Summer School in Sport and Product Management

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1 Summer School in Sport and Product An insight into the Sport and Join us for this full immersion in the Sport and benefit from our know-how in organising your unforgettable Summer School!!! Introduction Globalization in the sport industry is requiring an increasing level of expertise in launching new products and managing sport teams and events. An increasing number of corporations in the sport industry are looking for talents able to manage and to grow their brands in the global environment and in particular in fast growing economies. Students enrolled in the Summer School will benefit from an immersion in the most updated know-how in the Sport business and learn management tools and techniques applied to LIVE cases and situations Taught entirely in English, and with the participation of an international faculty, this program is addressed to provide students with the necessary international outlook and management tools in order to acquire a specific expertise in Sport. Students will benefit from in-depth insights into the cultural dimensions of global business and practical courses on different industry segments together with an analysis of existing and emerging consumers and markets. - WEEK JULY Marketing in the Sport - WEEK JULY Sport Event - WEEK 3 27 JULY-2 AUGUST Sport Product

2 Summer School Structure This is a 3 week program and includes 36 hours of business and management in the Sport as well as 9 hours in French language. Each week will have a specific focus on one of the targeted industry function. Students will be granted 9 ECTS credits. Summer School Objectives This program recognizes the professional needs required by those willing to effective perform and innovate in the Sport Nowadays talents have to operate in a highly competitive globalized context, leading brands with a high degree of innovation requiring a specific expertise. Consequently, participants will have to develop a thematic project related to a LIVE case from a real corporate situation in the Sport and they will be asked to present it at the end of the Summer School to a faculty panel. Students enrolled in the program will: Acquire a specific know-how of the unique factors involved in developing and launching sports products in the new markets. Understand the critical factors associated to manage athletes and clients from the Sport Perform in a multicultural and team- oriented learning environment How much does the program cost? What s included? The program fee is 2250 Euro per student - for a 3 week program including: Accommodation in a residence in single-room or in a family with bed and breakfast 36 hours in sport and business and management modules 9 hours French language A welcoming and a farewell dinner Sport Activities Certificate of Attendance Field trips to companies A WE in Paris

3 How can I apply or get more information? The number of seats is limited and the deadline for application is May 30, If you have questions, please contact us at : Why a Summer School in La Rochelle? A truly dynamic town that is both bustling and welcoming at the same time, La Rochelle offers a wonderful quality of life. The historical, nautical and seaside city will seduce you with its setting and surroundings, not to mention the diverse array of activities available, whether it be economic, touristic, cultural or sporting. The town is the third most visited place in the whole of France, beaten only by Paris and the Mont Saint Michel. La Rochelle is a close runner up with its sunshine and excellent geographical situation. You are only 3 hours away from Paris via the high-speed train, only 1 ½ hours from Bordeaux, Nantes and Poitiers, and what is more, the local airport has flights to London, Brussels, Oslo and Lyon, amongst others. Situated in the university district of La Rochelle, La Rochelle Business School will surround you with an atmosphere of study, research and open mindedness.

4 Tentative Schedule Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Arrival at La Rochelle airport 8:30 9:30 Welcome/Orientation 10:00 13:00 Introduction to Intercultural and Ethics in the Sports 9:00-12:00 Marketing in the Sports Marketing in the Sports Marketing in the Sports Marketing in the Sports Guest Speaker from Corporate in the Sport Sector LA ROCHELLE Sightseeing and Visit to the Islands Free Time Lunch on own Lunch on own Lunch on own Lunch on own Lunch on own Lunch on own Lunch on own Lunch on own 14:00 17:15 Company visit in the Sport Sector Team Project Activity in sailing/canoeing/kayaking 14:00-17:00 French Language and Culture 14:00 17:15 Visit to Hospitality Chain LA ROCHELLE Sightseeing and Visit to the Islands Free Evening Welcoming Dinner in a Typical restaurant *tentative schedule Free Evening Free Evening Free Evening Free Evening Free Evening Free Evening

5 Monday Tuesday Wednesday Thursday Friday Saturday and Sunday Introduction to Sports Events 9:40 11:00 Visit to the Sports Corporations in the region 9:00-12:00 Sports Events 0 Sport Events Sport Events Paris Visit Lunch on own Lunch on own Lunch on own Lunch on own Lunch on own 14:00 17:00 French Language and Culture 12:00 18:15 Visit to the Sport Corporations in the region Team Project Activity in sailing/canoeing/kayaking Paris Visit Free Evening Free Evening Free Evening Free Evening FINAL DINNER

6 Monday Tuesday Wednesday Thursday Friday Saturday 9:40 11:00 Intercultural and Ethics in the Sport 9:00-12:00 Sport Product 0 Sport Product Sport Product DEPARTURE Lunch on own Lunch on own Lunch on own Lunch on own Lunch on own 14:00 17:00 French Language and Culture 12:00 18:15 Visit to the Sport Corporations in the region Team Project Activity in sailing/canoeing/kayaking Final Project Presentations Free Evening Free Evening Free Evening Free Evening FINAL DINNER

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