B Environmental spheres, stakeholders, interaction issues

Transcription

1 Introduction 1 From need to demand Needs, wants, demand Economic goods Principle of economic efficiency 17 Exercises 18 2 The activity of an enterprise Value added Business objectives Production Factors of production Enterprises in the business cycle Differentiation of terms 28 Exercises 30 3 Types of enterprises Classification by economic sectors Classification by company size Classification by ownership Classification by profit orientation Classification by legal form 35 Exercises 36 A Model overview A1 Model overview The model concept and its relevance Overview of the St. Gallen Management Model The development of the new St. Gallen Management Model Basic understanding of the enterprise The relationships among model elements 49 Exercises 50 B Environmental spheres, stakeholders, interaction issues B1 Environmental spheres Business environment Environmental sphere: Society Environmental sphere: Nature Environmental sphere: Technology Environmental sphere: Economy 64 Exercises 68 B2 Stakeholders Stakeholders and their expectations Goal harmony, goal neutrality and goal conflicts 76 Exercises 78 B3 Business ethics Approaches to business ethics Stakeholder concept Code of Conduct 86 Exercises 87

2 C Structuring forces C1 Strategy introduction Approaching the concept of strategy Business mission statement Business analysis Environmental analysis Business strategy Balanced scorecard 99 Exercises 101 C2 Types of strategy and the business plan Ansoff s growth strategies Porter s generic strategies Strategy types to the portfolio analysis Business plan 110 Exercises 112 C3 Location of an enterprise Location factors Site selection 118 Exercises 120 C4 Make or buy Value chain Make-or-buy decision factors Make-or-buy-decision 127 Exercises 129 C5 Forms of cooperation Reasons for cooperation Types of cooperation Advantages and disadvantages of cooperation Forms of cooperation 135 Exercises 141 C6 Structure Organizational theories Approaching the concept of organization Overview of organizational theories Technocratic approaches People-oriented approaches 149 Exercises 152 C7 Structure Organizational forms Approaching the concept of organization Principles of organizational structure Permanent organizational forms Temporary organizational form Project organization 171 Exercises 179 C8 Culture Approaching the concept of culture Iceberg model Culture elements and types 185 Exercises 190 D Processes D1 Functions of management Approaching the concept of management Levels of management Qualities of a successful manager 204 Exercises 205 D2 Management styles Management theories Management style and management situation 213 Exercises 214 D3 Corporate governance Approaching the concept of corporate governance Principal-agent theory Corporate governance and conflicts of interest Organization of management Corporate governance guidelines Meaning and purpose of corporate governance 225 Exercises 227

3 D4 Materials management Approaching the concept of materials management Objectives and functions of materials management Procurement logistics Warehouse logistics Developmental trends 238 Exercises 240 D5 Production process Production logistics Production planning Production planning and control Production types and methods Production indicators Service provision 256 Exercises 257 D6 Environmental management Sustainability Environmental and economic system Life-cycle assessment (LCA) Use of ecological behavior 267 Exercises 268 D7 Marketing overview Market Market analysis Marketing strategy Marketing mix 282 Exercises 285 D8 Product policy Tasks of product policy Sales program Product design 293 Exercises 297 D9 Pricing policy Tasks of pricing policy Price determination Pricing strategies Conditions policy 312 Exercises 314 D10 Distribution policy Functions of distribution policy Distribution providers Sales channels Physical distribution Distribution systems for services 325 Exercises 326 D11 Communications policy Activities of the communications policy Advertising Public relations (PR) Sponsorship 336 Exercises 338 D12 Brand management Approaching the concept of brand Brand aspects Brand equity Branding 345 Exercises 347 D13 Customer relationship management (CRM) Objectives of CRM Customer acquisition Customer retention 351 Exercises 356 D14 Financial accounting Overview of accounting Balance sheet Income statement Internal and external balance sheets Cash flow statement 365 Exercises 367 D15 Cost accounting Distinction between financial and cost accounting Full (absorption) costing Direct (variable) costing Calculation 382 Exercises 386

4 D16 Financing Capital needs assessment Types of financing Criteria for the choice of financing type 393 Exercises 395 D17 Leasing Approaching the concept of leasing Types of leasing contracts Boundary between lease, purchase, and rent 403 Exercises 404 D18 Investments Investment projects Fundamentals of investment appraisal Static methods of investment appraisal Dynamic methods of investment appraisal 417 Exercises 422 D19 Accounting, financial analysis, and business valuation Accounting Financial analysis Business valuation Exercises 441 D20 Enterprise reporting Information needs of stakeholders Enterprise information channels Annual report Sustainability report Reporting via the Internet 453 Exercises 454 D21 Human resource management Tasks of HR management Workforce planning Employee acquisition Employee appraisal Compensation and remuneration Human resource development Employee departure 467 Exercises 469 D22 Risk management Types of risk Dealing with risks 475 Exercises 479 D23 Company law Sole proprietorship Overview of company types Simple partnership General partnership Limited partnership Limited liability company Company limited by shares Partnership limited by shares Cooperative Association 514 Exercises 518

5 E Development modes E1 Enterprise optimization Distinction between optimization and renewal Optimization goals Forms of and approaches to optimization Certification systems 531 Exercises 533 E2 Enterprise renewal (innovations) Drivers of innovation Innovation objects Innovation process Overview of technologies 541 Exercises 543 Toolbox 1.1 Overview of problem-solving methods Understanding the situation and the problem Looking for solutions Assessing solutions, making decisions and developing scenarios Implementing solutions 560 Appendix Index 564 Bibliography 570 List of figures 574 Supplementary teaching materials 576