Solutions for Smart Homes and Connected Car Markets
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1 Solutions for Smart Homes and Connected Car Markets SPYR, INC. Corporate Presentation Fall 2021 OTCQB: SPYR OTCQB: SPYR 1
2 Safe Harbor Statement This PowerPoint Presentation (PPP/PPS/PDF) contains forward-looking statements that are based upon current expectations or beliefs, as well as a number of assumptions about future events. Although we believe that the expectations reflected in the forward-looking statements and the assumptions upon which they are based are reasonable, we can give no assurance or guarantee that such expectations and assumptions will prove to have been correct. Forward-looking statements are generally identifiable by the use of words like "may," "will," "should," "could," "expect," "anticipate," "estimate, "believe," "intend," or "project" or the negative of these words or other variations on these words or comparable terminology. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties, including but not limited to: adverse economic conditions, competition, adverse federal, state and local government regulation, international governmental regulation, inadequate capital, inability to carry out research, development and commercialization plans, loss or retirement of key executives and other specific risks. To the extent that statements in this PPP are not strictly historical, including statements as to revenue projections, business strategy, outlook, objectives, future milestones, plans, intentions, goals, future financial conditions, events conditioned on stockholder or other approval, or otherwise as to future events, such statements are forward-looking, and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of The forward-looking statements contained in this PPP are subject to certain risks and uncertainties that could cause actual results to differ materially from the statements made. OTCQB: SPYR 2
3 Solutions for Smart Homes and Connected Car Markets Available through SPYR subsidiary Applied Magix Product Line 1 Applied Magix is a reseller of Apple HomeKit and Apple Carplay products Product Line 2 Applied Magix identifies white label products, applies our branding, improves the software and sells these improved products to consumers Product Line 3 Applied Magix is developing our own proprietary line of smart home and connected car products Apple-compatible home cameras, sensors and alarms as well as additional Apple-compatible smart car products in the ios ecosystem Global smart homes market is forecast to grow from $96B in 2021 to $151B in 2025 Connected car market is forecast to grow from $54B in 2020 to $166B in 2025 OTCQB: SPYR 3
4 What is Apple s HomeKit? Hey Siri, Good Morning HomeKit is the language (AKA: protocol) by which iphones, ipads and other Apple devices talk to and control smart-home appliances: cameras, lights, thermostats, doorbells and more. HomeKit allows you to create automatic actions and program scenes that control multiple smarthome appliances at once using simple Siri voice commands or by using the Home app. You create and save a scene called Good Morning which would: turn on your lights open your shades turn on music adjust the thermostat start the coffee maker Apple HomeKit competitors products simply cannot do this. They require the user instead issue a command for each device individually each time. OTCQB: SPYR 4
5 The problem Apple consumers, the most affluent and loyal consumers of tech products, have very few smart devices that integrate with Apple s Smart-Home app HomeKit, and others. OTCQB: SPYR 5
6 The Solution Create smart hardware and software solutions exclusively for Apple consumers. OTCQB: SPYR 6
7 Current Shipping Products MagixDrive Wireless CarPlay adapter allows users to access CarPlay wirelessly using an iphone - $ Homekit Secure Video Camera With icloud Storage - $89.99 Multipurpose Sensor With Alarm - $31.99 Environment & Motion Sensor - $24.99 Window & Door Contact Sensor - $19.99 OTCQB: SPYR 7
8 Business Strategy Apple Focus Quality Experience Apple consumer high expendable income and willing to pay a premium for quality products. Opportunity to introduce an Apple HomeKit focused brand. Focus on Apple quality ease of use products. Establish best-inclass customer service. OTCQB: SPYR 8
