Prof. (FH) Mag. Christian Maurer

Transcription

1 Prof. (FH) Mag. Christian Maurer Professional Experience Sep 2014 present Programme Director Master Tourism & Leisure Management, Marketing & Sales Jul 2005 present Jul 2005 Jun 2008 Oct 2004 Jun 2005 Professor for etourism Department of Business IMC University of Applied Sciences, Krems, Austria Courses on: E-Marketing, E-Tourism, ICTs for Tourism, Strategic E-Tourism Development, Marketing and Communication Management, Tourism Product Development, Project Management Senior Project Manager Tourism Research Center, Krems, Austria Self-employed Consultant for e-marketing and e-tourism Oct 2003 Sep 2004 Apr 2000 Sep 2003 Sep 1999 Mar 2000 Sep 1995 Aug 1998 Department Head of Information Management Austrian National Tourist Office, Vienna, Austria Head of Internet Editorial Team Austrian National Tourist Office, Vienna Austria Internet and Multimedia Trainer. Context, Linz (Austria) German Language Lecturer Faculty of German Studies, University of Hull, England Education Postgraduate Diploma in Applied Language and New Technologies, University of Hull, England Studies in Communication Sciences and German Language & Literature, University of Vienna, Austria A-Levels in Communication Engineering and Electronics, Höhere technische Bundeslehranstalt Steyr, Austria Primary and Secondary School in Steyr, Austria 1

2 Vocational training Teaching and Learning with Cases, Method of ECCH (European Case Clearing House), Jan 2010 Gilly Salmon E-moderating online course, Oct / Nov 2006 Smart Goal Technique, 2002, human performance Introduction to Procurement Law, 2001, Lawyer Dr. Bernhard Fink Certificate Content Management, 2001, Institute for International Research Certificate E-commerce Specialist. 10 days seminar, 2000, Austrian Academy for Business Executives Optimisation potentials in Project Management, 2000, Roland Gareis Consulting Other vocational experiences and awards Fellow of THE-ICE (International Centre of Excellence in Tourism and Hospitality Education). Awarded for outstanding contribution to tourism, hospitality, leisure, events and culinary arts (TH&E) education, training and research Founder of the annual International Student Conference in Tourism Research (ISCONTOUR) Co-chair of the International Conference in Heritage Tourism and Hospitality 2014, Istanbul Member of the Organizational Committee for Tourismus Member of IFITT (International Federation for IT in Travel & Tourism) Chair of the Austrian E-Tourism Day, ENTER 2013 conference in Innsbruck, Austria Chair of the Austrian E-Tourism Day, ENTER 2011 conference in Innsbruck, Austria : Marketing Director of IFITT Chair of destination track, ENTER 2008 conference in Innsbruck, Austria Chair of destination track for ENTER 2005 conference in Innsbruck, Austria Co-Chair of destination track for ENTER 2004 conference in Kairo, Egypt Innovation Manager Award 2002, 2nd Place awarded by Business Circle in the category Public Sector and Public Facilities for the project Interactive Tour Data Base on the ANTO Website. 2

3 Publications Maurer, C. (2014). etourismus Daten und Fakten. In Schulz, A., Weithöner, U., Goecke, R., & Egger R. (Eds.). Informationsmanagement im Tourismus. München: Oldenbourg, pp Maurer, C. & Egger, R. (2014). Tourism Education Are We Educating Employees for the Future? In Egger, R. & Maurer, C. (2014). Proceedings of the International Student Conference in Tourism Research. Norderstedt: BoD Verlag Egger, R. & Maurer, C. (2014). Proceedings of the International Student Conference in Tourism Research. Norderstedt: BoD Verlag Nijhuis, K., Maurer, C., Munro, J. (2014). Handbook on E-marketing for Tourism Destinations. Edited by UN-WTO/ETC. Maurer, C. & Hinterdorfer, B. (2014). The Adoption of Pinterest for Destination Marketing: The Case of Austrian Destinations. In Xian, Zheng & Tussyadiah, Iis (Eds.), Information and Communication Technologies in Tourism Wien, New York: Springer, pp Egger, R. & Maurer, C. (2013). Proceedings of the International Student Conference in Tourism Research. Norderstedt: BoD Verlag Maurer, C. & Egger, R. (2013). Considerations on the Research-Teaching Relationship in Higher Education Tourism Programmes. In R. Egger & C. Maurer (Eds.), Proceedings of the International Student Conference in Tourism Research. Norderstedt: BoD Verlag Maurer, C. & Lutz, V. (2012). Strategic Implications for Overcoming Communication Gaps in Tourism Caused by Digital Divide. In: Journal of Information Technology & Tourism, Vol. 13, pp Maurer, C. (2012). Status Quo der E-Tourismus Situation in Österreich. Studie im Auftrag des Bundesministeriums für Wirtschaft, Familie und Jugend. Free Download from: Maurer, C. & Lutz, V. (2011). The Impact of Digital Divide on Global Tourism: Strategic Implications of Overcoming Communication Gaps Caused by Digital Inequalities. In R. Law, M. Fuchs & F. Ricci, F. (Eds.), Information and Communication Technologies in Tourism Wien: Springer, pp Maurer, C. & Wiegmann, R. (2011). Effectiveness of Advertising on Social Network Sites: A Case Study on Facebook. In R. Law, M. Fuchs & F. Ricci, F. (Eds.), Information and Communication Technologies in Tourism Wien: Springer, pp Maurer, C. & Schaich, S. (2011). Online Customer Reviews Used as Complaint Management Tool. In R. Law, M. Fuchs & F. Ricci, F. (Eds.), Information and Communication Technologies in Tourism Wien: Springer, pp Maurer, C. (2010). Integrated Online Marketing Monitor, Aggregate & Share, Tourism-Review On-Line Magazine, 7-8/2010, pp Maurer, Christian (2010). Online Travel 2010: Convergence Meta search Social Media Location-aware Mobile Apps, Tourism-Review On-Line Magazine, 4/2010, pp

