BE A PART of THE ultimate GuIDE FoR THE 115,000+ consumers WHo SHoP AT ALA MoAnA center on A DAILY BASIS.

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1 BE A PART of THE ultimate GuIDE FoR THE 115,000+ consumers WHo SHoP AT ALA MoAnA center on A DAILY BASIS. ALA MOANA SHOPPING MAGAZINE is a fashion, jewelry, design and dining magazine showcasing Hawaii s premier destination shopping center. published in three different international versions, English/Chinese, English/Japanese and English/ Korean, this informative shopping guide provides both visitors and locals the latest in seasonal fashion trends, shopping and dining in Hawaii. FRoM THE PuBLISHERS of ALA MOANA SHOPPING MAGAZINE MODERN LUXURY HAWAII 1001 bishop street, suite 900 HOnOlulu, HI

2 DISTRIBUTION Reaching a Local and International Shopping Audience Circulation...100,000 Bonus Holiday Circulation...200,000 Holiday distribution increase of 100% featuring 90,000 direct mailed copies 95% of all international visitors to Hawai i visited O ahu Digital App Downloads...57,000+ Multilingual Translations Ala Moana Shopping Magazine is able to reach a new and expanded international audience by publishing multilingual print versions (English/Chinese, and English/Japanese) and digital editions (English/Chinese, English/Japanese and English/Korean). Distribution Breakdown 65% On-Island Ala Moana Shopping Magazine is distributed at 75+ strategic locations including street kiosks, in-room and concierge desks at hotels and luxury resorts, Hawai i Convention Center and Ala Moana Center. 15% International International travelers will find copies of Ala Moana Shopping Magazine on board and in airport lounges in Japan, China, Australia, SFO, LAX and EWR. 10% Honolulu Airport Ala Moana Shopping Magazine is placed in 18+ in-airport locations, including VIP lounges and Foreign, Domestic and Inter-Island arrival kiosks. 10% On-Island Visitor 10,000 copies are distributed to visitors via VIP airport shuttles from Roberts Hawai i, the state s largest tour and transportation company. bonus Digital Editions Ala Moana Shopping Magazine achieves significant bonus reach digitally, through itunes/ipad App distribution. Visitor Spending Visitor expenditures rose 18.1% in 2012 Contributing to the increase was higher daily spending by all visitors Hawai i has 8,028,744 visitors and counting US WEST In 2012, total expenditures by U.S. West visitors rose 12.2% In 2012, U.S. West visitors spent $4.6 billion California is responsible for over 3.2 million visitors yearly JAPAN 58.1% have been to Hawai i before In 2012, visitor spending from Japan increased 26.4% to $2.7 billion CHINA In 2012, Chinese tourism increased 41.8% Chinese visitors spent a total of $273.3 million KOREA In 2012, Korean Tourism increased 43.1% Korean visitors spent a total of $277.7 million AUSTRALIA In 2012, arrivals from Australia increased 30.6% to 247,150 visitors Australian visitors spent a total of $577.4 million in 2012 Reaching International Travelers On-board China Airlines Japan Airlines Hawaiian Airlines Air China All Nippon Airways Asiana Airlines Cathay Pacific in-lounge LAX SFO EWR pre-arrival Ala Moana Shopping Magazine is distributed on-board and in-lounge domestically and internationally. post-arrival Distribution via Roberts Hawai i VIP airport shuttles ensures the magazine reaches just-landed visitors. Source: Travel Statistics courtesy of the Hawai'i Tourism Authority, 2012 Annual Visitor Research Report