9 Consumer Profile Apple ios users spend twice as much on technology than Android users. They are also early adopters and younger. Apple customers are willing to spend over $3,000 on Smart Home products. $612 $1,212 Android User Average Income: $37,000 Average Yearly Tech Spend: $612 ios User Average Income: $53,000 Average Yearly Tech Spend: $1,212 1 Consumer Affairs, Nov 2018 ; Coldwell Banker, 2019 OTCQB: SPYR 9
10 Market Validation (2019 Sales) Smart Thermostats Smart Doorbells Smart Cameras $850 MILLION $2 BILLION $7 BILLION Market Leaders: Nest, Honeywell, Ecobee, Bosch Market Leaders: Ring, Eufy, Nest, Zmodo. Market Leaders: Nest, Wyze, Arlo, Xiaomi 2 Forbes / Strategy Analytics, Jan 2019; Mordor Intelligence, 2019; MarketWatch OTCQB: / WiseGuys SPYR Reports, Apr
11 Market Forecast (in $Billions) $180B $150B $159B $120B $90B $91B $105B $120B $138B $60B $30B $0B Global Smart Home Market 3 Statista Research, 2019 OTCQB: SPYR 11
12 Marketing Strategy Combination of low cost, high impact, marketing and traditional advertising to get word out quickly to our target audience. Enthusiast Sites Professional Reviewers Social Media Trade Shows Create awareness with Apple loyalists searching for, and spreading excitement about, new products. Quickly spread the word to a targeted customer pool by reviewing our products to a dedicated audience. Narrow targeted ads on appropriate social media platforms to reach a different set of potential customers. Where appropriate, to get the word out to more interested enthusiasts, potential customers and broader media attention. OTCQB: SPYR 12
13 Competitor Analysis Low Quality High Quality We do not compete with others that currently provide high quality hardware solutions, like thermostats (Nest) or doorbells (Ring). Rather we provide complementary products to extend and enhance their functionality into the HomeKit space. Our focus is to create HomeKit products that just work and which are not now available to our customers. HomeKit Focused Non - HomeKit Many No name Chinese manufacturers A small amount of high cost products no HomeKit focus Xiaomi OUR TARGET (Honeywell) OTCQB: SPYR 13
14 SPYR Leadership Team James R. Thompson - President and Chief Executive Officer Since graduating law school in 1986, Mr. Thompson has been engaged in the private practice of law with an emphasis in the areas of business, real estate and construction law, representing clients in both transactional and litigation matters. Prior to completing his legal studies, Mr. Thompson was awarded a Bachelor of Science Degree in Business Administration from the University of Denver in Jennifer Duettra - Vice President and Assistant General Counsel Since graduating from Harvard Law School in 2004, Ms. Duettra has been actively engaged in the practice of law. Prior to completing her law studies, Ms. Duettra attended Colorado State University where in 2001 she was awarded a Bachelor of Arts Degree in Speech Communication and Political Science. OTCQB: SPYR 14
15 Applied Magix Leadership Team Dr. Harald Zink Product Architect Dr. Zink is a serial entrepreneur and technology consultant for some of the largest Fortune 500 companies. He focuses on product development and new technology implementation. He has made his focus Apple products and the Apple ios ecosystem. Kelly Clark Strategy and Operations Mr. Clark is a start-up technology veteran focusing on go-to-market strategy, sales, and operations optimization. He has a history of leading organizations to great success during extreme market growth. OTCQB: SPYR 15
16 Timeline Product Manufacture & Launch MagiCam go-to-market. R&D finalized on MagicBridge begin manufacturing. Begin distributing MagicBridge in FYQ4 or earlier Product Selection, R&D August - December Products availability and selection. Successful development of initial product proof-of-concepts. New Product Introduction All 2021/2022 Introduce new products. Focus on market share and building brand in North America and market growth in Europe. OTCQB: SPYR 16
17 Opportunity Summary Unmet demand for Apple compatible smart home and connected car products Fast growing markets Experienced management teams OTCQB: SPYR 17
18 Contact Info SPYR James R. Thompson Applied Magix Dr. Harald Zink OTCQB: SPYR 18
19 Cited Sources 1. Consumer Affairs, Month Year - Builderonline.com / Coldwell Banker Forbes magazine - Mordor Intelligence - MarketWatch Statista Research, OTCQB: SPYR 19
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