4 Maurer, C. (2009). das Tourismus-Informationsportal der Österreich Werbung. Bedeutung und Einsatzmöglichkeiten von Web 2.0 im Tourismus. In: Wagner, Udo et al. (Ed.): Fallstudien aus der österreichischen Marketingpraxis 3. Wien: WUV Universitätsverlag. Maurer, C. (2007). The Role of ecrm in an Integrated emarketing Strategy for Tourism Organisations, Tourism-Review On-Line Magazine, 2/ pp Waldhör, K., Maurer, C. et al. (2006). Marktplatz Hotelzimmer Konzepte und Möglichkeiten für den Smart Hotelroom. Tourismus Journal, Heft 3, 8. Jahrgang, pp Presentations at Conferences and Workshops Social Media Volle Fahrt voraus! Steigerung der Customer Experience und Kundenloyalität durch Konversationsmarketing, Keynote presentation at 5 th International Danube Tourism Conference, Krems, Austria, Dec 2014 The Future of Social Media for Marketing Conversations in Tourism, Keynote presentation at the pesto (i.e. promotion and networking of EU projects on sustainable tourism) Conference, Graz, Austria, Oct 2014 Digital Divide and Its Impact on Cultural Tourism, Keynote presentation at the International Conference in Cultural and Digital Tourism, Athens, Greece, May 2014 E-Tourismus: Wohin geht die Reise? Tourism Board Nationalparkregion Steyrtal, Chamber of Commerce, Steyr, Austria, April 2013 Technologien von Morgen. ENTER 2013, Austrian E-Tourism Day, Innsbruck, Austria, Jan 2013 E-Tourismus Fitness österreichischer Beherberger. Oberösterreichische Tourismus- Akademie, Linz, Austria, Oct 2012 E-Commerce 2.0 Emerging Technologies and Effective Online Distribution in Tourism (Keynote Presentation). 1 st Belgrade International Tourism Conference, College of Tourism Belgrade, Serbia, Mar 2012 Suchmaschinenoptimierung und Suchmaschinenmarketing: Das große Geschäft mit dem Klick. Update! Digital Media Conference, HTW University of Applied Sciences Chur, Switzerland, Mar 2012 E-Commerce 2.0 Emerging Technologies and Effective Online Distribution in Tourism (Keynote Presentation). International Conference on Business, Management and Economics, Cesme, Turkey, Oct 2011 New Generation of NTO Tourist Information Portals, ENTER Conference, Lugano, Switzerland, Feb 2010 Search Engine Marketing in Practice. 2 nd Internationational Tourism Online Marketing Conference, El Gouna, Egypt, Dec 2009 Privacy Matters in etourism Marketing Campaigns. 1 st Transactions Forum, Beirut, Lebanon, Feb 2009 Legal and Electronic Web 2.0 Business Models for Destinations. ENTER 2009 Conference, Amsterdam, Holand, Jan

5 Website Performance Measurement. 1 st International Tourism Online Marketing Conference, Sharm el Sheik, Egypt, Dec 2008 Web 2.0 Chances and Limitations for DMOs, Workshop held at the 6th Motivational Meeting for Web-Administrators of the tourism portal Rimske Toplice, Slovenia, Nov 2008 Web 2.0 Geschäftsmodelle für Tourismusorganisationen. Brennpunkt etourismus 2008, Salzburg, Austria, Nov 2008 ecommerce Business Models of DMOs. Case Studies in Europe. ETC-UNWTO Joint International Seminar on E-Marketing for Tourism Destinations, Budapest, Hungary, Jun 2008 Data Privacy Matters in emarketing Campaigns, Seminar held at EVTEK University of Applied Sciences, Helsinki, Finland, March 2008 Smart Hotel Room the Hotel Room of the Future. ENTER 2008 conference, Innsbruck, Austria, Jan 2008 The Role of Organizations and Systems for Destination Management. Comparison of the destinations Florida, Austria and Slovenia. Portoroz Business Conference, Nov 2007, Portoroz, Slovenia emarketing Strategie Entwicklung für Destinationen, Brennpunkt etourismus 2007, Bergen/Chiemsee, Germany, Nov 2007 etourism in Austria experiences and perspectives. HAAGA-HELIA University of Applied Sciences, Helsinki, Finland, Mar 2007 Analysis and performance measurement of online marketing activities. Austrian etourism Day, Vienna, Austria, Jan 2007 Integrated emarketing in Practice Success factors and limitations. ENTER 2007 conference, Ljubljana, Slovenia, Jan 2007 Abenteuer Unterkunftssuche Tourismusorte aus Österreich auf dem Prüfstand. Austrian Network for etourism, Salzburg, Austria, Apr 2006 ecrm for DMOs. Slovenian Tourism Forum,Bled, Slovenia, Jun 2005 Content Management and Content Usability. e-communication network, Vienna, Austria, Oct 2004 The Virtual Mozart Guide. ENTER 2004 conference, Cairo, Egypt, Jan 2004 Content Management within the financial, political and legal constraints of a National Tourism Organisation. E-Business Academy of the European Travel Commission, Brussels, Belgium, Sep