Pelican Place at Craft Farms

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Sharon Brooks
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1 Pelican Place at Craft Farms

3 Gulf Shores, Alabama

4 Gulf Shores, Alabama Located in the heart of the beautiful Alabama Gulf Coast, Gulf Shores has something for everyone: championship golf courses, white sandy beaches, boating and fishing, as well as great dining and shopping. It s no wonder Gulf Shores was rated in the top 10 of America s Best Beach Towns by Travel and Leisure Magazine in At the center of all this activity lies Pelican Place at Craft Farms. Situated a mere four miles from the beach, Pelican Place offers an enjoyable, convenient shopping experience to locals and visitors alike. With its thoughtful mix of specialty shops, popular everyday retail stores, restaurants and entertainment options, Pelican Place will keep shoppers coming back for more.

5 project location tourism Situated in the center of Gulf Shores, Pelican Place at Craft Farms is 372,000 square feet of shopping, dining, and entertainment options. It s anchored by the likes of Target, Bed Bath & Beyond, Books-A-Million and Cobb Theatre, with a Courtyard Marriott and a Publix Supermarket located adjacent to the property. Pelican Place at Craft Farms is conveniently located just four miles north of the beach on Highway 59, a gateway thoroughfare for the tourist, employees and local residents with an average of more than 43,000 cars per day. More than 1.3 million people visit the Gulf Shores Orange Beach area every year, with the core tourist population coming from the South and Midwest regions. The average length of stay for guests is five days, and annual visitor expenditures are estimated to be at a hefty $533 million. Additionally, the area grabbed the top spot in lodging revenue with $279 million in 2009 the highest in the six counties of the central Gulf Coast beach destinations. Visitor State of Residence Lodging rentals & market share gulf shores visitor Profile estimated Population: million million million 10-year growth 20% Average Household income: 2008 $78, $85, $92, year growth 18.1% top activities: 1. Beach 2. Relaxing 3. Dining 4. Shopping Source: Visitor Profile, Alabama Gulf Coast Convention & Visitors Bureau. 35% 38% 21% Source: Alabama Gulf Coast Convention & Visitors Bureau. Baldwin Gulf Shores Orange Beach $279 M 24.2% Escambia Pensacola $137 M 11.9% Santa Rosa Navarre $23 M 2.0% Okaloosa Fort Walton Destin $214 M 18.6% Bay Panama City $222 M 19.2% Walton Sandestin Seaside $277 M 24.1% Source: Center for Business and Economic Development, Auburn University Montgomery HAAS Center for Business Research & Economic Development

6 MOBILE local resident profile Estimated Population , , , year growth 22.3% Estimated Households , , , year growth 21.5% Average Household Income 2008 $56, $61, $68, year growth 20.1% Daytime population , , , year growth 19.2% Source: U.S. Census Bureau and Applied Geographic Solutions, 2008; 329 square mile trade area.

7 Pelican Place at Craft Farms

9 aerial view Target craft farms golf resort County Road 4 Cobb Theatre Courtyard by MarriotT Publix ,000 CPD Beach 4 miles

10 Pelican place at craft farms Total Size: 372,000 sq. ft. ANCHORS: RESTAURANTS: Bed Bath & Beyond (25,344 SF) Books-A-Million (15,676 SF) Cobb Theatre (60,000 SF) Courtyard by Marriott (90 rooms) Publix (adjacent property) Target (125,000 SF) Cold Stone Creamery CoffeeHeads Elli Bistro Island Oasis Smoothie Kitty s Kafe LongHorn Steakhouse Mikato Japanese Steak House Papa s Pizza Subway Sweetie Pies SPECIALTY SHOPS: Acai Berry Fashion Accessories Galore/ The Bag Lady Bama Fever Beach House Boutique Cohiba Dunes Cigar Bar Compass Bank Curves GameStop GNC Hibbett Sports Hooch s Mama Innerlight Surf and Skate Shop Little Monkey Toes Mac & More Apple Specialists Maurice s Mission 25 Nails So Happy Paisly Janes Sun Rays Sunglass Center

12 Pelican Place Marketing Philosophy: A strong mix of unique retail shops, along with familiar favorites for everyday needs, make Pelican Place a premier shopping destination for both visitors and locals. Combined with its picturesque surroundings, relaxed atmosphere and convenient location, Pelican Place is a great option for those who are looking for a break from the beach, or just a leisurely afternoon of shopping. Public Relations: There is always something going on at Pelican Place. It is the premise that drives our public relations efforts. Whether it s an event like our Block Parties, the latest movie premier, or a new store opening, we make sure media and customers know what s going on at Pelican Place. Community events: Events are key to solidifying the role of Pelican Place at Craft Farms in all aspects of shoppers lives. These events remind customers that Pelican Place isn t just about shopping it s about family get-togethers, meals, entertainment, and celebrations throughout the year. And while the location, amenities and store mix may speak for themselves, we choose to constantly reinforce the message that Pelican Place should be on consumers radar every day, with an integrated marketing campaign that drives traffic and encourages spending. To us, that means investing the necessary resources to ensure that our retail partners and our shared customers are very happy at Pelican Place. E-Marketing: The Pelican Place at Craft Farms website provides messaging to drive consumers to the retail locations. It serves as a critical source of information about the store mix, location, sales and events, while providing links to retailer websites. is also utilized to communicate special events, new store openings and other happenings. Tourist outreach: To better attract the large number of tourists who visit Gulf Shores, we distribute detailed directories to local hotels, rental properties, welcome centers, conventions and other visitor destinations. These directories are filled with maps, shops and restaurant listings, as well as a variety of savings and offers to encourage tourists to make a visit to Pelican Place part of their trip.

13 Our Management Philosophy Our commitment is to creating community environments that are crafted for long-term growth. We recognize that the consumer is choice-driven with a desire for quality shopping, dining and entertainment all in one convenient location. Therefore, we specialize in managing multiuse destinations so that retail, recreation and business flow together, maximizing the synergies between lifestyle components to create an enjoyable atmosphere. Central to our philosophy is the desire to shape a destination of substance that s responsive to the needs of both the market and the community. We create true gathering places by crafting an ideal mix of shopping, social and professional venues in a beautifully landscaped, architecturally pleasing and well-maintained environment. The combination of high-demand retail, restaurants and entertainment delivers the ideal opportunity for customers and businesses to positively experience all that we have to offer. This is a proven formula for success for the consumer and businesses, helping to fulfill our mission of improving the quality of life in the communities we serve.

14 Owned and Managed by: Leased by: 300 West Vine, Suite 2200 Lexington, KY Phone FAx Chris TilleY Cell Phone www,thepelicalplace.com

UV 121 UV 114 UV 183 UV 360. Lewisville. Plano. Flower Mound. Carrollton Lake Grapevine. Southlake. Keller. DFW International Airport.

UV 121 UV 114 UV 183 UV 360. Lewisville. Plano. Flower Mound. Carrollton Lake Grapevine. Southlake. Keller. DFW International Airport. Grapevine, Texas Prominent Location 35 35 Flower Mound Lewisville UV 121 Plano Carrollton Lake Grapevine UV 114 Grapevine 75 Keller Southlake Colleyville DFW International Airport 635 635 UV 114 820 UV