFFECTS Shape Your Time for Cartier to Quad Productions MOTION GRAPHICS WIRED December Issue Trailer for WIRED to WIRED TEDxTianhe Opening for INNO+ to Bito STUDENT SILVER DIRECTION Tableau Vivant to Nico van den Brink, Netherlandse Filmacademie MOTION GRAPHICS Hallucination to Rachael Park, School of Visual Arts STUDENT THESIS Memory Stream to Daniel Uribe, Yeojin Shin and Peter Clark, Savannah College of Art and Design BRONZE: 12 CUBES ANIMATION Working Order for Motionpoems to Gentleman Scholar Global Spice for Sherwin-Williams to Buck Design How a Bean Becomes a Fart for Men s Health Magazine to Giant Ant Wayne the Stegosaurus for Motionpoems to The Mill ART DIRECTION Community Futures for Taji Brand Group to Giant Ant
11 MOTION DIRECTION Plastic Container for Car One to Leo Burnett Argentina SPECIAL EFFECTS The Legend Returns for Peugeot to WIZZdesign MOTION GRAPHICS WIRED by Design Promo Video for WIRED to WIRED Walls and Chains for AirBnB to Psyop VIDEO GAME The Most Serious Game Ever for SNCF to TBWA\PARIS STUDENT BRONZE MOTION GRAPHICS 7 Facts about Chicken to Yeojin Shin, Savannah College of Art and Design STUDENT THESIS Nexus to Ho Kwan Au, Briana Franceshini, School of Visual Arts MERIT: 3 WINNERS TITLE DESIGN Marco Polo Title Sequence for Netflix/ The Weinstein Group to The Mill ANIMATION I Saw Your Willy for NSPCC to Leo Burnett London DIRECTION There is no Bigger Prize than Sharing for the National Lottery to Leo Burnett Madrid
12 OF THE YEAR AWARDS DESIGNISM Leo Burnett Costa Rica for Incomplete Bios for Fundacion Paniamor BLACK CUBE Leo Burnett Dubai for the Two For One Tickets Campaign for Du SCHOOL OF THE YEAR School of Visual Arts CLIENT OF THE YEAR Procter & Gamble/Always PRODUCTION COMPANY OF THE YEAR Quad Group: Quad Productions, WIZZdesign and Fix Studio AGENCY OF THE YEAR Leo Burnett Dubai DIGITAL AGENCY OF THE YEAR R/GA NETWORK OF THE YEAR Leo Burnett Worldwide
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