3 editorial & creative platform Ala Moana Shopping Magazine editorial content speaks directly to both local and international audiences, with entertaining and engaging articles about the latest fashion and island trends. Featuring insights from designers and style influencers, Ala Moana Shopping Magazine is written to engage a visitor on the move as well as a resident seeking the latest and hottest when it comes to fashion, beauty, jewelry and more. Ala Moana Shopping Magazine s editorial departments are delivered in a fresh, sophisticated format that entices and excites readers to visit Ala Moana Center and makes it easier to navigate once there. The design conveys a sense of abundance, with products featured from the wide array of retail stores and dining outlets. In addition to beautiful, glossy fashion features shot on location in some of the islands most notable locales, each issue of Ala Moana Shopping Magazine includes: newsworthy To find out the very latest on design collaborations, store exclusives, special products and new launches, this front of the book page will showcase the hot happenings in the fashion and beauty world. trends This simple, yet eye-catching page kicks off each section fashion, jewelry, beauty and gifts by highlighting hot, trendy products from Ala Moana Center stores in a clean, yet creatively styled format. get the look This is a cheat sheet for style, which shows readers how to mix and match products from various Ala Moana Center stores into the looks of the moment. It takes the guesswork out of shopping and styling and shows that AMC is the expert on personal style Production Schedule January/February space close: nov 6 materials due: nov 13 on stands: JAN 1 march/april space close: Jan 8 materials due: jan 15 on stands: MAR 1 may/june space close: Mar 12 materials due: mar 19 on stands: MAY 1 july/august space close: may 12 materials due: may 19 on stands: jul 1 september/october space close: jul 9 materials due: jul 16 on stands: SEP 1 the holiday issue space close: sep 10 materials due: sep 17 on stands: NOV 1 gotta have it! This one-page feature will convey to readers that Ala Moana Center is up on current trends and happenings in the world of fashion and how that translates into what is available in stores at the shopping center. new & now This is where readers will turn for the very latest products hot off the shelves at Ala Moana Center stores; readers of the magazine will get a glimpse of these products before anyone else, giving them the feeling that the magazine truly puts them on the retail forefront. only in hawaii From jewelry finds to gifts and more, this section is dedicated to products made in Hawaii, available in Hawaii-only stores or available exclusively to the islands. Restaurant Guide Here, we call out the best dining options for every palate. From fine dining to fast food, this section highlights what to expect regarding atmosphere, signature dishes and specialty items at each establishment. center attractions We showcase the latest happenings and goings-on at Ala Moana Center. Whether its an annual event that readers look forward to or an exciting center-wide affair, we make sure that readers are in touch with AMC s special occasions, shopping incentives and other on-site activities.

4 KEEAUMOKU STREET DROP OFF ONLY KONA STREET KAPI OLANI BOULEVARD McCULLY STREET PI IKOI STREET BOARD HERE ALA MOANA HOTEL HAWAI I CONVENTION CENTER Namahana Street Kalia Road ILIKAI AQUA PALMS & SPA To Airport 6.9 Miles KING Magic Island Fort DeRussy Kanekapolei Street Saratoga Road SARATOGA ROAD Kalia Road PARKING Paoakalani Street the Modern luxury network national reach, COMMunIty EXpErtIsE MOdErn luxury is the preeminent luxury lifestyle publisher in the united states, with 45 titles across 15 major markets reaching more than 6 million affluent readers. Whether it's a revealing celebrity profile, a special feature on the chicest trends in design, cutting-edge fashion spreads or an in-depth review of city hot spots, MOdErn luxury excels in capturing the urbane metropolitan lifestyle. MOdErn luxury benefits from the management services of CuMulus MEdIa a partnership that reaches more than 140 million unique consumers each month. as the nation s largest pure-play radio broadcaster, CuMulus MEdIa runs and operates 570 stations in 120 u.s. cities, as well as a nationwide radio network serving more than 4,000 radio stations. Marketing 360 degrees OF branding IMpaCt 26 ALA MOANA September/October 2012 center at-a-glance transportation The city bus ( TheBus ) stops at Ala Moana Center. Adult fare, $2.50; youth ages 6 to 17, $1.25. For more information, call TheBus information line at (808) or visit thebus.org. From Waikiki: Take TheBus No. 8, 19, 20, 23, 24 or 42. From the North Shore: Take TheBus No. 55. From Honolulu International Airport: Take TheBus No. 19 or 20. There are four taxi stands, all on Level 1: By the bus depot on Ala Moana Boulevard By the Makai Market Food Court Outside Foodland Near Valerie Joseph There is ample free parking on four levels. portable shopping & dining directory sponsorship specially bound into every Ala Moana Shopping Magazine is a bi-lingual and conveniently portable shopping & dining directory. this is the ultimate branding opportunity to reach the onthe-go shopper! the shopping & dining directory includes easy-to-find ala Moana Center shopping trolley stops, as well as a complete and easy-to-read directory of the 290+ retail stores and dining options at ala Moana Center. get your message right in the active consumer s hands with a sponsorship that will increase your visibility and reinforce your brand with shoppers. standalone apps Each and every issue of Ala Moana Shopping Magazine will have three standalone app versions, allowing consumers in Korea, China and Japan to download and Ala Moana Shopping Magazine at any time through the itunes store and view it on their ipads or iphones. ATKINSON DRIVE ALA WAI BOULEVARD ALA WAI CANAL ALA WAI BOULEVARD WAIKIKI BEACH KALAKAUA PLAZA HARD ROCK CAFE HILTON HAWAIIAN VILLAGE WAIKIKI HOTEL OHANA WAIKIKI WEST HOTEL DFS GALLERIA HILTON WAIKIKI PRINCE KUHIO HOTEL WAIKIKI BEACH WALK CHEESECAKE (LEWERS ST.) FACTORY KAPAHULU AVENUE DUKE KAHANAMOKU STATUE ASTON WAIKIKI BEACH HOTEL TAXI INFORMATION ALA MOANA CENTER PINK LINE SHOPPING SHUTTLE STOPS THE CITY BUS SHOPPING SHUTTLE ALA MOANA CENTER 1450 Ala Moana Blvd. (between Atkinson Drive and Pi ikoi Street) Honolulu, Hawai i (808) AlaMoanaCenter.com HOURS* Monday to Saturday: 9:30 a.m. to 9 p.m. Sunday: 10 a.m. to 7 p.m. *Store, nightclub and restaurant hours may vary. Ala Moana Center s Pink Line Shopping Shuttle provides transportation between the Center and 14 stops in Waikiki. Shuttle runs every 10 minutes, daily. Pickup at Ala Moana Center is at the Ala Moana Boulevard shuttle depot. Cost: $2 each way. Please pay fare with exact change. Shuttle hours: Monday through Saturday: 9:44 a.m. to 9:46 p.m. Sunday and holidays: 9:44 a.m. to 7:46 p.m. To Diamond Head MODERN LUXURY HAWAII & ala Moana insider special promotional section Modern Luxury Hawaii is the premier luxury lifestyle magazine in Hawaii. publishing five times yearly, Modern Luxury Hawaii reaches more than 165,000 affluent and influential consumers through residential mail and select luxury placement in condos, hotels, retail boutiques and airport lounges. In the March/april, May/June, september/october and november/ december issues,modern Luxury Hawaii will be showcasing ala Moana Insider, a special advertising section that will reinforce your brand and location at ala Moana Center. the section will include a cover page and highlights of the hottest seasonal products by department. by combining an advertising program in both Modern Luxury Hawaii s ala Moana Insider and ala Moana shopping Magazine, you will increase both your reach and frequency, circulating more than 150,000 copies during the year and 250,000 copies during the holidays, the peak shopping season. Modern Luxury Hawaii s Ala Moana Insider and Ala Moana Shopping Magazine advertising programs will achieve the highest level of ala Moana Center lease-required advertising. Increased frequency discounts are available.

5 2014 mechanical specifications AD SIZE WIDTH HEIGHT SPREAD (BLEED) 16.75" " SPREAD (TRIM SIZE) SPREAD (LIVE AREA) 15.75" Spread ads must be submitted as a 2-page PDF, with page one as the left-hand page and page two as the right-hand page. Spread gutter allowance: No type should appear within a.25 gutter area on either side of the center of a spread. FULL PAGE (BLEED) 8.625" FULL PAGE (TRIM SIZE) 8.125" FULL PAGE (LIVE AREA) 7.625" /3 PAGE VERTICAL 5" /2 PAGE VERTICAL " " 1/2 PAGE HORIZONTAL 7.625" /3 PAGE VERTICAL " 1/3 PAGE HORIZONTAL " 1/6 PAGE VERTICAL 2.375" " 1/6 PAGE HORIZONTAL " LINE SCREEN MAXIMUM INK DENSITY 300% Page 1 of PDF Spread Left Hand Page GUTTER AREA.25" GUTTER AREA.25" Page 2 of PDF Spread Right Hand Page 150 BODY, 175 COVER Full Page MODERN LUXURY only accepts advertisements in high-resolution PDF format (PDF/X-1a preferred). All crop marks should be set outside the bleed area. All files must be CMYK. Spot colors or RGB will be automatically converted by Modern Luxury. We cannot be responsible for color shifts that take place in ads that are not supplied as CMYK. A SWOP-certified proof should be submitted for any color-sensitive ads. We cannot guarantee SWOP standard color matching with a non-contract grade proof. If a proof is not supplied, we cannot assume liability for color shifts, omissions, misprints, or font defaults. If you have any questions, please call us for specifications prior to submitting your file. The proof should be sent to the attention of your Account Coordinator. Note: All media is non-returnable unless requested for in advance with a FedEx account number. All supplied ad materials are sent to Modern Luxury via AdLink An notification will be sent from your MODERN LUXURY Account Coordinator indicating that your ad is due. Use the link provided in the [ CLICK HERE TO UPLOAD YOUR PDF NOW ] to submit your ad. All notifications will be sent prior to the ad materials deadline. Please call your Account Coordinator with questions. Note: Each notification link is unique to the month the ad is scheduled to run. You will receive an notification for each individual advertisement scheduled to run. If you need Modern Luxury to design your ad or require any sort of file or design assistance, please contact your Account Coordinator. Also, please contact your Account Coordinator if you would like to pick up an ad that ran previously. 1/3 Page 2/3 Page 1/3 Page 1/6 Page 1/2 Page 1/6 Page production contact modern luxury production department 1/2 Page 200 W. Hubbard St., 8th Floor Chicago, IL T

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